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The Role Of Data Analytics In E-Commerce Customer Support
Data analytics has strategically revolutionized the e-commerce industry, providing actionable insights that help businesses optimize customer support, marketing strategies, and overall business performance. In the face of fierce competition, leveraging the influence...
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Why Testimonials Are An Important Part Of Your Website?
Testimonials are the digital word-of-mouth that can significantly impact your website's success. They offer potential customers essential insights into your products or services, aiding them in making well-informed decisions. Incorporating testimonials strategically...
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Sales Metrics Analysis – Your Key To Improved Sales Performance
In today's competitive business landscape, understanding and analyzing sales performance is crucial for achieving sustainable growth. Sales metrics provide invaluable insights into the effectiveness of your sales team, processes, and strategies. By tracking and KPIs,...
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Switch to Google Analytics 4 NOW! UA to be deprecated soon.
Google’s latest update says UA and Analytics 360 properties would stop processing data. This indicates that going forward, Google Analytics 4 is going to play a primary role in tracking events and conversions across multiple platforms. The latest update states Universal Analytics property will stop processing data from July 1, 2023, and Analytics 360 properties will stop processing data from October 1, 2023. Let us understand the difference between Universal Analytics and Google Analytics 4.
How To Make An Effective Content Marketing Strategy In 2022?
We have always heard that content is the king and it plays a significant role in the success of an online marketing campaign. Both startups and MNCs rely on content marketing to engage with customers, increase traffic, and generate leads and sales. However, for content marketing to be successful, a sound content marketing strategy needs to be developed that takes the content marketing campaign through its lifecycle for great results.
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8 Things I Wish I knew Before Launching My Engineering Startup
Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed.
SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company
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How do you overcome this? Through innovative marketing strategies!
SEO Is vital for Digital Marketing. Here are the Top 5 reasons
SEO is one of the most commonly heard terms in digital marketing. However, the scope and definition of SEO have been expanding to include new technologies and solutions. It’s has grown much beyond the concept of keyword stuffing that some people will associate it with.
Saas Product Marketing Checklist
Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.
Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.
Curious Case Study – Marketing Strategy of Cred
Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.
Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.
How To Calculate Your SaaS Product Marketing Budgets and The RoI?
The budget for SaaS product marketing can be a difficult issue in the first few years of the business. You need to spend vigorously on different channels to drive sales and recurring revenue. At the same time, you can’t lose sight of the ROI that gives you a hint about the areas that need more investments than others.