What We Cover In This Blog?

• How is Google Analytics Different From Google Search Console?
• Who Should Use Search Console?
• Latest Google Search Console Hacks

Google search console or Google webmaster tools ensure site maintenance happens with respect to search performance. Google search console reports are useful for SEO specialists, business owners, web developers, site administrators, and marketers.

The search console is a free service that covers important parameters such as total website clicks, manual actions, and indexed pages. The best part? You do not even need to sign up! At KloudPortal, a well-known SEO agency, we continuously use tools to improve the marketing strategy for our clients.

Continue reading to know more about how Google search sees your pages and how the search console helps better the results of the same.

How is Google Analytics Different From Google Search Console?

A common question to address while learning about Google search console is how it differs from Google analytics. Google Analytics is more customer/user-oriented. It gives data about the users visiting the site, whereas the search console is rather search-engine focused that helps site owners improve their presence on the internet.

Who Should Use Search Console?

Anyone who deals with the management of the website should be a user of Google search console, but primarily it’s the business owners, marketers, and SEO specialists.

• Business owners: Despite not being the direct user of the search console, knowing how to optimize your site for search engines to better encash the internet for profits is a handy practice.
• SEO specialists/marketers: Being online is the new playground for marketing, and the search console is the perfect tool to monitor the site’s ranking and website traffic to better the site’s search results. Digital marketing service provider KloudPortal highly believes in using Google’s best tools to achieve desired results.

Latest Google Search Console Hacks

You should check your Google search console account once a week. Proactive monitoring will lead to better results. Here are some of the hacks using search console tools that you can use to explore Google search console better

1. URL inspection report: You can analyze traffic data about specific pages or the overall site. The Index Coverage report tells about the URL indexing of a site. The URL inspection tool gives atomic details about crawling and other information about pages straight from the Google index. The index report is one of the more intriguing features of the new search console.
2. Google Analytics tracking code: To verify your site, you can use a Google tag manager, HTML file upload, or Google Analytics tracking code. The domains are then verified automatically after adding them to the console.
3. Search queries: The traffic data and search queries for the site can be tracked.
4. Google Search Console Performance report: This intensive report covers everything from the average position of the site and its web pages in search results to the average click-through rate.
5. Linking: The console provides data about the number of external links and internal links along with external links to top linking sites, text, which page might be linked to which specific page on the site, and top linked pages.
6. Google’s core web vitals: Core web vitals are a set of metrics that were included in 2020 to measure the user experience quality a site offers.
7. Exporting data: You can easily export data from the Google search console to other Google products like Google sheets or download as a CSV, or export it to Microsoft Excel.
8. Mobile usability: This report identifies the usability of the site on mobile devices. It also identifies any underlying usability issues.
9. Crawling: The search console has an interesting feature for crawling stats report about the website. The report gives information about Google’s crawling mechanism and other data points, such as the total crawl requests.
10. Search appearance: One of the aspects of the performance report is Google search results analysis in graphical terms. It is usually displayed on top of the page. You can also see the site links to your website by scrolling to the option of top linking sites.
11. Search analytics API recipe report: This report has had a greater impact on helping fix structured data issues that affect snippets. The input to this report is traffic data. Another report in the search console is the page experience report, which gives data about the overall user experience concerning the site’s relative speed.
12. Integration with Google news: Publishers can access Google news in the performance section of the Google search console to see their performance report.

To avail of these interesting features, all you need is a verification of the site owner or site ownership. Post the verification, the data collection on the console commences, usually within 24 hours. The data is directly proportional to the clicks on the search result. At KloudPortal, we believe in using the best tools to maximize the SEO optimization of a site.

Conclusion:

At KloudPortal, digital marketing solutions are customized to each client. We also offer services in content writing, public relations, and social media marketing with respect to digital marketing. Our marketing experts use tools such as Google search console to maximize the client’s ROI. Get expert guidance to understand ranking pages and security issues, if any, associated with your site.

