Digital Marketing- Page 9 of 13

What do you need to know about Digital Marketing for your business?

by Prashanthi Kolluru | Oct 27, 2020 | Digital Marketing

By Prashanthi Kolluru

Do you want to understand what SEO is?
Are you looking to get started with SEO and know more about it?
Confused with a lot of information and not sure what SEO is and where to start?
Will SEO help your business grow?

These could be a few questions that must be hovering in your mind. which may be the very reason you have landed on this blog. Your search ends here…as with this article we will help you understand what is SEO and how it can help small businesses like yours.

Search Engine Optimization is educating search engines to know the existence of your website and its contents. Once a search engine records your website’s existence and its contents, all the details are stored in their unique database. So whenever your customers search for any service that you provide, the system searches in the database and displays the search results.
This happens in a fraction of seconds as you can see in the screenshot.

SEO Agency
There are close to 1.74 billion websites across the world. Every website has content on it. And search engines typically crawl only those websites which are recorded in its database.

When it comes to search engine optimization, most of the focus is only on Google Search Engine as it dominates the search traffic. There are other search engines like Bing, Yahoo, DuckDuckGo, AOL, Naver, Yandex, Baidu, Ecosia, Sogou, and Shenma etc, whose market share is represented below. It which clearly shows that Google is not just the most used, but it dominates the search.

Google became the king of search engines, as it keeps itself updated with people and their search behavior. Hence it is very essential to keep your website updated as per Google search engine needs.

Why is SEO important?

Well, we come across this question from most of our prospects who are just entering the digital world and launching their first website. And here is the answer.

SEO not only helps you to rank on Google but helps you create global visibility, improves sales and builds trust. When your customers find you on Google, they are highly likely to reach you for your products and services. Hence SEO becomes the most important step right after you have your website on the internet.

What is SERP in SEO?

There are a humongous number of websites on the internet, waiting to be displayed in the search results. Search engines need a measure based on which they decide which websites should be displayed first. And there should be a reason or a measure of why a website is displayed first. That is where Google introduced the concept of Search Engine Result Pages on its search engine. SERP basically indicates the position of a website in Google’s search results.

Five key items on your digital marketing checklist
Here are a few things you must know to rank your website on Google:

STEP 1: Keep Google educated about your products and services through your website.

“How do I keep my website updated every time, so Google knows it?”

This is a general question that we at KloudPortal answer for most of our clients.

Developing a website, doesn’t mean Google will know that the website exists. Many of our customers initially thought this was the case. We at Kloudportal educated them that there are a set of tasks that are to be done, which invite the Google bots to crawl the pages of the website and record their existence. Typically these tasks come under On-Page SEO.

What is On-Page SEO?

For a website to be crawled by the Google search engine bots, the website should follow a few basic guidelines. Here are the top 10 guidelines to be followed:

A website should have unique content
Optimize the speed of the website. Make sure it loads in less than 3 seconds. Make sure to work with a reliable server provider like OVH, Bigrock, Hostgator etc., to ensure your website is never facing any downtime.
Ensure the website has accelerated mobile pages. This is a recent parameter that was introduced by Google.
Add content regularly to your website. Update blogs every week and add valuable content for your subscribers and website visitors.
Update your sitemap.xml
Canonicalization of URLs
Javascript Minifications
Robots.txt file update
Keywords, Meta Titles and Descriptions on each of the pages
Image optimization

There are close to 25 steps other than the top ten stated above, for on-page SEO to be completed. Setting up your on-page SEO helps Google in indexing your website pages. However, this alone isn’t sufficient to rank your website on Google.

Google’s PageSpeed Insights is the best place to get a picture of how your website is performing.

You have completed step 1? Searched yourself on Google with the keywords? And your website doesn’t show up? Wondering why it still doesn’t show up? You are too early assessing the power of search engine, my friend.

Here is the next step:

STEP 2: Educate Google by putting your website in other visible places.

Didn’t get it?
Never mind!
Marketing is all about telling the World “I exist”.
It is not at one place that you should say you exist, but it should be at different places as well.
For example, if I own a store and I keep hoarding in front of my store, that itself isn’t enough to drive the people to come to my store. My store should be visible to my prospects and customers where they are searching and also where they may not be searching. So pamphlets, hoardings etc., play an important role. The same applies to digital marketing and SEO.

So the technique of educating Google about your existence through various other places is called Off-Page SEO.

What do we do in off-page SEO?

