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What Is A+ Content And Its Significance In Amazon Marketplace Optimization

What Is A+ Content And Its Significance In Amazon Marketplace Optimization

by | Dec 6, 2023 | Content Marketing

In the ever-expanding realm of e-commerce, Amazon stands out as a giant, connecting millions of buyers with sellers around the globe. As registered brand owners or sellers on this platform, the competition is fierce, and making your product stand out is vital for success. One powerful tool in your Amazon marketplace optimization toolkit is A+ content. In this blog, we will explore the A+ content guidelines and other crucial information for improving your sales.

What We Cover In This Blog?

What Is A+ Content?

A+ Content, also known as Enhanced Brand Content (EBC), is a feature by Amazon that helps brand-registered sellers and Amazon vendors to enhance their product listings with multimedia elements, including high-quality images, comparison charts, and engaging product descriptions. This feature enables sellers to tell their brand story effectively, differentiate their products, and provide customers with a more immersive shopping experience.

Popular Ways To Create A+ Content

To create Amazon A content, here are some simple and popular ways that you can follow.

Brand Story: Connecting With Customers

Your brand’s unique story is a crucial element in building a connection with customers. A+ Content provides an opportunity to showcase this story, giving potential buyers insight into the values and mission that set your brand apart. Through compelling narratives and visual elements, you can form a brand identity that aligns with your target audience.

High-Quality Images: Making A Lasting Impression

Images play a key role in online shopping, influencing customers’ purchasing decisions. With A+ Content, you can include high-quality images that showcase your product from every angle. These images not only help customers visualize the product better but also contribute to a professional and polished brand image.

According to Amazon Seller Central for guidelines and specifications, Amazon suggests using images with a pixel dimension of at least 1600 x 1600 pixels for the main image and 800 x 800 pixels for the supporting images.

Additionally, Amazon may have introduced new features or changed existing ones, so staying informed about any updates to Amazon’s A+ Content guidelines is crucial for creating content that aligns with the platform’s requirements.

Amazon Brand Registry: Securing Your Brand Identity

Brand-registered sellers have the added advantage of being part of the Amazon Brand Registry, which not only helps protect your brand from counterfeits but also unlocks additional features, such as A+ Content. The registry adds credibility to your brand and assures customers of the authenticity of your products.

Boosting Sales And Conversion Rates

The ultimate goal of any seller on Amazon is to boost sales. A+ Content has been proven to enhance product visibility, educate customers, and differentiate products in a crowded marketplace. The result is often a higher conversion rate and more positive customer reviews.

Comparison Charts: Setting Your Product Apart

A+ content provides a unique opportunity to include a comparison chart module, a powerful tool for highlighting a unique selling point of your product. These charts can be used to showcase the advantages of your product over competitors, aiding potential customers in quick and informed purchasing decisions.

Product Listings And Descriptions: The Key To Visibility

Creating effective product listings and descriptions is an art. A+ content can help you to optimize your product listings with 2 to 6 additional product descriptions. Product comparison charts can be used to highlight product specifications, key features, and other important details that educate potential customers and encourage them to make informed decisions.

Brand Loyalty And Repeat Purchases

A well-scripted A+ content not only attracts potential new customers but also fosters loyalty to the brand. By educating customers about your products and brand, you increase the likelihood of repeat purchases. Satisfied customers are more likely to re-purchase your products, leading to long-term success on the platform.

Competing Effectively

In the world of e-commerce, where competitors listings are just a click away, A+ content gives your brand a competitive edge. By adhering to Amazon’s content guidelines and creating engaging content, you can outshine your competitors and form a strong brand story.

Amazon A+ Content: Going Beyond the Basics

While A+ Content is a valuable asset, Amazon A Content takes it a step further by offering 8 to 12 modules for detailed content creation. This comprehensive approach allows brand owners to build a rich narrative, incorporate more images, and thoroughly showcase the benefits of their products.

You can take the support of Content Marketing Services to market your brand and improve sales for your products.

