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How to choose your Digital Marketing Partner Agency?

How to choose your Digital Marketing Partner Agency?

by | Aug 10, 2020 | Digital Marketing

By Prashanthi Kolluru

Like many business owners, you might find it tough to analyze how to choose the best digital marketing partner agency. Some business owners go-ahead to hire their team. But how far that helps? Will it add value? Are you able to read between the lines – what market is looking for and what you are offering?

what market is looking for and what you are offering?

Businesses are broadly classified into two segments – Tangible and Intangible.
Apart from these, when you have a product and also offer services – it is a hybrid classification.

Every successful business has made the right decisions and on-boarded the right partners. As I always say, marketing and sales are the two important pillars of any business. If either of them stops, the economy stops working.

Asking the right questions always helps you in narrowing and on-boarding the right partners.

Target Audience

Here are the top five questions you should ask when finalizing your digital marketing partner agency.

Digital marketing partner agency top five questions:

  1. What is your approach towards our product?
  2. How do you analyze our target audience?
  3. What are the KPIs that you can show us during this engagement?
  4. How do you do the keyword analysis?
  5. Do you have a dedicated content writing team?

Digital Marketing strategies differ with the type of business you are in. As said earlier, the strategy varies, based on a product or service marketing. It is very important to understand their approach.

While few agencies give you the right approach and target reach, some agencies try to entice you with social media marketing and a weekly post.

Our analysis for the last couple of years has revealed the following:

  1. Posting on social media every day does help you with creating visibility. But that alone isn’t enough.
  2. Engaging your social media audience does help you increase your brand visibility.
  3. Social Media acknowledgments and engagements help build trust amongst the audience.
  4. While it builds the network around your product/service, it helps reach a wider target audience.

If you are looking to partner with the right digital marketing agency, don’t forget to check their digital marketing statistics. If they have done it for themselves, then they can do it for you too – A simple logic! To explore more drop us a note at contactus@kloudportal.com.

How much does SEO cost?

How much does SEO cost?

by | Jul 30, 2020 | Digital Marketing

By Prashanthi Kolluru

How much will SEO cost?

Giving a quick answer to this question is not easy to pin down.

Search Engine Optimization principles and toolkit are relatively similar for most projects. However, consideration is given to a large number of variables when constructing a plan and budget.

Real costs and possible ROI of an SEO project at the start are always difficult to judge and it’s not always as straightforward to quantify in certain respects because many marketing practices will impact organic search traffic.

Investing on Search Engine Optimization for your website is also directly related to future bonuses.

Ranking nationally for a high search volume keyword can be as much as $50 per click in AdWords. It is quite evident that they require much more costs than ranking for a locally driven keyword.

But even at the local level, there can be tremendous variation and whether you want to rank in a borough or village in a state, district, city, town or micro-area.

Firstly you have to understand the dynamics of the marketplace that influence the performance and price of SEOs.

  • How competitive is the sector?
  • How profitable are those places that you serve?

For example, an SEO tune-up website for a dentist in a small suburban town could elevate the site to the top of the local rankings, whereas the same tune-up for a similar practice in a major metropolis could only marginally boost rankings.

Also, the importance of improving rankings will differ significantly from business to business and the amount of traffic available in a given market.

In certain local companies, appearing on Google’s first page results leads to a dramatic spike in leads and sales, while others just make a small difference.

Next comes considering the starting place of the complete digital presence of an organization.

Digital presence of an organization

And the list continues..

If you are a local company, a small business, a multinational business, or even a foreign business, this guide can help you decide what your organic search investment will look like.

  • Prices for SEOs: What dictates the cost?
  • Place: Where are you, right now?
  • Targets: Where do you want yourself to be?
  • Timeline: How quickly do you wish to improve?

Only by looking at the above elements can any organization determine how much SEO for your company will cost.

How much does SEO cost

How Much Does SEO Cost?

1. Web design & SEO:

The overall aspects primarily look at SEO’s monthly expenses, assuming there is already a well-optimized website in operation. If this is not the case, you may need to weigh the expense of creating a website that is SEO friendly. The key points are:

  • Your website is your online den and the center of your SEO efforts.
  • A well-optimized website platform provides excellent usability for mobile users.
  • It may be a huge investment, but a website not designed with search in mind and satisfied users is a wooden leg of SEO.

