Frequently Asked Questions
What is SEO?
SEO stands for search engine optimization; it is making things appear higher in Google (or any other search engine)”. SEO is again categorized into on-site and off-site SEO.
On-site SEO is the tasks performed on the website which help the search engine in indexing your webs page, in short, Google search engine bots will start crawling on the website and record its existence. Off-site SEO is about submissions, backlinks, and driving traffic to your website, it helps to demonstrate relevance and popularity to Google.
How long will it take to see the results for digital marketing?
It might take a few months to see the results of the digital marketing efforts. If the appropriate digital marketing strategy is followed it will take approximately about six to twelve months before you start to see meaningful results.
Why is the website so important for any business?
Nowadays the world is driven by the internet, the website is your first impression to your customers. The website explains your products and services thereby helps to sell them to the people who visit it. A good SEO friendly website improves the user experience and usability of a website.
When there are other search engines why do we always talk about Google?
Google has the highest search engine market share in the world. There are other search engines like Bing, Yahoo, DuckDuckGo, AOL, Naver, Yandex, Baidu, Ecosia, Sogou, and Shenma etc. But the market share of Google is far ahead of other search engines. It clearly shows that Google is not just the most used, but it dominates the search.
Hence, we spend most of the activities targeting Google, however, the tasks performed will have a similar effect on the other search engines also.
If I don't have a website, then how can I start?
Feel free to speak to us regarding the possibilities of your business and if your business demands a static or dynamic website. We do a competitor analysis and suggest the best website design using WordPress.
Why is the content for the website so important?
Isn’t it true that content is the heart and soul of your website? Furthermore, a good-looking website with no keywords in the content is as good as not having a website. We at KloudPortal design an SEO friendly website with appropriate keywords so your website is well optimized for search engines.
Why is it important to have a customer service team?
A good customer service team will enhance the customer experience and allows you to achieve higher customer retention, acquisition of new customers, and increased sales for your business. Having good relationships with your customers is the key to the success of any business and thus is it very essential to maintain a customer service team. Outsourcing customer services help in better performance due to the expertise and focused approach.
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Do you agree that reading a descriptive article without images is not quite engaging? According to some statistics, people are more likely to read and learn from articles with images than plain text. Images are essential for a better user experience.
Images are little things that could strengthen your website’s SEO. In the current marketing trends, images have become popular that can boost your website’s SEO ranking. It will not only increase the chances of visibility of your site but also improves the user experience.
How changing a URL affects your website ranking?
A URL is an address that redirects the users to a specific web page. It is a subordinate ranking factor, along with factors like title tag, backlinks, keywords, content, etc. URL helps search engine crawlers to comprehend the content of your web pages easily. In addition, using keywords in URLs provides greater visibility of your website on SERPs.
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While many of us use social media for a breather or colonial ties, others use it for promotional causes to reach a global audience. Indeed, at some point, we all might have been influenced by posts on social media platforms such as Twitter, Facebook, and Instagram. Isn’t it? Let us brace for the next phase, the era of virtual influencers. The virtual influencer is a piece of fiction, yet it will be the next major technological advance in the future years.
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