Amazon A+ content effect on SEO

How Does Amazon A+ content Affect Your SEO?

Amazon A+ content might not directly impact traditional search engine optimization (SEO) in the way that external search engines (Google) operate. However, it does impact your visibility and performance within the Amazon ecosystem, which is a critical aspect of e-commerce optimization. Let us dig into the effects of your visibility and performance.

Increased Customer Trust

A+ content allows you to build trust with potential customers by providing them with comprehensive understanding of your brand and product detail. Positive customer perceptions can lead to increased sales and better organic rankings over time.

A+ Content In Sponsored Brands

When you run Sponsored brand campaigns on Amazon, A+ Content can be included in the ad creatives, which can lead to more visually appealing and informative advertisements, potentially improving the performance of your paid advertising campaigns.

Improved Conversion Rate

A+ Content allows you to create more engaging and informative product listing for your product. When customers find your product, the enhanced content can contribute to a better understanding of your product’s features and benefits, potentially increasing the likelihood of a purchase.

Influence On Customer Reviews

A+ Content can positively influence customer satisfaction by providing them with a clear understanding of what to expect from your product and encourage customers to purchase. Satisfied customers are most likely to leave positive reviews, which can contribute to better organic rankings.

Differentiation From Competitors

By utilizing A+ Content features such as comparison charts, high-quality pictures, and additional product descriptions, you can differentiate your products from competitors, which leads to a higher click-through rate (CTR) and increased visibility in search results.

While A+ content offers a plethora of benefits, it is essential to consider the approval process, potential additional cost, customer feedback, and overall impact on units sold. However, the investment often pays off in the form of more sales, improved brand presence, and a more compelling shopping experience for customers.

The best Enterprise SEO Agency in India offers SEO services to re-design content and product descriptions of your brand products, increasing your brand visibility and performance in the Amazon ecosystem.

Conclusion

A+ Content is a game-changer for branded registered sellers on Amazon. It empowers sellers to tell their brand’s presence and it’s unique story, showcase products effectively, and stand out in a competitive marketplace. By leveraging the features provided by A+ Content, amazon sellers can create a lasting impression on potential buyers, ultimately driving more sales and building a successful online business.

A Best Digital Marketing Company In Hyderabad offers marketing services that help boost your online presence, integrate your online product profiles, and perform market research for your products.

Amulya Author

Amulya Sukrutha

About The Author…

Amulya Sukrutha, passionate computer science engineer specialized in Data science field. I also describe myself as a enthusiastic strength and endurance trainee. I have played professional Tennis during my early years and found my path in Software development and machine learning later. I’m also passionate about creating content, and learning about new technologies.

6 Checklist Items For B2B Content Marketing

6 Checklist Items For B2B Content Marketing

by | Feb 7, 2023 | Content Marketing

What We Cover In This Blog?

B2B Content Marketing is a major player in flourishing businesses. B2B, an abbreviation for Business to Business, mainly occurs between a company and a wholesaler or a company and a retailer. It is one of the most economical ways to market your company.

Companies have used content marketing services to keep consumers updated on their business developments, products, and services. The content marketing services include strategy development, research, creating content, editing, and publishing. B2B businesses can market content through blog posts, emails, podcasts, editorials, ads, and online video content. As a part of content marketing services, social media can build brand awareness about the products on social media platforms.

A digital marketing agency can provide content marketing services that include emailing newsletters to keep the consumers informed and posting promotional offers to attract them to come back while ensuring they avoid spam folders. The marketing methods mentioned above aim at the same goal of promoting, marketing, advertising a product, generating leads to the business, directing traffic to the website for promoting business growth, etc.

SEO or Search Engine Optimization can be of great use for generating traffic to the website by improving the website’s position in search results. If further visibility is required, an SEO company can be approached. B2B Content marketing aims at pleasing specific consumers using the content posted on the website.

Digital Marketing can achieve the goals of both content marketing and SEO. In this blog post, our focus is on Content marketing strategies.