2. Project-based pricing:

Pricing based on a project is by far the most common model to determine the cost of SEO.

  • The majority of the organizations that were surveyed said it was their most widely used scheme with projects falling under four price ranges – $1,001-$1,500, $1,501-$2,500, $2501-$5,000, and $5,001-$7,500, respectively.
  • Monthly retainer pricing models, the monthly rate, in particular, differ widely from agency to agency. The two most popular ones were $251-$500 per month and $2,501-$5,000 per month.
  • Many companies have project-based, retainer-based, and hourly-based pricing structures to suit clients’ varied needs and budgets.
  • In a dynamic marketplace the companies tend to be very eager to change their processes to retain the customers.

3. ROI’s SEO prcing models:

Finally, what counts at the end of the day is the return on investment (ROI). When a lead costs you $20 from paid search, $15 from social ads, or $5 from organic search, then organic is a highly desirable platform offering the highest overall investment return. It’s not always easy to calculate these variables but it’s important to consider what the return on all the digital marketing efforts is.

  • SEO and organic search continue to generate the highest overall ROI for the many customers we represent.
  • What is real is looking at brand recognition, interaction, and the broad range of transitions from lead generation to sales.

Conclusion:

So, what is it you will pay for? Where do you measure SEO’s value? The only true answer to this question lies in your current circumstance and business. To some degree, all the rates are contextual and the scale of your business and future income will determine what you need to pay to be in the running. An effective SEO strategy includes evaluating several factors and finding a course forwards within the budget of the company. Expect more competition if the profits are rising. It’s important to remember that progress can be made at almost any price point, with the right approach. To explore more drop us a note at contactus@kloudportal.com.

How to Choose the Best Pay-Per-Click Advertising Company

How to Choose the Best Pay-Per-Click Advertising Company

by | Jul 16, 2020 | Digital Marketing

By Prashanthi Kolluru

I have been operating my business for six years now. Marketing and sales have always intrigued me. Over the past few years, I have realized how important marketing is for any business. It is the first step towards filling your sales pipeline, closing the deals, and growing up the business ladder.

When this struck me, I started finding ways on how to identify my target audience, how I should reach my audience, and start setting up meetings. If you are a business owner or into marketing and sales, I am sure you understand what I am talking about. It took me 3-4 months to figure out how it is done and how to choose the best PPC agency (Pay Per Click Agency)

I would like to share a few steps here that could be helpful for your business in getting the right PPC services.

Tips to choose the best Pay-Per-Click advertising company

 

Amongst most of the marketing techniques that work well for traditional businesses, digital marketing plays a key role in reaching out to a wider audience. Especially when your products and services have the potential to serve a global audience. I suggest you should keenly look for digital marketing for your business, especially Google AdWords that helped me a lot in the growth of my business.

There are numerous videos, tools, and techniques out on google that can teach me how to do digital marketing. However, I knew it would cost me a lot more if I tried to do it all by myself. I wouldn’t know where I was going wrong and would definitely take my productive hours to figure-out things. So I started looking out for agencies that can do this job for me, while I focus on meeting the prospects and closing the sales.

Trust me, it was difficult to find a trusted agency that could do digital marketing/PPC services for my business. Especially when I searched on Google for “The Best Digital Marketing Agency” or “The best pay-per-click advertising company” there is tons of information. Now, how to identify the best marketing agency?

Hence I created an evaluation table that could help me narrow down my search-

Here are a few checklist items you may want to refer to:

  1. Identify the top 5 PPC agencies that are running ad campaigns or AdWords (since they come up in the 1st rank on search, they can be preferred. As I wanted to run paid google ads (Google Adwords) for my business as well, I considered them for evaluation too.)
  2. Visit their websites and check if they have case studies listed. More specifically from your line of business.
  3. Check if they are regularly blogging on their website and are updating themselves with the current trends in digital marketing.
  4. Find if they are doing their marketing well. If they can do it for themselves, they can be considered passionate and would be willing to help you too:-). To find this you may want to download a plugin, like SEO Quake or MOZ. It will give you an SEO picture of the website. It looks something like this:

SEO picture of the website

This helps you evaluate that they are good at marketing themselves online. Look for the total backlinks parameter, that can build the trust for you.

