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Web Development In 2024: Futuristic Transformative Trends
Web development in 2024 is set for transformative changes propelled by rapid technological advancements and evolving user expectations. The emphasis is on crafting more interactive, responsive, and secure web experiences. New-generation technologies such as machine...
SaaS Product Support: A Game Changer For Customer Retention
In the competitive landscape of Software-as-a-Service (SaaS), the ability to retain customers is essential for achieving ongoing success and growth. Unlike traditional software companies, SaaS companies operate on a subscription-based model, making customer success...
Webflow CMS vs. Ghost CMS vs. WordPress CMS
Today, having a website is essential for both businesses and individuals in the digital landscape. Creating and maintaining a website can feel overwhelming, especially without coding knowledge. This is where Content Management System (CMS) comes in as a lifesaver! CMS...
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8 Things I Wish I knew Before Launching My Engineering Startup
Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed.
SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company
Marketing strategies for SaaS products have to be different from other types of marketing. It’s because these software products are after all software that can be talked about but not shown physically or in action to every customer.
How do you overcome this? Through innovative marketing strategies!
SEO Is vital for Digital Marketing. Here are the Top 5 reasons
SEO is one of the most commonly heard terms in digital marketing. However, the scope and definition of SEO have been expanding to include new technologies and solutions. It’s has grown much beyond the concept of keyword stuffing that some people will associate it with.
Saas Product Marketing Checklist
Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.
Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.
Curious Case Study – Marketing Strategy of Cred
Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.
Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.
How To Calculate Your SaaS Product Marketing Budgets and The RoI?
The budget for SaaS product marketing can be a difficult issue in the first few years of the business. You need to spend vigorously on different channels to drive sales and recurring revenue. At the same time, you can’t lose sight of the ROI that gives you a hint about the areas that need more investments than others.
Meet The KloudportaLIONs -VijayMedicherla
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Ideation To Investors to IPO: How Should You Plan Your SaaS Product?
A very important thing in SaaS marketing is retaining the customers and ensuring that they continue to subscribe your product and services. This alone can guarantee that the company’s annual recurring revenue (ARA) continues to grow. Retaining the SaaS customers in today’s fiercely competitive business environment is not easy and you must outsource customer service for great results.
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