Best Six Tips For Content Marketing

  • Find the right target audience through research.
  • Conduct a content audit to learn where you need to improve and what your next steps should be
  • Create content relevant to the present market situation and the target market.
  • Create a publishing pace for your content, so readers know what to expect.
  • Optimize your content for search engines through SEO tools.
  • Be ready to adapt to the changing online environments like algorithm updates, etc.

Five Essential Elements Of Content Marketing Strategy

  • Formulating your strategic plan with well-defined and realistic goals.
  • Knowing who your target audience should be.
  • Evaluate your competitors to gain a niche audience.
  • Setting your brands right, promoting the products with the right focus
  • Reviewing your results.

Checklist Items For The B2B Content Marketing Process

Goal-oriented content planning

Every business has specific goals as to what it wants to achieve. According to these business goals, you must align your B2B content marketing goals with your B2B content marketing strategy. It is good to see if your goals are specific to your business requirements and are attainable. Depending on your content type, the content marketing manager may use a team of experts dedicated to specific tasks or hire a B2B content marketing agency.

Use a content calendar to plan promotional activities, organize the content to be published, and contain status updates and partnerships.

Right target audience

Creating buyer personas will give a better picture of the target audience. Based on the understanding of personas, you can divide your potential customers depending on specific behaviors, pain points, challenges, goals, and concerns. Through these personas, it’s easy to know what your buyers aim to reach. Plan your B2B content marketing strategy accordingly to pave the way for becoming an industry leader.

Keyword research and higher ranking on SERPs

Once you decide on the topic to create the content, it’s important to determine the keywords that should go into the blog content. SEO tools enable finding the relevant keywords for the business, products, and services offered. Using a keyword phrase at the beginning of the title of your blog post will ensure higher ranks in search engine results pages (SERPs) and generate more traffic. Long tail keywords and phrases are crucial as they make up most of the search queries.

Attribution model and conversion count

High-quality content

Once you are ready with your content ideas for your topic, formatting your content becomes crucial. Content formats may contain blogging, video, podcasting, infographics, email, visual content, and eBooks. In the case of blog posts, you can have internal links to sources providing valuable information about the content of your blog posts. While keeping your audience engaged, quality content can boost your leads and increase sales.

Content promotion tactics

Content promotion tactics help your business get noticed. Depending on the type of content, the promotion tactics vary. Some of them are marketing on social media, influencer marketing, email marketing, and paid promotion. Persons of great importance in their field, like celebrities and sportspeople, can help in influencer marketing through their endorsements and product placements. Providing the link to your landing page on social media may increase traffic to your website, and the number of email subscribers provides good statistical data on where your brand stands in the competition.

Reviewing and optimizing the results

A sales pipeline is a great way to review and optimize your business to generate better revenues for the upcoming financial years. It is a visual representative model that allows you to

  • Track and handle your sales activities, thus improving your sales process.
  • Business forecasting and analysis of sales strategies can be done.
  • You can gauge your business revenue and results for the current financial year.

Apart from the checklist mentioned above, one thing to include in your B2B content marketing strategy is your offline presence. It will gain customer leads. Personal relationships and networking are the keys to a great business. The offline presence will build trust among the customers and improve reliability.

More On B2B Content Marketing Strategy

Well-formulated marketing funnels and good campaigning can lead to a better B2B content marketing buying process.

Marketing Funnels & Campaigning

Marketing funnels provide a stage-wise marketing plan. A well-structured marketing funnel will make understanding the buyer’s journey easy, formulating a better marketing strategy and improving sales growth. Compelling content can be created at every funnel stage to boost the content marketing process.

The marketing team can conduct marketing campaigns yearly to get customer feedback and keep your brand on top of the competition. They facilitate lead generation by creating awareness among customers. Proper evaluation of customer feedback on products leads to improving the existing products and innovation of new products.

