1. Developing a great product The successful marketing strategy for SaaS companies begins with a product. It should meet the customer’s needs. The buyer experience gets priority. Identify the customer’s pain points. Pick one that costs him the most. Make the potential customer aware of how his decisions impact his finances. What remains is to convince him that your product is the solution. However, developing a great product is not the end of SaaS marketing. Continuous product evolution and better customer experience are necessary to stay ahead of the competition. SaaS is an extremely competitive environment where updates are as important as any other marketing strategy.
2. Content marketing is king Neglect the power of authentic content in your SaaS product marketing strategy at your peril. The content should address the customer’s pain points and suggest remedies. Of all content, the educational ones are the top draw. Content should be packed with relevant information. Engaging and at the same time actionable. The content includes that created for the company website, its blogs, social media posts, and guest posts. It is imperative for SaaS marketing that content reaches the right audience. Content should rank high in SERPs for potential customers to find your SaaS product.
3. Understanding the target audience The market is an amalgamation of different kinds of people with different tastes and different preferences. Therefore, knowing the audience is crucial to SaaS product marketing. Identifying the audience and knowing the audience is the mantra. Identify, approach, and draw the right audience to your SaaS product. The product design, the website, and the content are among the variables that help draw out the right audience for your SaaS product. Don’t forget that buyers of SaaS products are specialists in their chosen fields. These buyers research for the right products, they compare features and prices. They ask questions. They should be provided with the right answers.
4. Goals and key performance indicators Next for your SaaS product marketing strategy is clear goals. Align marketing goals with specific key performance indicators or KPIs as they are known. This will help you measure your success. SaaS companies normally focus on efficiency, customer retention, profitability, and growth. SaaS metrics to keep track of include website traffic, conversion rate, and revenue among others.
5. Eye your competition For a successful SaaS product marketing strategy, researching the competition shouldn’t be ignored. Identifying the best SaaS business in your line of products is imperative to learn from its journey, including learning about the strategies it used. There are tools to check and analyze the competition. Discover everything about the competition to beat them at their own game. Find out which SaaS product marketing agency helped them draw strategy.
6. A good website is a friend SaaS companies do almost all business online. Therefore, the importance of a good website can’t be stressed more. It should be conversion-focused, one which will attract leads and encourage conversions. It should also help customer retention. The design shouldn’t jar, or repulse. The color scheme should be pleasant to the eye. The landing page must focus on your SaaS product. Call-to-action buttons must be placed strategically on the website’s pages.
7. Be there on social media platforms Presence on social media is an absolute necessity. Facebook has billions of active users. LinkedIn has almost a billion. Then there is Instagram and Twitter. Each of these platforms has its niche importance. Failure of the SaaS company to be on social media will be a disaster. Your target audience could be on any of these social media platforms. May be spread across several social media platforms. The SaaS company’s product marketing strategy should include the company’s presence on social media with regular posts on its SaaS product. Also paid and targeted ads to engage people!
8. Free trials, the key to SaaS marketing SaaS marketing strategy without a free trial may behave strangely. A free trial is a key to drawing potential customers out of their shells. A potential customer signing up for a free trial is displaying strong intent to buy. Every SaaS company should offer a free trial as a matter of policy. The limited period, limited features free trial is a sure-shot winning strategy in SaaS marketing. Let the potential customer experience the SaaS product. Let the potential customer get used to the SaaS product. Give him a long rope and then wind him in before the free trial ends. How that is done should be part of the SaaS product marketing strategy. Emails, blogs, and webinars are ways to sign up for paid subscribers.

In conclusion

Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.

Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.

Similarly, your SaaS product marketing will not get the traction it deserves if your B2B marketing is less than perfect. SaaS product marketing requires sufficient knowledge to navigate intricacies in this seemingly difficult task. However, SaaS product marketing agency can make the journey for a marketer less stressful and more productive.

Nevertheless, it pays to know the basics of the game – SaaS Product Marketing. Here, is a checklist that can help you work out a winning SaaS product marketing strategy:

1. Create A Minimum Viable Product

The first thing on your SaaS marketing checklist should be the creation of a Minimum Viable Product (MVP). It provides the ground to test the product before you formally introduce the product in the market. Make sure that your MVP reaches your prospective customers. Analyze how they use the product and what they want or need as an addition or improvement in the product. The minimum viable product will help you understand if the customers will purchase the final product when you bring it to the market. This analysis will help you save money, time, and effort. However, a successful MVP isn’t enough to determine the success of your final product. But it can if you act on the feedback, and make positive changes to the product.

