Digital Marketing- Page 12 of 13

How to choose the Right SEO Company

by Prashanthi Kolluru | May 19, 2020 | Digital Marketing

Like with any other marketing phenomenon, SEO is rapidly evolving and SEO Agencies and Our SEO company in Hyderabad are capitalizing on it. Brands invest heavily in the optimization of search engines and will continue to invest in the future. The only question is, how can your business take advantage of that and make the best choice when selecting the right partner and strategies for the SEO company?

If your organization lacks marketing and search optimization expertise, you need to suggest outsourcing SEO to a company that in the long run can become your marketing partner, and our SEO company in Hyderabad is well equipped for it. But, for one reason, finding the right SEO specialists is not a simple task, there are so many SEO companies, SEO agencies, and service providers. So, how can you make the best option for your company, with that being said the following are the key things to consider in selecting the best company for SEO.

TRAITS AND CHARACTERISTICS OF THE RIGHT SEO COMPANY

1. EFFECTIVE COMMUNICATION:

A proper organization has a person in charge of communication. They don’t make anyone wait for a reply, or offer some kind of miscommunication. The information will be contacted promptly by a reputable SEO agency or firm – a thorough call, email, or face-to-face meeting that will help you understand better. They will also ask you to arrange a call and/or an (online) meeting when you are available. The right company with SEO should be easy to communicate with and our SEO company in Hyderabad has the appropriate skills.

2. PROPER USE OF ANALYTICAL TOOLS:

When it comes to Google Analytics, at least one real SEO provider should be an expert from an SEO agency. The firm will be able to evaluate your web data and use it to enhance your website. Analytics is critical when assessing performance and monitoring the outcomes of an SEO campaign. Our SEO company in Hyderabad provides these facilities.

3. DRIVEN TOWARD CONVERSION RATE:

Yes, more web traffic is really good, but if your website is unable to translate that traffic to customers and your conversion rate is not at all improved, you are essentially wasting money on nothing. An SEO expert and SEO agency knows that you need to direct each visitor towards the conversion you want on your website and our SEO company in Hyderabad weighs on it. If the SEO tactics the organization speaks about are only meant to bring in traffic, this means the tactics are not goal-oriented at all.

4. EFFECTIVE PRESENCE IN SOCIAL MEDIA:

The right SEO firm and SEO agency understand the value and dedication of a social media presence. If the business you choose has an outstanding social media presence and interaction with fans and followers, its reputation is reaffirmed. Businesses who don’t have any presence on social media may be reluctant to show themselves because they’re not ethical enough, which is a major warning sign when it comes to businesses who guarantee a good online presence. Our SEO company in Hyderabad is effective in this service.

5. STRONG MARKETING STRATEGY ON CONTENT:

The best businesses are constantly informing and attracting content to their consumers and audiences and our SEO company in Hyderabad is well prepared for it. SEO agencies use content to push traffic to their pages and to attract daily visitors to their sites. An excellent SEO provider regularly updates a website’s content alongside social media accounts.

6. FLEXIBLE APPROACH:

You can’t expect the SEO agency or firm to run its business just like yours. But they need to be flexible enough to make sure the process aligns with your operations and our SEO company in Hyderabad has a flexible approach. You will still sense the philosophy of an organization when you look at the case studies presented by past clients on their website.

When you have finished evaluating and meeting each company you think could run your SEO campaign, you need to decide whom to choose to outsource search optimization and our SEO company in Hyderabad is one of the best for this.

There are lots of SEO companies and SEO agencies, as mentioned, but it all depends on choosing the one that understands your business goals and needs the most. If you combine the aforementioned tips with your company’s SEO objectives, only then will you have a structured strategy that will direct you to the right SEO market.

To get the best advice on how to choose the right SEO company Contact us or drop us a note at contactus@kloudportal.com

Digital Marketing for Doctors: A Click Closer to the Patients!

by Prashanthi Kolluru | May 19, 2020 | Digital Marketing

Digital marketing for doctors is now a click closer to the patients because digital marketing is now important for each and every sector because of the exponential growth of internet users. There are various online marketing techniques for doctors which can be prepared with in-depth analysis. Because the healthcare industry arrives with innovative technologies every other day, having people know about it has become important. Digital marketing for doctors matters a great deal. However, sometimes, it may be a challenging task but it can be achieved with the help of our digital marketing companies and digital marketing agencies through their digital marketing services.

Marketing a doctor’s image in a certain way as to give patients the confidence to make a visit. Just a small percentage of physicians and surgeons use digital marketing tactics to promote themselves, according to a survey. The number is certainly low. There’s plenty of doctors out there but not even the patients know them. So, you need an online presence to make yourself recognizable and our digital marketing companies and digital marketing agencies through their digital marketing services have the right strategies for them.

