Digital Marketing- Page 10 of 13

Essential Tools for Digital Marketing

by Priyamvada B | Sep 2, 2020 | Digital Marketing

Digital marketing is a step-by-step process. There are various stages involved.

Stages in Digital Marketing:

Create a website to display your products and services.
Make your business visible to a large set of audience.
Connect your business to people who need, that is, a set of a target audience.

Here is where digital marketing tools play an important role. SEO services make use of some powerful SEO tools that provide a variety of solutions to suit your marketing needs. While some of the features offered in these SEO tools are available free of cost, most of the personalized features are paid services. Let us have a look.

Tools used in Digital Marketing

SEM Rush:

It assists in keyword analysis, ad management campaigns, SEO audit of your website, providing backlinks, and a lot more. SEMRush also helps in content management. Especially it has a sub tool that helps in a detailed analysis of the number of results displayed by the search engines when users search with a particular keyword. By this, you can decide which keyword fetches more visibility for your business.

Ahrefs:

Ahrefs’ WordPress SEO Plugin is primarily used in content management. It helps in monitoring the backlinks used in your website by combining the plugin data with Google Analytics to provide recommendations for content on your webpage. Users find Ahrefs easier to use than SEM Rush, as it provides more easy-to-read information. It gives a clear estimate of the required number of backlinks to rank a specific keyword, which is very useful.

Ubersuggest:

Ubersuggest is an extension of Google Chrome which is free of cost and can be installed easily. It is available in web format too. This digital marketing tool provides the SEO metrics related to your search phrase in Google and displays the results straight on the Google search page. You can get a detailed analysis of metrics like how many times your key phrase has been used in the last 12 months while searching, what age group people search for it, how much percent of SEO links it gets, etc. Domain scores and backlinks are also analyzed. Ubersuggest is especially useful for website owners looking to improve their SEO score, sales professionals, and freelancers.

WebMeUp:

Once you prepare content for your website, you need to provide effective backlinks. Backlinks are very important from an SEO perspective, as they certify the authenticity of the content present on your website by providing its source. This source, however, needs to be a genuine website and not a fake one. WebMeUp is one of the best back-link providing tools that small business owners use to enhance their online presence. WebMeUp helps to evaluate the link profile of your business to eliminate any risky links. It downloads and acquires the links of your competitor sites too.

Screaming Frog:

There could be times when your website faces poor ranking despite implementing all SEO strategies. This is when a technical audit of the website is required, to find out the overall issues that prevent its ranking. Screaming Frog is a digital marketing tool that excels in this task, along with providing all other SEO services. This tool is a website crawler that works on various operating systems like Windows, MacOS, and Ubuntu. We can find a detailed user guide that contains basic instructions right from installing the software on your OS to how to use it for crawling into subdomains, XML sitemaps, images, external links, and a lot more.

WebCEO:

WebCEO is a cloud-based platform designed to satisfy the SEO needs of small businesses and large SEO agencies. WebCEO provides full-fledged SEO tools for: Keyword research SEO audits Landing page optimization Rank tracking Backlink quality check Internal link building Social media analytics Content submission Competition analysis

Keywordtool.io

As the name suggests, this SEO tool helps in identifying new keywords. The fundamental point in marketing is to present your services to people in a language that they understand. For this, it is necessary to use the right terms that match their search phrases. Keywordtool.io helps in discovering the right keywords that people use, to search on the internet for what they needed.

This digital marketing tool provides long-tail keywords using Google Autocomplete. This tool has a free version that provides more than 750 keyword suggestions instantly. You may choose the keyword in the language of your choice. The paid advanced version named Keyword Tool Pro that offers double the number of keywords provided by the free version.

Moz.com

Moz provides capable SEO software for each of your business needs. Its tool named Moz Pro helps with all the basic digital marketing strategies like keyword research, competitive analysis, the audit of your website, link building, etc. For checking the accuracy of your business listings, deleting duplicate listings, and monitor and enhancing your online presence, Moz Local helps.

A set of tools called Moz Analytics various SEO features that takes your business ahead in SERP ranking. They also offer a free training program that trains you on SEO basics.

Digital marketing agencies make use of various tools like the above-mentioned, to improve the visibility of your business. At KloudPortal, we make use of the best tools to give you the best output. Do contact us at contactus@kloudportal.com for more information.

Best Digital Marketing Strategies for my Business?

by Priyamvada B | Aug 27, 2020 | Digital Marketing

Business runs on marketing. Digital marketing strategies have assumed an important role. Tools in digital Marketing have replaced traditional marketing methods like advertising on television and newspapers. Now the need of the hour is to make your business visible on search engines and social media to garner a lot of onlookers. The following are the best digital marketing strategies that work for any business. Who can better do it than an experienced Digital marketing agency!