Off-page SEO is all about submissions, backlinks and driving traffic to your website. How do we do that?
Here are a few technical steps we follow:

Identify the right keywords for your website.
We do this with the help of Google Keyword Planner tool or Uber Suggest.
Identify the right bookmarking sites.
Submit our websites in
Classified websites,
Directory submissions,
Create PPTs, White Papers etc., and submit them regularly.

Another important step to generating backlinks is through content marketing. I shall be covering that in the next step in detail.

SEO is all about consistency, persistence and quality.

“How long does it take to have my website visible on Google Search Results?”
This is another question that we hear from our customers. And trust me there is no single answer for this question. It depends on many factors. However the key is to be consistently producing the content and keep submitting to the authority websites.

Step 3: Content marketing

Content writing is the key to content marketing. Writing the right content that your customer could be searching for, is always a challenge. We at KloudPortal mostly work with doctors and healthcare professionals for their digital marketing needs. After thorough research and analyzing the SERPs we understood that a search on Google uses the very basic terms and not the medical jargon. Doctors were amazed by the results when we showed them how the customers were searching for their services.

Presenting the content in the most readable and understandable manner is important to produce effective content. Here are a few best practices for effective content writing:

Keep the sentences short, simple and meaningful.
Adopt a conversational style rather than an informational style of writing.
Back your content with the right statistics.
Make your content Voice SEO friendly.
Make sure to add relevant keywords and have them in the right proportions. Over-optimization with keywords is not a good practice.
Most importantly, don’t forget that your E-mail is also a content marketing tool.
Content not always needs to be text or Images, videos also play a vital role in marketing nowadays. Video marketing, especially self-made videos, is gaining traction.

Step 4: Social media marketing:

Social media is a marketing messiah. The way social media attracts and glues up the audience, itself makes it great leverage for businesses. While Facebook, Instagram and Youtube engage the masses, professional networks like LinkedIn and Opportunity have more B2B audiences.

While Facebook, Insta, LinkedIn, Pinterest give a platform for social engagement of the audience, we cannot forget the discussion platforms like Quora, which engages few more..

We at KloudPortal suggest our clients with the appropriate Social Media Channels for their Digital Marketing engagements. We sincerely believe in narrowing down the target audience and then suggest the marketing plan. We follow a structured process and a strategic approach. Most of our marketing plans are equipped with mitigation steps. This keeps the risk under the client’s control and ensures effective spend on marketing activities.

STEP 5: Press releases

Occasional Press Releases about your latest activities help drive traffic to your website. Typically press releases every 6 months will not only help in building the traffic to the website but also get you the necessary backlinks you may need to build the domain authority for your website. Domain authority is one of the key ranking parameters in SEO.
Press Releases could be for the company or for your CEO, who can build a brand and drive traffic to the websites.

When it comes to PR, we consider the strategic placement of resources out there, so maximum leverage can be applied. Our Digital personal PR plans, Corporate marketing strategies and brand building activities have helped businesses to gain very good visibility in the market.

If you would like to know more about us and our services, please don’t hesitate to fill the form. We shall be glad to get in touch with you!

1. PageSpeed Insights, Page Speed Insights
2. Google Keyword Planner , Ads.google
3. Uber Suggest, Neilpatel
4. 1.74 billion websites, Website Rating

Online Reputation Management (ORM) Services: What It Is & Why You Need

by Priyamvada B | Oct 22, 2020 | Digital Marketing

By Priyamvada B

“Oh, no! Not again!” Pamela exclaimed while reviewing the Google Analytics report for her courier service business. “Very few conversions in the past few months! And not a single customer review!” “Mama, why are you bothered about reviews?” Asked her ten-year-old son. “Because it matters. Beyond all the hard work you put in to deliver the best service, business runs on online reputation management. People hesitate to buy what is unknown and new, but easily purchase what is known and popular. Just like the way you purchase a known and favorite brand of chocolate in preference to a new one.” Pamela replied calmly.

There are hundreds of entrepreneurs like Pamela who do the best they can to deliver efficient customer service but still struggle to get clients and recognition. Are you one of them? Take a close look at the digital footprint of your business. You would know where you are lacking.

That is why ORM services are in demand. It is what establishes a business as a brand known to everyone.

What is online reputation management? how do ORM services help?

It is all about how people view your business and what they think about it when they come across it online. For instance, consider Apple smartphones and i-pads. When people view the brand name Apple anywhere on the internet, whether they purchase or not, they know it is a brand they can trust. If there is a lesser-known brand in electronics, people could have different opinions regarding it.

