Digital Marketing- Page 9 of 13

All You Need to Know about Voice Search Optimization (Voice SEO)

by Priyamvada B | Sep 29, 2020 | Digital Marketing

“Alexa, tell me a story!” “Siri, name the world’s largest waterfall?” and so on. With no longer the need to type, you can search the World Wide Web for any information you want, with just your voice. That is voice search. It is simpler and quicker than typing a query. And to make your content friendly for voice search is called voice search optimization (voice SEO). How to do that? Hmm. Good question.

Let us first have a look at the voice search devices which people use. There is the Google Assistant, Amazon Echo/ Alexa, Apple Homepod/Siri, Microsoft Cortana, and more. Additionally, there are numerous blue-tooth devices available in the market due to the increasing popularity of voice queries. Statistics predict that by 2022, 55% of all US households shall own a smart speaker. Because of its increasing usage, many business owners are now focusing on voice search optimization (voice SEO) of their website.

Why are voice SEO services becoming increasingly popular?

Voice SEO services are becoming more necessary with the increasing popularity of voice search. The reasons are clear. Imagine yourself driving in your car, you meet a friend on the way, and suddenly you decide to stop by and have a coffee together at a restaurant. While on the drive, you would find it easier to use a voice search to locate a nearby restaurant than to free your hands from driving and then type the query. Thus, voice search is convenient to use, quick, and also allows you to go about your other tasks uninterrupted.

Voice search returns a more related search result than a typed query. It is because, when typing, we type only the required keywords instead of the complete question. But while using voice search, we ask the full query.

How to do voice SEO?

Here are some tips to follow.

1. Use long-tail keywords

When using voice search, people tend to use more specific, detailed, long-tail words than a typed query. Therefore, you can frame content keeping the general user’s search preferences in mind. For instance, a typed query says, “restaurant near me with Italian food,” but when using voice search, the user may be specific and ask, “What is the best Italian food restaurant near me?” Framing keywords accordingly shall help in voice search optimization of your website.

2. Include FAQs and use a conversational tone

Include FAQs on your page with questions asked in a conversational tone. Just think of the general questions people ask and include them with the answers in your FAQ section. It gives you great chances to make your webpage visible in voice search results.

3. Make content mobile-friendly with a good loading speed

Voice searches are performed more on mobile phones and other devices than on PC. Hence the content you present should be detectable by your mobile phone, which, in turn, means that your website should be mobile-friendly. You also need to ensure at the same time, that your website does not load slowly, else, users, as well as search engines, tend to turn away from it.

4. Feature in the local search results

Voice searches mainly look for local listings like the restaurant example mentioned above. Someone may ask a question like, “Which is the cleanest theatre near me?” and so on. Therefore, ensure that your business shows up in the local listings with all details like your store working hours, address, and phone number. It connects your business with people who look for it.

In conclusion

Approach the right digital marketing agency today to ensure that your business does not miss out on voice search optimization. We at KloudPortal make use of the right strategies to give your business the visibility you desire. Write to us at contactus@kloudportal.com for more tips on Voice SEO.

8 Strategies That You Should Follow in Medical Practice Marketing

by Priyamvada B | Sep 25, 2020 | Digital Marketing

On a fateful evening, Neha’s mother collapsed suddenly. The family shifted recently to the city and did not know where the clinics are. Having no time to think much, Neha quickly pulled her phone and searched for doctors online. It is the time when lockdown just started in the country, and therefore, most doctors are unable to continue their practice. But a few doctors who are into medical practice marketing are visible online for needy clients like Neha to contact, and so, their profession continues.

Why do I need medical practice marketing?

People quickly grab their phones today to look for on-the-spot answers to their problems. However, if Neha asks Google, “Why did my mother collapse?” Google may not give the right answer. But if there is a neurologist available online and addresses her question, the answer could be correct.

Medical treatment is one such profession that demands human intervention despite all the technological advancements of the modern age. And to be visible to people and get connected to them, a doctor’s online presence is a must. That is why doctors and students of medicine are approaching digital marketing agencies. A report from Practo states that in the lockdown, there has been a 500 percent spike of medical consultation online. Having your online presence during this COVID 19 pandemic creates a win-win situation for both: you and your client.

Which strategies to follow in medical practice marketing?