The reason I ask you to evaluate the websites that come up with ads on the top is because many digital marketing agencies don’t do their homework and market themselves to be the top players in digital marketing. They pump-in money in Google wallet and may not be doing organic marketing for themselves.

A good marketing agency always strives to work and carry the principle of “show by example”. After choosing the right agency, talk to the agency and ask them if they can guide you on how to read the campaigns once they are set up.

Some agencies might be hesitant to share you the details, but it is good to narrow down on an agency, who is open to discuss and help you understand how you can evaluate them. I always consider metrics as a priority. If I am unable to measure something, then I wouldn’t be able to evaluate my ROI.

I suggest you carefully evaluate your digital marketing agency/PPC agency before you choose one. Because a wrong agency may blow up your money bringing in zero results.

To know more drop us a note at contactus@kloudportal.com.

The Impact on Digital Marketing during COVID-19

The Impact on Digital Marketing during COVID-19

by | Jul 14, 2020 | Digital Marketing

By Prashanthi Kolluru

The COVID-19 pandemic attack has forced all aspects of the world to a standstill. It has impacted industries, schools, safety, and socialization services. The pandemic has in one way or another, influenced all sectors and companies especially in the digital fields such as digital marketing for doctors, digital marketing companies, and digital marketing agencies with no further digital marketing service. For some sectors, it has led to the rising of massive purchases, especially food. It is difficult to define all the consequences of global attempts to reduce the spread of the virus as all industries have different impacts.

Pandemic Vs Digital Marketing

Covid-19’s adverse impact on digital marketing

The lockdowns have significantly affected people’s lives. The consequences of coronavirus have also found their way in the digital world as digital marketing companies, digital marketing for doctors and digital marketing agencies have stopped digital marketing services. Here are some ways how the pandemic is transforming the world of digital marketing.

Impact on spending on ads and consequences:

The digital field has been Impacted in terms of spending on advertisements mainly in digital marketing companies, digital marketing for doctors, digital marketing agencies with no expansion of their digital marketing services. Reducing the availability of goods can result in investors holding back their money on advertising. The executives could never allow money wastage on these advertising. They would ultimately refrain from investing in advertisements because they have no product available for sale. The guessing that June would overcome the coronavirus is the reason they forecast ad spending. However, it will be weak in the first half of the year. There have been no updates about what can happen after that.

Postponement and cancellations of more marketing events:

Numerous marketing events have reported to be canceled in various digital marketing companies, digital marketing for doctors and digital marketing agencies with the temporary interruption in their digital marketing services. This will likely put greater stress on the content association across digital channels. Thus, the lead generators, marketers, and other vendors who might want to get their message out will find it hard to convey. Most organizations, colleges, and many others are making urgent announcements to interrupt their schedules, including full closure of facilities, rescheduling activities, setting up new medical facilities open, and testing centers. All this comes as the number of cases at COVID-19 continues to rise.

How digital marketers have responded to the pandemic

Long-term concerns:

Many digital marketing companies such as digital marketing for doctors, digital marketing agencies are thinking about the long-term consequences about how to restart their digital marketing services. Nobody is sure when the pandemic would end and that is why online food delivery services are on the rise. There is, however, an unaffected party, like the company which has always been trading online. The online news is taking advantage of the web presence and would want to gain a much greater market share. It is important that we remain afloat throughout this time. Preparing your marketing campaign will help. Make sure that the current client is treated harder by continuing to stay in touch with them until this is over. It’s cheaper, and from time to time you can afford to send all the automatic emails.

Short-term adaptation and changeover:

More than 60 percent of online marketers shift their short media strategy and make a long-term decision of just 9 percent. All this is because, suddenly, circumstances change. This is no surprise as the new media is being taken up at a higher pace. All have turned to the lifestyle online. All the digital marketing companies including digital marketing for doctors, digital marketing agencies need to changeover and adapt for short-term in order to continue their digital marketing services.

Flexible channels and methods:

The marketer observes that the move to lower-priced and more flexible marketing channels is in their best interests. This will focus on where the presence of most customers is noteworthy. So, the advertisements that hit the target audience is what matters the most. The digital marketing companies such as digital marketing for doctors, digital marketing agencies need to initiate flexible channels and methods to avail their digital marketing services. Everyone is just trying to save their precious money, as we don’t all know what the future holds.

