What we cover in this blog?

• Who is a Virtual influencer?
• When did Virtual influencers begin to sway?
• Who among them has the most public recognition?
• How do Virtual influencers work?

While many of us use social media for a breather or colonial ties, others use it for promotional causes to reach a global audience. Indeed, at some point, we all might have been influenced by posts on social media platforms such as Twitter, Facebook, and Instagram. Isn’t it? Let us brace for the next phase, the era of virtual influencers. The virtual influencer is a piece of fiction, yet it will be the next major technological advance in the future years.

Who is a Virtual influencer?

A virtual influencer is a kind of computer-generated imagery (CGI). To put it simply, they are digitally created characters that are aimed to be human-like in appearance, traits, and reactions. They can sway public perception through social media posts, blogs, and tweets. In fact, behind each virtual influencer, there will be a creative team working for brands or individuals with fair technical advances. They have complete control over their style and reactions and keep updated on online communities to fit the inclinations of their targeted audience.

When did Virtual influencers begin to sway?

Today while virtual influencers may appear to be a new trend, did you know they’ve actually been around for quite some time? In reality, Virtual influencers appear to be developed from the concept of virtual idols, which was first developed in the 1980s Japanese animations. Since then, different virtual influencers have developed as entertainers, vocalists, and hosts, as well as in commercial marketing, and the era has begun.

Who among them has the most public recognition?

After the age began, several virtual influencers gained notoriety and were able to sway audiences. Check out the process of development.

First here is Ludo Magalu. If you’ve heard of virtual influencers, you’ve probably heard about Ludo Magalu, the world’s top virtual influencer from Brazil with the most social media followers. Ludo Magalu is a virtual influencer created to promote and market Magalu, Brazil’s largest retail brand. Later she started by promoting iBlogTV on behalf of Magazine Luiza and afterward started sharing product reviews, unboxing videos, and software tips on her social media account from the year 2009.

With over 3 million followers, the next most popular influencer is Lil Miquela, a well-known American virtual influencer who endorses streetwear and luxury brands such as Prada, Calvin Klein, Nike, and Samsung. When she made her debut during Milan Design Week in 2018, she puzzled the audience as to whether she was a real personality or a virtual one. She quickly took over the fashion house’s social media profile.

• Imma is a renowned influencer who works with popular brands such as Puma, IKEA, KFC, Porsche, Magnum, Nike, Dior, Calvin Klein, Valentino, Lenovo, Amazon, Lenovo… and she has also made an appearance at the Tokyo 2020 Paralympic Games closing ceremony.
• Noonoouri, a virtual influencer from Germany, has not only taken the fashion business by storm by collaborating with the majority of top luxury fashion labels, like Versace, Lacoste, and Bulgari. She educates her audiences on various social problems in addition to fashion.
• Shudu Gram is a well-known South African virtual Instagram influencer who is generally recognized as the World’s First Digital Supermodel and even walked the first red carpet at the 2019 BAFTA film awards. She has been associated with brands such as Balmain, Cosmopolitan, Samsung, Vogue, The Dubai Mall, Chanel, Bulgari, and WWD.
• Maya Gram, a virtual influencer, has been appointed as a Puma brand ambassador for influencer marketing.
• To promote the new season of Upload, Amazon worked with four different virtual influencers: Aliza Rex, Binxie, FNMeka, and Ruby 9100M.
• The World Health Organization collaborated with Knox Frost, a 21-year-old AI, to raise COVID awareness.
• KFC has released a CGI model of Colonel Sanders to meet the next generation of marketing products and services.

How do Virtual influencers work?

What we cover in this blog?

• What Is Influencer Marketing
• Benefits of Influencer Marketing
• What Is Content Marketing
• Benefits of Content Marketing
• How To Use Both To Achieve Your Marketing Goals
• Benefits Of Using Both Influencer & Content Marketing
• In Conclusion

Influencers have a very large following on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, WhatsApp, and so on. When they write and post good content about new products or services, their followers get to know them on a positive note. That’s a big achievement for any business marketing team.