KloudPortal In B2B Content Marketing

Being a digital marketing agency and an SEO company, KloudPortal has the best talent pool to assist you in growing your business through our marketing solutions, which include B2B content marketing services and SEO services. As a digital marketing agency, we provide diverse solutions like SEO, content writing, social media marketing, paid ads campaign management, email marketing, and digital PR. Get our best strategist at KloudPortal to formulate the right business solution for you and augment your ROI.

Priyamvada Bulusu

Chaitanya Kummamuru

About The Author…

Chaitanya Kummamuru is from the wonderful city of Hyderabad which is the capital of Telangana state in India. She is a Software Engineer with good work experience in testing and development, and has a ‘Bachelor of Technology’ Degree in ‘Electrical and Electronics Engineering’. As an ardent reader she developed an interest in building her vocabulary and also a penchant for writing. With this mindset she wanted to explore content writing. She is a very dedicated individual with regards to work and has been a high performer.

How E-Mail Marketing Services Drive Your Business?

How E-Mail Marketing Services Drive Your Business?

by | Nov 9, 2020 | Content Marketing

At times, when we all open our mailbox to find a bunch of unread e-mails. Of course, we do not read each e-mail to the end. But in a few seconds, we quickly skim those which we want to read and skip the rest. The ones that we read are those that have catchy subject lines, concise text, and attractive images. Above all, e-mails which we feel are a value-add for us are the ones that we read and respond to.

What does this indicate?

It shows that strategic e-mail marketing is still a present-day technique that works even after the emergence of newer advertising platforms like Facebook, Twitter, YouTube, etc. If you are one of the businesses that look down upon the importance of e-mail marketing services, then you are likely missing out on a big deal!

Why are E-Mail Marketing Services Important for my Business?

The total number of e-mails sent and received daily across the world in 2019 was 293.6 billion and 30.4 billion in 2020 so far. An estimation on statista.com says this number could grow to 361.6 billion in 2024, with the total number of users amounting to 4.3 billion. This is equal to half of the world’s population. While many businesses focus on online marketing, e-mail marketing is still a step that is too crucial to skip.

 

e-mail marketing services

How Does E-Mail Marketing Boost Your Business?

There are many ways in which e-mail marketing helps your business.

  • t helps in growing business relationships:

E-Mail marketing helps you to nurture and maintain business relationships with people who are potential customers or have transacted with you in the past. With your regular e-mail correspondence, these people have your business on top of their minds. When they are ready to make a purchase, they give you an edge over your competitors.

  • It boosts web traffic and increases search engine ranking:

E-Mails are a fantastic way of boosting traffic to your website. Give people a strong reason to continue reading your e-mail. You can do this by notifying them of new informative content you posted on your website in the form of blogs or videos. It ultimately results in increased traffic and, as a result, greater online visibility and a better search engine ranking.

  • It helps in promoting your products and services and generates sales:

E-Mail communication makes it easy to promote your products and services. As you launch a new product or a new festival offer that you introduce: you can notify your contacts effortlessly. E-Mail allows you to send them any updates and to keep them in your network. You can give a call for action in your e-mails through which you can generate a conversion.

  • It offers personalized communication to retain customers:

In terms of offering personalized messages, e-mails have an advantage over social media advertisements. E-Mails help you to send customized messages which people would appreciate. Let us consider that there was a product on your website that a customer wanted to purchase. But just before the last click, it went out of stock. You can include a “Notify me” option to the customer that, if he clicks, you can send a personalized e-mail to the customer when the product is back in stock. It keeps your customer coming back to your website and browsing for more products and making more purchases. You do not have this advantage in social media ads though they have other benefits.

  • E-Mail marketing saves your budget:

E-Mails are an inexpensive way to promote your business, while you would require to pay a price for promoting through paid channels. For example, running an ad campaign on a social networking site could cost you way more than it does through e-mail marketing.