Any business website is closely linked to Google; thus, involving a search console will give a direct overview of the website performance on search engines other than Google, like Yahoo and Bing. The insights provided by the search console can also help make informed decisions about technical decisions for the site, alongside giving analysis on how to use Google ads and Google trends.

What We Cover In This Blog?

• What Is Cultural Sensitivity?
• Why Is Cultural Sensitivity Important In Marketing?
• How Do You Improve Cultural Sensitivity?
• What Strategies Can You Use To Support Cultural Sensitivity In Your Practice?

The value of culture in the field of digital marketing is enormous. As many smaller marketplaces make up the global market, the cultures and languages of these smaller marketplaces are distinctive and significant.

For instance, American culture and Indian culture are highly dissimilar, and many things accepted in America aren’t accepted in India. Indians do not favor the style of clothing, or cuisine American consumers prefer. Therefore, a company that markets itself in many countries needs different digital marketing tactics based on individual cultures. Because all of these factors have an impact on how well a corporation performs internationally. So, how can International brands ensure culturally sensitive advertising that appeals to every target audience member? Let’s discuss it from this article.

What Is Cultural Sensitivity?

Cultural sensitivity, also called cross-cultural sensitivity or cultural awareness, is the understanding, acceptance, and appreciation of various cultures and cultural sensitivities.

For instance, when McDonald’s first opened in India, they came up with the Mc Aloo Tikki because some Indian consumers were vegetarians. Similarly, IKEA made certain adjustments to its business cycle, philosophy, products, and prices to achieve acceptability when it wished to enter the US market.

The digital marketing services from KloudPortal outlines which approach is best for your company and how to reach the target audience.

Why Is Cultural Sensitivity Important In Marketing?

Adopting cultural sensitivity in marketing is important to satisfy the local customers’ requirements and expectations. Plus, it recognizes the cultural variations and parallels between the new market. Also, scaling businesses globally helps the organization to understand how to reach potential customers and new audiences.

Besides, historically numerous minority groups have experienced marginalization. So, businesses can gain their trust by showing them that they are empathetic in this way. Plus, when greater representation provides a wider diversity of viewpoints, multicultural consumers see a company as inspiring and helpful.

Consider a scenario in which your multicultural marketing approach emphasizes the difficulties that a minority group encounters while simultaneously highlighting their contribution to society. In that instance, your organization will gain more support from that group, and they will feel as though they have an ally who is sincere and caring because of your awareness of their difficulties.

KloudPortal’s digital marketing services understand your products and services and deliver digital excellence through strategic execution.

How Do You Improve Cultural Sensitivity?

While some organizations opt to maintain a homogeneous business structure that minimizes cultural differences, others take this as an opportunity to diversify their client base and enter new markets. Here are some ideas for improving cultural sensitivity in your marketing strategy:

Train employees to be sensitive

Training lays the foundation for understanding and appreciating others’ viewpoints and backgrounds. It also develops empathy, which is the capacity to understand and relate to others’ ideas, feelings, and life experiences. Ensuring that employees are aware of other cultures established in the company’s code of conduct, rules, and policies helps avoid discrimination and other types of misconduct.

Research different viewpoints and ideas

Diverse nationalities and origins have different approaches to business problems. And an effective corporate connection can be greatly facilitated by developing a marketing environment that supports and encourages cultural differences. This marketing strategy will support your business’s marketing initiatives to attract and retain a diverse talent pool. Plus, this will present your business as a worthy alternative to job seekers, clients, and investors worldwide.

Remove obstructions to intercultural communication

One of the most common communication obstacles in cross-cultural collaboration is language. To bridge the communication gap, consider offering basic language training to staff members who frequently interact with clients or partners who speak a foreign language or other languages.

Train your staff to communicate with people from other cultures in various ways, especially those they interact with frequently. Remind staff members of the company’s principles and guidelines regarding how they are expected to treat one another.

Serve advertising by region

Instead of being reactive, brands should be proactive, and getting it right should be their main priority. For instance, in a barbeque commercial, Americans don’t like to see images of live animals being killed for their meat (such as live pigs or live baby calves, or pork chops and veal). Hence, to ensure that an advertisement meets the cultural relevance test, it is important to carefully examine its verbal and visual messaging before it is released.