However, marketers need to understand that influencer marketing is also a form of content marketing. Instead of choosing one or the other, choosing both to create synergy can be the right way forward.

What Is Influencer Marketing?

Influencer marketing uses a celeb personality or someone who has a huge following on social media to promote a product or business.

There are chances that people will be influenced by their favorite celebs promoting a brand, and they may buy the product or invest in the business. Also, customers tend to have more trust in a product when referred by a third party rather than discovering them all by themselves.

Here influencers play the role of a third party and promote the business.Influencers can help drive traffic to a business website or the landing pages, ultimately increasing sales.

Marketing teams tie up with influencers. And they create blogs, articles, and social media posts and upload them on their respective platforms, where they have many followers. Influencers create brand awareness and most likely bring leads. If you consider using influencer marketing to reach your target audience, choose your influencer from an appropriate niche.

The product/service marketing team must research the right influencers for their businesses and bring them on board.

For influencer marketing, picking the familiar and known personality in your industry or niche is key. Once you find the influencer you are looking for, communicate and create a great rapport.

Benefits Of Influencer Marketing:

• Broaden the audience and brand exposure
• Increase trust and credibility
• Gives content strategy a boost
• Enhance sales
• Cost-effective and time-saving

What Is Content Marketing?

Content marketing is part of digital marketing and has been in use for a long time. The top marketing agency can draw an audience to their pages through content marketing, ultimately generating leads and increasing sales.

All marketing agencies use content marketing to discuss their products/services and educate their audience about their features and benefits. It is an easy and proven technique to boost sales.

Also, unlike influencer marketing, it falls on a little cheaper side.

Well-written content makes a big difference and helps grab the customers’ attention easily. Even an influencer works through the content. If the content goes well with the customer’s tastes and expectations, it can positively impact them. In addition, content marketing is a safe and cost-effective way to market a brand or business. However, it is time taking compared to influencer marketing.

Benefits Of Content Marketing:

• Increased domain authority
• More traffic from referrals
• Increased possibility for conversion.
• Broad relevance
• Reduced marketing expenses and increasing value

How To Use Both To Achieve Your Marketing Goals?

Until now, you have read how content marketing and influencer marketing can help you take your business to the next level. Now, let’s look at how you can use both to achieve your marketing goals. Startups and established brands are adopting influencer and content marketing strategies to make a quick mark on the audience. Using both marketing strategies leaves no one out.

You have to work on the demographics of your customers so that you can create the right content that hits them. By knowing the demographics of your customers, you can find the platforms to reach them easily. You can always take inspiration from the long-form content to make short influencer posts for social media. You can ask the influencers to participate in a short Q&A session and answer possible questions on your business for the customers.

Benefits Of Using Both Influencer & Content Marketing:

• Improved brand awareness
• Improved brand awareness
• Brand trustworthiness
• Long-Term Partnership
• Higher conversion rate
• Enhanced SEO
• Better ROI
• Cost-effective

In Conclusion

Lately, content and influencer marketing has been extensively used for promoting products/services and brands as both use social media and other digital marketing channels. Business owners use these digital marketing concepts to increase awareness of their business and generate leads.

Content marketing uses the content in the form of blogs, white papers, case studies, emails, social media posts, etc., to reach the masses. In contrast, influencer marketing uses an influencer to post videos and social media content.

In reality, both social media posts and blogs are equally important for making a brand or business successful. A company will benefit by employing content and influencer marketing.

Get in touch with us.

What we cover in this blog?

• What is Content Amplification?
• Content syndication
• Guest posting
• Paid Ads
• Influencer Marketing
• Email Marketing
• Conclusion

Content is King

– Bill Gates.

While marketers are always on the lookout for new and innovative ways to reach more audiences, Content marketing remains one of those rare modes of marketing that never gets old.

It’s like fine wine; the value only increases with time.