  • It is user-friendly to your audience and facilitates easy publicity:

Let us say you received an e-mail with a newly-launched insurance policy with good coverage and with health riders added. You do not need it, but you know a friend or relative who wants to take insurance. You could easily forward the e-mail to the needy person and advise him to check it out. If it was a pop-up ad, you might not have thought of sharing the details with your friend. Here is how the user-friendliness of your marketing techniques impacts the business.

  • It establishes customer loyalty:

As challenging it is to acquire new customers, so it is to retain them. By being in constant touch with your customers through e-mail marketing, you can send constant reminders. For instance, the items they left in their cart, the reward points they accumulated, or a milestone your company reached. In this way, you let your customers trust you more and more, and they look forward to doing business with you again.

e-mail marketing

Avail E-Mail Marketing Services for Your Business Today

While you understand the importance of e-mail marketing for your business, your next step is to identify the best digital marketing agency to delegate the job. At KloudPortal, we understand your business requirements. We serve to bridge the gap between your clients and your business through well-researched marketing and SEO strategies. Do write to us at contactus@kloudportal.com to avail of our e-mail marketing services today.

How to Write Effective Content for your Website to Boost Sales?

How to Write Effective Content for your Website to Boost Sales?

by | Oct 12, 2020 | Content Marketing

Would you be surprised to know that written content did not lose its importance even in the present age of the internet?  Despite the technological advancements, it is through your words that you convey information, and that is also the reason you are going through this blog!  Content writing is one of the most effective SEO services to drive traffic to your website and boost online sales.

How to create attractive content?

Bring to me a children’s fairy tale book with colorful illustrations, and a plain textbook with hi-fi technical terms.  My choice is the first book with fairy tales.  What makes it attractive is the simple language, clear presentation, and colorful pictures used.  If you present content in a similar fashion on your e-commerce website, would it not draw people’s attention?  It is how professional content writing services draw traffic to your website. Good content should be:
  • Clear
  • Simple in language
  • Backed by pictures
  • Conversational tone
Content writing

How to motivate people to make a purchase through content writing?

Well, a basic description of your products and services will not suffice even if you present it in a simple style as described above.  The ultimate purpose of the content you present is to provide value to the audience.  You can do this in three ways.

 

  • Guide the customer:

Content writing should be informative, to educate people regarding how to choose a product that is best for them.  For instance, you run a business of electronic gadgets.  A customer who is purchasing an air conditioner for the first time may not be able to decide between a 1 ton and 1.5 ton air conditioner.  You may include a guide box on your website asking to enter the approximate dimensions of the room.  Based on the input received, you may suggest the best air conditioner options from your business.  

  • Target the customer’s needs and emotions

Focus more on the customer’s needs than the features your products offer.  For instance, let us say you run a business of flowers and bouquets.  Special days like Mother’s Day, Valentine’s Day, etc. are your peak business days.  You presented an ad like this:

“Here we present a combo offer.  We offer a bouquet of yellow roses with chocolates for your mother with your personalized message on Mother’s Day.”

Instead, how about an ad like this?

“It’s Mother’s Day again! Remind your mother how special she is to you, with this beautiful bunch of yellow roses and a box of chocolates, along with a personalized message that conveys your love.”

I would choose the product that offers the second description, as I find it emotionally appealing.

Content marketing should focus more on the customer’s needs than a description of your services.  This drives in more sales.

  • Include podcasts and video content:

More than 50% of people who watch podcasts are convinced to purchase the product.  Videos and podcasts have a visual effect on people’s minds.  They help in attracting the section of the audience which is not tuned to reading text.  It is another powerful way of presenting content and also helps greatly in search engine optimization.

Content writing quote

Hand over the job to professional content writing services

Hope that now you got an idea of how to make the content better.  Then, why wait to act on it?!  Give your e-commerce website a new lease of life with fresh content.  Hand over the job of content writing to agencies experienced in these services, while you sit back and celebrate the increasing traffic of your website.  Write to us at contactus@kloudportal.com for details. 

