Facebook Analytics will no longer be available after June 30, 2021

by Prashanthi Kolluru | Apr 22, 2021

Post Views: 98

The Facebook analytics is going away, what does it mean to you?

Does that mean that you will no longer know about your Facebook page performance, no longer know how a Facebook advertising campaign is doing, or will no longer have access to Facebook key insights to understand your audience? Well, not exactly. One thing for sure is that you have a buffer time until June 30, 2021, and you can still export/download the data and save it for future references. Well, for people or businesses already using facebook analytics to track engagement on their facebook pages, have been saving these reports at regular intervals. Yes, considerable time has to be put in to understand these data insights.

How will it impact my business?

This is what Facebook has to say, ‘The business help center will definitely help you, so make sure you visit it.’ The present facebook analytics/business tool helps you understand how your page is performing and if Facebook advertising is useful. The Facebook key insights also give you an understanding of your audience, their engagement count, and their retention time on the page. Of Course the facebook advertisement also does the same for you. The insight into it will help you understand your audience better by providing you with information on the number of page likes, your post reach & post engagement and has recommendations for you as well. With Facebook analytics gone, its impact on the Facebook advertising industry with all sorts of large and small businesses is still unclear.

What is going to happen?

But Facebook is promising a more helpful business suite, which again may not be available to you at present, will be more useful than the Facebook business manager. Yes, those who have access to this tool are positive about its customization, which provides the Facebook page and Instagram details together. The Facebook Business Suite is equipped with Facebook insights. It has Facebook analytics, Ad Manager, and the Event Manager to run an ad campaign or retarget an event. Yes, a mobile app for this business suite is also available for everyone to download.
The transition can be rough. Since the interlinking or adding ad manager to the business manager or the business suite once done, may not be unhooked or undone at present.
So this interlinking could be a challenge and may be an issue for the admin of a page as it will make it difficult for one to track the data they may need in future.

Well then, what exactly is it that Facebook is retaining?

Here is the good news! Though facebook is just deprecating its Analytics for now, most of its social network features are still being retained.
Facebook data insights, Facebook ad reporting will still be available. The Facebook audience insights, which is a brilliant tool, will not go away. Perhaps Facebook analytics will be pretty much available with more enhanced features and customized widget with deep diving insights. And last but not least, the statistics and insights on the videos in the creative section will pretty much be available for all your video uploads.
Facebook is changing consistently to adapt to the new privacy laws, trying to become an enhanced social networking platform. At this point, it is difficult to say whether the changes that are planned to be incorporated are for good or not. But this definitely indicates that businesses need to adapt to these changes as they come for their own growth.
Facebook promises a hassle-free transition and promises to make all the necessary tools available for everyone by the end of 2021. However, we have to wait and see how this transition is going to happen and what does facebook have in store for its customers.

Sirisha

Technical Content Writer

About The Author…

Say hello to Sirisha, an avid learner and explorer of knowledge. English communication and life skills training are her areas of expertise. She has been in the content writing field, providing content solutions to a few news[show_more more=’Read More’ less=’Show Less’ color=”#666″ align=center]websites, educational websites, and YouTube channels. Sirisha joined KloudPortal in March 2021. In her free time, she loves reading, gardening, or traveling to connect with nature.[/show_more]

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