Frequently Asked Questions
What is SEO?
SEO stands for search engine optimization; it is making things appear higher in Google (or any other search engine)”. SEO is again categorized into on-site and off-site SEO.
On-site SEO is the tasks performed on the website which help the search engine in indexing your webs page, in short, Google search engine bots will start crawling on the website and record its existence. Off-site SEO is about submissions, backlinks, and driving traffic to your website, it helps to demonstrate relevance and popularity to Google.
How long will it take to see the results for digital marketing?
It might take a few months to see the results of the digital marketing efforts. If the appropriate digital marketing strategy is followed it will take approximately about six to twelve months before you start to see meaningful results.
Why is the website so important for any business?
Nowadays the world is driven by the internet, the website is your first impression to your customers. The website explains your products and services thereby helps to sell them to the people who visit it. A good SEO friendly website improves the user experience and usability of a website.
When there are other search engines why do we always talk about Google?
Google has the highest search engine market share in the world. There are other search engines like Bing, Yahoo, DuckDuckGo, AOL, Naver, Yandex, Baidu, Ecosia, Sogou, and Shenma etc. But the market share of Google is far ahead of other search engines. It clearly shows that Google is not just the most used, but it dominates the search.
Hence, we spend most of the activities targeting Google, however, the tasks performed will have a similar effect on the other search engines also.
If I don't have a website, then how can I start?
Feel free to speak to us regarding the possibilities of your business and if your business demands a static or dynamic website. We do a competitor analysis and suggest the best website design using WordPress.
Why is the content for the website so important?
Isn’t it true that content is the heart and soul of your website? Furthermore, a good-looking website with no keywords in the content is as good as not having a website. We at KloudPortal design an SEO friendly website with appropriate keywords so your website is well optimized for search engines.
Why is it important to have a customer service team?
A good customer service team will enhance the customer experience and allows you to achieve higher customer retention, acquisition of new customers, and increased sales for your business. Having good relationships with your customers is the key to the success of any business and thus is it very essential to maintain a customer service team. Outsourcing customer services help in better performance due to the expertise and focused approach.
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Top 5 SEO trends of 2021 that are hard to ignore
Search engine optimization (SEO) is one of the effective ways of any marketing plan to improve traffic and attract users to your business. As SEO is constantly changing, sometimes it might be difficult to keep up with the latest Google search trends that boost rankings and improve your site’s visibility on the search engines. However, it is essential to be up-to-date, and the benefits are worth the effort.
7 biggest SEO keyword research mistakes that you should avoid
Every web search begins with a keyword either by typing in the search box or using a voice search. The search engines will return the most relevant results based on the user query. Therefore, for creating a successful SEO for your website, it is essential to optimize your content with the right keywords. This helps to acquire a targeted audience for your site through search engines.
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Why Is Personal Branding Important For CEOs In This Digital Era?
Business growth in today’s digital age is about establishing your online presence and building a personal brand that gives you a competitive advantage over your peers. While brand-building of a business includes the logos, captions, and product catalogs that show potential benefit to the customers, personal branding involves marketing yourself with the ideals you stand for, your skills and expertise, and the areas you can perform best in such a way that you carve a niche for yourself.
How To Ensure Cultural Sensitivity in Your Digital Marketing?
The value of culture in the field of digital marketingis enormous. As many smaller marketplaces make up the global market, the cultures and languages of these smaller marketplaces are distinctive and significant.
For instance, American culture and Indian culture are highly dissimilar, and many things accepted in America aren’t accepted in India. Indians do not favor the style of clothing, or cuisine American consumers prefer. Therefore, a company that markets itself in many countries needs different digital marketing tactics based on individual cultures. Because all of these factors have an impact on how well a corporation performs internationally. So, how can International brands ensure culturally sensitive advertising that appeals to every target audience member? Let’s discuss it from this article.