Content is for the User and not for the Search Engine

Content is for the User and not for the Search Engine

by | Sep 21, 2020 | Content Marketing

It is the first of the month again.  Time to withdraw salary.  Nisha couldn’t hold back her joy.  She has been saving every penny to buy a car.  Now that she could collect enough money, she surfs the internet to choose a car that is best for her.  She is aware that there are some state laws she needs to comply with and looks for information that guides her about the required paperwork while purchasing.  She goes through several websites that accept car bookings, but all she could find is a few pictures of cars, with an icon accepting bookings and nothing else.  The cars look promising, though.  Yet, disappointing! How could she trust these websites that gave her no good content?!

Finally, Nisha comes across a website with the information she needs.  It has no grand display of photos of cars, yet it is trustworthy because of the genuine information it provides.  It has a dropdown box asking her to choose the state, and accordingly, provides a checklist with all paperwork that she needs.  There is additional information on troubleshooting and other simple topics related to car maintenance.  This business seems relatively new, due to which the search engine might not have detected it in the first go.  But yeah! This is the website that wins Nisha’s trust.  There she clicks, and wow! Her car is booked! That is the power of genuine content.

The qualities of good content

The qualities of good content

Why is it that Nisha moved away from the other websites but hooked on to the last one?  That is because the content she was satisfied with, has the following unique qualities.

1.Captivating:

More than 50 percent of the readers scan through your content for less than 15 seconds before they decide to continue reading it.  That is why, though the search engine presents multiple results for your search query, you choose to open only one link initially, and that may not necessarily be the first link that comes up on the search engine results.  It is the content with a captivating heading and interesting opening, which compels a reader to click and read. And, that’s not all.  Present content in a way that not only captures but also retains the customer’s interest.  Write content through which the customer could connect to what you say.  When you ask questions directly to the reader while giving real examples, the reader gets emotionally connected and could relate to what you say, and reads on till the end.

2. Informative:

Good content presents exactly what the customer looks for, that is, a solution to his problem.  Good content answers all the questions that the reader has in mind.  Content marketing strategies like keyword research and others followed by SEO agencies indeed help in improving search engine optimization of the website.  But without qualitative content, these techniques do not help.  The main purpose of content is to help the customer.  Hence it would be useful if it is well-researched.  The more helpful the customer finds the content to be, the more traffic the website gets, making it more visible on the search engine. If you write content intending to sell, make sure you list out all the benefits that the end-user gets through what you offer.  The customer always looks for what is in it for him, and if your content helps him understand clearly how he is getting benefited, you reached your goal!

3. Original:

Would you like to watch a movie that is a remake of another one that you have already watched?  Or, would you like to listen to a song which has its tune copied from another, with only the lyrics changed?  Originality is what people look for when they read the content you provide.  Your website content can be improvised by tools like Grammarly and Plagiarism checkers, but if you simply paraphrase the entire content copying from elsewhere, the customer doesn’t find it helpful.

4. Understandable:

Usage of high flown language and technical terms (including jargon) may make your article appealing at an academic level.  But your consumer could also be an ordinary person with minimal education.  Use simple language which people of all age groups and all walks of life find easy to understand.  This way, your website could attract high traffic.

5. Call for action:

Another unfailing dimension your website content should have is to make the customer make a decision.  The write-up you provide should call for action on part of the customer.  Use words like, “Enrol today to get the benefits” and so on, to urge the customer to proceed towards availing your services.
The qualities of good content - Quotation

So, what next?

Few months after Nisha made the purchase, it was her friend’s turn to buy a car.  She seeks Nisha’s recommendation for a genuine dealer to buy from.  Nisha recommends the same website she purchased from.  Predictably, the same website is now at a higher rank on the search engine, with more customer reviews.  Quality work always pays. Content is meant for the customer and not for the search engine.  If you please the customer, you automatically please the search engine.  If you want to reward your website with search engine optimization through content marketing, it’s time you hire the right agency.  Join us at KloudPortal to boost your website with the power of good content.
Is Content Writing Everything in SEO?

