Online Reputation Management (ORM) Services: What It Is & Why You Need

Online Reputation Management (ORM) Services: What It Is & Why You Need

“Oh, no! Not again!” Pamela exclaimed while reviewing the Google Analytics report for her courier service business. “Very few conversions in the past few months! And not a single customer review!” “Mama, why are you bothered about reviews?” Asked her ten-year-old son. “Because it matters. Beyond all the hard work you put in to deliver the best service, business runs on online reputation management. People hesitate to buy what is unknown and new, but easily purchase what is known and popular. Just like the way you purchase a known and favorite brand of chocolate in preference to a new one.” Pamela replied calmly.

There are hundreds of entrepreneurs like Pamela who do the best they can to deliver efficient customer service but still struggle to get clients and recognition.  Are you one of them?  Take a close look at the digital footprint of your business.  You would know where you are lacking.

That is why ORM services are in demand. It is what establishes a business as a brand known to everyone.

What is online reputation management?  how do ORM services help?

It is all about how people view your business and what they think about it when they come across it online.  For instance, consider Apple smartphones and i-pads.  When people view the brand name Apple anywhere on the internet, whether they purchase or not, they know it is a brand they can trust.  If there is a lesser-known brand in electronics, people could have different opinions regarding it.

Entrepreneurs may have different goals regarding online reputation management.  Some people choose to be a brand well reputed for product quality.  Some might want a reputation for delivering the best customer service.  Yet there could be another business that wants to establish itself as an authority in its niche.  Before you work towards your online reputation management, consider your reputation goal.

Digital marketing agencies provide Online reputation management services (ORM services) to create more awareness of your business and establish your business as a brand.  Public platforms like social media are an ideal source to know, analyze, and enhance your business reputation.

Which platforms affect the online reputation of my business?

There are different types of online sources that help you to determine the digital reputation of your business.

  • Social media sites

    Of course, you would probably not miss out on monitoring this platform to check the ORM of your business, as you pay to digital marketing companies to manage ads and campaigns on social media.  You would not miss the web traffic and conversions you gain through these channels.

  • Unpaid sites / blogs

    While backlinks to your website connect another page’s information to yours, unpaid sites just mention about your business in their web content, like the way we mentioned Apple in this blog earlier.  Though you do not pay these websites/ blogs to talk about your business, you can track them to know in what context your business name is being used, as it affects your online reputation.

  • The content you publish

    Publishing your own blogs, webpages, and videos to talk about your own business is always a great way of marking your online presence.  In this way, you can attempt to create awareness of your brand on your own.  The blogs and posts you publish online would also contribute to your online credibility.

Business Reputation quote

Which tools can help to monitor the online reputation of my business?

It is the best practice of every entrepreneur to know what information is being published online regarding their business. Here are some good tools to track this information.

  • Alerts: It monitors all content from Google regarding your business and provides you with alerts regarding any content published concerning it.
  • Talkwalker Alerts:This tool is similar to Google Alerts and gives pretty much similar information.
  • The Brand Grader: The Brand Grader gives the details of which websites/ blogs mentioned the name of your business/ website in the last four weeks.
  • Go Fish Digital This is a good tool to track the negative reviews you might have received online.
  • Twitter Analytics: Want to know how well your tweets have been going with the public and the likes and engagements it has been gaining? Then do not miss out on this tool to get the numbers.
Tips - Online Reputation Management

General tips for the betterment of your online reputation management

  • Be genuine at your work:  Firstly, be genuine in your work and deliver the best of your products and services.  Gaining a reputation becomes far from reality if the quality of your products and services is not good.
  • Publish valuable content:  Publish a clear, readable, informative content that the reader finds beneficial.
  • Refrain from giving confidential details:  Do not let any confidential information, either of your business or others, leak through the content you publish.  It shows a lack of professionalism.
  • Maintain active social media accounts:  Inactive accounts indicate that your business is inactive too!
  • Value and respect your clients:  Acknowledge their feedback and reviews.  If you receive negative feedback, work towards making the situation better for them to the extent possible.
  • Not just an online reputation, ensure that you have a great offline reputation as well

Start your business online reputation management today

The earlier you begin, the easier it becomes to manage the fame of your business.  Reach us at contactus@kloudportal.com to avail our ORM services for your business today!

1. Alerts, Google Alerts
2. Kloudportal, Talkwalker Alerts
3. Go Fish Digital, Go Fish Digital
4. Twitter Analytics, Twitter Analytics
How to Write Effective Content for your Website to Boost Sales?

How to Write Effective Content for your Website to Boost Sales?

Would you be surprised to know that written content did not lose its importance even in the present age of the internet?  Despite the technological advancements, it is through your words that you convey information, and that is also the reason you are going through this blog!  Content writing is one of the most effective SEO services to drive traffic to your website and boost online sales.

