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Why Should Brands Prioritize Bottom Of Funnel Content for SEO Success?

by Rasmita Patro | Sep 20, 2023 | SEO

In the ever-evolving digital marketing landscape, Search Engine Optimization (SEO) remains a cornerstone of online success. SEO strategies are dynamic, and brands must continuously adapt to changes in search algorithms and user behavior. One strategic approach that has gained significant prominence recently is prioritizing ‘Bottom of Funnel’ (BoFu) content. This approach involves targeting transactional keywords and creating content that addresses stages of purchasing decisions. We will delve into why brands should emphasize Bottom of Funnel keywords in their SEO strategy, emphasizing their importance in driving natural traffic, increasing conversion rate, and ultimately achieving success in SEO.

What We Cover In This Blog?

Understanding The SEO Funnel
Significance Of Bottom Of Funnel Keywords In SEO
Bottom Of Funnel Content Marketing
SEO Success And Bottom Of Funnel Keywords
Meeting The Needs Of Potential Customers

Understanding The SEO Funnel

The SEO funnel is a conceptual model that divides the user’s journey into different stages, each with a distinct search intent. These stages typically include:

Awareness Stage: At the top of the funnel, the target audience is in the initial stages of their research and has a vague idea of their problem or need.
Consideration Stage: In the middle of the funnel, users have narrowed their options and are looking for more information to make an informed decision.
Decision Stage: The bottom of the funnel is where users are ready to decide on purchase. They are seeking specific details about products, services, and pricing.

SEO Funnel can be implemented using two distinct strategies: Top of Funnel (ToFu) and Bottom of Funnel (BoFu). The primary goal of ToFu SEO is to attract and engage users, providing them with valuable information that piques their interest and encourages them to move further down the funnel. The core objective of BoFu SEO is to facilitate user conversions by simplifying their journey to access the information necessary for completing their purchase.

Significance Of Bottom Of Funnel Keywords In SEO

BoFu keywords, also known as transactional keywords, are search terms that signify a user’s intent to take action. These potential keywords are highly specific and are often associated with the decision stage of the customer journey. Here are a few factors why brands should put first Bottom of Funnel keywords in their SEO efforts:

High Conversion Rates: Bottom of Funnel keywords are associated with higher conversion rates because users searching for them are closer to making a purchasing decision. Prioritizing these keywords will lead to more conversions and sales.
Shorter Sales Cycle: By addressing users’ specific needs and questions at the Top of Funnel (ToFu) stage, you can help expedite purchasing decisions, resulting in a shorter sales cycle.
Limited SEO Resources: Brands often have finite SEO resources, including time, budget, and workforce. By focusing on BoFu keywords, you can allocate your resources more efficiently, targeting the keywords that are most likely to deliver tangible results.
Meeting User Expectations: Prioritize keywords that align with user expectations. Searching for transactional keywords, expect to find information about products, prices, and where to purchase. By providing this information, you enhance the user experience and build trust.
Higher Quality Traffic: When you prioritize BoFu keywords, you attract users who are genuinely interested in making a purchase.

It results in higher-quality congestion that is more likely to engage with your content and customer conversions. An SEO agency strategically incorporates BoFu keywords into its SEO efforts, substantially improving website search engine rankings and more traffic.

Significance Of Bottom Of Funnel Keywords

Bottom Of Funnel Content Marketing

It refers to a specific type of content strategy that targets potential clients near the end of their buying journey and is close to making a purchase decision. This stage is often called the “decision” or “conversion” stage in the marketing funnel. BoFu content is designed to address these potential clients’ needs, questions, and concerns and provide them with the information and confidence they need to purchase. Key characteristics of BoFu marketing include:

Product-Specific Information: BoFu content often focuses on detailed information about products or services a company offers. It includes product comparisons, specifications, and pricing details.
Testimonials and Case Studies: Customer testimonials and case studies play a significant role in BoFu content, providing social proof and demonstrating how others have benefited from the product or service.
Free Trials and Demos: Offering free trials or product demos is a common BoFu strategy, allowing potential clients to experience the product firsthand before committing to a purchase.
Discounts and Promotions: BoFu content includes special offers, discounts, or promotions to incentivize potential clients to convert.
Closing the Sale: The primary goal of BoFu content is to encourage the potential customer to take a final step and make a purchase, whether online, in-store, or through other channels.
Clear Calls to Action (CTAs): BoFu content should feature clear and compelling CTAs that guide users toward purchasing.

