What we cover in this blog?

• Affiliate Marketing: What Does It Mean?
• Reasons To Start Affiliate Marketing
• Top 5 Ways To Start Affiliate Marketing For Your Business

Affiliate marketing: what does it mean?

Affiliate marketing is a strategy that employs interested people to promote your products on websites, emails, and social media platforms by using an affiliate link that you provide to them. The link directs their online traffic toward the affiliate website; that is yours. Every time a consumer clicks the link and makes a purchase, you pay the affiliate marketer a commission. An affiliate link is unique to each affiliate marketer, making it quite easy to track the source of the respective affiliate sales and distribute affiliate income.

Reasons to start affiliate marketing

Among the various marketing strategies entrepreneurs use, affiliate business is one of the most effective yet safe bets. As per statistics,  81 percent  of businesses in 2021 used affiliate marketing, so it’s time for you to adopt this business model if you still need to. The reasons for its popularity are listed below.

Low Investment Thankfully, affiliate marketing efforts do not cost you a fortune. Websites like ShareASale, Refersion, Affise, and much more help you set up a strong affiliate platform for your business. Your affiliate partner takes up the task of promoting your products, thereby generating traffic to affiliate landing pages. You could be free of the worry of investing in affiliate campaigns.

High Return On InvestmentWhile every advertising model involves a huge marketing budget for accommodating software tools, promotional campaigns, and so on, with no guaranteed conversions, affiliate marketing saves you the upfront investment costs. Some businesses make a single payment for every lead generated or sale made through an affiliate click. For instance, the Shopify affiliate program gives a default payout of $150 per item. The same conversion could be recurring when the customer returns, with no additional payments to the affiliate. Hence, there is a possibility that large revenue is generated for a small commission paid once to an affiliate.

Low RiskMost successful affiliate marketers adhere to this strategy because of the low risk involved. You pay a commission to the affiliate partner only after their referral becomes a purchase. Your only effort is in choosing the affiliate partners; hence, there is the least risk involved.

Top 5 ways to start affiliate marketing for your business

Here are some methods by which you could implement your affiliate marketing program.

Promoting Through Social Media Influencers An easy way to kickstart your affiliate marketing work is to team up with popular social media influencers with a large following on Instagram, Facebook, Youtube channels, or a social media account. These people post valuable content about their chosen niche through which they win the trust of a massive audience.

Affiliate products that the influencers promote through their channels will likely end up in a sale. By creating high-quality content in the form of a blog post, video, or Instagram reel that ranks well in search engine results and adding affiliate links, these people can generate many sales. Even a blog post with genuine online reviews of affiliate content can draw potential customers to sales pages and generate affiliate revenue.

Targeting Coupon SitesPlenty of coupon websites are a unique selling point for targeted customers. Many eCommerce platforms and online services like web hosting have coupon websites working as their affiliates. Customers always look for discount coupons for their purchases, and a fraction of those who visit the coupon sites purchase on the affiliate site.

Email Marketing Email marketing is one of the oldest marketing strategies aimed at a targeted audience. Placing your company’s affiliate links in promotional emails could be a good way to attempt conversions.

Partnering With Other Brands A good affiliate marketing strategy leads to a successful affiliate marketing business. One of the best ways to do it is to partner with other brands. For instance, many users are keen to sign up for Amazon’s affiliate program and find it easy to promote products featured on Amazon to make money online. By selling a few of your products on an online store like Amazon, you tend to lead the customers to more products of your brand, which feature on your business website. Another example is the partnership between Spotify and Starbucks which enabled a wider platform for consumers of both brands to come together in affiliate marketing.

Using Native Ads Ads that are relevant to the content your website features and look like part of the same content are called native ads. These ads contain affiliate links that take the customer to the affiliate landing page. As the ads are visually appealing, they are very effective in drawing traffic from your website to your affiliate websites and leading to conversions.

Finally, your search ends here…

Your business requires expert  digital marketing services  to help you in affiliate marketing. We at KloudPortal handle a variety of digital marketing services, including content writing, SEO, Social Media marketing, and more. Whether to create affiliate marketing content or feature among the top search results, you need professional services that help you avoid common affiliate marketing mistakes and generate good results. We are here to help you with that. Happy marketing!

What we cover in this blog?