Content amplification is a sub-spectrum of content marketing where the same content is repurposed to be promoted to a wider base of audiences through multiple channels within the world wide web.

In this blog post, we will discuss how to implement a content amplification strategy and some of the most effective methods to do the same.

Let’s get started!

What is Content Amplification?

Content amplification.

Sounds complicated, doesn’t it?

Let us break it down for you.

Take the case of Noise VS Signal, a popular metaphor used extensively in Content Marketing. Here, your content is the signal, and everything else is the noise.

To put it in simpler terms, Content amplification is the process of elevating your content reach to a wider audience – thereby amplifying the signal of your content.

So how do you implement the process of amplifying content?

Let’s see.

Content syndication

Content-syndication is the process of republishing content on third-party websites. It can be a great way to reach a wider audience and generate more traffic to your website.

However, it’s important to syndicate your content wisely, as over-syndication can lead to search engine penalties. When syndicating content, be sure to use original and well-written articles that are relevant to your niche.

In addition, be sure to include a link to your website so readers can learn more about your business.

With that said, here are 3 popular platforms to syndicate your articles-

1. Medium – Medium is a popular blogging platform that allows users to syndicate their articles. Medium is designed to promote your content to those niche-specific audiences who could be potential leads for your business.
2. LinkedIn Publishing – LinkedIn Publishing is a great way to reach professionals and decision-makers in your industry. LinkedIn allows you to syndicate your articles and add multimedia content such as images and videos.
3. Quora – Quora is a popular Q&A platform where people can ask questions and get answers from experts in various fields. You can syndicate your articles on Quora by adding them to relevant topic pages.

Guest posting

Guest posting is a practice in which one writer creates content for another website.

While guest posting has traditionally been used in Internet Marketing to generate backlinks, it can also be an effective way to build relationships and expand your audience.

When done correctly, guest posting can be a win-win for both parties. The host site gets high-quality content, and the guest writer gets exposure to a new audience.

However, it’s important to ensure that you publish on a site relevant to your niche. Otherwise, you might have to risk coming across spammy publications.

Guest-posting can be a great way to build your brand and expand your reach. But as with anything, it’s important to do your research and ensure that you’re doing it right.

Paid Ads

Paid advertising is a form of marketing in which businesses or individuals pay to have their products or services promoted on various platforms, including SERPs, Social Media, and Television.

Paid ads can be an effective way to reach a wide audience, as they can be customized to target specific demographics.

While paid ads can be expensive, they can also produce a high return on investment if they are well-designed and properly targeted.

Paid ads can be a major trump card for businesses of all sizes, but it is important to consider the potential costs before making a decision.

Influencer Marketing

In the world of marketing, influencers are people who have the power to sway public opinion.

By partnering with influencers with large followings on social media, brands can tap into new markets and reach consumers they may not have been able to reach through traditional marketing channels.

Influencers can also help build trust and credibility with potential customers, as their endorsements are more authentic than traditional advertising.

They may be experts in their own way in the field, or they may simply have a large following on social media. Either way, they can promote or discourage people from purchasing a product or service.

However, it is important to choose an influencer carefully, as their endorsement can also backfire if their audience disagrees with their endorsement. When used correctly, however, influencer marketing can be a powerful tool for reaching new customers.

Email Marketing

Email-marketing is one of the finest ways to amplify your message in a content-driven world.

By building a list of subscribers and carefully crafting your messages, you can reach a large audience with minimal effort.

And because email is a highly personal form of communication, you can create a deep connection with your readers, encouraging them to take action on your behalf.

Furthermore, email marketing allows you to track click-through rates and other metrics, which can give you valuable insights into effectiveness of your content.

Conclusion

As you can see, there of course are quite a lot of ways to amplify your content and widen the audience base for your business.

By tailoring your amplification strategy to fit your goals and the needs of your audience, you can create a successful and effective campaign.

If you don’t wish to go through all the technical hassles for implementing an amplification strategy for your business, worry not.

