How Content Marketing Helps Today

How Content Marketing Helps Today

by | Aug 14, 2020 | Content Marketing

She sees her son happily playing with few toys, and says “Our son is growing up, good educational toys will help in his development of cognitive abilities. Any idea where to purchase from?” “Let’s search on google”, he suggested. A friend said, “I guess, amidst this global pandemic i should take a new health insurance policy”. His friend replied “Let’s search on google and find out the best policy within our budget!” Today we have the World Wide Web as a single-stop destination to answer most of our questions. Right from as simple as purchasing a toy to fulfilling our greater requirements, we resort to the internet to quench our inquisitiveness, and that is exactly why the strategy of content marketing came into the picture today.

You need to create ridiculously good content – content that is useful, enjoyable and inspired

 

How Content Marketing is works?

Content writing is the key to content marketing. Content writing is the preparation of content on a variety of topics. This content is posted on different forums and social media websites to be easily accessible to the common man.  Thereby helping him choose products as per his requirement. Content marketing also provides a web searcher the necessary information, going through which he is guided in making his final decision.

Why is content marketing important for your business?

As obvious as it seems, it becomes easy to build the customer’s trust by providing informative content. Your customers are more likely to approach a business that narrates the details of its product and educates on its value, purpose and benefits, than just a business that talks about features and offerings. The strategy of content marketing is not new, it has been existing for more than a century. However, with the advent of the information era and the internet in the past few decades, it has become easy for any business to reach out to a wider audience than ever before. content marketing

How Content Marketing helps in the growth of a business

  • Firstly, content marketing makes your business more visible by presenting customers with value-added information. With the content that you pen down, your pages are optimized by the search engine to reach out to people who search for it.
  • Greater visibility, in turn, draws greater traffic to your site and helps in generating leads. Isn’t it exactly what every business wants?
  • Businesses tend to build credibility with their customers through content writing. A good business not only draws customers but also retains them. Customer loyalty is the prime aspect that helps in business growth, and you win it with the credibility you develop through qualitative content.

How to begin content marketing?

1. The best way to start with content marketing is to identify the right content marketing agencies who have a dedicated team of content writers to support them. 2. Take time to help your content marketing agency or team to understand your products or services. 3. You require their help to produce a quality write-up for your business! 4. A good content marketing agency understands that content marketing is different from plain advertising, and it focuses on the quality of information it presents. It creates original content that is clear, focussed, and organized in line with your business requirement. Content marketing agency creates content in a language that the reader finds understandable and engaging. We at Kloudportal work with businesses in identifying their target audience, content marketing strategies, and content marketing execution. Our dedicated content writers closely work our clients to produce content for their content marketing needs. If you want to grab your customer’s attention through content marketing then do not wait further? To explore more drop us a note at contactus@kloudportal.com.
How the right content marketing strategies help in growing organic traffic

How the right content marketing strategies help in growing organic traffic

by | Jul 28, 2020 | Content Marketing

The most trusted source of information that almost everyone follows nowadays is Google. Content, images, videos are the most renowned sources of information found in any search engine. Coming to the content, it’s the key to win the trust of your customers. No wonder content marketing strategy is one of the most vital aspects of digital marketing. While there are paid ways to attract more traffic towards the website, if you are looking for organic traffic then content writing is the best way.

The content explains your products or services in the market, helps to differentiate yourself from the competitors. Content helps to build a strong reputation and recognition of your brand.

There are certain rules to write content that will help grow organic traffic on your website. The right content, not only drives traffic and engagement it helps in conversions too. Then without further delay let’s discuss a few simple tips on how to write perfect content.

Content Marketing is no longer a numbers game. it’s a game of relevance

The topic

What is the topic of the article? Will the topic be something that the reader is searching for? Are the most common questions that one has before they start writing. We suggest using tools like Buzzsumo, Alltop, Quora, and even Google Trends to research and validate your topic. Be sure that you are not just creating content for content’s sake.

Keywords

Primary keywords:
Building content around the keywords that are highly relevant to your business is the most important step for content writing. But the big question is how to identify keywords? Google keyword planner or KeywordTool.io are few of the tools that can be used to find highly searched and relevant keywords.

Secondary keywords:
Make sure you write exact long-tail phrases as headings and subheadings. This will further boost your keyword usage and ensure that you are covering the topics users are searching for.

Create engaging images and facts from sources

Do you know 65% of people are visual learners! By inputting visual images, the content will be more shareable and memorable. Rather than just picking up the images from Google, instead create unique diagrams or infographics which explain a theory, communicate a point, or showcase data in exciting and interesting ways.
Try bringing in more statistics and facts in your content. Get information from trusted sources and input the content in the form of visuals or graphs.

the content in the form of visuals or graphs.Internal Linking
This navigational strategy helps in ranking the internal pages of your website in Google. The bottom line is to interlink the pages so that it engages the visitor within your website and takes him deeper into the brand. The navigation within your website helps the reader gain more insights about your business and drives more conversions.

Good readability

Make sure that the SEO and readability signals are green in your content. Do use shorter sentences, easy words, and less use of passive voice. Install Yoast SEO plugin in WordPress which gives you all the factors where you can improve your writing. Also, check your content for grammatical mistakes and duplications using apps like Grammarly and Plagiarism checker.

Writing content is not an easy piece of cake. Do follow the above-mentioned pointers for that perfect content that drives organic traffic to your website. For content writing services for your business drop us a note at contactus@kloudportal.com.

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