Marketing your profession with the right strategies can help you get a long way in reaching out to your clients. How do you do that? Here are some strategies that you could follow.

1. Choose digital marketing over traditional marketing

This is crucial because, at present times, digital marketing reaches further to a larger audience than traditional marketing does. It costs lesser to market on social media platforms than on print ads and television channels. Also, the audience targeted through online marketing is wider and more customized than the audience targeted through traditional marketing methods. Presently, as your patients are not limited to clinics, you have an option to treat them online. It gives you the privilege to market your services beyond your locality and treat patients across various cities.

2. Get a website and do SEO

Online presence begins with designing a website for your business, followed by optimizing it for the search engine. Post good content on your webpage, make it look appealing and, follow content marketing strategies like targeting keywords, back-link building, and more. A good digital marketing agency with a dedicated team of content writers, web designers, and SEO specialists can help you with this step.

3. Start a goal-oriented marketing campaign

An indefinite marketing campaign can consume a lot of your time and money. Start with a specific goal and plan. Prepare a layout of how much you wish to spend in the next three weeks or so, and which platforms you want to use, like for example, Facebook, Twitter, etc. Prepare a plan as to who are your target audience and how you wish to reach them.

4. Track your marketing campaign results

If you started a campaign for say, three weeks, start tracking the results after half the time, so that you can analyze how it is heading. Then you can make changes in your campaign accordingly. If the progress seems on track, you may continue in the same way. If results are not as expected, seek help from your digital marketing agency to make it go better.

5. Continually keep updating your ads and website

Medical practice marketing involves a lot of exposure to clients as to what new things you are up with. You may write blogs educating patients regarding the latest technology used in medical procedures. Or simply, you may share a blog on what changes you are making in the way you treat patients amid this pandemic. If you still fall short of any information to share, you may keep redesigning and updating the ads in your campaign. By doing this, people trust that you connect to the latest happenings and always have something different to offer.

6. Give freebies

Small tokens of care go a long way in making customers feel appreciated. You may organize free health check-ups or dental camps occasionally and invite opportunities for people to know and visit you. Or give free webinars educating people on how to take care of their health and prevent issues from popping up. This way, you can connect to them so that they trust you though the information you provide and approach you in the future. This helps in digital marketing for medical practice students as well.

7. Show your online presence on medical care platforms

Websites like Practo and Zocdoc are making doctors more available to the general public than ever before. People look up to these websites that offer a paid consultation immediately in case of any emergencies, like Neha in the example above. Your presence on these websites can bring you more visibility.

8. Use patient testimonials

Lastly, always work on feedback that your patients give. Once you offer them your best service, you can be positive to request them to drop in a testimonial. Positive reviews are always a bonus for your visibility. And if the feedback is otherwise, you can work on it to improve, thereby showing your clients that you value them. This gives scope for them to refer you to their friends and acquaintances.

My next step?

An old proverb goes, “The early bird catches the worm.” Be one of the kind that is quick to grab all opportunities by getting into medical practice marketing at the earliest, with professional assistance from KloudPortal. Contact us to know more about the digital marketing services offered for medical care professionals.

How to Know if SEO for your e-Commerce Store is Working

by Priyamvada B | Sep 24, 2020 | Digital Marketing

Yes, we know that you have been there with several trials and errors. You might have tried several SEO strategies to boost your website to make it gain the best possible search engine ranking. After all the effort that goes into optimizing your e-commerce store for SEO, it’s time to test how effective it is. Well, before we get into the tools used by SEO agencies to test SEO effectiveness, you need to first know what SEO factors to check.

Parameters used by SEO agencies to check SEO effectiveness

They check the following metrics:

How much time readers spend on your website
What channels bring in users to your website
Which pages on your website load slowly and why
The channels which drive conversions
Keyword ranking
Backlinks to your site

Most of the SEO Analytics tools give reports with the above-mentioned details of your website, that help you measure the outcome of your SEO strategies.

What are the tools used to measure SEO effectiveness?

1. Google Analytics:

This is the tool that is most popularly used by the SEO agencies. Among the many reports that Google Analytics generates, the most useful ones are:

Mobile Overview report: Today, people rarely log in to the desktop PC or laptop for a simple Google search. Browsing on a mobile phone is way easier. Hence, businesses that optimized their website for the mobile view can gain better traffic than those who have not. Mobile Overview Report helps to analyze the loopholes present in your mobile site that users find annoying. It also helps to understand the channels from which users enter into your website.