Best Digital Marketing Strategies:

Search engine optimization
Video marketing
Social Media Marketing
Mobile Marketing
Search Engine Marketing
Content Marketing

Search engine optimization:

Most businesses have websites with an awesome design, and if you think visitors will come just like that, then you are wrong. There are hundreds of websites in your niche and are increasing every day. So how can visitors come to your website when they search for the keywords relevant to your business? The answer is search engine optimization (SEO). SEO brings your website to the top page of search engines when searched with the keywords.

Voice SEO:

Voice SEO is gaining mileage because users feel it more convenient to speak with an assistant than to type. The optimization of keywords and keyword phrases for searches using voice assistants (For ex: Alexa, Siri) is voice SEO.

Video marketing:

Not everyone is good at reading the content. Some people might understand things better when it is visual than textual. You don’t want to miss out on leads from that section of the audience, right? Try posting videos on popular platforms like YouTube, Vimeo, etc, showing how to use your products, as suggestions to people’s questions.

Social Media Marketing:

It is a well-known fact that people are spending more time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Do you want to grab the attention of social media users? Social media marketing is a tool to connect with your audience to build your brand, increase sales, and drive website traffic. How is it done?

Publishing great content on your social media profiles
Understanding and engaging your followers
Analysing your results
Running social media advertisements.

Mobile Marketing:

Mobile marketing is a strategy aimed at reaching a target audience of mobile devices like smartphones, tablets, and/or other mobile devices. It is done via websites, email, SMS and MMS, social media, and other apps. Do you know? 51 percent of internet traffic is generated on mobile phones. Therefore you need to make your web page mobile-friendly. Also, you may create adverts that are suitable for mobile browsing.

Search Engine Marketing:

This is a digital marketing strategy that displays paid ads to a selected audience. The targeted users can view the ads in just a few clicks and hence gives instant results in terms of generating leads. This is an advantage because you can immediately analyse the results and make changes in the ad as suited to the audience. Search Engine Marketing helps to drive traffic to your site as well as market your services.

Content Marketing is no longer a numbers game. it’s a game of relevance

Content Marketing:

One of the best ways to market your business is content marketing. Add appropriate content to your website, blogs which not only appeal to the needy users in search of questions like “What” and “How to”, but also show them your products as a solution. Content helps the audience in

Awareness
Research
Consideration
Buy

Content marketing provides additional benefits that support other digital marketing channels.

In conclusion

In short, the ultimate principle of digital marketing is to help your business connect with audiences who are in need. Using the right digital marketing strategies help to grow your business with the existing customer base and also, to add new prospects. If you are looking for digital marketing services write to us at contactus@kloudportal.com. KloudPortal is the best digital marketing company that is well versed with all digital marketing strategies.

How Online Marketing Strategy is Right for your Business

by Priyamvada B | Aug 24, 2020 | Digital Marketing

Online marketing services are in great demand these days. These services help to make your business more visible, transparent, easily accessible, and ready to connect with your customers who are searching for them online. These strategies used by an online marketing agency helps create visibility for your business.

Why opt for an online marketing agency?

Every business is launched with products or services or both. Once you have established your business, the next important question is how to make these products and services accessible to the customers who are looking for them? Gone are the days when you approach each consumer individually door-to-door. Now it is through social media and mass communication that things work out. You can reach each customer individually taking advantage of their social media presence, educating them about what value your products and services can add to them or their business. Social media is a powerful tool to reach out to most people in a short time. The presence of your business online is indeed important. Hence, today, the best strategy to follow in your business is to approach a good digital marketing agency who can help you on marketing your business.

Online marketing Strategy Is it right for your Business?

Services offered by an online marketing agency

Major services include:

Website Development
Content development and optimization
Search engine optimization
Voice search engine optimization
Social media marketing
App Store Optimization

A research conducted by Pymnts shows that more than 80 percent of the consumers today consider search engines to enquire about the services they need. This means that businesses that utilize the services of an online marketing company have the chance of being visible to 80 percent of the consumer population. Aren’t these services helpful for your business?

Services Offered by Online Marketing Agencies

Opportunities in digital marketing

The digital marketing industry is continually evolving. The increasing number of social media platforms creates more and more opportunities for your business to be marketed. The challenge of every business lies in identifying the audience who look out for particular products and services. A professional digital marketing agency helps in identifying the audience who needs your business. They help you focus your products and market them to the targeted audience. This, in turn, generates leads. You can notify people of your products and services by posting an advert, or creating a link. The link could direct readers to your website. This helps to generate more traffic to your site. Online marketing agencies also use tools like email marketing and pay per click ad posts along with providing personalized services. Overall, it is your digital presence that matters most in the generation of leads. Hence, it is a must to showcase your business ahead of competitors in this area. Join us at Kloudportal to expand your business in the technically-advanced world. For more details drop us a note at contactus@kloudportal.com.