Entrepreneurs may have different goals regarding online reputation management. Some people choose to be a brand well reputed for product quality. Some might want a reputation for delivering the best customer service. Yet there could be another business that wants to establish itself as an authority in its niche. Before you work towards your online reputation management, consider your reputation goal.

Digital marketing agencies provide Online reputation management services (ORM services) to create more awareness of your business and establish your business as a brand. Public platforms like social media are an ideal source to know, analyze, and enhance your business reputation.

Which platforms affect the online reputation of my business?

There are different types of online sources that help you to determine the digital reputation of your business.

Social media sites

Of course, you would probably not miss out on monitoring this platform to check the ORM of your business, as you pay to digital marketing companies to manage ads and campaigns on social media. You would not miss the web traffic and conversions you gain through these channels.

Unpaid sites / blogs

While backlinks to your website connect another page’s information to yours, unpaid sites just mention about your business in their web content, like the way we mentioned Apple in this blog earlier. Though you do not pay these websites/ blogs to talk about your business, you can track them to know in what context your business name is being used, as it affects your online reputation.

The content you publish

Publishing your own blogs, webpages, and videos to talk about your own business is always a great way of marking your online presence. In this way, you can attempt to create awareness of your brand on your own. The blogs and posts you publish online would also contribute to your online credibility.

Which tools can help to monitor the online reputation of my business?

It is the best practice of every entrepreneur to know what information is being published online regarding their business. Here are some good tools to track this information.

Alerts: It monitors all content from Google regarding your business and provides you with alerts regarding any content published concerning it.
Talkwalker Alerts:This tool is similar to Google Alerts and gives pretty much similar information.
The Brand Grader: The Brand Grader gives the details of which websites/ blogs mentioned the name of your business/ website in the last four weeks.
Go Fish Digital This is a good tool to track the negative reviews you might have received online.
Twitter Analytics: Want to know how well your tweets have been going with the public and the likes and engagements it has been gaining? Then do not miss out on this tool to get the numbers.

General tips for the betterment of your online reputation management

Be genuine at your work: Firstly, be genuine in your work and deliver the best of your products and services. Gaining a reputation becomes far from reality if the quality of your products and services is not good.
Publish valuable content: Publish a clear, readable, informative content that the reader finds beneficial.
Refrain from giving confidential details: Do not let any confidential information, either of your business or others, leak through the content you publish. It shows a lack of professionalism.
Maintain active social media accounts: Inactive accounts indicate that your business is inactive too!
Value and respect your clients: Acknowledge their feedback and reviews. If you receive negative feedback, work towards making the situation better for them to the extent possible.
Not just an online reputation, ensure that you have a great offline reputation as well

Start your business online reputation management today

The earlier you begin, the easier it becomes to manage the fame of your business. Reach us at contactus@kloudportal.com to avail our ORM services for your business today!

1. Alerts, Google Alerts
2. Kloudportal, Talkwalker Alerts
3. Go Fish Digital, Go Fish Digital
4. Twitter Analytics, Twitter Analytics

Six Fundamental Keys to Mobile Marketing in 2020

by Prashanthi Kolluru | Oct 19, 2020 | Digital Marketing

By Prashanthi Kolluru

Did you know that mobile phones contribute to more than 50 percent of the traffic on the internet across the world? Wow, that is a huge number! Not optimizing your website for mobile phones, therefore, means that you are missing out on 50% of your clients! No wonder mobile marketing is no longer optional for SEO; it has become a mandate.

What are the fundamental strategies for mobile marketing?

It is a well known fact that people use mobile devices because they are handy, and that we can get instant results on a quick search. Imagine the search result displaying a slow-loading web page! It is quite obvious that people would move on to another website instead of waiting for it to open. Therefore, it is very important to make sure that your web page loads fast. Here are six fundamental strategies for mobile marketing.

Optimize your website for mobile users

If you have a mobile-friendly website, people find it easy to navigate through your website, and hence there would be greater chances of conversion. Mobile-friendly websites are extremely useful in case you do not have a mobile app. Ensure that people can view your website in portrait and landscape mode, with quick links to navigate to and forth. Use large text and large buttons to be viewed on mobile.