Sorry We're Closed

Conclusion:

There is no doubt that the coronavirus has left an impacting mark in history. However, the question is how are you going to cope with the situation? We have experienced many impacts of the virus on various industries and the marketing world. We just need a return to the daily routines that we have all come to appreciate. This is the best time for those with digital channels to spend more in the digital marketing campaigns and to gain substantial market share and digital marketing companies including digital marketing for doctors, digital marketing agencies need to follow this strategy to continue their digital marketing services without any interruption. To know more about these services, drop us a note at contactus@kloudportal.com.

How to Build your Brand on Social Media

How to Build your Brand on Social Media

by | Jun 11, 2020 | Digital Marketing

By Prashanthi Kolluru

Every business desires to build a brand. Digital Marketing companies and digital marketing agencies with their digital marketing services help in building a strong brand. There are many ways a brand can build its reputation through such as Pay-Per-Click and Search Engine Optimization. But social media marketing is the most impressive of all these approaches and it would be wrong to ignore the influence of social media in enabling brand awareness. Retweet, like, share, and comment on social media with every tweet, you enhance your brand outreach and make it stronger than your competitors.

So, if you plan to develop a branding strategy for social media or want to learn what new ones you should add to your social media strategy follow these 5 ways to build your brand on social media.

1. Connect with your target audience:

Digital Marketing companies and digital marketing agencies with their digital marketing services help to connect with your targeted audience. It takes a lot to attain the right audience at the right time. You have the ability to reach your target audience at the perfect time, through social media platforms. There are more than five channels when we speak about social media. Every social media channel has its own advantages. All you need to do is determine which platform will prove to be more successful in communicating with the type of company you are holding. So, how to determine which social platform is right?

Bi-weekly produce a report to track your brand strategy success on social media. Digital Marketing companies and digital marketing agencies with their digital marketing services assist you to track your brand strategy success on social media. The report on social media will help you uncover the hidden facts in your strategy. You can easily identify with this report which platform brings audience engagement for the type of business that you hold. After proper analyzes, focus only on those platforms that are ideal for your type of business and that ensure user engagement.

Connect with your target audience

2. Utilize your brand name & logo:

Digital Marketing companies and digital marketing agencies with their digital marketing services specifically concentrate on utilizing your brand name and logo. Your brand logo functions as an identity for your company. It imprints a long-lasting image on the mind of your audience. In addition to this, by keeping your logo clear and visible, your users can easily distinguish between the post from your business and the post from other marketers. So do not forget to include your brand logo and name whenever you post anything on social media. You can also count this in your brand promotion strategy and thereby you can increase your brand recognition.

UTILIZE YOUR BRAND NAME & LOGO

3. Ensure that your audience follows your social profiles:

Digital Marketing companies and digital marketing agencies with their digital marketing services ensure that your audience follows your social profiles. Make the appearance of your social media page such that your audience wants to follow your profile. It’s supposed to be such that users want to learn how you spend every second so they can’t help following you.

Another important thing to build confidence in your social account is to include your real details like your real name, email address, phone number, date of birth, occupation, business name, business experience, address, and, of course, your original photo. You need to be aware of the stuff that’s happening around you to make your social media profile poignant and potent, like the trending hashtags, the latest technology, and so on.

4. Create engaging and attracting social media content:

Digital Marketing companies and digital marketing agencies with their digital marketing services enable you to create engaging and attracting social media content. One way to gain client engagement is through the creation of enticing and memorable social media posts. This can be achieved easily by creating the visual content with which your customers can engage more. Use the following tips to make social posts fostering and happening:

  • Using compelling images
  • Creating content which is more engaging
  • The common use of # hashtags
  • Use appealing colors on your image

5. Communicate with and connect with the audience:

Digital Marketing companies and digital marketing agencies with their digital marketing services provide better communication and connect with the audience. Connecting and communicating with users in real-time is always important. You need to keep active on every social media platform for this. If user comments, likes, tweets, retweets, or shares your post on social media, replying as soon as possible is important.

Even if you respond with a simple thank you, this will have a good effect on your clients, and it will also attract customers and nurture them towards your business. So, setting up automatic answers is a function you need to be aware of as well. It will make your client realize that they are also important to you and that they are like a part of your family and not just a resource to make money.