2. Set A Reasonable Price

In SaaS product marketing, pricing plays an important role. A subscription is the essential pricing model, a difference of even a single dollar per month can make your competitors’ product look more attractive. So, price is an important factor and can motivate or demotivate a customer from buying your product. Ensure that you decide on a reasonable price that is affordable for your target customers. You can check out some online resources  to understand the value metrics of your SaaS product and price it accordingly.

3. Create a buyer persona

Not everybody or every business is going to be your customer. Then, who is your customer? A research-based profile of your average buyer is the buyer persona for your SaaS marketing. Your SaaS product can have 3-4 buyer personas. It’s different from defining the target audience. A clear portrayal of buyer persona can lead to a more efficient definition of your target audience. You can check out online resources on creating a perfect buyer persona.

4. Explain Your USP

Why would a customer buy your product if it is of no benefit to them? Here comes the need to define your product’s USP. Make your customers understand how buying your product will benefit them and how your product will address their problems. Targeting the pain points of the customer is a necessity. It helps them connect to the product you’re planning to bring to the market.

5. A Realistic Timeline Goes All The Way

One of the most important things about SaaS product marketing is the creation of a realistic timeline. You need to chalk out a proper timeline for launching your product among the customers. Having a practical plan based on realism and clarity will always lead to a successful SaaS product launch. Figure out the goals and metrics you need to achieve after the launch of your product. Include every department in your planning, right from product development to marketing, to develop an effective SaaS marketing plan. Identify the loopholes and obstacles that might hinder the success of your B2B marketing. Such milestones will help you get a clear vision of progress.

6. Feedback Is The Most Important

Don’t you wish to know how your product is performing in the market and whether people are liking it or not? Make sure you stay in constant touch with your customers and gather timely feedback about the product’s functionalities. Regular communication will help you know your product’s performance in the market and help create a personal bond with your customers. It will allow a stable trust to build between both parties, allowing you more business opportunities in the future. Consequently, the product feedback will enlighten you on the loopholes and whether the product is a success or a failure. Depending on the feedback, you can make necessary alterations.

7. Test Your Product

Never launch your product in the market without performing a thorough test on it. Permit your product development team to conduct all necessary tests so that you know the weaknesses and loopholes that may exist in the product. The test results can be an eye-opener concerning whether your product needs changes or it is good to go. Entrust the testing duties on objective parties as their unbiased feedback and opinion will help you take the necessary steps.

Summing up

A SaaS marketing checklist will ensure that your marketing plan remains firm and steady even in choppy waters. The checklist provided in this post will help you develop an effective SaaS marketing strategy. You will benefit immensely from a SaaS product marketing agency in the entire exercise. It can use various marketing strategies such as automated lead generation to boost the marketing and sales of your SaaS product.

SaaS product marketing can be an expensive exercise and company in this space often need to source funds. On how to source funds or your SaaS Product marketing, you can read a few relevant KloudPortal blogs.

An important thing in SaaS marketing is educating the target audience about your product. Content marketing can play a very important role in this game. So, let’s not forget to read some content marketing  blogs on Kloudportal.

What we cover in this blog?

• 3 Things that make a SaaS marketing agency better than others
• Kloudportal
• Intruact
• Single Grain
• Voxturr
• Kalungi
• Summing up

There are 3 things that make a SaaS marketing agency better than others:

• Clear roadmap to success
• System to repeat success
• Consistency of success

• Defining and setting the goals
• Preparing a marketing strategy
• Setting KPIs and marketing metrics
• SaaS Web designing and development
• Reporting and analysis
• Setting up internal marketing processes
• Content marketing
• Inbound vs. Outbound Focus
• Marketing Personas

Kloudportal

Services:

Some of its clients include:

• Winfo Solutions
• CoMakeIT
• 5dataInc
• OPAL CRM

Why choose Kloudportal?

• Provides proper and accurate strategies
• Ensures steady flow of qualified leads
• Helps marketing teams achieve more sales

Intruact

Services:

Some of its clients include:

• Hellopeter
• Inner Trends
• Keen Embedded Analytics
• Hubspot

Why Choose Intruact?

• B2B SaaS Marketing
• B2B SaaS Consultancy

Single Grain

Services:

Some of its clients include:

• Airbnb
• Amazon
• Intuit
• SEMrush

Why Choose Single Grain?

• Digital Ad Agency
• Marketing software
• Marketing Training

Voxturr

Services:

Some of its clients include:

• AskMe
• Workly
• Sodexo
• Tata

Why choose Voxturr?

• Growth Hacking
• Agile Approach
• Organic Results

Kalungi

Services:

Some of its clients include:

• Acumatica
• Beezy
• Atera
• BPLogix

Why choose Kalungi?

• Audit of SaaS marketing plans
• SaaS marketing playbook
• Atlas HubSpot Theme

Summing up