Social Media platforms have brought about a significant shift in communication around the world. The billions of users hooked on social media everyday is an easy and viable target for marketers. These users are playing a pivotal role in boosting the brand images of many organizations. The social media users are audience to multitudes of Ad campaigns and in turn, become valuable customers for these brands. The brands are looking to establish their credibility and authenticity by connecting with their end-users by being virtually present through these social media platforms.
It is becoming more and more relevant in the pandemic times that brands are re-strategizing their marketing plans and trying to increase their brand visibility on Social media platforms. The real sale is happening here. Your sales funnel is generated here. Your customer trust is won here. You are evaluated and established as a market leader on these Social Media Platforms.
Let us discover which of these social media platforms stole the limelight in 2021 so that you know where to find your loyal customers.
Top 5 Social Media Platforms based on the Active User Statistics
As per the statistics, Facebook takes the lead and captures the top slot with 2797 million users. It is closely followed by YouTube with 2291 million users. WhatsApp is right behind with 2000 million active users. Then we find Facebook Messenger with 1300 million active users and Instagram with 1287 million users at fourth and fifth place respectively. The numbers for LinkedIn are also promising as this platform boasts of having 294 million users and ranks at 15th place.
Let’s Explore More About These Platforms
Facebook might seem the most obvious choice for any marketer when considering social media marketing. The reasons are varied; it has the largest number of active users, high levels of engagement and response from the users etc. Many brands take the limelight for successfully positioning their brand and strategizing their marketing ideas on Facebook. This one’s sure not to fail the Giant businesses or the small startups alike.
You Tube
The ever-popular social media platform is a way for brands to virtually sell their ideas and values to the consumer. The possibility of giving product demos, tutorials about using products, highlighting company values etc., makes YouTube an instant choice for the Organizations.
WhatsApp allows businesses to connect with customers on a one to one basis. Businesses can capture customer interest by sharing product information, receiving feedbacks and providing customer service directly to the customer. More and more organizations are shifting focus to having Business accounts that allow them to have certain automated features which provide an ongoing connection with the customer.
Facebook Messenger
You can focus on delivering the relevant brand-related content one to one to the customer. Potential leads can be tapped easily and engaged effectively on this platform.
Instagram provides opportunities for companies to provide visual content to the audience. The hashtag trend strikes a strong affinity towards the young generation. Instagram pages can become a product portfolio and help in getting constant approval from the end-users.
Conclusion
Social media platforms are fast and easiest ways to penetrate the minds and hearts of the target audience. So if you want to stay ahead of the game, be there and engage with the real end- users. Add more value and essence to your brand.
Anitha Ramachandruni
About The Author…
Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.