Meet The KloudportaLIONs-Sree Vidya.M

Meet The KloudportaLIONs-Sree Vidya.M

Name/Title: Sree Vidya.M, Quick Learner & Best SEO Analyst
Home office: Hyderabad
Family and hobbies: Hobbies: Watching movies, Cooking
Start date at kloudportal: September 10 2020

How did you get started with digital marketing?

By establishing necessary skills and self-confidence.

What do you love about working for kloudportal so far?

KloudPortal is offering the great opportunity to learn, grow and build upon our skills.

When you’re not at work, how do you spend your time?

Watching Movies or spending time with friends and family members.

If you could turn anything into an olympic sport, what would you have a good chance of winning a gold medal for?

Running

Running

If you could be any character from any book or movie, who would you be?

Devasena from Bahubali 2

Where did you grow up and what is special about that place?

I grew up in a place called Proddatur, which is in Kadapa district, Andhra Pradesh. Some of the most interesting things about my town are, it is called as a 2nd Rameswaram for having ancient Shivalayam. And it is also well known for its gold and cotton industries, and hence is called the Second Bombay. It is also referred to as the ‘City of Gold’ because of the large-scale gold business that takes place here.

If you were in a room with three billionaires, what would you ask them and why?

I will ask them to eradicate poverty in India. Because, I have seen many people were lack of food, shelter, etc.

If you could invite three people to dinner (dead or alive), who would be at the table and why?

My parents and my husband. Because they are the most loved ones in my life.

Meet the KloudportaLIONs- Usha Sathiwada

Meet the KloudportaLIONs- Usha Sathiwada

Name/Title: Usha Sathiwada, Artist & Web Designing Expert

Home office: Secunderabad

Family and hobbies:
Family: We are four. mom-laxmi , Dad-laxmanrao , Brother-Madhu studying Degree 2nd Year and Me.
Hobbies: Drawing, Listening Music, Watch Videos, Editing pics and videos

Start date at KloudPortal: July 25th 2020

How did you get started with web designing?

Actually i like business type services … Digital Marketing is the best services to grow up any business to achive goals.

What do you love about working for kloudportal so far?

Teamwork

When you’re not at work, how do you spend your time?

Sleeping, Sleeping, Sleeping…

sleeping

If you could turn anything into an olympic sport, what would you have a good chance of winning a gold medal for?

Speed Art and eating cake. I am sure I’ll beat everyone in art and cake competition..lol

If you could be any character from any book or movie, who would you be?

My favorite movies are Moana and Finding Nemo. I would like to be nemo and Moana with helping nature.

Where did you grow up and what is special about that place?

When i’m child i grow up in my Hometown Srikakulam, AP. Greenery, River, Animals ,Birds, Nature sounds were awesome in my hometown.

If you were in a room with three billionaires, what would you ask them and why?

I would like to ask them …How did you people make your first billion? Because i too have dream to become a billionaire.

If you could invite three people to dinner (dead or alive), who would be at the table and why?

I would like to dine with My best friend , My Crush , and My favorite Dancer . I love to talk to my favorite dancer.

Link Building – The Core Technique In Search Engine Optimization

Link Building – The Core Technique In Search Engine Optimization

Searching Engine Optimization has been fascinating us for a long time. There are an estimated 1.78 billion websites on the internet. Helping the google bots crawl and index these websites and the trillions and trillions of web pages on these websites is so fun and enticing.

There are more than thirty SEO techniques that are followed when it comes to search engine optimization. These techniques when followed can achieve ranking results. However, the duration in which a website can be ranked on Google certainly depends on several factors like keyword search volume, keyword ranking, competitor keyword analysis, link building, domain authority, page authority, blogs, articles, etc.,

Many SEO agencies follow a few techniques and finally get lesser results. In fact, some end up getting no results at all. We have worked with many clients thus far, and we have strategically followed our techniques to achieve the results. And we proudly boast about achieving the results which addressed our customer’s pain points like ranking on google search results, digital branding, and digital visibility. Few of our clients are happy with the indirect benefits that they received, which include more walk-ins, more orders, and substantial enquiries they receive on a daily basis.

When it comes to SEO link building there are three major types of links that we come across – Inbound Links (Backlinks – Link Building), Outbound Links, and Internal Links.
Link building has been one of the common techniques we follow for many of our clients. Link building includes – backlink submissions, guest blogging, bookmarking submissions, etc.,

Is there a strategy behind link building? How to achieve better results with link building? How can your link building be more effective?
There are many link building websites that offer you the ability to submit links. But are all these websites correct for you/your business? What are the parameters you should look for when executing link building strategies?

Here are the top SIX tips for you to achieve SEO results through link building:

  1. Domain Authority
  2. Business Relevance
  3. Appropriate Anchor Text
  4. Do Follow Vs No Follow
  5. Link Placement
  6. Destination URL

Tips to achieve SEO results through Link Building

Domain authority

If you are following link building techniques as part of SEO, searching for social bookmarking websites on google is a good way to start with. But choosing the right submission sites is very crucial for the quality of submissions. We suggest you choose a website that has a higher domain authority than your current website.