How to create attractive content?

Bring to me a children’s fairy tale book with colorful illustrations, and a plain textbook with hi-fi technical terms.  My choice is the first book with fairy tales.  What makes it attractive is the simple language, clear presentation, and colorful pictures used.  If you present content in a similar fashion on your e-commerce website, would it not draw people’s attention?  It is how professional content writing services draw traffic to your website.

Good content should be:

  • Clear
  • Simple in language
  • Backed by pictures
  • Conversational tone
Content writing

How to motivate people to make a purchase through content writing?

Well, a basic description of your products and services will not suffice even if you present it in a simple style as described above.  The ultimate purpose of the content you present is to provide value to the audience.  You can do this in three ways.

  • Guide the customer:

Content writing should be informative, to educate people regarding how to choose a product that is best for them.  For instance, you run a business of electronic gadgets.  A customer who is purchasing an air conditioner for the first time may not be able to decide between a 1 ton and 1.5 ton air conditioner.  You may include a guide box on your website asking to enter the approximate dimensions of the room.  Based on the input received, you may suggest the best air conditioner options from your business.

  • Target the customer’s needs and emotions

Focus more on the customer’s needs than the features your products offer.  For instance, let us say you run a business of flowers and bouquets.  Special days like Mother’s Day, Valentine’s Day, etc. are your peak business days.  You presented an ad like this:

“Here we present a combo offer.  We offer a bouquet of yellow roses with chocolates for your mother with your personalized message on Mother’s Day.”

Instead, how about an ad like this?

“It’s Mother’s Day again! Remind your mother how special she is to you, with this beautiful bunch of yellow roses and a box of chocolates, along with a personalized message that conveys your love.”

I would choose the product that offers the second description, as I find it emotionally appealing.

Content marketing should focus more on the customer’s needs than a description of your services.  This drives in more sales.

  • Include podcasts and video content:

More than 50% of people who watch podcasts are convinced to purchase the product.  Videos and podcasts have a visual effect on people’s minds.  They help in attracting the section of the audience which is not tuned to reading text.  It is another powerful way of presenting content and also helps greatly in search engine optimization.

Content writing quote

Hand over the job to professional content writing services

Hope that now you got an idea of how to make the content better.  Then, why wait to act on it?!  Give your e-commerce website a new lease of life with fresh content.  Hand over the job of content writing to agencies experienced in these services, while you sit back and celebrate the increasing traffic of your website.  Write to us at contactus@kloudportal.com for details. 

1. 50%, Smallbizgenius
All You Need to Know about Voice Search Optimization (Voice SEO)

All You Need to Know about Voice Search Optimization (Voice SEO)

“Alexa, tell me a story!” “Siri, name the world’s largest waterfall?” and so on. With no longer the need to type, you can search the World Wide Web for any information you want, with just your voice. That is voice search. It is simpler and quicker than typing a query. And to make your content friendly for voice search is called voice search optimization (voice SEO). How to do that? Hmm. Good question.

Let us first have a look at the voice search devices which people use. There is the Google Assistant, Amazon Echo/ Alexa, Apple Homepod/Siri, Microsoft Cortana, and more. Additionally, there are numerous blue-tooth devices available in the market due to the increasing popularity of voice queries. Statistics predict that by 2022, 55% of all US households shall own a smart speaker. Because of its increasing usage, many business owners are now focusing on voice search optimization (voice SEO) of their website.

Why are voice SEO services becoming increasingly popular?

Voice SEO services are becoming more necessary with the increasing popularity of voice search. The reasons are clear. Imagine yourself driving in your car, you meet a friend on the way, and suddenly you decide to stop by and have a coffee together at a restaurant. While on the drive, you would find it easier to use a voice search to locate a nearby restaurant than to free your hands from driving and then type the query. Thus, voice search is convenient to use, quick, and also allows you to go about your other tasks uninterrupted.

Voice search returns a more related search result than a typed query. It is because, when typing, we type only the required keywords instead of the complete question. But while using voice search, we ask the full query.

Voice SEO

How to do voice SEO?

Here are some tips to follow.

1. Use long-tail keywords

When using voice search, people tend to use more specific, detailed, long-tail words than a typed query. Therefore, you can frame content keeping the general user’s search preferences in mind. For instance, a typed query says, “restaurant near me with Italian food,” but when using voice search, the user may be specific and ask, “What is the best Italian food restaurant near me?” Framing keywords accordingly shall help in voice search optimization of your website.

2. Include FAQs and use a conversational tone

Include FAQs on your page with questions asked in a conversational tone. Just think of the general questions people ask and include them with the answers in your FAQ section. It gives you great chances to make your webpage visible in voice search results.

