7 best social media marketing tips to boost your business in 2021

by Anitha R | Aug 2, 2021

Post Views: 177

Social Media Marketing is a platform used by many organizations to promote their products or services. With more and more people having easy access to the internet and the average time spent by an individual on social media sites increasing day by day, it’s only becoming more sensible and relevant to be more visible on Social media to boost your brand visibility.

A word on social media spreads like wildfire these days and many businesses will testify that they have experienced positive impacts on their business by focusing more on Social Media marketing than Printed Ads. Let us understand the latest trends in Social Media marketing that will fetch your business the necessary boost.

Why has Social Media Marketing gained so much popularity?

Let’s go through some numbers to get to the root of why we need a social media marketing strategy to expand our business scope. As per the statistics, there are 3.78 billion social media users worldwide, constituting 48% of the total world population. The average time spent on social media platforms amounts to two hours and 25 minutes. That’s a lot of time, isn’t it? 73% of marketing leaders will vouch that they received positive results using social media marketing. These numbers are driving the organizations to focus more on the digital space to create brand awareness and establish customer trust.

7 best Social media marketing tips

Boost your business with these unique strategies

Integration of artificial intelligence (AI)

Artificial intelligence marketing leverages AI concepts to integrate machine learning with marketing goals. AI helps in collecting and analyzing data to achieve data-driven decisions. Natural Language Processing (NLP), content generation and real-time personalization are a few ways AI can be deployed in marketing strategies to increase your brand presence.

Video Marketing

Video marketing has become more relevant in times of pandemic, where most of the working professionals are stuck with Work-from-home and their working laptops. Video marketing creates a strong brand image and makes a lasting impression on the minds of the consumers. Unlike the myth that it’s a costly affair, all it takes to get a quality video is a Smartphone and editing software like Adobe Pro. So let’s get those videos rolling !!!

Influencer Marketing

Influencer marketing is indeed a big thing when it comes to associating a brand with a public personality. The paradigm shift to micro-influencers (social media promoters with thousands to tens of thousands of followers) who have very high levels of engagement with their followers is on the rise. The public relates and trusts these micro-influencers more due to their relatability to common people. It’s a cost-effective option to reach a wider audience.

Generate Leads On LinkedIn

LinkedIn is an often-overlooked option in a Lead generation. The Quality of leads that are generated cannot be underestimated as most of the decision-makers are present on LinkedIn. Do not miss out on the big opportunities LinkedIn has to offer.

Hyper localization

Localizing the marketing strategies based on geography and buyer behaviour is becoming more relevant and important in current times. Creating unique blog content by location, location-specific ads, personalized offers, etc glorifies the consumer position and enhances customer engagement at the base level, promising a lasting relationship with the customers.

Corporate Activism

The younger generation now is more interested to associate the brand values with the thoughts of Leaders from the Business. There is a pressing need for the Leadership to articulate their brand values in their posts and enhance their visibility.

Social Media as a Customer Service Platform

Social media offers better and faster communication channels for the customers to get their queries and requests addressed. It fortifies the brand image and value, creating prospective customers.

Conclusion

With the market space evolving and adapting to newer challenges, social media marketing is providing leverage to the Marketers with a space that imbibes a wider scope to connect with a larger targeted audience, converting sales prospects into valuable customers.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

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