• How To Keep Control Of The Bounce Rate
• What Is A Good Bounce Rate?
• Comparison Of Bounce Rate vs. Exit Rate
• Steps To Find Bounce Rate Data From Google Analytics
• Why Is Bounce Rate Important?
• Ways To Reduce Bounce Rate

Bounce rate = Individual page sessions/ Total sessions.

A high bounce rate indicates people are not finding what they are looking for on the web page and prefer to exit from the website. Isn’t it high time for your website to be redesigned if this is the case?

KloudPortal always believes in website analysis, which helps measure the website’s qualitative and quantitative traffic. Being a digital marketing expert and the top enterprise SEO services in India helps meet the client’s long and short-term objectives. They help to create the first best impression of the website, eventually enhancing the business in the market.

How to keep control of the bounce rate

Bounce rate plays an important role and is a necessary metric to analyze the site’s position. The best way to control the high bounce rate is to use SEO tools to get people engaged and ready to do business with the company.

KloudPortal is one of the best marketing agencies which provides the best SEO techniques and strategies to help the business grow by controlling the bounce rate. They provide the results on the site depending on factors like the location of target keywords, pages linked to the website, and the loading speed. Sometimes the localization search results will be shown on individual pages depending on the location-based algorithms.

Content is crucial to the success of any website. KloudPortal focuses on improvement strategies and hires the best content marketing teams to create a clear description for enhancing the website. The team also helps the business and supports the webpage-related signals for organic search and paid results.

What is a good bounce rate?

Before we step into the topic, we must understand low and high bounce rates. A high bounce rate means the session duration of the site by visitors is less. On the other hand, a low bounce rate is the user engagement in the single page site content and browsing internal links for a longer duration. The bounce rate between 26% to 70% is considered moderate; 26% to 40% is excellent, and above 70% is considered very high. As per the studies, the average bounce rate of any eCommerce website is approximately 47%.

As per the research, it is confirmed that emails and referral traffic always have the lowest bounce rate. Good bounce rate and bad bounce rate depends on a few factors.

• Website type
• Search intent
• Users viewing
• Traffic source
• Landing pages

Comparison of bounce rate vs. exit rate

Bounce rate and exit rate are often misunderstood and used interchangeably. Though both are engagement metrics, the difference is that the page’s bounce rate is measured on the webpage’s single-page visits. In contrast, the exit rate is measured as the number of people who exit from a specific page to a different website.

Steps to find bounce rate data from google analytics

Following these steps, one can determine the bounce rate data to help improve your website’s performance.

1. Go into Google analytics > navigation menu on the left side.
2. Click on content > site content >landing pages.
3. Click on above the chart > secondary dimensions > click on the source of traffic > enter the keyword.
4. Use the new version of the advanced filter to remove keywords that are not set and branded keywords.
5. Click on the column heading to sort the table by descending bounce rate.

Why is bounce rate important?

Bounce rate is a crucial SEO metric that measures how the content is engaging. A higher bounce rate indicates that people need help finding what they are looking for on a particular website. In this scenario, the website needs improvement by adhering to new strategies and developing engaging content for a better user experience. It is very important to compare several pages on the site against one another. A high bounce on the home page is an alarming sign; however high bounce is perfectly normal for single-page sites like a blog page.

Ways to reduce bounce rate

There are many ways to reduce the high bounce rate, such as

• Spending time creating engaging content to satisfy the searcher’s intent and using channels report to analyze the bounce rate for each channel grouping.
• Regular audits of the website and rectifying technical errors.
• Improve the site speed by removing too many ads and using CDN java scripts, browser caching, etc.
• Widespread access to mobile devices helps to improve your bounce rate.
• Upload the reviewer’s blog post in the form of pop-up ads and meta descriptions to understand the site better.
• Make the page more readable and perfectly normal using white space, large fonts, etc.

Conclusion

We at KloudPortal have observed the value of the website design. If the web design is good, it will be easy to connect with both present and potential visitors online. Any company that strives to establish itself in the contemporary market needs a website with good web design. Experts must construct a high-quality website for business growth and optimize it for search engines.

Being a digital marketing agency, The KloudPortal is committed to assisting companies in generating quality leads with unique SEO strategies and accelerating growth. There are many other services that KloudPortal provides, and please visit our website to know more.

What We Cover In This Blog?