DIGITAL MARKETING STRATEGIES FOR DOCTORS

1. EASY TO BROWSE WEBSITE:

If you intend to have an online presence then getting a website is an essential thing. Our digital marketing companies and digital marketing agencies through their digital marketing services provide digital marketing for doctors. Creating a website and making accessibility so easy that whatever the patients are searching for they will be able to easily locate it. Whether it’s scheduling an appointment or reading an article or learning about various medical conditions, keep it easy. Provide the clinic’s exact address, so that the patient can quickly locate it.

2. MARKETING BY EMAIL:

Patients still need details and feedback and email marketing is the perfect method to keep them up-to-date on various issues. Twice a week preparing email newsletters will yield good results for the doctor or the dentist. It’s also a good idea to customize emails based on viewer desires. It will also allow them to obtain relevant information. Please schedule well in advance about the email marketing campaigns. Our Digital marketing companies and digital marketing agencies through their digital marketing services provide email marketing ensuring digital marketing for doctors.

3. PAY-PER-CLICK ADS:

If you are apprehensive about being a doctor in your profession, you can rely heavily on Google’s pay-per-click advertising. It helps you to view ads only to those who use the relevant keywords. This helps you to bypass the general public and target the individuals that are suitable. Ensure that you use the terminologies and search words used by your patients while searching. Our digital marketing companies and digital marketing agencies through their digital marketing services help facilitate this feature and promote digital marketing for doctors.

4. ENCOURAGE REVIEWS AND FEEDBACKS FROM PATIENTS:

Feedback from patients counts a lot. It helps create trust among the patients. It is everyone’s normal practice to inquire about a specific doctor before they visit. So, if you can generate the reviews from your patients as a doctor and place them on the website, then the potential patients will read and determine what to do. Our digital marketing companies and digital marketing agencies through their digital marketing services adhere to implementing these reviews and feedback so digital marketing for doctors can be achieved.

5. WRITE AND POST BLOGS REGULARLY:

It serves as a connection between the patients and yourself. Writing blogs regularly will help to improve patient volume. Build content that users would like to read, and share. You can also share the common perspectives of the patients you encountered. Blog writing is about writing something specifically to your area of expertise. Our digital marketing companies and digital marketing agencies through their digital marketing services encourage posting of blogs and believe it leads to proper digital marketing for doctors.

6. LOCAL SEO AND PERSONAL ADVERTISING AND BRANDING:

It’s essential to have a strong local SEO, as citizens in your city are looking for a clinic and social media assists with that. So, ensure you have a Google My Business Page that has all the information right from your address, contact number, etc, along with your reviews. Once people know about you, you’ll immediately begin to get more patients. Our digital marketing companies and digital marketing agencies through their digital marketing services are efficient at advertising and branding.

Digital marketing for doctors has become a must in today’s world. Doctors are always short of time, so hire a good digital marketing agency. These agencies are good at developing online marketing strategies for doctors and help promote your workspace.

To achieve all these strategies our digital marketing companies and digital marketing agencies offer a variety of their services. To explore more drop us a note at contactus@kloudportal.com.

Should You Stop Digital Marketing During COVID-19?

by Prashanthi Kolluru | Apr 13, 2020 | Digital Marketing

As a human, I’m sure you’ve been affected by Coronavirus (also known as novel COVID-19) in some way. Whether that means thinking about aged parents, varying travel plans or stocking up on essentials to work from home for the future, it’s hard to not feel the pressure

As a business owner, you may be taking into consideration fewer clients as people limit social communication, change travel and leisure time tactics and focus on staying healthy rather than on shopping for products and services. Unless you sell toilet paper or hand sanitizer, you may be troubled about the impact of the coronavirus on your small business; your employees, revenue and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for the time being? No!

WHO has declared COVID-19 a global pandemic, and it’s a very tentative time. Each and every challenge can be met with common sense, balanced thought, and even kindness. This is not the time for irrationality. \
I know we are living in troubling times. The virus and how the global economy is responding to the preventative actions being placed is something that will go down in the history books.

But as business owners, there is one thing we do still have control over, and that’s the ability to be flexible and make choices that will get us through these times as best possible.

How to Effectively Market Your Small Business during the Coronavirus Outbreak

No matter what type of small business you have, your main concern should be
clearly communicating with your clients to put them at ease. Think about what your customers need to hear from you, and how you want to spot your business during this crisis.

Here are 3 ways to market your business during the coronavirus crisis:

Reassure everyone that you’re protecting their health

Be prepared to pivot You need to be flexible to best serve your clients. That might mean instead of
canceling a client conference, you change it to a virtual event.

Make your employees a priority too Don’t focus all your efforts on advertising during this time. Your staff is what keeps your small business going, so how can you care for them? Maybe you can give your employees the option of working 100% remotely while COVID-19 is a concern. The more you can put your employees at ease, the better they’ll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present,
and on being of service to your clients and staff.