Is Content Writing Everything in SEO?

by | Aug 28, 2020 | Content Marketing

Content is a key point of SEO.  Content is what gives us information.  It gives us knowledge. Most importantly it captures the readers’ attention.  Hence it is no wonder that content writing services are an integral aspect of search engine optimization, though SEO is also a combination of various other strategies like technical SEO, on-page SEO, off-page SEO, etc.

How should content be presented?

Imagine that you switch on your smart TV to watch your favorite live show.  All of a sudden, trouble shoots up. You couldn’t wait for the technician to turn up.  You browse to solve the issue promptly by yourself. Would you like to read a page that has a long theoretical explanation at that moment?  Or would a quick fix video catch your attention?  Yes.  All you need is a simple quick solution.  That is also how you should present your content:
  • Concise
  • Organized
  • Plain language
  • Direct to the point
This helps your webpage get the top pick on search engines.  Professional content writing services can help your webpage achieve that top spot.

How important is content writing for SEO?

Content writing is one of the main strategies in digital marketing.  Here is why.

It helps customers know about your products and services.

Content writing brings traffic to your site when the words from people’s search queries match with the words present on your web page.  Once they view your page, let your content introduce to your audience what you have got to offer, and how it meets their requirements.

It reduces the bounce rate of your website.

By presenting good content, your site can withhold your readers’ attention.  Qualitative content urges them to move on to other pages within your site. If the bounce rate is high, it means the content is not engaging enough.  Lower bounce rate ensures higher readability and vice versa.

It brings in customer reviews that enhance the visibility of your site.

What makes your business more trustworthy than positive customer feedback?  Today, more than 60 percent of consumers read reviews before deciding upon a purchase.  If you optimize the content in a way that invites responses from customers, then you are likely not to miss out on publicizing the positive experiences of your customers.

Effective Content Writing tips for SEO

How content writing can be made effective for SEO?

Usage of right keywords

Identify the basic words that people use when typing a query.  Observe which words they use when searching for services similar to what you offer.  Use the same keywords in your blogs or website content. This helps in search engine optimization of your website. You can get the right keywords by tools like Google keyword planner, Keyword.io, Ubersuggest, etc.

How to choose a title for my blog?

With so many articles and blogs around, it is quite difficult to find a blog title that is engaging enough to draw the audience to your webpage. But once you identify the right title, ensure that the heading you put is in line with the search query.  For instance, if you have to write a blog on the cost of SEO, then the title “How much does SEO cost?” will have better reach than the title “What are the factors that determine the cost of SEO?” With apps like Siri, Google Voice Assistant, Alexa and many Voice Assistant apps coming in, Voice SEO is dominant these days.  Voice SEO is dominant these days.  Google CEO Sundar Pichai announced that one in five queries on Google is a voice search.  A conversational style of writing is very important to be detected by voice search. “Why should I hire an SEO Agency” is a better title than “Why should you hire an SEO agency”.
Meta Description

Images

We all tend to read blog contents or posts that contain pictures, in preference to posts that contain plain text.  The benefits of images are:

Images make the content brighter, visually appealing and brings a professional look.
Enhances the structuring of the content and makes it more readable. For example, Infographics in your post will not only make your post more readable but also reduces the reading time.
Increases the SEO rankings.  This is because images are the easiest thing to list (by adding titles, tags, and descriptions) therefore they are a must to have in your blog posts at the right places.

Ideal Meta Description

This snippet of text appears in the searchh3 engine results under your title.  This enables readers to decide if they want to continue reading. The search engines follow the meta description to detect a site.  This makes the meta description as important as the website content itself. Here are a few tips for making a good meta description.
  • It is recommended to be 160 characters or less in length.
  • Use active voice, and it is must to have a call-to-action
  • It is a must to include researched, targeted keywords.
Make sure it matches the content of the page and is unique.

We at KloudPortal offer professional SEO services that help you expand your business.  Feel free to post your queries to us at contactus@kloudportal.com.

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Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
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