3. Make content mobile-friendly with a good loading speed

Voice searches are performed more on mobile phones and other devices than on PC. Hence the content you present should be detectable by your mobile phone, which, in turn, means that your website should be mobile-friendly. You also need to ensure at the same time, that your website does not load slowly, else, users, as well as search engines, tend to turn away from it.

4. Feature in the local search results

Voice searches mainly look for local listings like the restaurant example mentioned above. Someone may ask a question like, “Which is the cleanest theatre near me?” and so on. Therefore, ensure that your business shows up in the local listings with all details like your store working hours, address, and phone number. It connects your business with people who look for it.

Voice SEO quote

In conclusion

Approach the right digital marketing agency today to ensure that your business does not miss out on voice search optimization. We at KloudPortal make use of the right strategies to give your business the visibility you desire. Write to us at contactus@kloudportal.com for more tips on Voice SEO.

8 Strategies That You Should Follow in Medical Practice Marketing

8 Strategies That You Should Follow in Medical Practice Marketing

On a fateful evening, Neha’s mother collapsed suddenly.  The family shifted recently to the city and did not know where the clinics are.  Having no time to think much, Neha quickly pulled her phone and searched for doctors online.  It is the time when lockdown just started in the country, and therefore, most doctors are unable to continue their practice.  But a few doctors who are into medical practice marketing are visible online for needy clients like Neha to contact, and so, their profession continues.

Why do I need medical practice marketing?

People quickly grab their phones today to look for on-the-spot answers to their problems.  However, if Neha asks Google, “Why did my mother collapse?” Google may not give the right answer.  But if there is a neurologist available online and addresses her question, the answer could be correct.

Medical treatment is one such profession that demands human intervention despite all the technological advancements of the modern age.  And to be visible to people and get connected to them, a doctor’s online presence is a must.  That is why doctors and students of medicine are approaching digital marketing agencies.  A report from Practo states that in the lockdown, there has been a 500 percent spike of medical consultation online.  Having your online presence during this COVID 19 pandemic creates a win-win situation for both: you and your client.

Medical Practice Marketing

Which strategies to follow in medical practice marketing?

Marketing your profession with the right strategies can help you get a long way in reaching out to your clients.  How do you do that?  Here are some strategies that you could follow.

1. Choose digital marketing over traditional marketing

This is crucial because, at present times, digital marketing reaches further to a larger audience than traditional marketing does.  It costs lesser to market on social media platforms than on print ads and television channels.  Also, the audience targeted through online marketing is wider and more customized than the audience targeted through traditional marketing methods.  Presently, as your patients are not limited to clinics, you have an option to treat them online.  It gives you the privilege to market your services beyond your locality and treat patients across various cities.

2. Get a website and do SEO

Online presence begins with designing a website for your business, followed by optimizing it for the search engine.  Post good content on your webpage, make it look appealing and, follow content marketing strategies like targeting keywords, back-link building, and more.  A good digital marketing agency with a dedicated team of content writers, web designers, and SEO specialists can help you with this step.

3. Start a goal-oriented marketing campaign

An indefinite marketing campaign can consume a lot of your time and money. Start with a specific goal and plan. Prepare a layout of how much you wish to spend in the next three weeks or so, and which platforms you want to use, like for example, Facebook, Twitter, etc. Prepare a plan as to who are your target audience and how you wish to reach them.

4. Track your marketing campaign results

If you started a campaign for say, three weeks, start tracking the results after half the time, so that you can analyze how it is heading. Then you can make changes in your campaign accordingly. If the progress seems on track, you may continue in the same way. If results are not as expected, seek help from your digital marketing agency to make it go better.

5. Continually keep updating your ads and website

Medical practice marketing involves a lot of exposure to clients as to what new things you are up with. You may write blogs educating patients regarding the latest technology used in medical procedures. Or simply, you may share a blog on what changes you are making in the way you treat patients amid this pandemic. If you still fall short of any information to share, you may keep redesigning and updating the ads in your campaign. By doing this, people trust that you connect to the latest happenings and always have something different to offer.

6. Give freebies

Small tokens of care go a long way in making customers feel appreciated. You may organize free health check-ups or dental camps occasionally and invite opportunities for people to know and visit you. Or give free webinars educating people on how to take care of their health and prevent issues from popping up. This way, you can connect to them so that they trust you though the information you provide and approach you in the future. This helps in digital marketing for medical practice students as well.

7. Show your online presence on medical care platforms

Websites like Practo and Zocdoc are making doctors more available to the general public than ever before. People look up to these websites that offer a paid consultation immediately in case of any emergencies, like Neha in the example above. Your presence on these websites can bring you more visibility.