Test how mobile-friendly your website is

Once you create mobile-friendly content, test the performance of your website using Google Search Console. Use Mobile Usability report to check the effectiveness of your website. It is a free tool that gives you suggestions on the improvement of your website in mobile advertising.
Use text messages for promotions in preference to emails

Considering the large number of emails that go into our spam bin every day, you would know that a lot of users do not even open the promotional emails. Use text messages in preference to these emails, as text messages are short and crisp, and people find it easier to open a text message than an email.
If you still choose to send an email, make it straight to the point with concise text, as people would not patiently read lengthy emails. Omit images in the emails as far as possible as images take a long time to open on mobile.

Optimize for voice search

How comfortable life has become with the introduction of voice search! Even children can view their favorite nursery rhymes and videos by voice command before they could learn spelling to type and search. When working on mobile marketing, make sure that your page is friendly for voice search as well. Voice search mostly makes use of long-tail keywords.
Create ads optimized for mobile phones

Many of us saw the ads of our frequently browsed websites pop up on our smartphone when we were browsing something. Mobile ads appear in the form of text, images, and banners. These ads specifically target mobile users. Online marketing agencies create these ads as part of mobile campaigns.

You may use Google Ads Enhanced Campaigns for Google Ads users. This feature helps in mobile advertising by allowing mobile advertisers to bid ads based on customized preferences, like their time, location, and availability.

Also, use Google Ads mobile extensions to provide a better user experience. In your Google ads, give mobile site links. For example, if you run a business of furniture and display a mobile ad, provide links to both home furniture and office furniture in the advertisement so that the user can directly click on the option, and then there could be a possible sale!

Share podcasts

Podcasts and videos are the most-watched on mobile phones. When doing a workout, while driving, or while doing a household chore, people usually tune in to their mobile to listen to a song. That is the time when they listen to podcasts also. It is a great way to engage your audience, and hence it is a good idea to include podcasts in your mobile marketing plan.

Where do I begin mobile marketing?

With our experience and expertise in mobile marketing services, we at KloudPortal can help you grow your business as per your needs. Reach us at contactus@kloudportal.com for more details. We are just an email away! Cheers!

1. 50 Percent, Statista

All You Need to Know about Voice Search Optimization (Voice SEO)

by Priyamvada B | Sep 29, 2020 | Digital Marketing

By Prashanthi Kolluru

“Alexa, tell me a story!” “Siri, name the world’s largest waterfall?” and so on. With no longer the need to type, you can search the World Wide Web for any information you want, with just your voice. That is voice search. It is simpler and quicker than typing a query. And to make your content friendly for voice search is called voice search optimization (voice SEO). How to do that? Hmm. Good question.

Let us first have a look at the voice search devices which people use. There is the Google Assistant, Amazon Echo/ Alexa, Apple Homepod/Siri, Microsoft Cortana, and more. Additionally, there are numerous blue-tooth devices available in the market due to the increasing popularity of voice queries. Statistics predict that by 2022, 55% of all US households shall own a smart speaker. Because of its increasing usage, many business owners are now focusing on voice search optimization (voice SEO) of their website.

Why are voice SEO services becoming increasingly popular?

Voice SEO services are becoming more necessary with the increasing popularity of voice search. The reasons are clear. Imagine yourself driving in your car, you meet a friend on the way, and suddenly you decide to stop by and have a coffee together at a restaurant. While on the drive, you would find it easier to use a voice search to locate a nearby restaurant than to free your hands from driving and then type the query. Thus, voice search is convenient to use, quick, and also allows you to go about your other tasks uninterrupted.

Voice search returns a more related search result than a typed query. It is because, when typing, we type only the required keywords instead of the complete question. But while using voice search, we ask the full query.

How to do voice SEO?

Here are some tips to follow.

1. Use long-tail keywords

When using voice search, people tend to use more specific, detailed, long-tail words than a typed query. Therefore, you can frame content keeping the general user’s search preferences in mind. For instance, a typed query says, “restaurant near me with Italian food,” but when using voice search, the user may be specific and ask, “What is the best Italian food restaurant near me?” Framing keywords accordingly shall help in voice search optimization of your website.

2. Include FAQs and use a conversational tone

Include FAQs on your page with questions asked in a conversational tone. Just think of the general questions people ask and include them with the answers in your FAQ section. It gives you great chances to make your webpage visible in voice search results.

3. Make content mobile-friendly with a good loading speed

Voice searches are performed more on mobile phones and other devices than on PC. Hence the content you present should be detectable by your mobile phone, which, in turn, means that your website should be mobile-friendly. You also need to ensure at the same time, that your website does not load slowly, else, users, as well as search engines, tend to turn away from it.

