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Web Development In 2024: Futuristic Transformative Trends
Web development in 2024 is set for transformative changes propelled by rapid technological advancements and evolving user expectations. The emphasis is on crafting more interactive, responsive, and secure web experiences. New-generation technologies such as machine...
SaaS Product Support: A Game Changer For Customer Retention
In the competitive landscape of Software-as-a-Service (SaaS), the ability to retain customers is essential for achieving ongoing success and growth. Unlike traditional software companies, SaaS companies operate on a subscription-based model, making customer success...
Webflow CMS vs. Ghost CMS vs. WordPress CMS
Today, having a website is essential for both businesses and individuals in the digital landscape. Creating and maintaining a website can feel overwhelming, especially without coding knowledge. This is where Content Management System (CMS) comes in as a lifesaver! CMS...
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Content Marketing vs. Influencer Marketing: How to use both to achieve your marketing goals
Content and influencer marketing are important digital marketing concepts for product marketing. While educative and informative content is the bedrock of a marketing campaign at any stage, influencer marketing is particularly helpful in getting your product/service off to a flying start.
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While marketers are always on the lookout for new and innovative ways to reach more audiences, Content marketing remains one of those rare modes of marketing that never gets old.
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SaaS enterprises fill a need in the market by offering online subscription services to businesses. Most companies use at least one SaaS provider for email automation, Customer Relationship Managemen(CRM), or file hosting service. However, although a SaaS firm can assist business owners in finding consumers, it is gripping to see how SaaS business owners promote other businesses.
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With 4 Billion active internet users across the globe, the customer base of SaaS businesses has leapt to significant levels over the past few years.
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5 Simple Ways To Promote Your Virtual Events in 2022
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Switch to Google Analytics 4 NOW! UA to be deprecated soon.
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How To Make An Effective Content Marketing Strategy In 2022?
We have always heard that content is the king and it plays a significant role in the success of an online marketing campaign. Both startups and MNCs rely on content marketing to engage with customers, increase traffic, and generate leads and sales. However, for content marketing to be successful, a sound content marketing strategy needs to be developed that takes the content marketing campaign through its lifecycle for great results.
Product Marketing Strategy For SaaS Startups
SaaS companies are the flavor of the times. Once very few, they have proliferated, very much mainstream. But with increasing competition, there is the challenge to stand out from the crowd. This is where the SaaS marketing strategy comes in. Developing a marketing strategy for a SaaS product is a key element for its success.
8 Things I Wish I knew Before Launching My Engineering Startup
Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed.