5 common SEO myths you should know about

by Durga | Aug 25, 2021

Post Views: 164

Search engine optimization(SEO) is a set of rules for optimizing the website to achieve higher rankings and search visibility on the search engine results page. Every webmaster needs to understand SEO for the success of any online business. SEO helps website owners to perceive what users are searching for so that they can create quality content to satisfy their intent and get more traffic. Following good SEO practices make it easier for webmasters to increase the usability of a website and provide the right signals to search engine crawlers.

On the other hand, even today some SEO myths continue in the marketing industry tricking digital marketers, webmasters, and publishers as the need for SEO continues to rise. To ensure that you stay on track, here are the five most common SEO myths vs realities you should know about.

5 common misconceptions you should know about SEO

1.If you have optimized for Google, you don’t need to do for all other search engines

Myth: If the page content is optimized for Google then you don’t need to worry about optimizing for other search engines.

Reality: Google search comprises the highest share in the search market, however, Bing is improving steadily. If you are targeting 100% web traffic, then you should optimize your website for at least the top three search engines.

Unlike Google, Bing works differently and deserves your attention. So it is clear that if you optimize only for Google then it doesn’t mean that you are covered for other search engines like Bing.

2. Longer content boosts your SEO rankings

Myth: Create high-quality long-form content to improve search engine rankings or to rank well in search results.

Reality: Publishing timely, relevant and well-researched long content is great but it alone will not help you to get to the top of Google search results. As far as SEO is concerned, various other factors contribute to a high-quality website.

People consider in-depth content as valuable but in reality, most long content is not so valuable for the user. However, if you keep in mind a few tips like focusing on the user’s intent, experience and gaining quality backlinks then long-form content does rank well and can improve your traffic.

3. Repeating keywords is very important in SEO

Myth: We often hear that SEO is all about repeating targeted keywords frequently in the content to get noticed.

Reality: This is a myth that marketers hear the most but it is partly true. The SEO process involves other much deeper activities than just repeating the targeted keywords in the content multiple times to get noticed. Just repeating the keywords will not make your site rank higher as search engines no longer use search keywords alone to rank pages.

4. Social signals don’t affect rankings

Myth: Social signal is not a ranking factor and doesn’t impact your rankings

Reality: According to Google’s John Mueller social signals don’t directly impact your site rankings probably because social signals are easy to manipulate. But both Bing and Google use data from social networks to determine where to rank and how useful your site is. Social metrics play an essential role in bringing your brand on social platforms where you can get thousands of likes and shares which will increase your search traffic.

5. Google penalize for duplicate content

Myth: If you have content on your website that is duplicated elsewhere on the web then Google will penalize you.

Reality: Essentially, having content that is taken from another website might not help you outrank the other page. The search engines may determine the original copy that is more relevant to the search query and as there is no benefit of having both your site gets suppressed. Thus this is not a penalty but the algorithm doing its job. However, some other issues might land you in trouble if you don’t have the legal right to use that content.

Conclusion

In our blog, the most common SEO myths are debunked for you. SEO is a challenging and ever-changing process. Understanding the facts about SEO will help you to create a more effective and efficient SEO strategy for your website which in turn will boost your search rankings.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.