The Channels report: It helps to track the source of incoming traffic to your website, and how much of this traffic brought you conversions. This helps you to decide which channels to optimize for your website to perform better.

Navigation Summary report: This is the best report to track the user’s navigation through your website, which page they come from, and where they go to. This information helps to determine what information the users are looking for on your website and where you can improvise.

Landing Page report: This helps to check out which is the most visited page, and the bounce rate.

Site Speed Overview Report: As the name indicates, it monitors the performance speed of the website.

Goal Overview Report: This helps you to know which pages lead to conversions.

2. Ahrefs:

This tool is especially useful to show the keyword ranking of your webpage on the search engine. Ahrefs also shows the number of searches that each keyword gets per month and which words pull up your webpage on the search engine. This information is valuable to find out how well your website is performing in terms of SEO, based on keyword search.

Some of its other useful reports are:

URL Rating Distribution report: Backlink profile is one of the key metrics in SEO and this report gives a clear backlink profile of your website. It rates the quality of each link of your webpage from 1 to 100.
Best pages by link growth report: This report helps to show which pages on your website attract more traffic in terms of backlinks. Therefore this report helps to improve content management too.
Backlink Anchors report: It highlights the text used by other websites to link to your website.

3. WebFx:

In the information generated by WebFx, the key focus points are traffic, rankings, conversions, and leads. These metrics are measurable for a specified time. Like some other tools, WebFx provides customized reports for your website and gives you a lot of query options to pull the reports. This helps digital marketing companies to check your website performance in SEO terms.

4. SEM Rush:

To be successful in implementing SEO, you need to keep a tab of who visits your website. SEO agencies make use of SeMRush which provides detailed visitor information for your website and to see how engaged these readers are.

Pretty much like most other tools, SeMRush is effective in providing reports over more than 50 marketing metrics including keyword analytics, traffic analytics, gap analysis like keyword gap, backlink gap, and more.

In all these tools, you may either run the reports manually or schedule them to be run at periodic intervals.

What are the limitations in measuring SEO effectiveness?

SEO effectiveness in simple terms, cannot be considered a standard measurement. This is because Google and other search engines keep changing SEO metrics from time to time. If your website ranks highest on the search engine today, there is no guarantee that the rank continues forever. People change, people’s requirements change, and so does their search behavior on the internet. Hence you need to keep your webpage content updated to suit the search parameters. Therefore, SEO is a continuous process and needs regular monitoring.

Reach us at KloudPortal for expert advice on SEO for your business.

5G and Future Digital Marketing

by Prashanthi Kolluru | Sep 14, 2020 | Digital Marketing, Most Popular

With the advent of 5G there has been a lot of buzz and hype around it. And looks like the hype is worth it. Yes, the speed of processing is going to be increased which benefits future digital marketing! Yay!

As the technology word suggests, with every “G” there is something new coming up. This new G is definitely going to put our millennials on the fast track.

Let us just step back a few decades and see the evolution of the “G”s – G is for Generation:

1G – Mobile Phones – 1980s
2G – SMS or Phone Texting – 1990s
3G – Mobile Internet – early 2000s
4G – Mobile Apps – 2008
5G – Bringing Connected Devices

5G is expected to connect 70 Billion devices by 2025. It is going to expand its reach to multiple devices and Internet of Things, Wearable technology, retail commerce, connected homes and appliances, connected vehicles, decentralized distribution of data etc.

Impact on Future Digital Marketing

The question comes on what would be its impact on marketing?

The dynamics of marketing is going to change. Here are a few pointers to keep in mind:

• Real-time analytics is going to drive the marketing strategies.
• Marketing for clusters – people with similar demographics, sociographic, geographics and psychographics shall be grouped and targeted.
• Interactive advertising
• Personalized Marketing
• AR/VR based user experience driven marketing.

5G and Digital Marketing

Real-time data analytics:

With the devices connected to each other, there is a huge data that is going to be generated every second. The precision with which this data can be analyzed to deliver the best service to the customer is a challenge. The faster the reach, sooner the conversions.

Marketing for clusters:

With 4G we see all the apps, web devices etc., are existing, but not connected. With 5G all the devices including your smart phone, TV, Cars, Home automation systems etc., will be connected. A huge data potential is awaiting the output of 5G revolution. Customers are currently segmented only based on demographics and psychographics. But the segmentation will go a little more deeper to connect geographies, sociographies as well. Future digital marketing will see the cluster audiences, who may have high demand for a particular product of services.

Interactive advertising:

Current advertisements which are instructional in nature and are one to many, is going to change. It is going to take the form of many to many. With already chatbots on the cards, most of the businesses have adopted for remote assistance for their customers. With interactive advertisements, it will get more specific with gamification and user engagement.

Personalized Marketing:

While cluster marketing will focus on detailed market segmentation based on demographics, sociographics, psychographics and geographic factors, an in-detail personalization will be the new norm. This is to enable the customers with right products and quicker buy/sell decisions.

AR/VR based user experience driven marketing:

AR/VR has currently entered into educational, real-estate segments. There is a rapid expansion expected in healthcare, industrial automation and retail segments. Virtual reality shall enable the users to walkthrough a journey and experience the product/service, before making a buying decision. Video based marketing has already started, and adding AR/VR experience will just make it more realistic.

Be ready to explore the new marketing trends that 5G is going to bring. Start exploring more about how you can add value to customers. User Experience driven marketing will be a game changer once 5G is in.

The Conclusion:

Digital Marketing certainly will not be same as today. Markets are quickly adapting to technology and change. Be ready to take advantage of 5G network. Stay ahead of the Game!

Five Easy Ways to Grow your Remarketing Ad Campaigns

by Priyamvada B | Sep 11, 2020 | Digital Marketing

Well, before we begin, let me ask you a question. Let us say, you go out to buy some clothes. Would you look for your favorite brands and stores already known to you, or go for new ones? If it is me, I might at times try new ones, but when I go to the store that I already visited, there are more chances that I would end up my purchase there without having to visit another. And that’s exactly why remarketing ad services are a hit. Typically, all businesses work towards remarketing ads to improve their flow. How are remarketing ads helpful? While marketing is aimed at the whole set of people, remarketing is aimed only at an audience who already knows you. They have either done business with you earlier or at least have known of your existence and browsed through your range of products. Hence it is more likely that they would convert to your customers if you connect with them again.

How to go about remarketing ad campaign?

Digital marketing agencies provide remarketing services through different channels. You can remarket your products and services pretty much on the same platform where you did the initial marketing. This includes video marketing on YouTube, publishing ads on Social networking sites like Facebook, Twitter, etc, search engines like Google, and others. Google Ads, which was earlier called as Google Adwords, is one of the best tools for remarketing. This platform allows advertisers to bid on particular keywords to let their ads appear on the Google search results page. These ads let the viewers click on them, and the advertiser pays Google for each click they get.

Easy ways to increase remarketing ad campaigns

1. Select the audience to whom you want to remarket your services

Since remarketing is all about getting back people who are already introduced to your business, you need to separate these people from the rest of the crowd. You can do this by analyzing your website or Facebook page with tools like Google Analytics. For example, if you have earlier posted a three-minute video advertisement, people who came across it could be divided into three types.

People who simply scrolled without watching it
Those who watched the video for 30 seconds or less
Those who watched the video for a while and clicked on the next step like viewing your products, or looking at your customer support number.

Here you would not consider remarketing ads to the first section of people. And you would not ignore people in the second and third categories, as they have shown considerable interest in your business. But they postponed the purchase for some reason. To them you would display your ads again, and again, seeing which, there are chances that they get back to you.

2. Keep a tab of people who visited the web-pages of your competitors

Do not feel low if you get to know that there are a lot of people who have visited the website of your competitor and not yours. This is good news too. Because this makes it obvious that those people are interested in the same niche of products and services that you offer, though they might not have come across your business. You can simply advertise your services to them based on their likes and comments on your competitor’s website. And what’s more! Possibly, most of them could turn to you if they discover that you have something better to offer. This is also a hack in remarketing ads as you are targeting people who are interested in your field.