To achieve SEO success, brands must collaborate with seasoned SEO Companies. These experts possess advanced SEO tools and know how to prioritize keywords, perform thorough keyword research on Google, generate high-quality content, and execute a well-planned SEO strategy emphasizing Bottom of Funnel (BoFu) keywords.

SEO Success And Bottom Of Funnel Keywords

Prioritizing keywords is a strategic approach that can significantly contribute to SEO keywords’ success. Here’s how it impacts various aspects of your SEO strategies:

First Page Ranking: The Bottom of Funnel keywords are often less competitive, making it easier for brands to achieve rankings on the page. Being on the search results page increases visibility and the likelihood of attracting potential clients.
More Potential Traffic with Higher Conversion Rates: Bottom of Funnel keywords may have lower search volume than broad keywords, but the traffic they generate falls into high-converting categories. It’s about quality over quantity.
Optimizing Finite SEO Resources: Brands often have limited SEO resources, including time, budget, and workforce. Prioritizing Bottom of Funnel keywords ensures that these resources are allocated to areas with the most significant potential for ROI.
Catering to Conversion Process: SEO is not just about driving congestion; it’s about guiding users through the conversion process using apt keywords. BoFu content quality plays a pivotal role by providing the information and assurance needed to purchase.

Meeting The Needs Of Potential Customers

In the digital marketing age, potential buyers actively search Google for information to help them make informed decisions. Brands prioritizing Bottom of Funnel content are better equipped to meet these needs and guide users toward the final stages of conversions. By providing valuable information and addressing user queries, brands can establish themselves as authorities in their respective industries. When expanding your global online presence, turn to the Best Enterprise SEO Services in India to optimize your websites for international markets. By conducting thorough customer research and analyzing comparison keywords, you can optimize content creation strategy for specific pages targeting high-value search terms on Google, resulting in significantly improved conversion rates.

Conclusion

In the world of SEO, prioritizing Bottom of Funnel content and keywords is a strategic approach that can lead to significant success. Brands that understand the importance of Bottom of Funnel keywords and create high-quality content to cater to users in the decision stage of their journey are more likely to achieve higher conversion rates, better ROI, optimize their finite SEO resources, and ultimately outperform competitors. By aligning their SEO efforts with search intent and customer journey, brands can enhance their online visibility, attract possible buyers, and drive growth in the digital landscape. The rapid online growth of an SEO company can be credited to the consistently exceptional results delivered by Top Enterprise SEO Services in India, allowing them to stay ahead of the competition.

Rasmita Patro

About The Author…

Meet Rasmita Patro, a content writer, a former teacher, and a former HR with a passion for storytelling, creating compelling content that engages and informs readers. She has a Master’s in Economics and an MBA degree in Human Resources. Her expertise spans a variety of industries, including finance, healthcare, technology, and others. She has a particular inclination toward crafting blog posts, articles, and social media content that resonates with the target audience. She loves reading different genres of books, love to experiment with cooking, and listening to soothing music.

What Are Zombie Pages And How Do They Affect SEO Pages?

by Almaas Saleem | Jun 21, 2023 | SEO

If you have seen or heard about the movie “The Night of the living dead,” that’s where the idea of zombies was codified in the popular imagination and set the template for everyone else to follow.

Let’s get technical!

How do you define a zombie?

Zombies are like those slow, shuffling creatures you see in movies, TV shows, and nightmares. They are the “walkers” of the undead world.

In the digital world, we have something similar called zombie pages. These are like the zombies of the internet. They are web pages that are forgotten, neglected, and buried deep in the darkest corners of websites.

Just like real zombies, zombie pages are out of touch with reality. They’re outdated and provide zero value. They’re like that old uncle who still thinks it’s the 90s and refuses to let go of his neon spandex.

This five-minute article is the only thing you need to know about zombie pages. Read till the end to know how to turn your dead pages into top-performing metrics and boost site rankings. Website owners would want to take notes and screenshots and work to improve the quality score.

What We Cover In This Blog?

Five Signs Your Website’s Pages Are Zombie Pages
Busting The Zombie Apocalypse: Identifying And Eliminating Dead Pages On Your Website
Rise Above The Undead – Revamp Your Website’s Performance Metrics

Five Signs Your Website’s Pages Are Zombie Pages

Here are the five indications that you may consider:

Not Mobile Friendly – “The Zombie Phonebooth”

These pages are stuck in the past and refuse to adapt to the mobile-friendly world. They’re like old phone booths in the smartphone era, unable to connect with users on their tiny screens, thus causing a degraded user experience. These important pages may appear in Google results, but their ranking is lowered.

To avoid this poor performance, ensure pages are optimized for mobile devices and load faster.

Pages With Low Quality – “Soggy Sandwich”

These zombie pages suffer from low-quality content. They’re like a sad, soggy sandwich with stale ingredients that nobody wants to sink their teeth into. They lack the flavor and freshness that site real visitors want.

For instance, poorly written or grammatically incorrect content lacks professionalism and leaves little or no traffic.

Experience a seismic shift in your site rankings best SEO agency in Hyderabad, skyrocketing your website’s visibility and organic traffic.

Pages Not Optimized for Search Engines – “The Invisible Specter”

These pages are like ghosts haunting the internet. They’re not optimized for SEO, making them invisible to search engines and users’ preferences. Search engines rank pages based on factors such as the presence of alt, h1, h2, or h3 tags, a good title, and relevant keywords.

If your pages do not meet these requirements, they will be ranked lower in the search results.

As a result, to have a healthy website, it is critical to have good SEO efforts.

Orphans/Annex Pages – “The Lonely Zombie Pages”

These zombie pages are abandoned and disconnected from your website’s structure. They’re like lost orphans wandering the web without links or connections to guide visitors. They’re left to wander, longing for a place to belong.

On the other hand, Annex pages are the polar opposite of orphan pages. These pages contain legal information and other vital factors contributing to your site’s success.

Indexed Zombie Pages- “The Lost Treasure 404″

These zombie pages were once active but are now missing in action, resulting in indexed 404 errors. They’re like hidden treasures that users stumble upon, only to find disappointment and confusion. It’s like searching for buried treasure, and finding a 404 X marks the spot.

Disappointing, right?!

A 301 redirect will work best if you move content from one page to another, whereas deleting a URL can be useful if your website accumulates outdated or irrelevant pages.

Elevate your website rankings and dominate search engine results with the expertise of the best SEO agency in Hyderabad.

Five signs your websites’s pages are zombie pages

Busting The Zombie Apocalypse: Identifying And Eliminating Dead Pages On Your Website

So far, we have learned how these zombie pages are problematic! So how can we get rid identify and get rid of them?

Let’s cut to the chase and solve some real problems!

Here are a few ways to discover zombie pages on your website:

Use Google Analytics. In Google Analytics performance tab, you can view a list of all the pages on your website that have received traffic in the past three months. Any pages that have received no traffic in this period are likely zombie pages.
Use Google Search Console. In the Google Search Console, you can view a list of all the pages on your website that Google indexes. Any indexed pages that have received no traffic in the past three months are likely zombie pages.
Use a website crawler. There are several search engine crawlers available that can help you find too many zombie pages on your website. These tools will crawl your website and identify pages that generate bot traffic or outdated content.

Once you have identified low-quality content pages, you can take steps to delete zombie pages. Here are a few options:

Delete the pages. If the non-indexed pages are irrelevant to your website, you can delete them. These will remove them from your website and other search engines.
Redirect the pages. If the zombie hunt is still relevant to your website, you can redirect them to other pages. These will ensure that traffic to these pages is directed to a more relevant page.
Non-index the pages. You can index the zombie pages if you don’t want to delete or redirect them. It will tell search engines that these pages are non-indexed so that they won’t appear in search results. Identifying and removing zombie pages can help improve your website’s SEO and make it more user-friendly.

Here are some additional tips for identifying and getting rid of dummy pages:

Check your sitemap. It includes the list of all the pages on your website. If any pages in your sitemap are not receiving traffic, they are likely zombie pages.
Check your internal links structure. Ensure that your site blog post is linked to other pages on your website. It will fall under the good-performing page in Google’s results.
Review your content. Ensure your site content uses the right keywords and gets visitors and direct traffic. If it’s not, consider deleting unsuitable content and keep only quality content.

Unleash the power of content marketing services to captivate your audience and drive conversions.

Rise Above The Undead – Revamp Your Website’s Performance Metrics

Keeping your website and blog post fresh and engaging is crucial. Zombie pages can drag down your site’s performance and user experience. You can breathe new life into your online presence by removing broken links and bot traffic.

In this complex digital landscape, website owners need a trusted ally to navigate the complexities of search engine optimization (SEO). That’s where the best SEO agency in Hyderabad, steps in as the ultimate solution.

By partnering with the best social media marketing agency, site owners gain access to our services, including content optimization, local SEO, social media marketing, and more. Our dedicated team works closely with clients, understanding their goals and customizing strategies that deliver tangible results.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

What Is The Helpful Content Update From Google?

by Bishnupriya Pradhan | Nov 23, 2022 | Content Writing, SEO

What We Cover In This Blog?

What Is Google’s Helpful Content Update?
Who Does This Impact?
What Does ‘People-First’ Content Mean?
How To Abide By ‘The Google’s Helpful Content’ Update
Get People-First Content Written From KloudPortal

Often frustrated users express on social media or blogs that they land on pages that provide no solutions to their search questions but rank on top pages in Google search engines. So, how can you ensure that your website conforms to the most recent search engine guidelines? What is the best strategy to satisfy your visitor’s expectations while keeping up with ongoing algorithm changes? The answer to these questions is given by Google’s most recent update on helpful content, which emphasizes the significance of offering customers interesting and useful content.

Google developed algorithms to reward creators who provide people-first content to their readers. And for this, they started rolling out on August 25, 2022 and took up to two weeks to complete on September 9, 2022.

In addition to utilizing SEO rules and maintaining keyword rankings, your content strategy should be beneficial to people and pertinent to their search results. Hence, it would be best if you adapted your plan following the algorithm to achieve a position on Google’s highly sought-after first page. If you are looking for content marketing services, KloudPortal delivers content in the first person, and their content speaks to a customer like an influencer.

In this article, we will learn what Google’s helpful content update is and how you can prepare.

What Is Google’s Helpful Content Update?

The ‘Helpful Content Update‘ is an algorithm update that assists users in finding more useful and valuable content when searching with Google. It aims to reward content creators that provide users with a better and more satisfying experience.

Google introduced a new site-wide signal, which means the update will apply to the entire website rather than just specific pages. It implies if the update flags your site as having a lot of ‘unhelpful content’ or if it doesn’t meet users’ expectations, it will reduce the visibility of the content and affect the overall performance in SEO rankings and search traffic.

KloudPortal is the best enterprise SEO service in India that has a thorough understanding of how to position your website in the industry.

Who Does This Impact?

Although Google stated that the upgrade directly targeted no particular niche, it did state that these categories of material will be most affected:

Online learning resources
Entertainment & arts
Tech-related content
Shopping

What Does ‘People-First’ Content Mean?

Google coined the phrase ‘people-first’ content. To give searchers more value, you should concentrate on producing high-quality content, not just ranking web pages.

Google advises you to ask yourself the following questions to ensure your website and its content put ‘people first.’ If you can say yes to them, you’re headed in the correct direction.

Does your existing or intended audience find the content useful because it originated from your company website?

Does your helpful written content demonstrate first-hand expertise and in-depth knowledge?
Is the goal or aim of your website evident?
Will someone who reads your content believe they have learned enough to accomplish their goal without looking elsewhere?
Will someone who reads your article feel satisfied with the experience?
Do you consider the advice for both core upgrades and product reviews?

KloudPortal is the best enterprise SEO service in India that has a thorough understanding of how to position your website in the industry.| KloudPortal

How To Abide By ‘The Google’s Helpful Content’ Update

Although it may still need to be widely used, this upgrade has produced changes in google search results as the system tries to reclassify websites and newly launched sites. So, by implementing these suggestions for creating satisfying content, you’ll make sure to put your readers first and, indirectly, satisfy Google.

Prioritize your readers: Avoid creating content for search engines. Your content marketing should always prioritize the target audience. The primary purpose or focus should be to provide information that clarifies the readers’ concerns or directs them to finish their tasks. For example, if you’re writing a how-to, keep it as concise and to the point as possible. As Google says, you are not required to attain a particular word count. Instead, consider your reader’s time and make each preferred word count.
Write from experience: Do not publish articles on popular themes about which you need to gain knowledge. If a subject interests you, but you are unfamiliar with it, research it or get some first-hand expertise. For instance, while writing an app review, download it and give it a go. Avoid the temptation to copy and paste from other sites only to participate in the current buzz.
Focus on your niche: Did you choose to create content without having any real expertise, but mostly because you believed it would attract search engine traffic and audience for your business? Well, the days of search engine first content are now over. If websites that rank for keywords are not related to their niche or primary value proposition, they may be more vulnerable during this update. Hence, you can explore the most relevant stuff in greater detail if you concentrate on your topic.
Add valuable content: By focusing on questions like ‘how’ and ‘why,’ you can enhance the value of your content. These articles offer a thorough examination or a fresh viewpoint on helpful content. So, when writing content, instead of repeating the content which is already said, assist your existing audience by offering insightful commentary, sharing enlightening tales, offering fact-based analysis, or resolving issues. Not only will your visitor appreciate having all the information they need in one location, but Google will reward you by elevating your page in the SERPs.
Prune existing unhelpful content: Content pruning should be done with care. Consider several things when deciding whether to remove unhelpful content from your site. When comparing the performance of specific pages on your website to its overall performance, using tools like Google Analytics is a good first step. Metrics like organic traffic, target keywords, rankings, conversions, session duration, and bounce rate are just a few that you should consider. Before putting URLs on the cutting edge, consider the quantity and caliber of backlinks pointing to specific pages.

Get People-First Content Written From KloudPortal

KloudPortal, a digital marketing company in Hyderabad, aims to provide people-first content for clients. To help you grow your business, we strive to give you the best content possible. Additionally, our SEO content writers recognize Google’s algorithm as a valuable asset. It means that we make sure to put your audience first with each piece of content we create. Doing this can ensure that you have a positive experience every time. Set up a meeting with our experts immediately, and let us assist you in resolving your issues.

Bishnu Priya

About The Author…

Bishnupriya Pradhan hails from the serene hill station in Odisha, Koraput. As a Veterinary Science and Animal Husbandry graduate, she has served as a Veterinary Assistant Surgeon for the Government of Odisha and also worked as a Research Associate in Bharat Biotech’s RCC Laboratories, Hyderabad. Researching and writing on diverse topics has always been her passion. She chose to be a content writer to exercise her writing skills and creativity and produce a quality write-up that can reach scores of online readers.

SEO Is vital for Digital Marketing. Here are the Top 5 reasons

by Arun | Mar 16, 2022 | SEO

SEO is one of the most commonly heard terms in digital marketing. However, the scope and definition of SEO have been expanding to include new technologies and solutions. It’s has grown much beyond the concept of keyword stuffing that some people will associate it with.

For example, an important aspect of SEO marketing is keyword research. Identifying keywords with high search volume and securing them for use in your PPC ads is the kind of service that only top digital marketing agencies can provide. However, businesses using SEO marketing techniques should the common mistakes in keyword research and how to avoid them.

5 Reasons Why Your Business Should Invest In SEO

Achieving the highest possible search engine rankings can be one of the most critical elements of your online marketing strategy, especially if you’re in the business of selling products or services online. SEO may seem like a mystery. Still, suppose you’re starting your own business and don’t have the money to spend on paid advertising, it’s investing in SEO services that can help boost your ranking in search engines which in turn drive more traffic to your website is worth considering.

Here are five reasons why it’s important to invest in the Best SEO Company or Agency in India for search engine optimization (SEO) services to help get your business found by prospective customers on popular search engines like Google and Bing. Before we begin, let’s take a look at what SEO means.

What Does SEO Mean?

SEO is an approach that focuses to get websites ranked as high as possible in search engine results pages (SERP). A website with a high ranking on Google will get more traffic, which means more conversions and revenue for your business. So, how you can optimize your business site to rank higher on search engines? The answer is by hiring the Best SEO Agency in India.

5 Reasons Why Your Business Should Invest In SEO

5 Reasons Why Businesses Must Invest in SEO

1.SEO Helps To Improve Rankings

There are lots of reasons why you should invest in Search Engine Optimization (SEO). An effective SEO campaign is going to improve your search engine rankings, which will increase traffic to your website. And while it’s probably not shocking to learn that higher traffic equates with more sales, what may surprise you is just how much value there is in higher rankings.

For example, if a visitor types a keyword related to your website product, then they may likely buy the product from your website if your product website appears in the top search results.

This can happen once businesses hire the best SEO company for their website SEO.

2.Increased Organic Traffic

Organic traffic, especially on Google and other search engines, is a great way to increase visibility without paying any fees. It’s also an effective way to get more people to your site without actually having to do much! But if you want increased organic traffic consistently, hiring the Best SEO company that can do organic optimization work is one of the best ways to make sure that happens. An investment in organic optimization isn’t just smart business—it’s smart business sense.

3.SEO Helps Increase Sales

An investment in search engine optimization will go a long way to improve online traffic, boost your brand’s visibility and increase sales. An expertly executed SEO campaign can take you from obscurity to top-of-mind brand recognition in no time. As a business owner, you don’t have to be an expert marketer or copywriter to reap its benefits. SEO consultants do all of that heavy lifting for you, so you can focus on growing your business with minimal effort.

SEO provides your company with more control over its marketing efforts than other forms of marketing. Social media, while a great way to connect with customers and prospects, you have less control over what people or customers say about your business or brand on social media. On top of that, if Facebook changes its algorithm or Twitter decides to change how it works or what content it promotes, you could see your traffic plummet overnight without any recourse. Not so with SEO: When you hire an experienced Top Best SEO Agency in Hyderabad to handle all of your SEO strategies for your business, there’s little chance that a change in algorithms affects the website traffic and sales.

4.Improves Brand Visibility and Credibility

If you want to stay competitive in your industry, hiring an SEO company is necessary. These firms work on several marketing techniques to increase your website’s visibility and credibility. Best of all, these services are affordable and cost-effective for businesses of all sizes.

Whether you own a local business or a national franchise, hiring an SEO company can help take your business to new heights. Improvement in Brand Visibility and Credibility automatically results in a large number of sales, and your investment in hiring a Top SEO Agency in India will pay off.

5.Investment In SEO Is Cost-Effective

PPC advertising can be a significant investment in your online business, but it’s not always cheap. Search engine optimization (SEO) marketing is cost-effective for companies of all sizes because you only pay for results. Hiring an SEO company or buying packages at an agency provides invaluable insight into how to get your site seen and gain an edge over competitors who don’t have a similar strategy.

Investing in search engine optimization will also set you up with a growth-minded business that won’t need to rely on PPC ads to succeed over time. This is important as Google constantly updates its search algorithm and penalizes businesses that relied too heavily on specific keywords.

In Conclusion

In SEO marketing, written text often takes precedence over everything else. While this idea has its merits, some content should go to describe the images and videos being used. It can increase the SEO of content or blog. There are several other ways to improve the image SEO in the content.

Since SEO is vital for digital marketing, every technological breakthrough in the realm of digital marketing affects the definition and scope of SEO. There are scores of things to get right and tune-up to ensure the SEO of a website or e-commerce site is perfect. To this end, it makes sense for an online business to hire a top-rated SEO agency.

Arun

About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

Top 5 SEO trends of 2021 that are hard to ignore

by Durga | Sep 21, 2021 | SEO

Search engine optimization (SEO) is one of the effective ways of any marketing plan to improve traffic and attract users to your business. As SEO is constantly changing, sometimes it might be difficult to keep up with the latest Google search trends that boost rankings and improve your site’s visibility on the search engines. However, it is essential to be up-to-date, and the benefits are worth the effort.

Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages (SERPs). Good SEO practices increase the quality of your website by making it faster, user-friendly, and easier to navigate.

Top 5 SEO trends in 2021

In this blog, you will discover the list of top five SEO trends for 2021 to improve your website’s rankings on the search engine results page. Let’s have a look!

1. Boot up voice search

The SEO community is buzzing about voice search, which will enhance your chances of appearing in featured snippets. Over 27% of the entire global population uses voice search, and its popularity is increasing.

One of the key reasons for its popularity is the precision of voice transcription. The introduction of Alexa, Siri, Cortana, and smart speakers such as Apple HomePod, Amazon Echo, have also contributed to the increase in the popularity of voice search. Voice searches are often specific and long-tail keywords, so make sure that your content will tailor to the pure language.

Therefore, optimizing your content for voice searches would be the best strategy to succeed in the search results, which will continue to trend in 2021.

2. Dominate with Artificial intelligence

Another trend to consider is Artificial intelligence. Similar to most industries, AI is changing SEO as well. From Alexa to Siri, Artificial intelligence spreads everywhere, and it is the future. Personalization of AI provides the users with the focused content they are searching for. Many companies like Frase, HubSpot, and MarketMuse are providing AI-based solutions which help companies with their SEO efforts. So, AI is becoming a significant trend in the content marketing industry. AI-driven content will deliver the best results for the searched queries, such as AI-powered chatbots.

3. Courting Core web vitals for UX

Google introduced Core web vitals as a ranking factor in 2021 shows that incorporating page experience into your SEO is an increasingly important metric to improve your website’s performance, maintain search rankings ahead of the algorithm updates, and improve user experience and conversions.

Core web vitals are a set of metrics used for measuring the overall ” target=”_blank”>user experience on a website, such as interactivity, loading, page speed, and visual stability. Many popular tools like Lighthouse and PageSpeed Insights are dedicated to give more concrete recommendations for UX improvement and help websites better rankings.

4. Video marketing dominate the digital marketing

Video marketing dominates digital marketing in 2021

People like to watch a short video rather than reading a long page of written content. After Google, YouTube is the second most popular search engine with more than a billion users. Google recognizes this, so web pages with a video supporting written content will often appear on the first page of results.

So it’s high time to get started and optimize your video content using keywords to reach the targeted audience. Make sure not to overload the description with keywords but provide a user-friendly narration of your channel.

5. Visibility through local search optimization

Local SEO took a hit in 2020 because COVID-19 has encouraged people to rely on their smartphones to get nearby results. Therefore, over the past few months, local search has become increasingly important, and people started supporting small local businesses. Google has always supported searches related to local businesses by using ‘search near me’. Hence, Add your business information to local listings across multiple search directories for all your locations to improve your local search rankings.

Conclusion

The SEO performance of a website depends on many metrics. It is essential to implement the latest SEO trends while optimizing SEO to maintain your site’s rankings well in the SERPs.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

7 biggest SEO keyword research mistakes that you should avoid

by Durga | Sep 16, 2021 | Editors Picks, SEO

Every web search begins with a keyword either by typing in the search box or using a voice search. The search engines will return the most relevant results based on the user query. Therefore, for creating a successful SEO for your website, it is essential to optimize your content with the right keywords. This helps to acquire a targeted audience for your site through search engines.

SEO Keyword research and its importance

SEO marketing campaigns kick start with the right keywords, hence keyword research in SEO is very important for boosting your rankings and search traffic. Keyword research means to discover words called ‘keywords’ that users will search in search engines to get relevant results from search queries.

A keyword is also termed as a search term and is the initial step for developing successful SEO for your business. It could be one or more words or phrases. Keyword research influences every task that you perform on your SEO, for example, on-page SEO, finding content topics, link building and content promotion etc.

For example, if you have chosen the wrong keywords that are not related to your content then this may misguide users thus lowering your overall rankings. Further, it will increase your site’s bounce rate and it may lead to losing potential users. Therefore, researching keywords helps you understand your target audience more effectively.

7 SEO keyword research mistakes to avoid

Check out these seven SEO keyword research mistakes that you should avoid for improving your SEO performance.

1.Overlooking search intent

User’s search intent is more important to optimize your content than focusing on how many users are searching a specific keyword. The keywords you use should be related to the intent of the people searching for that particular content. Understanding the audience will help you figure out what users are searching for to make your content the best option for them.

2. Considering short-tail keywords

Short-tail keywords are short, one-word keywords that are often initially used when discovering the content to write. However, focusing on short-tail keywords alone will result in poor results. Using more specific long-tail keywords ensures you cover a topic more widely and attract the audience with the content they will be more likely to convert.

3. Not knowing your customer

In any digital marketing strategy understanding your customer is one of the very first things you should do. Especially for keyword research, you should segment your customers by creating buyer personas. There are many other channels that users use as search engines.

Improve your SEO by avoiding these keyword research mistakes

Buyer personas help you to choose more targeted keywords and thus make your content more relevant to your customers. Pay attention to user’s different preferences.

4. Aiming at only one keyword

Working towards a single keyword could limit your reach as different users may phrase their search queries differently thus fail to rank for similar keywords. Frequently using the same keyword and optimizing for just one keyword could lower your SEO ranking. Instead of targeting one keyword, select the most searched key phrase, its synonyms and phrase them as related key phrases.

5. Not focusing on keyword localization

Keyword localization that is using keywords based on location, is necessary to improve the global success of a website. Customers in different locations do not use the same keywords when searching for a product. A strategic plan to localize your products or marketing campaigns can help you build a bridge to your targeted audiences and boost your brand in local markets.

6. Forgetting your SERP competitors

Analyzing competitor’s ranked keywords can help you determine the gaps in their current content that you could fill to boost your SEO ranking. It also gives you clues on what similar buyers are looking for and also lets you know current trends. Competitive research can also help in identifying the keywords you haven’t considered.

7. Focusing only on high-volume keywords

Targeting on high-volume keywords would often ignore user intent. These keywords are highly competitive and it’s tough to stand out using the same keywords as others. Start writing content for mid-volume keywords that match search intent and are easier to rank.

Conclusion

A lot of factors contribute to a site’s SEO success, of which the most important factor is keyword research. Successful keyword research takes effort and careful planning.

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