In digital marketing, execution is crucial, and the digital marketing services from KloudPortal put a lot of effort into implementing plans to connect with your audience, ultimately boosting revenue.

What Strategies Can You Use To Support Cultural Sensitivity In Your Practice?

Here are some of the most important tactics that companies could use when incorporating cultural sensitivity into international marketing campaigns or introducing products in new markets:

Beware of gender stereotyping

In western countries, one of the most popular themes brands use to engage with consumers is undoubtedly staying away from gender stereotypes. The reason being marketers understand that modern customers in the twenty-first century lead more varied, complicated lifestyles and aren’t always limited by the typical gender roles of the past.

For example, In an athleisure marketing campaign by ASOS called ”More Reasons to Move,” women were portrayed as dominating sports like football and boxing that males typically dominate.

Investigate the words and phrases

Do a quick Google search to find the meaning of a word you’re considering using in your marketing campaign. For example, if you use a foreign language in your advertisement, make sure you understand every word or phrase. Words like peckish, and quid, which English speakers frequently use in the UK, may have little sense to someone from the US, Canada, or Australia.

Hence, try to collaborate with people native to your target market or join forces with a respected language service provider who has native, in-country linguists with Transcreation experience and can negotiate the tricky waters of cultural differences.

Keep out of controversial images

To avoid offending clients in markets abroad, an organization must be cautious while selecting its items’ graphics, iconography, or religious symbols. For example, an American store, GAP, had to issue an apology after releasing a T-shirt with a wrong map of China and immediately had to pull the product from the Chinese market.

So, if you cannot interpret symbols or text from different cultures, it would be wise to have them verified by a native speaker of the target language. Because when utilizing imagery that only sometimes corresponds to their own culture, brands can still run into problems.

Revise your product packaging

Product packaging is vital, particularly when you launch new products or a brand in international markets. It will significantly impact how a product differentiates itself from the competition and how your brand is viewed. Hence, companies must assess the appropriate cultural values to comprehend how various cultures react to particular imagery, ideas, and symbols.

Establish communication with ethnic influencers

Consumers from a certain cultural background are more prone to seek advice from recognized experts and members of their community. Therefore, utilizing these influencers’ expertise and authenticity is the most successful multicultural marketing strategy to present your company to a diverse target audience. It will also improve the sensitivity training for your staff.

How Can KloudPortal Help?

In today’s global economy, culture has a significant impact on marketing. Ignoring the value of culture can be disastrous for your brand and prevent your company from expanding. So, creating native-language materials to inform your audience about your product or service and adapting marketing messaging to fit the needs of each culture are essential components of the process.

KloudPortal, one of the best digital marketing agency focuses on enabling companies to contact potential consumers through brand awareness and promotions. It provides SEO services and custom content creation to reach your marketing objectives. So, reach out to your experts and explore our digital marketing services.

What We Cover In This Blog?

• What Is Google Local Campaign
• What Is Google Performance Max Self-Upgrade Tool For Local Campaigns?
• Performance Max Helps You To Achieve Your Goals
• Why Should You Update To Performance Max To Boost Local Campaigns?

What Is Google Local Campaign

In the era where most people use search engines to find a store, be it physical or online, it is ever growing challenge to attract new customers. If you want to promote your physical store through a digital medium, Google local campaign can be your best choice. Local campaigns make it easy to advertise your stores to nearby customers and help them by providing information to visit your store. Information includes store location, timings, business offerings, and more. It is cross channel campaign type that helps improve local awareness and, of course, the visits to the store’s physical location.

To set up a local campaign in Google Ads account, we need to provide the store locations, campaign budget, and ad assets (Like text, images, videos, etc.); the Google machine learning algorithm uses these inputs and automatically optimizes bids, ad placements, and asset combinations. It helps promote your business across Google properties, like Google Maps, Google Search Network, YouTube, Google Display Network, and Gmail.