Conclusion:

Social media has become one of the most significant parts of our everyday lives. Not only is it enabling users to connect, but it has also become one of the strongest resources for advertisers to spread knowledge and engage users. To know more about the objective of social media refer to or, drop an e-mail to contactus@kloudportal.com

Why Your Business Should Invest In SEO

Why Your Business Should Invest In SEO

by | Jun 9, 2020 | Digital Marketing

By Prashanthi Kolluru

Search Engine Optimization (SEO) is an integral part of sustainable business, it is however largely misunderstood. A quick search on a search engine for SEO will show you numerous results stating SEO is dead. In fact, after recognizing they can’t play the system, numerous webmasters who used to be great advocates of SEO strategies have changed their views. SEO Agencies and SEO Companies in Hyderabad provide SEO Packages to their consumers for investing in SEO business.

Users could find these contradictory views confusing as a business startup, and thus it’s important to find the right information to make an informed decision. The fact of the matter remains that there’s no way you will be able to tap into the growing online market without an online presence. If you’ve been wondering how to use the online market to boost your business, this is where SEO guide and SEO Agencies and SEO Companies in Hyderabad provide with their SEO Packages will come in handy.

5 Reasons your business should invest in SEO

5 Reasons your business should invest in seo:

1. Brand visibility:

If you’re going to be competing in your target market then you have to make sure your brand is visible and recognizable quickly. Through investing in SEO services, SEO Agencies, SEO Packages, and SEO Companies in Hyderabad, companies can drive high-quality traffic, and, due to increased visibility, their brands have become more trusted with time. If your clients try to search for you online, they expect to find you for a targeted keyword on the very first page of SERPs and if they don’t, your brand will end up losing its shine.

2. Increased quality traffic:

Since you are heading to master it online, you need to commence with the generation of leads. It’s true that more traffic may not translate into higher conversion, but ultimately you ‘re going to start ranking high, and with time your SEO strategy is moving towards increased conversion. Basically, if you don’t have the traffic you cannot convert.

By initiating SEO strategies such as link building, submission of directories, web audit, keyword optimization, and analytics, it does become easier to attract targeted traffic and this inevitably increases sales on your site and can be attained through SEO Agencies and SEO Companies in Hyderabad provide with SEO Packages.

3. Building credibility:

Users will be conveying a subtle message to potential customers when you develop an online presence. You can use your website to entertain, educate, and convince clients about the value of your services. If an internet user wants to find a reliable brand in a particular industry, they will go directly to a search engine and if your business doesn’t rank high, you can bet there will be reservations about how credible your brand is. This is one reason why small businesses were able to upset big brands by building credible websites and attracting modern consumer consciousness. SEO Agencies and SEO Companies in Hyderabad with their SEO Packages helps in building credibility.

4. Impressive ROI:

There is no denying that modern marketing is costly for businesses. Small businesses struggle to raise the capital needed to compete with global brands that have budgets dedicated to increasing visibility and attracting traffic. Fortunately, all this has changed in digital marketing, because many of these tools are easier to build and implement. Video, for example, has now become an essential SEO strategy and is cheap to produce and launch. Many other SEO strategies don’t require a big budget, and it’s no surprise that small businesses can compete with their bigger competition favorably. Our SEO Agency and SEO Company in Hyderabad with their SEO Packages help in attaining impressive ROI.

5. Google analytics for better insight into consumers:

The modern marketing scene has evolved and currently, the use of data in marketing is now influencing the strategies and tactics success. Deciding to market on Facebook, for example, would perhaps sound like a feasible idea until Google analytics reveals that your intended audience doesn’t even use their social media platform but rather prefers Instagram. To achieve better results in targeted marketing, your SEO strategy should be guided by consumer insight and our SEO Agency and SEO Company in Hyderabad with their SEO Packages provide them.

Conclusion:

There is no denying that the web marketing platform is becoming more competitive than ever. In Internet marketing, though, there are more advances to boost your SEO campaign. With better search engine rankings, you’ll increase your brand’s visibility and ultimately increase sales conversion. As Google continues to update its algorithm, your SEO strategy needs to continue to evolve to embrace those changes. Hiring an SEO expert is a great step towards achieving your business goals since these experts have the resources and know-how to promote your website. To get more details on why your business should invest in SEO drop an e-mail to contactus@kloudportal.com

SEO is not an Expense SEO is an Investment

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