As per some survey reports, it is perceived that there are over 4.1 billion email users as of 2021 and nearly 90% of people go through emails daily. These considerable numbers demonstrate that email is one of the most appropriate options and cost-effective to be in touch with your potential customers. On the other hand, email is indispensable in modern society.
Unlike other marketing tools, email marketing is a powerful tool that allows you to land directly in the inboxes of your customers and build a direct connection with them. In this blog, we will discuss the basics of email marketing and how to use email marketing to expand your business.
What is email marketing?
Email marketing represents an act of sending electronic mails to prospecting or existing customers to promote the business. It is a digital form of traditional direct-mail marketing that aims at building long-term relationships with customers.
Why is email marketing vital?
Here are a few reasons why email marketing is one of the best digital marketing tactics that a small business can rely on.
- Direct access to your customers to send your message at the right time. One of the great things about email marketing tools is the option to schedule emails to reach customers in multiple time zones.
- Unlike social media platforms that constantly change algorithms to get the organic reach for your business, email marketing is relatively straightforward and cost-effective.
- Email marketing remains the highest return on investment than other forms of marketing.
- Easy to build quality brand awareness content via emails, as branding is the most important aspect of marketing.
- A well-planned email marketing campaign can acquire new customers and generate sales.
Strategies for a successful email marketing campaign
Marketers intended to stimulate promotions to carry out email marketing campaigns. But to get good results, you need to generate a strategy that invariably increases your conversion rate. Check out below to learn the top ten strategies to develop an effective email marketing campaign.
- Segmentation of customers
Group your email list based on customer’s specific interests, needs, and personal information. This allows you to ensure the relevance of the content that they receive.
- Use split testing
Split testing or A/B testing, enables you to experiment with different subject lines and content in the same email to check which one works better.
- Develop personalized content
Greeting email receivers with their name, relevant content by their interests and product suggestions based on past purchases increases the probability of sales.
- Spend time on call-to-action
Add a call-to-action (CTA) button in your email and encourage users to click on it with strong commands like “buy now to get 70% off”. CTAs affect the click-through rates of your emails.
- Integrate user-generated content
Sharing customer reviews, photos, videos, and stories in your emails create a sense of community and will encourage more click-through rates.
- Send mobile-friendly emails
Most of the customers open and read their emails on mobile. Make sure your emails are responsive and mobile-friendly by optimizing images and text.
- Best time to send emails
Experiment with sending emails at different times and check logging open rates and click-throughs to aim for the best time to send.
- Automate through a trigger-based email campaign
Run trigger-based email campaigns. For example, welcome, thank you emails and transactional emails.
- Re-engage inactive customers
Create a re-engagement email campaign to warm up inactive customers with exclusive offers and surveys.
- Provide value every time
Surveying customer’s needs can serve you layout value for your customers to read your emails consistently.
Wrapping Up
Email marketing is one of the effective digital marketing strategies for businesses to communicate with their target audience instantly. It is an effective sales promoter if done properly and it is relatively inexpensive to promote email marketing campaigns. Following the above-mentioned tips may help you scale up your email marketing campaigns.
Durga
About The Author…
Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.