About Us
We specialize in designing and executing go-to-market (GTM) technology and marketing strategies for software as a service (SaaS) businesses.
HOW WE HELP
With technology, growth, and retention strategies
KloudPortal is an award winning digital transformation company that empowers SaaS businesses. Serving the entire business community—corporate healthcare, independent healthcare professionals, federations, corporations, educational institutions, and individual change agents—KloudPortal connects and empowers organizations to increase their reach. By adopting scientific market analysis techniques, understanding psychographic and demographics of target audience, KloudPortal has helped many organizations reach their target markets through their bespoke go-to-market technology and marketing strategies.
KloudPortal’s portfolio is tailored to the unique needs of vertical markets. Delivering tailor made solutions for individuals and corporates, KloudPortal’s portfolio includes diverse domains like healthcare, education, wealth management, manufacturing companies etc., Serving the industry for more than a decade, KloudPortal is headquartered in Hyderabad, India and has diverse client spread across the US, Australia, Switzerland, Tanzania, UAE, Nigeria and Fiji.
Our Mission
To serve as a strategic partner for SaaS businesses, delivering digital excellence through scientific techniques and innovative solutions and empower them with tech and marketing GTM strategies.
Our Vision
To use our expertise and experience to help SaaS product owners design and execute go-to-market technology and marketing plans that reach and convert their target customers.
Why Choose Us
For the past decade, KloudPortal has evolved in serving its clients. With each passing day, we added value to our client’s business. We have learnt and un-learnt few practices. Learning has become a part of our DNA. With every client we learn and upgrade our skills, knowledge and offerings.
Our biggest strength is commitment and our weakness is perfection. Yet, we try to evolve with each passing day and never compromise of the quality of work we deliver.
Clients like us, because we commit to what we say.
Our Tenet
We are responsible to our colleagues who work tirelessly across the world. We must provide a broad work environment where every member of the organization is recognized as an individual. We must respect their distinctiveness and standing and appreciate their merit. Their professions must provide them with a sense of stability, contentment, and purpose. Working conditions must be organized, and safe, and compensation must be fair and reasonable. We must promote our employees’ health and well-being, as well as assist them in fulfilling their family and other personal obligations. Employees must feel comfortable to give suggestions or complaints. We must promote equal employment opportunity, development and advancement for those well deserved. We must groom leadership qualities and provide highly capable leaders for our workforce. We must ensure our leader’s actions are ethical and just.
We believe our equal responsibility is to our clients, entrepreneurs and business owners, whom we serve with our products and services. In meeting their objectives, everything we do must be of high standards and high quality. We must constantly strive to provide value and maintain reasonable prices. Our client’s requests must be serviced promptly and accurately. Our vendors and business partners must have an opportunity to make a fair profit.
We must be responsible to the country, community where we live and work. Our responsibility lies in helping people around us be healthy. We must be good citizens of the country where we live in – support good works, charities, health, education and be responsible taxpayers. We must be responsible for protecting our environment, sustainability goals and natural resources. Any property we are privileged to use, we must maintain in order.
We must be responsible for our stockholders. A business must endure profits to display it’s consistent growth, responsibility towards its employees. We must encourage research, experimentation and support new ideas. Innovations must be supported from ideation to execution. Whenever required or deemed necessary, the teams should be equipped with new tools and techniques to reach their work objectives, support research and innovation. Contingencies must be created to address any unforeseen circumstances in future. The stockholders should realize a fair return when operating in accordance with these principles.
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What is SaaS Product Marketing | SaaS Product Roadmap
I am always fascinated by SaaS products. Every product that is designed, developed and released solves a market problem. Closely monitored and carefully designed, most of the SaaS products, I feel, add a lot of value to its users. But I always wondered why we only see less than 1% of the SaaS products succeeding? Why do the SaaS products lose their shine? One key aspect that we found was the gap in marketing and sales.
The Digital Marketing Flywheel
We have heard about many business models that define a company’s revenue and growth vision. Coming to marketing, funneling the leads and engaging the leads was always a point of discussion. However, identifying your flywheel in your business is the key to move up the ladder from being a startup to enterprise. And it is essential to remember that it does take time to identify the flywheel and the key players who turn the wheel.