• Company’s First Impression
• Consistency And Credibility
• Strengthens SEO
• Customer Satisfaction And Service
• Loading Speed
• Bounce Rates
• Conversion Rates

A website reflects your business in today’s digital world. It’s the first thing potential customers see when they Google search for your company or venture. Your website significantly influences users’ interactions with you and your brand. That’s why it’s just as important as your business — if not more so. The way visitors experience your brand online influences whether they return again or never come back. Let’s take a look at why your website’s design is as important as your business:

Serves As Your Company’s First Impression:

Website visitors acquire their first impression of your business by visiting your website. They typically have an instantaneous opinion about your brand. Therefore, you should concentrate on leaving a positive opinion on your audience during these brief moments. Ensure your website is appealing, user-friendly, extremely responsive, and has a short loading time. An unattractive or outdated website gives potential customers a bad impression of your company, and potential clients are turned away and directed to a competitor’s website. On the other hand, a decent  website design  encourages audience engagement and eventually improves lead generation.

Maximizes Brand Consistency And Credibility:

Strengthening the brand recognition of your business is one of the key benefits of having a website. More than 70% of consumers quickly determine a company’s credibility based on the web design. Trendy and professional website design tends to promote brand personality. Users will also doubt your authenticity if your website is poorly designed or looks antiquated and unprofessional. Consumers may easily identify well-known and prosperous businesses by looking at their visual elements, like colors, logos, or designs; therefore, while creating your website, include the features that your customers connect with your business. If the layout of each page on your website is drastically different, it will make your site look unappealing and unprofessional. Increasing brand awareness won’t be easy because your target market cannot recognize items symbolic of your company.

Strengthens SEO (Search Engine Optimization):

Several web design elements and strategies significantly impact the ability of your site to produce content. It also affects how well-known search engine spiders crawl and grade your site. In addition, web design is important as some aspects could be detrimental to your  SEO strategy. A fantastic strategy to gradually increase the rankings is to write appropriate content, use enough backlinks, and incorporate a wider range of keywords. SEO-friendly website design components and strategies make your page more visible. Assistance from an SEO agency can also be obtained to enhance the presence of the internet.

Improved Customer Satisfaction And Service:

Businesses frequently receive calls from customers who have simple inquiries. You or your staff might not be able to answer all calls, which might enrage a customer and cost you a possible sale. The time required to handle many calls may affect the team’s productivity. If a business website is well-designed, customers can easily obtain relevant information without contacting a business, increasing employee efficiency. Chatbots can also be made available on websites to assist customers in receiving most of the information instantly. Easy access to information can increase customer satisfaction.

Increases Loading Speed:

Most of the time, a well-designed website will load quickly on mobile devices and desktop computers. A website loads quickly due to the flexible grids and excellent, responsive visual content. A site that loads swiftly has a higher chance of keeping a visitor than one that does not. One study found that  38% of users  will stop engaging with the site if the pages are slow to load or unresponsive for more than three seconds. The same poll found that websites with quick load times have higher conversion rates and engage users for longer.

Decreases Bounce Rates:

The rate of website visitors that only visits one page is known as the bounce rate. If your website is outdated or of low quality, your rivals will probably rank higher than you in search results, costing you those valuable leads. As was already mentioned, a great website with a fast loading speed suggests more users will interact and engage with your site for a longer time, minimizing your bounce rate. The longer the visitors remain, are more inclined to visit other pages, look at your products and services, and possibly buy something.

Enhances Lead and Conversion Rates:

A fantastic web design is important as you can direct your audience’s attention to the precise location you target them to concentrate. This capability enables you to lead visitors to certain deals, offers, and campaigns. Additionally, you may make it simple for new and returning customers to locate links and other interactive elements. Doing this will improve your visitor’s user experience and increase conversion rates. Another tried-and-true method to increase conversion rates is mobile friendliness of your website. Do you know as of the second quarter of 2022, the percentage of web traffic in the United States derived from mobile devices is 51.42%

Conclusion:

We have observed the value of the website design. With poor web design, it is challenging to connect with both present and potential clients online. Any company striving to establish itself in the contemporary market needs a website with good web design. Expertise is required to construct a high-quality website for your business and optimize it for search engines. You can collaborate with seasoned website designers and developers to create a successful website.

