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Why Testimonials Are An Important Part Of Your Website?
Testimonials are the digital word-of-mouth that can significantly impact your website's success. They offer potential customers essential insights into your products or services, aiding them in making well-informed decisions. Incorporating testimonials strategically...
Synergizing SEO And Product Teams: 7 Keys To Achieving Success Together
In today's fiercely competitive digital landscape, business units are always looking for strategies to outperform their competitors. One increasingly recognized SEO strategy for achieving this is through the collaboration between two critical departments: SEO and...
How To Use AI For A More Effective Social Media Strategy
In today's digital age, a robust social media presence is vital for businesses to interact with their audience, enhance brand visibility, and boost conversions. However, managing social media can be challenging due to the content volume and interactions, where...
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SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company
Marketing strategies for SaaS products have to be different from other types of marketing. It’s because these software products are after all software that can be talked about but not shown physically or in action to every customer.
How do you overcome this? Through innovative marketing strategies!
SEO Is vital for Digital Marketing. Here are the Top 5 reasons
SEO is one of the most commonly heard terms in digital marketing. However, the scope and definition of SEO have been expanding to include new technologies and solutions. It’s has grown much beyond the concept of keyword stuffing that some people will associate it with.
Saas Product Marketing Checklist
Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.
Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.
Curious Case Study – Marketing Strategy of Cred
Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.
Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.
How To Calculate Your SaaS Product Marketing Budgets and The RoI?
The budget for SaaS product marketing can be a difficult issue in the first few years of the business. You need to spend vigorously on different channels to drive sales and recurring revenue. At the same time, you can’t lose sight of the ROI that gives you a hint about the areas that need more investments than others.
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Ideation To Investors to IPO: How Should You Plan Your SaaS Product?
A very important thing in SaaS marketing is retaining the customers and ensuring that they continue to subscribe your product and services. This alone can guarantee that the company’s annual recurring revenue (ARA) continues to grow. Retaining the SaaS customers in today’s fiercely competitive business environment is not easy and you must outsource customer service for great results.
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