They’re afraid, and what you do or share can help alleviate those fears. Remember to be
careful and intentional about what you’re saying.

If your small business is being adversely affected by a coronavirus, it’s also a good time to reassess your business fundamentals, including how COVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more ready or stop losses?

Like everything else in life, this is a learning experience. Stay healthy, safe and positive.

3 Important steps before you start the Digital Marketing Campaign?

by Prashanthi Kolluru | Feb 17, 2020 | Digital Marketing

Digital Marketing is a technique to reach your audience through digital channels. Be visible to your audience who are glued to phones or PCs or Laptops. Digital Marketing helps to spread the word about your business and tell the World – “I Exist”. But is Digital Marketing enough to get trigger sales? Is Digital Marketing a measure to understand or measure your sales conversions?

Here are the three essential steps before you start your Digital Marketing Campaign:

1. Your sales team ready:

Many business owners get quite confused between Digital Marketing and Sales. When you start digital marketing your business, you should be ready to handle the inquiries. Hence it is essential to have your sales team ready to handle calls at your office.

2. Customer Engagement:

Many businesses run a Digital Marketing Campaign and fail to engage the customers. In the fast-moving world, it is very essential to capture your customer’s attention every day, till you have your digital marketing campaigns. It’s very important to understand that “people buy what they see”. If you fail to engage your customers after they have signed up, probably you are at risk of losing them to your competitors who may engage them constantly. So, why lose the race, when you know what has to be done.

3. Customer Feedback and Review:

It is very essential to take your customer’s feedback and reviews after the sales have closed. Many businesses fail to do so, as they are too busy attracting and serving new customers. What happens when you engage/ask for your customer’s feedback? Here are a few points to note:

You know whether your customers are happy

You know where you or your team is going wrong

Have an opportunity to improve your products or services.

Helps you analyze where you stand with respect to your competitors.

Hence, it is not just enough to start your Digital Marketing Campaign and let people reach you for your products/Services. It’s very essential to have your teams ready to handle the customers. This way, you will be able to make the best utilization of your investment and expect a quick RoI on your marketing investment.
If you need any post-sale support? Drop us a note at contactus@kloudportal.com

3 Mistakes that Doctors commit in Digital Marketing their clinics.

by Prashanthi Kolluru | Feb 5, 2020 | Digital Marketing

With every business going online, Digital is the future of any business. Businesses not found online, are likely to be turned off or fade away in the next few years. Doctor’s clinics are no different. Many doctors do their Digital marketing on their own, but here are the top few mistakes that doctors commit, when they do digital marketing on their own:

1. Use jargons on the website content:

Doctors specialize in their particular area of treatment. But tend to forget that patients don’t specialize 🙂
Typically patients don’t search with Medical jargon. They search with symptoms. Make sure to have content that highlights the symptoms on the website.

2. No Videos on the Website:

Videos are an easy way to communicate with your audience. Most of the doctors have videos on different social media channels and not on the website.

Having a video on the website, which briefly describes services, shall attract the audience to check out more. Also, the audience will be able to easily understand what treatments are offered. It also helps Google to crawl the pages and help rank your website in search results.

3. Write Medical Blogs:

Doctors are so passionate about their areas of specialization that they start writing blogs related to Medical presentations or Medical audience. Posting these blogs in Medical journals might help pull more audience to reach you. But the website is not the right place to post medical blogs. Patients don’t come to the website to read Medical blogs. They come to your website to read what you can offer or have offered already. They search for use cases, which you have solved.

If you are too busy to write content-Blogs/Articles, we are here to help you. We have content writers specialized to write medical articles and blogs. Drop us a note and we can help you. contactus@kloudportal.com

Digital Marketing your Clinic? 5 key points you should know

by Prashanthi Kolluru | Feb 3, 2020 | Digital Marketing

With every business going online, every customer is turning to Google to check out the information. It is very essential to have a digital presence. If you or your clinic is not available online, your patients are less likely to get in touch with you. Here are the five key things you should know before you start doing Digital Marketing for your clinic:

1. Online presence:

You should have a website that displays clearly what your clinic offers. What services you have, how many doctors are available in your clinic. How many consulting physicians you have.

2. Website Content:

Website content should have relevant keywords, that will help Google Crawl your pages. Make sure to have individual pages for each service

3. Social Media Links:

Make sure you build your social media presence as your website getting its shape. Include your social media links on your website.

4. Blogs:

Make sure you have a blog page on your website. Keep blogging on your area of specialization. Give these blogs the necessary exposure. Your Digital Marketing team will be able to help you promote these articles at relevant forums.

5. Video Talks:

You should have video talks on your website. Make the videos short and simple, so you connect to the audience quickly and convey your message. These small tips on your website will help you boost your website traffic and help you reach a wide audience. Want us to help you with Digital Marketing your clinic? Drop us a note and we shall be glad to help:-) contactus@kloudportal.com