Frequently Asked Questions
What is SEO?
SEO stands for search engine optimization; it is making things appear higher in Google (or any other search engine)”. SEO is again categorized into on-site and off-site SEO.
On-site SEO is the tasks performed on the website which help the search engine in indexing your webs page, in short, Google search engine bots will start crawling on the website and record its existence. Off-site SEO is about submissions, backlinks, and driving traffic to your website, it helps to demonstrate relevance and popularity to Google.
How long will it take to see the results for digital marketing?
It might take a few months to see the results of the digital marketing efforts. If the appropriate digital marketing strategy is followed it will take approximately about six to twelve months before you start to see meaningful results.
Why is the website so important for any business?
Nowadays the world is driven by the internet, the website is your first impression to your customers. The website explains your products and services thereby helps to sell them to the people who visit it. A good SEO friendly website improves the user experience and usability of a website.
When there are other search engines why do we always talk about Google?
Google has the highest search engine market share in the world. There are other search engines like Bing, Yahoo, DuckDuckGo, AOL, Naver, Yandex, Baidu, Ecosia, Sogou, and Shenma etc. But the market share of Google is far ahead of other search engines. It clearly shows that Google is not just the most used, but it dominates the search.
Hence, we spend most of the activities targeting Google, however, the tasks performed will have a similar effect on the other search engines also.
If I don't have a website, then how can I start?
Feel free to speak to us regarding the possibilities of your business and if your business demands a static or dynamic website. We do a competitor analysis and suggest the best website design using WordPress.
Why is the content for the website so important?
Isn’t it true that content is the heart and soul of your website? Furthermore, a good-looking website with no keywords in the content is as good as not having a website. We at KloudPortal design an SEO friendly website with appropriate keywords so your website is well optimized for search engines.
Why is it important to have a customer service team?
A good customer service team will enhance the customer experience and allows you to achieve higher customer retention, acquisition of new customers, and increased sales for your business. Having good relationships with your customers is the key to the success of any business and thus is it very essential to maintain a customer service team. Outsourcing customer services help in better performance due to the expertise and focused approach.
Latest from our content factory
A complete guide on Google’s page title update 2021
Users use one of the major approaches to determine which search results might be relevant to their query by examining the titles of listed web pages. Therefore, Google search makes great efforts to provide the best titles in search results to connect searchers effectively with the content produced by webmasters and publishers.
5 ways in which third-party reviews can improve your SEO
The main goal of Google’s algorithm is to assess a website by measuring E-A-T that is Expertise, Authority, and Trust. Google reviews play a key role in measuring ‘T’ in E-A-T that is Trust. The positive reviews from real-life customers signal to Google that your business is trustworthy and thus eventually improve your brand image.
7 Top Instagram Marketing Tips to Grow Your Business in 2021
Instagram also hosts about 200 million business accounts, and it’s interesting to note here that 90% of Instagram users follow a brand on this social media. With this defined scope, we can see that there is a thriving market with an ever-eager audience ready to engage with the brands available on Instagram. Let us understand this a little further and channelize our marketing strategies to maximize our earning potentials.
Bounce Rate Analytics: Why Is It Important For A Website?
Bounce Rate is the percentage of visitors who visit a particular page on your site and leave the page without taking action or making any purchase. Bounce rate is an internet marketing term for analyzing high-value traffic. It is a web analytics metric that calculates the difference between single-page sessions and all sessions. If the single page session has a lower bounce rate, the efficiency makes the visitors browse more and visit deeper into the website.
A Guide To Improving Customer Retention For SaaS Companies
The ability of a business to withhold the existing customers, thereby increasing the revenue for the business, is customer retention. From a SaaS company perspective, customer retention is an analysis of the number of customers who had a renewal of their contract at the end of the subscription term.