Business relevance

As a digital marketer, it is very important to understand our client’s business first. We then go about identifying their needs and expectations, before we start with the strategy of link building. Identifying the websites with higher domain authority and having a business relevance is the key to successful results.

Appropriate anchor text

While identifying the right domain and business relevant, putting in the business specific anchor text decides whether the link will get approved or not. Hence, having a good, descriptive content as an anchor text, makes the job of a link approver easy and there are high chances of getting an approved back link.

Do follow vs no follow

Even after submitting in hundreds of websites, we fail to increase the number of backlinks in the Google Search console. And when the numbers don’t go up, then it becomes a worrying part. When the backlinks that were submitted are not approved, there will be an impact on the number of active visits to the website, enquiries, improvement in domain authority, etc., Hence submitting the links in websites that provide a do-follow link, add value to your submissions.

Link placement

Many off-page specialists work hours and hours submitting their website links during the link building tasks. While they follow all the guidelines, they still don’t see enough referral-generated traffic on Google Analytics. The reason: Link Placement. Link placement is again a strategic placement of the link during submission. Including the link at the end of the anchor text yields minimum results. Placing the link at the beginning of the text doesn’t add value either. However, including a link in the first 2-3 lines of your anchor text does do justice and derives your expectations. Hence, the right link placements play a crucial role in bringing in traffic to your website.

Destination URL:

Destination URL plays a significant role when the traffic is routed through it. Sometimes a link building executive, could simply follow all the above guidelines and finally insert a link that returns a 404 page. This leads to loss of trust and low credibility in the market, Hence, when we submit our content as part of link building activity, we first list down all the active URLs that are relevant to the business. We then submit the relevant content on the website with the appropriate destination URL. Leading to an engaging content on the destination URL reduces the bounce rates and improves the quality of visits.

Benefits of following the above small tips lead to quality lead generation, enquiries from the right prospects, and lead to right engagement models.

If you are looking for more tips and hacks in marketing, please check out our latest blog on “10 Interesting Hacks That Will Boost Your Engagement On Instagram” or “Importance of Core Web Vitals in Search Rankings Boost”.

10 Interesting Hacks That Will Boost Your Engagement On Instagram

10 Interesting Hacks That Will Boost Your Engagement On Instagram

Instagram is one of the successful social media marketing platforms in the competitive world at present. It is the best place to market your brand to a broader audience. More than 25 business profiles on Instagram and 90% of users follow one business account. Every Instagrammer spends an average of 53 minutes every day.
Engagement on Instagram is nothing but measuring the interaction which your audience makes with your content. It is measured by the metrics such as likes, comments, views, saves, and shares. Today we will see ten easy steps to help you level up your Instagram engagement.

1.Make An eye-catchy bio

Instagram bio is an effective way to convert your visitors into followers. A great bio explains what you do in a few short sentences. Create an interesting bio to attract your ideal audience.

Use branded hashtags to increase your brand visibility and add clickable links in your profile to drive more traffic and sales to your website.

2. Post at the best time

One of the great ways to increase your Instagram engagement is to post when your followers are most active. Instagram algorithm likes the post with more engagement in a short period of time, and it will move that post to the top of your audience feeds.

Spend some time tracking and monitoring your Instagram analytics and learning when the best time to post for your followers. This is a great way to increase engagement, reach more audiences, and grow your brand.

3.Focus on IGTV

IGTV is an Instagram long-form videos feature that allows users to share up to 10 minutes videos. Also, it lets verified users post 1-hour videos to their feeds. Many brands are using IGTV to share long videos about their business.

Create attractive videos to engage your audience, and it will boost IGTV video views instantly to your profile. Share a one-minute video preview in your feeds and encourage the audience to “keep watching” on IGTV.

4.Active on instagram stories

Stories are the essential key to increase your engagement on Instagram. Half of the million people are using Instagram Stories every day to increase their brand reach.
Start using stickers in your stories to boost your audience to interact with you.

Here is some additional feature to improve your engagement using stories:
Type: Use text in your stories
Music: Add audio that fit your videos or photo
Superzoom: Add animated zoom into your videos
Live: Capture and publish live content to your stories
Hands-Free: Allows you to record a video without holding a record option.

5. Harness the power of hashtags

Use popular hashtags to improve the visibility of your brand. Instagram allows you to add 30 hashtags per post, but you can use fewer for a better result. Many top brands use 6 to 7 hashtags per post to get more likes. Users can add 11 hashtags to their posts to get more interaction.

Creating branded hashtags is one of the successful Instagram marketing strategies. The benefits of branded hashtags drive traffic to your profile and build a strong community for your brand.

 

 

Importance of Hashtags on Instagram

 

 

6.Experiment with instagram reels

Reels is Instagram’s newest feature. It gives users an option to create or upload 15-second short video clips and add music and effects. Create high-quality videos and use popular reels hashtags to get more engagement for your reels videos.

If you have an Instagram public account, you can share reels to the explore feed. It makes it easy for people who already don’t follow you to know about you, and they have a chance to follow your account. Additionally, you can use original audio in your reels with this. Other users can use your music for their reels.

