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All you need to know about Hub and Spoke Content Marketing Strategy

All you need to know about Hub and Spoke Content Marketing Strategy

by | Aug 11, 2021 | Content Writing, Editors Picks

Content marketing is a powerful Search Engine Optimization (SEO) strategy that allows a website to rank higher on the Search Engine Results Page (SERP). Powerful and engaging content can captivate, engross and retain your target audience while building a powerful brand image and authority for the business. Quality content makes the customers more informed and helps them take learned decisions to choose a brand. Hence, targeting the specific audience with the right content should be the mantra for success for any business.

What is the Hub and Spoke content model?

Hub and Spoke is a content marketing model that is devised to create focussed content around a large topic, which in turn leads to an increase in organic traffic, keywords, rankings, etc, indirectly contributing to generating marketing leads and sales conversions. The model helps you build hub pages and spoke pages, which work in tandem with one another and make your website tick in Google’s algorithm, eventually increasing your SERP.

What is Hub and Spoke marketing and why is it important for SEO and content marketing?

This model is synonymously known as the topic clusters model. The hub pages focus more on a generic topic of higher relevance and builds content around it. The Spoke pages create content that would supplement and complement the hub pages. The Hub pages will target the short-tail and focal keywords, whereas the long-tail keywords are addressed in the spoke pages. The internal linking and URL structuring will further enhance the user experience by giving the visitors powerful and commanding content, exhibiting your authority around your area of expertise.

The benefits of implementing the Hub and Spoke Model will be:

hub and spoke model

  • Increasing organic traffic to your website
  • Fortifies your brand authority
  • The model organizes your entire site structure, helping in SEO and user experience alike
  • This model is going to be a crucial factor for lead generation and in keeping your sales pipeline healthy.

How to build a Hub and spoke model and how does it work?

Now that we have understood the model, you may be wondering how to get started? Let’s uncover now.

The first step would be to do Keywords research. After defining the target audience, deep dive into uncovering the most relevant and sought-after keywords by your end-users. You will arrive at the short-tail and long-tail keywords.

The next step will be to organize the keywords into hubs and spokes pages. Focus on what the users will type in google that will lead to you. Target the most crucial keywords and build compelling and focused content around that.

Once done, focus on URL structuring in such a way that internal linkings are judiciously utilized to give a clear picture to the visitor as to what you have to offer them. Next, you need to focus on creating fresh, attractive and informative content for your audience. The Quality of content pays off if proper time and resources are implemented in deriving at the same.

This model helps you evaluate the success of individual webpages that are driving more organic traffic to themselves. The constant evaluation will help you strategize better and build on a successful model by weeding out irrelevant content.

Conclusion

The Digital market space is driven by multifolds of content. A good Hub and Spoke content marketing strategy will steer you through the competitive web of challenges. You will establish yourself as a Unique, value-driven and customer-focused organization.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy Services and Content Writing Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services and Content Writing Services.

Anitha Ramachandruni

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

How to place keywords on a Website content or Article?

How to place keywords on a Website content or Article?

by | Jun 24, 2021 | Content Writing

Keywords, also called search queries, are words or phrases that users enter into search engines to search their topics. Too little or too much usage of keywords is incorrect. However, you need the appropriate quantity when it comes to SEO to drive traffic to your webpage.

Placing keywords correctly while designing the website or writing content is incredibly important because they are the jumping-off points when optimizing the search results that give the content a better chance of being visible and high ranking on the search engine results page. Although they play a crucial role in content designing, don’t overload them in every available spot.

How to use keywords in the content correctly? What is the right place to put the keywords in the content that will help in improving the webpage’s discoverability? So, here are certain best practices for adding keywords into your content writing to make your SEO more worthwhile.

1. TITLE

The web page’s page title is a good starting point that describes precisely what the web page is about. It’s the first thing that shows up on the search results for Google or other search engines and, by clicking, will take the user directly to the web page. In that way, Google records it at first glance while indexing or ranking the page. So, make sure that the title tag consists of the most important keywords of the page.

2. META DESCRIPTION

The meta description is a (20-25 word) summary of what the webpage is all about. It shows up underneath the page title and link when the user searches for a keyword phrase on search engines. So, incorporate one or two important keywords right up front in the description for getting clicks on your webpage. When using SEO keywords in the meta description, be sure to prioritize a helpful keyword at least once or twice.

3. CONTENT

The content is where we get an overall picture of the article. It is believed that Google scrutinizes the first 200 words of the webpage or blog since it is where usually the introduction is discussed. Since users continue reading the article only if the introduction is good, it stands to be a ranking factor. Therefore, it is important to put your primary keywords within the first sentence or paragraph and use at least one secondary keyword in the first 200 words.

While the best bet is to incorporate targeted keyword phrases into the content as often as possible, keyword density is also a big consideration as repeating keywords often make the content horrible to read. Similarly, it would be a good practice to include the primary and secondary keyword again in the last or second to last paragraph.

4. HEADINGS

The headings and subheadings are used to break up the content and emphasize what comes in the content below. Google considers the HTML tags used to identify headings as ranking signals to know what’s most important in the web page. Therefore, adding concise and relevant keyphrases in headings will help Google rank the website better and ensure that it will not look redundant.

5. ALT TAGS

Did you ever notice a broken image icon displayed when the internet is slow and has some text next to it? An alt text, also known as alt tags, describes an image on the page if the file is not loaded. Adding keyphrases in the alt text will help incorporate additional text and improve search engine ranking.

CONCLUSION

When using keywords for SEO, let the content be informative, and the keywords flow naturally in a contextual way. Don’t overload with too much keyword repetition or keyword stuffing, which search engines dislike and may not rank the article, making it hard to find in SERPs.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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