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Introduction:

In recent years, there has been a growing focus on environmental, social, and governance (ESG) factors in business. Companies are increasingly expected to demonstrate their commitment to sustainability and responsible practices. This has led to the development of ESG products and services, which are designed to help companies meet their ESG goals. In this case study, we will examine the digital marketing strategy of a successful ESG product and explore the key factors that contributed to its success.

Case Study: ESG Product Digital Marketing Strategy

We will be examining a provider of ESG reporting and analytics to institutional investors, suppliers, Enterprises, and prime vendors. Their ESG product offers comprehensive data, and risk score analysis on companies’ environmental, social, and governance practices, helping investors, and enterprises to make informed investment decisions.

Digital Marketing Strategy:

Building a Strong Online Presence: We at KloudPortal helped the company build a strong online presence by creating a user-friendly website that offers comprehensive information on its ESG product. The website includes detailed information on the risk scoring methodology used to rate suppliers, help enterprises engage with ESG ready suppliers and prime vendors. The website also features a blog that provides thought leadership on ESG issues and helps to position the company as an expert in the field of ESG, Sustainability and Local Content.

Social Media Marketing: KloudPortal leveraged social media platforms such as LinkedIn, Facebook, Instagram and Twitter to reach potential clients and promote their ESG product. They regularly shared content related to ESG issues, such as news articles, industry reports, and research studies. This helped to increase their visibility and position them as thought leaders in the field of ESG investing.

Content Marketing: The company also used content marketing to keep clients and potential clients informed about their ESG product. They regularly published newsletters that featured updates on the latest ESG research, case studies, and new product offerings. This helped to keep the company top-of-mind for clients and potential clients.

Partnering with Industry Influencers: KloudPortal helped the ESG Client partner with industry influencers in ESG domain to increase their visibility and credibility. They helped the ESG client attend industry events like NMSDC, Tech Crunch, closely worked with organizations like NBCC, to promote their ESG product and position themselves as leaders in the field.

Results:

KloudPortal’s digital marketing strategy proved to be successful in building their brand visibility and product awareness. Their ESG product became widely recognized and respected, leading to a significant increase in the number of inquiries. The company’s online presence and thought leadership helped to position them as experts in the field of ESG investing and increased their credibility and trustworthiness among potential clients.

Conclusion:

The success of this ESG product digital marketing strategy can be attributed to KloudPortal’s commitment to building a strong online presence, leveraging social media platforms, using content marketing to stay top-of-mind with clients, and partnering with industry influencers and associations. By implementing these key strategies, Kloudportal was able to help the ESG Product Company to increase their visibility, credibility, and ultimately their branding.

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