7.Use links to Drive website traffic

Do you want your audience to visit your website, sign up, and know more about your business?.
Well, use clickable links in your bio, stories, and post to drive traffic to your website. In stories, you can include a link in “swipe up” CTA if you have more than 10k followers.

Use SEO to win Instagram, creating a search engine optimization strategy for an Instagram account is an effective way to increase your competitive platform.

8.Start Using Stickers And Emojis

Stickers are a great way to boost your audience to chat and share their experience and opinions with you. Use question stickers; it is a huge opportunity for users to know more about your brand and business.

Also, users can add poll or vote stickers that allow you to understand your follower’s opinions about your product. Additionally, use emojis effectively in your post to attract more audience to your account.

9.Write longer instagram captions

Instagram allows you to write captions up to 2,200 characters long, and this whole space is to share things with your audience. One of the simple ways to increase your engagement on Instagram is to write longer captions.

It is an excellent opportunity to share your brand and business goals with your audience. Also, users can add links to their captions to drive traffic to their websites. You can use captions to show your content writing skills to your audience. Write eye-catchy words in the first line and boost users to keep reading on reading more options.

10.Look at your analytics

Do you know how effectively your Instagram marketing strategy is working?.
It is essential to know what works best and what doesn’t work better to increase your Instagram engagement.

You can measure your Instagram insights through Socialinsider and analytics tools. It allows you to track post-performance, number of likes for your post. Here are some metrics you can learn from Instagram analytics:
Profile visits:  Allows you to see the number of profile visits to your account.
Taps: The total number of taps for your post
Website clicks: How many users click your profile.

Conclusion:

If you want to take your Instagram profile to the next level of engagement, then use these ten incredible hacks to boost engagement to your Instagram account in 2021.


social media marketing platforms, WordStream
boost IGTV video views instantly, Buy IGTV views
use popular reels hashtags, 4 SEO Help
content writing skills to your audience, BACKLINCO

How Search Engine Optimization works for businesses?

How Search Engine Optimization works for businesses?

Search Engine Optimization has gained considerable attention in the last decade.

Many business owners were perceiving SEO as an optional channel for marketing their products and services. But is that still an option in the post COVID era?

There are close to 1.8 billion websites across the internet. Many businesses have turned towards online presence during the COVID time. Is it just enough to have a website and just leave it there? Do all those businesses generate leads? Definitely not.

Search Engine Optimization is a process of educating the search engines about your website’s presence amongst the billions of websites and web pages.

By being indexed by Search Engine Bots, your business is highly likely to be found by many people online from across the globe.

When people find your website amongst the search engine results, they are highly likely to click and visit your website.

Search Engine is just not limited to Google. It extends to Bing, Yahoo, etc., Hence these processes educate the respective search engine bots about the presence of your business.

SEO is one of the several digital marketing techniques that are used to build a brand presence in the digital space.

There is a misconception in the market that the process of SEO will lead to generating leads for your business. Business owners assume that as soon as the website is ranked on the first page of Google, people will just visit and sign up or fill a form. Yes, that was a case some two decades ago. There were fewer websites and accessing the internet was a privilege. But things have changed now.

We take up digital marketing activities for many clients and here is the trend that we have seen in the last few years:

  • Your Website visitors are looking for more engaging content.
  • Visitors are likely to navigate to your other blogs or pages, only after they see you are presenting valuable content to them.
  • Visitors are likely to subscribe to your website only when they find that you answer their search query every time they reach your website.

Misconceptions:

  • More website visits, more conversions
  • ViFirst-time website visitors Signup/Subscribe for your websites newsletters
  • All the visitors are going to register/signup.
  • One time SEO is enough to rank your website and it stays on Google’s first page forever.

Top 5 KPIs when you are measuring your website metrics

KPIs In Google Analytics that you cannot ignore

Returning visitors

  • Not only visitors focus on having more returning visitors. Returning visitors are 40% more likely to convert as your subscribers in his/her 5th or 6th visit (on average).
Returning Users vs New Users Metrics in Google Analytics

Bounce rate:

  • Check your website bounce rate. Bounce rate indicates your visitors are not finding relevant content.

Session duration:

  • Session duration indicates how much time your visitors spend on your pages on an average.

Active users:

  • Number of active users should be high. Active users are defined a those visitors on your website who have navigated through the pages or have done some action on your website.

Audience overview:

  • Know your Audience. Where they are coming from – Location, What is their Gender, and what is their age group.

How much time does it take to see the SEO results?

Many business owners think that SEO yields immediate results. Hence they hire an agency to get their website SEO done for 3-4 months. They don’t see significant results and hence they stop with SEO services.

Benefits of SEO for businesses

  • Search Engine Optimization when done reguarly, can help you build domain authority for your website.
  • This leads to increased number of visits.
  • SEO will start showing results only when it is supported by good content.
  • SEO builds your brand presence online.
  • Lead generation happens upon consistently delivering value added content.

If you are looking for more Digital Marketing related articles, you may want to check our latest blogs on ‘Why and How To Get SEO Done Along With Website Redesign?’ and ‘What do you need to know about Digital Marketing for your business?

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