3. Show customized ads

Now that your select audience already knows your business, you do not have to display introductory ads to them. You might have already placed cookies that monitor what exactly they check for on your webpage. Based on this information, you can display ads containing products that match their search. This helps you connect to them well as you save their search time and rekindles their interest in your business.

4. Offer brief giveaways to your customers for a specific duration

There could have been people who created an account in your website earlier, or installed your app in their mobile. They could have saved some products in their shopping cart, but finally checked out without completing the purchase. If they reached this point, it shows that they almost made up their mind to make a purchase, but skipped for some reason.

You do not want to miss out on such highly possible conversions in the last second, right? It is time to get back their attention with pop-up reminders, emails, like “You left these beauties in your shopping cart”, etc. You can make them rethink the purchase with exciting offers like “30 percent off on your cart, offer valid only for today”, Most of these customers would not miss the deal. Even if they do, they would still come back to your website another day to check any more offers you might offer.

5. Calculate the cost per conversion and adjust the cost per click

After all the efforts you put in to make your remarketing ad campaign soar rocket-high, you need to calculate to see how far it has been successful. The budget tools available in Google Ads can help you figure out how much you have been paying per click on an average. You can calculate as follows.

For example, if you display your ad 1000 times, out of which 20 times it has been clicked, and further only 1 conversion was done. And you paid $2 towards the cost per click. Then the total amount that cost you for your conversion is (20 clicks * $2 =) $40.

If your profit arising from that one conversion is way higher than this $40, then you should be willing to pay more cost per click. This makes your ad gets displayed more times and you can get more conversions within your affordable budget. This way your remarketing ad campaign gets a big boost.

Do not worry if your cost per click goes up high here, because ultimately your cost per conversion is very low when compared to your profit margin. You need to calculate this way.

Easy Ways to increase remarketing ad campaigns - quote

We are here to help

I have listed out the easiest and the most effective ways to grow your remarketing ad campaigns. If you need professional services to assist you in this job, you may reach us at contactus@kloudportal.com.

Top 5 Digital Marketing Agencies

by Priyamvada B | Sep 4, 2020 | Digital Marketing

When you construct a building, would you lay each brick yourself? Would you paint each wall by yourself? No, right?

Then how could you attempt to take care of each angle of your business, like content writing, keyword research, backlink building, etc, all by yourself?

Just like how different stages of construction are done by different people, different dimensions of your business are also taken care of by different services. All these services are provided by professional digital marketing agencies. You need to delegate the marketing area of your business to the people who best do the job. Here are 5 best digital marketing companies you can look up to.

5 Best Digital Marketing Agencies

WebFx:

This online marketing company offers services broadly divided into the following categories: SEO & Revenue Generation and Content & Analytics. SEO services focus mainly on enhancing the ranking of your business on search engine pages. Content & Analytics services include providing personalized content for the website, social media advertising, website call tracking, and many more. WebFx provides services for complete web designing services and website maintenance as well.

Infinity Reach:

This company specializes in digital marketing through online advertising, Google adverts, analytics, and more. Also, they are also a creative agency that provides creative content and design for your website along with search engine optimization services. Web designing, mobile app management, IT services, and solutions, etc are some of the other services they provide. Infinity Reach has its focus mainly on small businesses who need to establish a niche for themselves in the world of digital marketing.

Digimarkagency

This is a company tat works on promoting your brand. It provides services in the field of web analytics, website designing, search engine optimization, and PPC (Pay Per Click).

Digimarkagency provides a free SEO analysis report of your business to let you know where it stands.

Ibrandlabs:

Among the many digital marketing companies available, it becomes difficult to choose the right one. However, Ibrandlabs is one of the best digital marketing companies that take your business ahead of competitors in reaching business goals. In the area of branding your business, marketing, and improving sales, IbrandLabs works best to serve you. They use several strategies in digital marketing with numerous highly specialized software solutions to offer the best services, at an affordable price.

You can, therefore, rely on their services to watch your business grow.

KloudPortal

Building a website is the first step in making the online presence of your business. And the second step is to make it visible in search engine results, which is to gain a high search engine ranking for it. But, it often becomes tedious to take these two steps separately. Instead, how would it be to optimize your website for the search engine, in the initial step itself, while the website is still being built? KloudPortal is one of those reliable digital marketing agencies that provide the best of the services your business needs.