Being a digital marketing agency, we at KloudPortal are committed to assisting companies in generating quality leads and accelerating growth. Contact us for your website design requirements, analysis of the current website, and  SEO services. Meanwhile, why not browse our other blogs on [How to place keywords on a Website content or Article?] & [Does website redesigning affect its traffic or rankings?].

What we cover in this blog?

• Why Is Indexing Important for Google Search
• What are embedded videos?
• How To Diagnose Indexing of Embedded Videos?

When looking for a certain video on Google, Google searches and puts all the relevant videos from their index before you. Yes, Google indexes every subject to provide you with results instantly. Indexing means storing every web page about a particular subject in a vast database.

Why Is Indexing Important for Google Search

Believe it or not, you’re invisible if Google doesn’t index your website. Yes, if your content is not displayed for any inquiry, you won’t be able to fetch any traffic too.

It’s critical to stand out in the crowd from millions of pages as web products, and usage is constantly increasing today. So, it becomes important to diagnose whether your webpage or videos are indexed. There is a possibility that Google crawled but did not index your content, and Google has launched a search console to assist you in this. You can use this report to assess the performance of your content and identify areas that can be improved in indexing. This feature has been upgraded and helps you diagnose indexing issues in embedded videos.

What are embedded videos:

Embedded videos are the videos on your website or blog which add value to your content and make it more engaging. Furthermore, it enhances the SEO score. You don’t have to worry that the reader will leave your website or blog to watch the video. For instance, if a YouTube video is embedded on your website, when a viewer clicks the video, the viewer remains on your website rather than redirecting to the YouTube page.

How To Diagnose Indexing of Embedded Videos?

Google provides a free Search Console report that helps you understand the performance of your embedded videos .It also helps identify possible areas of improvement.

So how do you diagnose?

To diagnose whether an embedded video on your page is indexed or not.

• Start by visiting the Google search console page.
• You can now type the URL of the required video
• and click the “Continue” button.

As soon as you’ve done it, the Google search console tool will gather all the data related to the embedded video. The point to be noted is that the Google search console report does not show the results immediately after the video is indexed; we need to wait 24-48 hours after the video is indexed for Google to generate the report.
So, what does the report show?

• Using this report, you can know
• How many pages does Google recognize a video?
• How many videos are on each indexed page?
• Which videos have been successfully indexed?
• What problems are there that prevent videos from being indexed?
• The tool provides information about the original version of the page, including multiple versions.

What could be the reasons?

If your video is not indexed, it could be for one of the following reasons.

• When a video fails to adhere to all of the video indexing guidelines like specified size, format, valid thumbnails, etc., it may not get indexed.
• Video size; could be too long or too short to be indexed.
• Google indexes only one video per page and prefers to index the most prominent video on the page.
• If Google cannot determine the video’s size and location.
• There might be MRSS (web feed) failure during the processing.
• It might be a result of an unsupported or unknown video format.
• It could be because of an unsupported thumbnail, an invalid thumbnail, or a lack of thumbnails. It is also possible that robots.txt has blocked Thumbnail.
• A video might not have been indexed if any structured data elements are invalid or have missing values.
• Or it might be possible that the video has been removed from the hosting provider.

Now that you have the diagnosis report and know the problem, it should be simple to correct.

However, you should keep a few points in mind before proceeding.

• Google can diagnose a video only if the webpage on which the video is embedded is already indexed. It will be unable to locate the problem if the page is not indexed.
• The content to be diagnosed must be your property because you cannot test URLs outside the current property.
• Moreover, each video has different URLs and different thumbnails.
• You must ensure that your Video object URL matches the URL used in HTML tags, RSS files, and site maps.
• You need to perform live URL testing if there are any other indexing errors.
• Most importantly, there is a daily limit for diagnoses.

There are always various aspects that determine the quality of a website. If you want to rank higher in Google’s search engine, you must first understand the true situation of your content and website.

We at KloudPortal provide best-in-class SEO services, website designing, content development and optimization, website analysis, and many more. Do contact us for your Digital marketingneeds.

What we cover in this blog?

• Introduction
• Tracxn Legal Tech Start-ups Awards
• LegalTech Breakthrough Awards
• The BW Legal World Awards
• Legal Week Awards
• ABA Tech Show Awards
• Conclusion

Introduction

Today, we see start-ups sprouting up everywhere. One amongst them is Legal tech start-up services. Today, more than 3,700 Legal tech start-ups offer complete solutions for legal conflicts. These legal start-ups have reached different success levels depending on their countries’ traits. Since 2017, there has been a 484% rise in legal tech patents, and they continue to rise. This displays how fast the industry is evolving.