How to choose your Digital Marketing Partner Agency?

by Prashanthi Kolluru | Aug 10, 2020 | Digital Marketing

Like many business owners, you might find it tough to analyze how to choose the best digital marketing partner agency. Some business owners go-ahead to hire their team. But how far that helps? Will it add value? Are you able to read between the lines – what market is looking for and what you are offering?

what market is looking for and what you are offering? Businesses are broadly classified into two segments – Tangible and Intangible.
Apart from these, when you have a product and also offer services – it is a hybrid classification.

Every successful business has made the right decisions and on-boarded the right partners. As I always say, marketing and sales are the two important pillars of any business. If either of them stops, the economy stops working.

Asking the right questions always helps you in narrowing and on-boarding the right partners.

Target Audience Here are the top five questions you should ask when finalizing your digital marketing partner agency:

Digital Marketing Partner Agency: Top Five Questions::

What is your approach towards our product?
How do you analyze our target audience?
What are the KPIs that you can show us during this engagement?
How do you do the keyword analysis?
Do you have a dedicated content writing team?

Digital Marketing strategies differ with the type of business you are in. As said earlier, the strategy varies, based on a product or service marketing. It is very important to understand their approach.

While few agencies give you the right approach and target reach, some agencies try to entice you with social media marketing and a weekly post.

Our analysis for the last couple of years has revealed the following:

Posting on social media every day does help you with creating visibility. But that alone isn’t enough.
Engaging your social media audience does help you increase your brand visibility.
Social Media acknowledgments and engagements help build trust amongst the audience.
While it builds the network around your product/service, it helps reach a wider target audience.

If you are looking to partner with the right digital marketing agency, don’t forget to check their digital marketing statistics. If they have done it for themselves, then they can do it for you too – A simple logic! To explore more drop us a note at contactus@kloudportal.com.

How much does SEO cost?

by Prashanthi Kolluru | Jul 30, 2020 | Digital Marketing

How much will SEO cost? Giving a quick answer to this question is not easy to pin down. Search Engine Optimization principles and toolkit are relatively similar for most projects. However, consideration is given to a large number of variables when constructing a plan and budget. Real costs and possible ROI of an SEO project at the start are always difficult to judge and it’s not always as straightforward to quantify in certain respects because many marketing practices will impact organic search traffic. Investing on Search Engine Optimization for your website is also directly related to future bonuses. Ranking nationally for a high search volume keyword can be as much as $50 per click in AdWords. It is quite evident that they require much more costs than ranking for a locally driven keyword. But even at the local level, there can be tremendous variation and whether you want to rank in a borough or village in a state, district, city, town or micro-area.

Firstly you have to understand the dynamics of the marketplace that influence the performance and price of SEOs.

How competitive is the sector?
How profitable are those places that you serve?

For example, an SEO tune-up website for a dentist in a small suburban town could elevate the site to the top of the local rankings, whereas the same tune-up for a similar practice in a major metropolis could only marginally boost rankings. Also, the importance of improving rankings will differ significantly from business to business and the amount of traffic available in a given market. In certain local companies, appearing on Google’s first page results leads to a dramatic spike in leads and sales, while others just make a small difference. Next comes considering the starting place of the complete digital presence of an organization.

How big is the website?
Is SEO’s Web design Good?
Is the web content in your website rich in keywords?
Is the company correctly listed on local listing sites?
Does your company have a Social media presence?
Is your company placed in Google My Business page?

And the list continues.. If you are a local company, a small business, a multinational business, or even a foreign business, this guide can help you decide what your organic search investment will look like.

Prices for SEOs: What dictates the cost?
Place. Where are you, right now?
Targets. Where do you want yourself to be?
Timeline. How quickly do you wish to improve?

Only by looking at the above elements can any organization determine how much SEO for your company will cost.

HOW MUCH DOES SEO COST

1. WEB DESIGN & SEO:

The overall aspects primarily look at SEO’s monthly expenses, assuming there is already a well-optimized website in operation. If this is not the case, you may need to weigh the expense of creating a website that is SEO friendly. The key points are:

Your website is your online den and the center of your SEO efforts.
A well-optimized website platform provides excellent usability for mobile users.
It may be a huge investment, but a website not designed with search in mind and satisfied users is a wooden leg of SEO.

2. PROJECT-BASED PRICING:

Pricing based on a project is by far the most common model to determine the cost of SEO.