4. Feature in the local search results

Voice searches mainly look for local listings like the restaurant example mentioned above. Someone may ask a question like, “Which is the cleanest theatre near me?” and so on. Therefore, ensure that your business shows up in the local listings with all details like your store working hours, address, and phone number. It connects your business with people who look for it.

In conclusion

Approach the right digital marketing agency today to ensure that your business does not miss out on voice search optimization. We at KloudPortal make use of the right strategies to give your business the visibility you desire. Write to us at contactus@kloudportal.com for more tips on Voice SEO.

8 Strategies That You Should Follow in Medical Practice Marketing

by Priyamvada B | Sep 25, 2020 | Digital Marketing

By Prashanthi Kolluru

On a fateful evening, Neha’s mother collapsed suddenly. The family shifted recently to the city and did not know where the clinics are. Having no time to think much, Neha quickly pulled her phone and searched for doctors online. It is the time when lockdown just started in the country, and therefore, most doctors are unable to continue their practice. But a few doctors who are into medical practice marketing are visible online for needy clients like Neha to contact, and so, their profession continues.

Why do I need medical practice marketing?

People quickly grab their phones today to look for on-the-spot answers to their problems. However, if Neha asks Google, “Why did my mother collapse?” Google may not give the right answer. But if there is a neurologist available online and addresses her question, the answer could be correct.

Medical treatment is one such profession that demands human intervention despite all the technological advancements of the modern age. And to be visible to people and get connected to them, a doctor’s online presence is a must. That is why doctors and students of medicine are approaching digital marketing agencies. A report from Practo states that in the lockdown, there has been a 500 percent spike of medical consultation online. Having your online presence during this COVID 19 pandemic creates a win-win situation for both: you and your client.

Which strategies to follow in medical practice marketing?

Marketing your profession with the right strategies can help you get a long way in reaching out to your clients. How do you do that? Here are some strategies that you could follow.

1. Choose digital marketing over traditional marketing

This is crucial because, at present times, digital marketing reaches further to a larger audience than traditional marketing does. It costs lesser to market on social media platforms than on print ads and television channels. Also, the audience targeted through online marketing is wider and more customized than the audience targeted through traditional marketing methods. Presently, as your patients are not limited to clinics, you have an option to treat them online. It gives you the privilege to market your services beyond your locality and treat patients across various cities.

2. Get a website and do SEO

Online presence begins with designing a website for your business, followed by optimizing it for the search engine. Post good content on your webpage, make it look appealing and, follow content marketing strategies like targeting keywords, back-link building, and more. A good digital marketing agency with a dedicated team of content writers, web designers, and SEO specialists can help you with this step.

3. Start a goal-oriented marketing campaign

An indefinite marketing campaign can consume a lot of your time and money. Start with a specific goal and plan. Prepare a layout of how much you wish to spend in the next three weeks or so, and which platforms you want to use, like for example, Facebook, Twitter, etc. Prepare a plan as to who are your target audience and how you wish to reach them.

4. Track your marketing campaign results

If you started a campaign for say, three weeks, start tracking the results after half the time, so that you can analyze how it is heading. Then you can make changes in your campaign accordingly. If the progress seems on track, you may continue in the same way. If results are not as expected, seek help from your digital marketing agency to make it go better.

5. Continually keep updating your ads and website

Medical practice marketing involves a lot of exposure to clients as to what new things you are up with. You may write blogs educating patients regarding the latest technology used in medical procedures. Or simply, you may share a blog on what changes you are making in the way you treat patients amid this pandemic. If you still fall short of any information to share, you may keep redesigning and updating the ads in your campaign. By doing this, people trust that you connect to the latest happenings and always have something different to offer.

6. Give freebies

Small tokens of care go a long way in making customers feel appreciated. You may organize free health check-ups or dental camps occasionally and invite opportunities for people to know and visit you. Or give free webinars educating people on how to take care of their health and prevent issues from popping up. This way, you can connect to them so that they trust you though the information you provide and approach you in the future. This helps in digital marketing for medical practice students as well.

7. Show your online presence on medical care platforms

Websites like Practo and Zocdoc are making doctors more available to the general public than ever before. People look up to these websites that offer a paid consultation immediately in case of any emergencies, like Neha in the example above. Your presence on these websites can bring you more visibility.