What Is Google Performance Max Self-Upgrade Tool For Local Campaigns?

Earlier this year, Google upgraded the Smart Shopping and Local Campaigns to Performance Max using the self-upgrade tool in Google Ads.

One can easily upgrade the Local Campaigns using the self-upgrade tool. To access it, go to Google Ads – Notification, Recommendations page, or Campaigns page. All your campaign settings will automatically transfer to Performance Max. If the campaigns are not eligible for the self-upgrade tool, then your Local Campaigns will be upgraded to Performance Max in 2023.

Once you have been upgraded to Performance Max campaigns, please find below the five best practices Google has laid out to get the maximum benefit from their Performance Max campaigns.

1. ‘Performance planner’ from google can be used to plan the upcoming holiday budget and determine how your budget change can impact the performance.
2. Start your campaign 2-3 weeks in advance so you can prepare for the weekend sales or holiday peaks. We can then refresh the creative frequently to shift from regular store promotions to special promotions (like holiday sales etc.)
3. Set a value for each conversion action to get the best of your campaigns and reach your goals. For example, a store visit- is $10, a phone call click – is $3 so on.
4. We can select one call-to-action per asset group. Performance Max allows one predefined call to action per asset group, while local campaigns support multiple customer call-to-actions. During the upgrade, five call-to-actions will be supported as read-only in Performance Max.
5. Google suggests turning off ad scheduling or geo-targeting as they may obstruct campaign performance.

Performance Max Helps You To Achieve Your Goals

Here are four effective ways to improve your marketing results and bid strategy with Google’s new Performance Max feature that the most reliable digital marketing agency uses:

Gain more affluent insight

Google Performance Max campaigns are now part of the Google Ads Insights page. It helps you understand how your campaign is performing across channels and gives you tips on how to improve your existing smart shopping campaign.

Find new customers

Machine learning helps you find new groups of your ideal customers across Google Search, Discover, Gmail, Maps, YouTube, and Display. Reach your audience easily with Google’s real-time understanding of user intent, holiday campaigns, and search terms.

Increase conversions and value

The Google Performance Max feature uses automation to optimize your budget and bids to help you get more conversions. It happens in real-time, so you don’t have to worry about ad budget optimization or manual bidding.

Simplify your workflow with automation

Google Performance Max optimizes ad placements through automation to appear in the right areas for audiences most likely to convert. Google’s expertise shows that you can easily target users this holiday season based on their online searches, historical data, and behavior. It is done using the Google Performance Max feature by your digital marketing agency.

Why Should You Update To Performance Max To Boost Local Campaigns?

It is recommended that you select a good SEO company that will help you upgrade to the newly launched Google Ads Performance Max because it allows you to:

1. Monitor performance and adjust as needed.
2. Ensure all necessary settings have been migrated or adjusted correctly for the new Performance Max experience.
3. Test the migration process with a low-value campaign to see how the new campaign type works for your customers.
4. Choose the best time for your agency when everyone is together for post-migration adjustments and fine-tuning.
5. Create a backup strategy in case Performance Max campaign disruption impacts performance.

Conclusion

As the buying process becomes more complex and involves more challenges, the Performance Max through KloudPortal ensures it appears in the right place across all Google touchpoints. From rising search trends to combined reports, drill down into detailed, automated insights from Performance Max campaigns, KloudPortal uniquely understands performance across multiple channels, thereby improving conversions. Reach out to us to set up the best Google ads services for your business.

What We Cover In This Blog?

• Affiliate Marketing: What Does It Mean?
• Reasons To Start Affiliate Marketing
• Top 5 Ways To Start Affiliate Marketing For Your Business

Affiliate Marketing: What Does It Mean?

Affiliate marketing is a strategy that employs interested people to promote your products on websites, emails, and social media platforms by using an affiliate link that you provide to them. The link directs their online traffic toward the affiliate website; that is yours. Every time a consumer clicks the link and makes a purchase, you pay the affiliate marketer a commission. An affiliate link is unique to each affiliate marketer, making it quite easy to track the source of the respective affiliate sales and distribute affiliate income.