The majority of the organizations that were surveyed said it was their most widely used scheme with projects falling under four price ranges – $1,001-$1,500, $1,501-$2,500, $2501-$5,000, and $5,001-$7,500, respectively.
Monthly retainer pricing models, the monthly rate, in particular, differ widely from agency to agency. The two most popular ones were $251-$500 per month and $2,501-$5,000 per month.
Many companies have project-based, retainer-based, and hourly-based pricing structures to suit clients’ varied needs and budgets.
In a dynamic marketplace the companies tend to be very eager to change their processes to retain the customers.

3. ROI’S SEO PRICING MODELS:

Finally, what counts at the end of the day is the return on investment (ROI). When a lead costs you $20 from paid search, $15 from social ads, or $5 from organic search, then organic is a highly desirable platform offering the highest overall investment return. It’s not always easy to calculate these variables but it’s important to consider what the return on all the digital marketing efforts is.

SEO and organic search continue to generate the highest overall ROI for the many customers we represent.
What is real is looking at brand recognition, interaction, and the broad range of transitions from lead generation to sales.

CONCLUSION:

So, what is it you will pay for? Where do you measure SEO’s value? The only true answer to this question lies in your current circumstance and business. To some degree, all the rates are contextual and the scale of your business and future income will determine what you need to pay to be in the running. An effective SEO strategy includes evaluating several factors and finding a course forwards within the budget of the company. Expect more competition if the profits are rising. It’s important to remember that progress can be made at almost any price point, with the right approach. To explore more drop us a note at contactus@kloudportal.com.

How to Choose the Best Pay-Per-Click Advertising Company

by Prashanthi Kolluru | Jul 16, 2020 | Digital Marketing

I have been operating my business for six years now. Marketing and sales have always intrigued me. Over the past few years, I have realized how important marketing is for any business. It is the first step towards filling your sales pipeline, closing the deals, and growing up the business ladder.

When this struck me, I started finding ways on how to identify my target audience, how I should reach my audience, and start setting up meetings. If you are a business owner or into marketing and sales, I am sure you understand what I am talking about. It took me 3-4 months to figure out how it is done and how to choose the best PPC agency (Pay Per Click Agency)

I would like to share a few steps here that could be helpful for your business in getting the right PPC services.

Tips to choose the best Pay-Per-Click advertising company Amongst most of the marketing techniques that work well for traditional businesses, digital marketing plays a key role in reaching out to a wider audience. Especially when your products and services have the potential to serve a global audience. I suggest you should keenly look for digital marketing for your business, especially Google AdWords that helped me a lot in the growth of my business.

There are numerous videos, tools, and techniques out on google that can teach me how to do digital marketing. However, I knew it would cost me a lot more if I tried to do it all by myself. I wouldn’t know where I was going wrong and would definitely take my productive hours to figure-out things. So I started looking out for agencies that can do this job for me, while I focus on meeting the prospects and closing the sales.

Trust me, it was difficult to find a trusted agency that could do digital marketing/PPC services for my business. Especially when I searched on Google for “The Best Digital Marketing Agency” or “The best pay-per-click advertising company” there is tons of information. Now, how to identify the best marketing agency?

Hence I created an evaluation table that could help me narrow down my search-

Here are a few checklist items you may want to refer to:

Identify the top 5 PPC agencies that are running ad campaigns or AdWords (since they come up in the 1st rank on search, they can be preferred. As I wanted to run paid google ads (Google Adwords) for my business as well, I considered them for evaluation too.)
Visit their websites and check if they have case studies listed. More specifically from your line of business.
Check if they are regularly blogging on their website and are updating themselves with the current trends in digital marketing.
Find if they are doing their marketing well. If they can do it for themselves, they can be considered passionate and would be willing to help you too:-). To find this you may want to download a plugin, like SEO Quake or MOZ. It will give you an SEO picture of the website. It looks something like this:

SEO picture of the website This helps you evaluate that they are good at marketing themselves online. Look for the total backlinks parameter, that can build the trust for you.

The reason I ask you to evaluate the websites that come up with ads on the top is because many digital marketing agencies don’t do their homework and market themselves to be the top players in digital marketing. They pump-in money in Google wallet and may not be doing organic marketing for themselves.

A good marketing agency always strives to work and carry the principle of “show by example”. After choosing the right agency, talk to the agency and ask them if they can guide you on how to read the campaigns once they are set up.

Some agencies might be hesitant to share you the details, but it is good to narrow down on an agency, who is open to discuss and help you understand how you can evaluate them. I always consider metrics as a priority. If I am unable to measure something, then I wouldn’t be able to evaluate my ROI.

I suggest you carefully evaluate your digital marketing agency/PPC agency before you choose one. Because a wrong agency may blow up your money bringing in zero results.

To know more drop us a note at contactus@kloudportal.com.