8. Use patient testimonials

Lastly, always work on feedback that your patients give. Once you offer them your best service, you can be positive to request them to drop in a testimonial. Positive reviews are always a bonus for your visibility. And if the feedback is otherwise, you can work on it to improve, thereby showing your clients that you value them. This gives scope for them to refer you to their friends and acquaintances.

Medical Practice Marketing

My next step?

An old proverb goes, “The early bird catches the worm.” Be one of the kind that is quick to grab all opportunities by getting into medical practice marketing at the earliest, with professional assistance from KloudPortalContact us to know more about the digital marketing services offered for medical care professionals.

1. 500 Percent, Business-standard
How to Know if SEO for your e-Commerce Store is Working

How to Know if SEO for your e-Commerce Store is Working

Yes, we know that you have been there with several trials and errors.  You might have tried several SEO strategies to boost your website to make it gain the best possible search engine ranking.  After all the effort that goes into optimizing your e-commerce store for SEO, it’s time to test how effective it is.  Well, before we get into the tools used by SEO agencies to test SEO effectiveness, you need to first know what SEO factors to check.

Parameters used by SEO agencies to check SEO effectiveness

They check the following metrics:

  • How much time readers spend on your website
  • What channels bring in users to your website
  • Which pages on your website load slowly and why
  • The channels which drive conversions
  • Keyword ranking
  • Backlinks to your site

Most of the SEO Analytics tools give reports with the above-mentioned details of your website, that help you measure the outcome of your SEO strategies.

SEO tools

What are the tools used to measure SEO effectiveness?

1. Google analytics:

This is the tool that is most popularly used by the SEO agencies.  Among the many reports that Google Analytics generates, the most useful ones are:

  • Mobile overview report: Today, people rarely log in to the desktop PC or laptop for a simple Google search. Browsing on a mobile phone is way easier. Hence, businesses that optimized their website for the mobile view can gain better traffic than those who have not. Mobile Overview Report helps to analyze the loopholes present in your mobile site that users find annoying. It also helps to understand the channels from which users enter into your website.
  • The channels report: It helps to track the source of incoming traffic to your website, and how much of this traffic brought you conversions. This helps you to decide which channels to optimize for your website to perform better.
  • Navigation summary report: This is the best report to track the user’s navigation through your website, which page they come from, and where they go to. This information helps to determine what information the users are looking for on your website and where you can improvise.
  • Landing page report: This helps to check out which is the most visited page, and the bounce rate.
  • Site speed overview report: As the name indicates, it monitors the performance speed of the website.
  • Goal overview report: This helps you to know which pages lead to conversions.

2. Ahrefs:

This tool is especially useful to show the keyword ranking of your webpage on the search engine. Ahrefs also shows the number of searches that each keyword gets per month and which words pull up your webpage on the search engine. This information is valuable to find out how well your website is performing in terms of SEO, based on keyword search.

Some of its other useful reports are:

  • URL rating distribution report: Backlink profile is one of the key metrics in SEO and this report gives a clear backlink profile of your website. It rates the quality of each link of your webpage from 1 to 100.
  • Best pages by link growth report: This report helps to show which pages on your website attract more traffic in terms of backlinks.  Therefore this report helps to improve content management too.
  • Backlink anchors report: It highlights the text used by other websites to link to your website.

    3. WebFx:

    In the information generated by WebFx, the key focus points are traffic, rankings, conversions, and leads. These metrics are measurable for a specified time. Like some other tools, WebFx provides customized reports for your website and gives you a lot of query options to pull the reports. This helps digital marketing companies to check your website performance in SEO terms.

    4. Semrush:

    To be successful in implementing SEO, you need to keep a tab of who visits your website. SEO agencies make use of Semrush which provides detailed visitor information for your website and to see how engaged these readers are.

    Pretty much like most other tools, SeMRush is effective in providing reports over more than 50 marketing metrics including keyword analytics, traffic analytics, gap analysis like keyword gap, backlink gap, and more.

    In all these tools, you may either run the reports manually or schedule them to be run at periodic intervals.

    SEO quote

    What are the limitations in measuring SEO effectiveness?

    SEO effectiveness in simple terms, cannot be considered a standard measurement.  This is because Google and other search engines keep changing SEO metrics from time to time.  If your website ranks highest on the search engine today, there is no guarantee that the rank continues forever.  People change, people’s requirements change, and so does their search behavior on the internet.  Hence you need to keep your webpage content updated to suit the search parameters.  Therefore, SEO is a continuous process and needs regular monitoring.

    Reach us at KloudPortal for expert advice on SEO for your business.


    Google Analytics ,Analytics
    Ahrefs, ahrefs
    WebFx, ahrefs
    SeMRush, SEMRUSH

     

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