Reasons To Start Affiliate Marketing

Among the various marketing strategies entrepreneurs use, affiliate business is one of the most effective yet safe bets. As per statistics,  81 percent  of businesses in 2021 used affiliate marketing, so it’s time for you to adopt this business model if you still need to. The reasons for its popularity are listed below.

Low Investment Thankfully, affiliate marketing efforts do not cost you a fortune. Websites like ShareASale, Refersion, Affise, and much more help you set up a strong affiliate platform for your business. Your affiliate partner takes up the task of promoting your products, thereby generating traffic to affiliate landing pages. You could be free of the worry of investing in affiliate campaigns.

High Return On InvestmentWhile every advertising model involves a huge marketing budget for accommodating software tools, promotional campaigns, and so on, with no guaranteed conversions, affiliate marketing saves you the upfront investment costs. Some businesses make a single payment for every lead generated or sale made through an affiliate click. For instance, the Shopify affiliate program gives a default payout of $150 per item. The same conversion could be recurring when the customer returns, with no additional payments to the affiliate. Hence, there is a possibility that large revenue is generated for a small commission paid once to an affiliate.

Low RiskMost successful affiliate marketers adhere to this strategy because of the low risk involved. You pay a commission to the affiliate partner only after their referral becomes a purchase. Your only effort is in choosing the affiliate partners; hence, there is the least risk involved.

Top 5 Ways To Start Affiliate Marketing For Your Business

Here are some methods by which you could implement your affiliate marketing program.

Promoting Through Social Media Influencers An easy way to kickstart your affiliate marketing work is to team up with popular social media influencers with a large following on Instagram, Facebook, Youtube channels, or a social media account. These people post valuable content about their chosen niche through which they win the trust of a massive audience.

Affiliate products that the influencers promote through their channels will likely end up in a sale. By creating high-quality content in the form of a blog post, video, or Instagram reel that ranks well in search engine results and adding affiliate links, these people can generate many sales. Even a blog post with genuine online reviews of affiliate content can draw potential customers to sales pages and generate affiliate revenue.

Targeting Coupon SitesPlenty of coupon websites are a unique selling point for targeted customers. Many eCommerce platforms and online services like web hosting have coupon websites working as their affiliates. Customers always look for discount coupons for their purchases, and a fraction of those who visit the coupon sites purchase on the affiliate site.

Email Marketing Email marketing is one of the oldest marketing strategies aimed at a targeted audience. Placing your company’s affiliate links in promotional emails could be a good way to attempt conversions.

Partnering With Other Brands A good affiliate marketing strategy leads to a successful affiliate marketing business. One of the best ways to do it is to partner with other brands. For instance, many users are keen to sign up for Amazon’s affiliate program and find it easy to promote products featured on Amazon to make money online. By selling a few of your products on an online store like Amazon, you tend to lead the customers to more products of your brand, which feature on your business website. Another example is the partnership between Spotify and Starbucks which enabled a wider platform for consumers of both brands to come together in affiliate marketing.

Using Native Ads Ads that are relevant to the content your website features and look like part of the same content are called native ads. These ads contain affiliate links that take the customer to the affiliate landing page. As the ads are visually appealing, they are very effective in drawing traffic from your website to your affiliate websites and leading to conversions.

Finally, Your Search Ends Here…

Your business requires expert  digital marketing services  to help you in affiliate marketing. We at KloudPortal handle a variety of digital marketing services, including content writing, SEO, Social Media marketing, and more. Whether to create affiliate marketing content or feature among the top search results, you need professional services that help you avoid common affiliate marketing mistakes and generate good results. We are here to help you with that. Happy marketing!

What We Cover In This Blog?

• How To Keep Control Of The Bounce Rate
• What Is A Good Bounce Rate?
• Comparison Of Bounce Rate vs. Exit Rate
• Steps To Find Bounce Rate Data From Google Analytics
• Why Is Bounce Rate Important?
• Ways To Reduce Bounce Rate

Bounce rate = Individual page sessions/ Total sessions.