We’re here to help.

At Kloudportal, we are a team of marketing Ninjas with adept experience in helping businesses approach their customers in the right way to obtain targeted results.

Get in touch with us today to witness your business take over the Digital wave.

What we cover in this blog?

• Create An Attractive Event Page
• Use Keyword Research To Draw Traffic
• Use E-mail Marketing To Your Benefit
• Build Up Anticipation
• Let Social Media Work For You
• Final Thoughts

Virtual event marketing is a strategy that decides the kind of event that will help a business connect with its target audience. It informs its audience about the online event and its details. Virtual event marketing involves collecting and collating data, pursuing leads, measuring event metrics, and fine-tuning tactics for upcoming events.

An online event marketing strategy, incorporating even artificial intelligence if required, should be built around:

• Event landing page 
• Email marketing campaigns
• Social media marketing
• Influencer marketing
• Event blog posts
•  Event guest posts
•  Paid marketing ads

Here are 5 ideas to promote virtual events and ensure they do not end up as just another online event in the digital landscape.

1. Create An Attractive Event Page

Your event page will be the first-place potential participants will head to learn about the virtual event. The event page should stand out and be enticing enough to get people to sign up. Eye-catching images and vibrant colors should mark the event page. And if needed, Machine Learning should be used. Don’t forget to brag about the guest speakers who will attend the event. All information related to the virtual event should be featured on the event page.

Make sure the event page contains:

• The time as well as date of the event and its agenda.
• The speakers at the event, details of event sponsors.
• Links for registration and checkout gateways.

2. Use Keyword Research To Draw Traffic

Those familiar with search engine marketing will know the importance of keyword research. In this case, knowing which keywords potential participants will search to trace your event is crucial from an SEO stance.

3. Use E-mail Marketing To Your Benefit

Email is an effective marketing tool. And emails continue to be relevant to marketing strategies. Send emails to everybody on the company’s email list. Emails packed with information about virtual events. Send impressive emails, creative ones. Everything connected with the event. Right down to changes related to the event. Don’t forget emails and encourage feedback post the event.

Apart from engaging email content and effective imagery, email marketing strategy for virtual events should use email automation tools such as MailChimp to avoid the likelihood of emails ending up in spam.

4. Build Up Anticipation

To ensure the virtual event does not end up begging for attention and attendance, see to it the build-up given to the virtual event is marked with surprises, including the odd sneak preview. Stay engaged ahead of the virtual event, build anticipation, and regularly share information about the event. Think of it as a movie release. Get the teaser trailer ready. Build hype and get people talking about the virtual event. Use social media to the fullest to attract attendance. The excitement should be infectious. People should be clamoring for the event to happen. Share footage of the preparations being made for the event. Include short bios of guest speakers. The sneak-peek previews should pique interest in what it will be like on the big day. Use the training engine.

5. Let Social Media Work For You

It’s the age of social media. Promoting events, both physical and virtual, using the reach of social media is the norm these days. Social media ensures information about the planned virtual event is passed on to the relevant audience. Social media is perhaps the most effective and cost-effective marketing tool these days. Sharing information about your virtual event on your company’s social media pages should be the first thing in your virtual event marketing strategy. Also, take advantage of data modeling.

Final Thoughts

Email is the easiest way to publicize a virtual event. Also, the cheapest! Another is website copy. The email, as well as the website copy, should make potential participants feel valued. Also, get onboard experts and influencers to host the event to interest attendees! Optimize the landing pages and use Q&A sessions to engage with the audience. Remember hosting a virtual event does not mean it wouldn’t take time.

A lot of time and resources would have to be invested, and data modeling and pattern building take time. Virtual events are easier to ‘’hold” than physical ones. Also, they enable businesses to access bigger and larger audiences. Thereby helping increase revenues and track important facts about targeted customers. An online event to attract leads and accomplish conversions requires an ideal virtual event marketing strategy.