Let’s check its profitability; it is reported that the global legal tech market earned 27.6 billion USD in 2021. And by 2027, it is predicted to approach 35.6 billion US dollars if we assume a compound annual growth rate (CAGR) of more than 4%. As a result, Legal tech start-ups are one of the most active industries for investors. And if you are one of them, this information is more useful for you. In case you are looking at how to outperform others and gain attention, Legal tech start-up awards may be the best approach to be more competitive. We have gathered a detailed list of the best awards to make your work easier.

Tracxn Legal Tech Start-ups Awards

We will start with the Tracxn awards. Every year, Tracxn honors the world’s most reliable Legal Tech start-ups. But who are they? Tracxn is the world’s largest market research and data analytics platform. It monitors the most emerging start-ups and their assisting networks. They have experience and expertise in assessing prospective start-ups depending on various factors such as global demand, funding from notable investors, performance quality, and future strategic possibilities. Tracxn uses 1,800 globally classified inputs to examine over 1.4 million organizations before awarding. Since it already has 850+ customers in more than 50 countries globally, this recognition can help start-ups in reaching investors, venture funds, and businesses.

LegalTech Breakthrough Awards

Next are the Breakthrough awards. The LegalTech breakthrough award is another top firm that recognizes the top Legal tech companies. LegalTech breakthrough is a part of the Tech breakthrough organization, founded in 2014. It provides market data, analysis, and recognition programs for companies ranging from large corporations to early-stage start-ups. Every year, this group honors 13 experts from various sectors of the technological market. The LegalTech Breakthrough awards are one of them. This award is given to several legal service groups in multiple categories such as Best case management awards, Best in client interactions, Best paperwork, Best contract management, Best online dispute resolution platforms, and others. Above all, with their extensive network, winners of the LegalTech Breakthrough awards gain much-deserved recognition in the sector. So be sure to look at the category that best fits your needs.

The BW Legal World Awards

The BW legal world awards are the next thing to think about. There will be a BW Global legal summit every year, and the legal leader awards are held to honor individuals and companies that have made a name for themselves in the legal sector. While these awards will be given in a wide range of categories, the accompanying event has a day-long conference that includes pertinent speeches on current legal issues. So you have a lot more to learn as well. Moreover, these awards are highly regarded as they have experienced jury members selecting the best.

Legal Week Awards

The next awards are from Law.com International. It is a weekly publication for legal professionals from the UK. The organization annually holds a one-week event that brings together thousands of legal professionals to study legal business and its regulatory trends, new tech, and talent drives. Hundreds of exhibitors also host other programs, such as lectures, exhibits, and panel discussions. It addresses various themes, such as legal operations, business models, data security & protection, and others. Joining this event will provide you with extensive exposure to the legal sector. And earning an award on such an occasion is undeniably a proud experience.

ABA Tech Show Awards

Similarly, The American bar association’s law practice division hosts another legal week, The ABA Tech show. The company publishes journals and web magazines, namely Law Practice and Law Practice Today, respectively, and several technical publications. In this concern, it also hosts annual conferences and expos, which bring together many lawyers and other legal professionals together for five days. It also gives the best continuing legal education (CLE) via these events, workshops, and live webinars on legal advancements. At these, it identifies and awards the finest in the field to acknowledge them. Receiving an award on such an occasion might help you advance in your field.

Conclusion

As a new and potential firm, a legal tech start-up requires an effective promotional campaign. Furthermore, as technology advances, combating the competitor may be challenging. These awards are, without a doubt, a wonderful option for garnering global attention. Besides, it may assist you in staying up to speed on the latest advancements, motivating the workforce, and bringing in new prospects.

KloudPortal is focused on helping customers with result-oriented marketing strategies. Our services include writing curated articles, thus helping clients and industry experts acquire knowledge on the latest marketing trends. Now that you are here, check out our other articles How to create the best B2B SaaS marketing strategy?] & [Top Start-Up Marketing Mistakes You Cannot Afford to Make]. If you would like to reach us for your marketing needs, please get in touch with us.