8. Use patient testimonials

Lastly, always work on feedback that your patients give. Once you offer them your best service, you can be positive to request them to drop in a testimonial. Positive reviews are always a bonus for your visibility. And if the feedback is otherwise, you can work on it to improve, thereby showing your clients that you value them. This gives scope for them to refer you to their friends and acquaintances.

My next step?

An old proverb goes, “The early bird catches the worm.” Be one of the kind that is quick to grab all opportunities by getting into medical practice marketing at the earliest, with professional assistance from KloudPortal. Contact us to know more about the digital marketing services offered for medical care professionals.

1. 500 Percent, Business-standard

How to Know if SEO for your e-Commerce Store is Working

by Priyamvada B | Sep 24, 2020 | Digital Marketing

By Prashanthi Kolluru

Yes, we know that you have been there with several trials and errors. You might have tried several SEO strategies to boost your website to make it gain the best possible search engine ranking. After all the effort that goes into optimizing your e-commerce store for SEO, it’s time to test how effective it is. Well, before we get into the tools used by SEO agencies to test SEO effectiveness, you need to first know what SEO factors to check.

Parameters used by SEO agencies to check SEO effectiveness

They check the following metrics:

How much time readers spend on your website
What channels bring in users to your website
Which pages on your website load slowly and why
The channels which drive conversions
Keyword ranking
Backlinks to your site

Most of the SEO Analytics tools give reports with the above-mentioned details of your website, that help you measure the outcome of your SEO strategies.

What are the tools used to measure SEO effectiveness?

1. Google analytics:

This is the tool that is most popularly used by the SEO agencies. Among the many reports that Google Analytics generates, the most useful ones are:

Mobile overview report: Today, people rarely log in to the desktop PC or laptop for a simple Google search. Browsing on a mobile phone is way easier. Hence, businesses that optimized their website for the mobile view can gain better traffic than those who have not. Mobile Overview Report helps to analyze the loopholes present in your mobile site that users find annoying. It also helps to understand the channels from which users enter into your website.

The channels report: It helps to track the source of incoming traffic to your website, and how much of this traffic brought you conversions. This helps you to decide which channels to optimize for your website to perform better.

Navigation summary report: This is the best report to track the user’s navigation through your website, which page they come from, and where they go to. This information helps to determine what information the users are looking for on your website and where you can improvise.

Landing page report: This helps to check out which is the most visited page, and the bounce rate.

Site speed overview report: As the name indicates, it monitors the performance speed of the website.

Goal overview report: This helps you to know which pages lead to conversions.

2. Ahrefs:

This tool is especially useful to show the keyword ranking of your webpage on the search engine. Ahrefs also shows the number of searches that each keyword gets per month and which words pull up your webpage on the search engine. This information is valuable to find out how well your website is performing in terms of SEO, based on keyword search.

Some of its other useful reports are:

URL rating distribution report: Backlink profile is one of the key metrics in SEO and this report gives a clear backlink profile of your website. It rates the quality of each link of your webpage from 1 to 100.
Best pages by link growth report: This report helps to show which pages on your website attract more traffic in terms of backlinks. Therefore this report helps to improve content management too.
Backlink anchors report: It highlights the text used by other websites to link to your website.

3. WebFx:

In the information generated by WebFx, the key focus points are traffic, rankings, conversions, and leads. These metrics are measurable for a specified time. Like some other tools, WebFx provides customized reports for your website and gives you a lot of query options to pull the reports. This helps digital marketing companies to check your website performance in SEO terms.

4. Semrush:

To be successful in implementing SEO, you need to keep a tab of who visits your website. SEO agencies make use of Semrush which provides detailed visitor information for your website and to see how engaged these readers are.

Pretty much like most other tools, SeMRush is effective in providing reports over more than 50 marketing metrics including keyword analytics, traffic analytics, gap analysis like keyword gap, backlink gap, and more.

In all these tools, you may either run the reports manually or schedule them to be run at periodic intervals.

What are the limitations in measuring SEO effectiveness?

SEO effectiveness in simple terms, cannot be considered a standard measurement. This is because Google and other search engines keep changing SEO metrics from time to time. If your website ranks highest on the search engine today, there is no guarantee that the rank continues forever. People change, people’s requirements change, and so does their search behavior on the internet. Hence you need to keep your webpage content updated to suit the search parameters. Therefore, SEO is a continuous process and needs regular monitoring.

Reach us at KloudPortal for expert advice on SEO for your business.

Google Analytics ,Analytics
Ahrefs, ahrefs
WebFx, ahrefs
SeMRush, SEMRUSH