A high bounce rate indicates people are not finding what they are looking for on the web page and prefer to exit from the website. Isn’t it high time for your website to be redesigned if this is the case?

KloudPortal always believes in website analysis, which helps measure the website’s qualitative and quantitative traffic. Being a digital marketing expert and the top enterprise SEO services in India helps meet the client’s long and short-term objectives. They help to create the first best impression of the website, eventually enhancing the business in the market.

How To Keep Control Of The Bounce Rate

Bounce rate plays an important role and is a necessary metric to analyze the site’s position. The best way to control the high bounce rate is to use SEO tools to get people engaged and ready to do business with the company.

KloudPortal is one of the best marketing agencies which provides the best SEO techniques and strategies to help the business grow by controlling the bounce rate. They provide the results on the site depending on factors like the location of target keywords, pages linked to the website, and the loading speed. Sometimes the localization search results will be shown on individual pages depending on the location-based algorithms.

Content is crucial to the success of any website. KloudPortal focuses on improvement strategies and hires the best content marketing teams to create a clear description for enhancing the website. The team also helps the business and supports the webpage-related signals for organic search and paid results.

What Is A Good Bounce Rate?

Before we step into the topic, we must understand low and high bounce rates. A high bounce rate means the session duration of the site by visitors is less. On the other hand, a low bounce rate is the user engagement in the single page site content and browsing internal links for a longer duration. The bounce rate between 26% to 70% is considered moderate; 26% to 40% is excellent, and above 70% is considered very high. As per the studies, the average bounce rate of any eCommerce website is approximately 47%.

As per the research, it is confirmed that emails and referral traffic always have the lowest bounce rate. Good bounce rate and bad bounce rate depends on a few factors.

• Website type
• Search intent
• Users viewing
• Traffic source
• Landing pages

Comparison Of Bounce Rate vs. Exit Rate

Bounce rate and exit rate are often misunderstood and used interchangeably. Though both are engagement metrics, the difference is that the page’s bounce rate is measured on the webpage’s single-page visits. In contrast, the exit rate is measured as the number of people who exit from a specific page to a different website.

Steps To Find Bounce Rate Data From Google Analytics

Following these steps, one can determine the bounce rate data to help improve your website’s performance.

1. Go into Google analytics > navigation menu on the left side.
2. Click on content > site content >landing pages.
3. Click on above the chart > secondary dimensions > click on the source of traffic > enter the keyword.
4. Use the new version of the advanced filter to remove keywords that are not set and branded keywords.
5. Click on the column heading to sort the table by descending bounce rate.

Why Is Bounce Rate Important?

Bounce rate is a crucial SEO metric that measures how the content is engaging. A higher bounce rate indicates that people need help finding what they are looking for on a particular website. In this scenario, the website needs improvement by adhering to new strategies and developing engaging content for a better user experience. It is very important to compare several pages on the site against one another. A high bounce on the home page is an alarming sign; however high bounce is perfectly normal for single-page sites like a blog page.

Ways To Reduce Bounce Rate

There are many ways to reduce the high bounce rate, such as

• Spending time creating engaging content to satisfy the searcher’s intent and using channels report to analyze the bounce rate for each channel grouping.
• Regular audits of the website and rectifying technical errors.
• Improve the site speed by removing too many ads and using CDN java scripts, browser caching, etc.
• Widespread access to mobile devices helps to improve your bounce rate.
• Upload the reviewer’s blog post in the form of pop-up ads and meta descriptions to understand the site better.
• Make the page more readable and perfectly normal using white space, large fonts, etc.

Conclusion

We at KloudPortal have observed the value of the website design. If the web design is good, it will be easy to connect with both present and potential visitors online. Any company that strives to establish itself in the contemporary market needs a website with good web design. Experts must construct a high-quality website for business growth and optimize it for search engines.

Being a digital marketing agency, The KloudPortal is committed to assisting companies in generating quality leads with unique SEO strategies and accelerating growth. There are many other services that KloudPortal provides, and please visit our website to know more.