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Why SaaS Product Support Is Critical For Customer Success
In the dynamic world of Software as a Service (SaaS), where consumer satisfaction and retention are paramount, the role of product support cannot be overstated. It's a cornerstone that underpins the entire customer journey, influencing everything from initial adoption...
The Influence Of AI Chatbots On Support Workflows
AI chatbots, driven by artificial intelligence, natural language processing (NLP), and machine learning, have transformed business-customer interactions. These virtual assistants can comprehend and address customer inquiries with human-like responses, deliver...
Synergizing SEO And Product Teams: 7 Keys To Achieving Success Together
In today's fiercely competitive digital landscape, business units are always looking for strategies to outperform their competitors. One increasingly recognized SEO strategy for achieving this is through the collaboration between two critical departments: SEO and...
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Content Marketing vs. Influencer Marketing: How to use both to achieve your marketing goals
Content and influencer marketing are important digital marketing concepts for product marketing. While educative and informative content is the bedrock of a marketing campaign at any stage, influencer marketing is particularly helpful in getting your product/service off to a flying start.
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While marketers are always on the lookout for new and innovative ways to reach more audiences, Content marketing remains one of those rare modes of marketing that never gets old.
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SaaS enterprises fill a need in the market by offering online subscription services to businesses. Most companies use at least one SaaS provider for email automation, Customer Relationship Managemen(CRM), or file hosting service. However, although a SaaS firm can assist business owners in finding consumers, it is gripping to see how SaaS business owners promote other businesses.
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With 4 Billion active internet users across the globe, the customer base of SaaS businesses has leapt to significant levels over the past few years.
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5 Simple Ways To Promote Your Virtual Events in 2022
Remote and hybrid working are now new ways of working in the post- Covid scenario. This led to a rise in virtual events. Not only those hosted by businesses but also by the entertainment industry, such as interactive concerts in which people across the globe participate.
Switch to Google Analytics 4 NOW! UA to be deprecated soon.
Google’s latest update says UA and Analytics 360 properties would stop processing data. This indicates that going forward, Google Analytics 4 is going to play a primary role in tracking events and conversions across multiple platforms. The latest update states Universal Analytics property will stop processing data from July 1, 2023, and Analytics 360 properties will stop processing data from October 1, 2023. Let us understand the difference between Universal Analytics and Google Analytics 4.
How To Make An Effective Content Marketing Strategy In 2022?
We have always heard that content is the king and it plays a significant role in the success of an online marketing campaign. Both startups and MNCs rely on content marketing to engage with customers, increase traffic, and generate leads and sales. However, for content marketing to be successful, a sound content marketing strategy needs to be developed that takes the content marketing campaign through its lifecycle for great results.
Product Marketing Strategy For SaaS Startups
SaaS companies are the flavor of the times. Once very few, they have proliferated, very much mainstream. But with increasing competition, there is the challenge to stand out from the crowd. This is where the SaaS marketing strategy comes in. Developing a marketing strategy for a SaaS product is a key element for its success.
8 Things I Wish I knew Before Launching My Engineering Startup
Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed.