7 important things to remember while migrating  Ecommerce data collection from Universal Analytics to Google Analytics 4

7 important things to remember while migrating Ecommerce data collection from Universal Analytics to Google Analytics 4

Data is one of the assets of great worth for any business, irrespective of size or industry. Google Analytics is a simple and reliable tool to track a website’s crucial data. This data is utilized to analyze and develop marketing decisions to build a successful SEO strategy for digital marketing. Read on to find out more about Google Analytics.

Google Analytics is a web analytics tool launched by Google in 2005 that tracks and reports website traffic or user behaviour. It has undergone many versions, and Universal Analytics(UA) is one of them that was introduced in 2012.

In the E-commerce industry, data collection efficiency plays a vital role in shaping customer strategies and thus analytics is a must. Google Analytics E-commerce report can track a website’s transactions, revenue, sales activity, and many other related aspects. This information helps to develop new strategies to expand the customer base, maximizing customer value and for increasing conversions, etc.

Google analytics 4 offers new ways to control data privacy

The updated version of Universal Analytics which was released in 2020, is Google Analytics 4(formerly called Google App+Web). It offers new ways to control data and privacy. Therefore, if you are planning to upgrade from Universal Analytics property to Google Analytics 4 property then below we have listed a few important things to remember for a successful transition of E-commerce data collection. Take a look!

  1. Do not alter your Universal Analytics implementation.
  1. Develop duplicate events for your Google Analytics 4 property. Unlike Universal Analytics, GA4 measures events and parameters on the user property level.
  1. Although it is possible to use your existing Universal Analytics E-commerce event names and parameters for your Google Analytics 4 property, it is not recommended. gtag.js implementations provide the option to reuse existing Universal Analytics E-commerce events for GA 4 by using connected site tags.
  1. Add additional events to capture data in the new schema because it is advisable to have two implementations in place: one for your Google Analytics 4 property and one for Universal Analytics.
  1. Google Tag Manager has a new tag for GA4 property to add a separate tracking code to your website.
  1. While upgrading to GA4 property custom events are not automatically migrated. You have to include the required parameters for E-commerce-specific events.
  1. Map the E-commerce events and parameters between Universal Analytics and Google Analytics 4 properties. In Google Analytics 4 properties, there is no difference between E-commerce and enhanced E-commerce.

CONCLUSION

  • Google Analytics 4 properties offer companies better control over tracking important metrics like organic traffic, returning visitors, conversions, and more.
  • Google has made it effortless to create a GA4 property based on an existing Universal Analytics property using the GA4 setup assistant.
  • Google Analytics 4 allows businesses to harness all the benefits of GA4 while retaining the ability to switch between properties at any time.
Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

10 tips to make your Email marketing campaign a success

10 tips to make your Email marketing campaign a success

Over the period of time, online marketing has taken over traditional marketing. Earlier marketing was typically based on TV, flyers, paper ads demanding enormous cost, and time, but later telephone marketing occupied its place, which can be annoying at times. So what is the effective way to be in touch with your customers?

As per some survey reports, it is perceived that there are over 4.1 billion email users as of 2021 and nearly 90% of people go through emails daily. These considerable numbers demonstrate that email is one of the most appropriate options and cost-effective to be in touch with your potential customers. On the other hand, email is indispensable in modern society.

Unlike other marketing tools, email marketing is a powerful tool that allows you to land directly in the inboxes of your customers and build a direct connection with them. In this blog, we will discuss the basics of email marketing and how to use email marketing to expand your business.

What is email marketing?

Email marketing represents an act of sending electronic mails to prospecting or existing customers to promote the business. It is a digital form of traditional direct-mail marketing that aims at building long-term relationships with customers.

Why is email marketing vital?

Here are a few reasons why email marketing is one of the best digital marketing tactics that a small business can rely on.

email marketing is best digital marketing tactics

  • Direct access to your customers to send your message at the right time. One of the great things about email marketing tools is the option to schedule emails to reach customers in multiple time zones.
  • Unlike social media platforms that constantly change algorithms to get the organic reach for your business, email marketing is relatively straightforward and cost-effective.
  • Email marketing remains the highest return on investment than other forms of marketing.
  • Easy to build quality brand awareness content via emails, as branding is the most important aspect of marketing.
  • A well-planned email marketing campaign can acquire new customers and generate sales.

Strategies for a successful email marketing campaign

Marketers intended to stimulate promotions to carry out email marketing campaigns. But to get good results, you need to generate a strategy that invariably increases your conversion rate. Check out below to learn the top ten strategies to develop an effective email marketing campaign.

  1. Segmentation of customers

Group your email list based on customer’s specific interests, needs, and personal information. This allows you to ensure the relevance of the content that they receive.

  1. Use split testing

Split testing or A/B testing, enables you to experiment with different subject lines and content in the same email to check which one works better.

  1. Develop personalized content

Greeting email receivers with their name, relevant content by their interests and product suggestions based on past purchases increases the probability of sales.

  1. Spend time on call-to-action

Add a call-to-action (CTA) button in your email and encourage users to click on it with strong commands like “buy now to get 70% off”. CTAs affect the click-through rates of your emails.

  1. Integrate user-generated content

Sharing customer reviews, photos, videos, and stories in your emails create a sense of community and will encourage more click-through rates.

  1. Send mobile-friendly emails

Most of the customers open and read their emails on mobile. Make sure your emails are responsive and mobile-friendly by optimizing images and text.

  1. Best time to send emails

Experiment with sending emails at different times and check logging open rates and click-throughs to aim for the best time to send.

  1. Automate through a trigger-based email campaign

Run trigger-based email campaigns. For example, welcome, thank you emails and transactional emails.

  1. Re-engage inactive customers

Create a re-engagement email campaign to warm up inactive customers with exclusive offers and surveys.

  1. Provide value every time

Surveying customer’s needs can serve you layout value for your customers to read your emails consistently.

Wrapping Up

Email marketing is one of the effective digital marketing strategies for businesses to communicate with their target audience instantly. It is an effective sales promoter if done properly and it is relatively inexpensive to promote email marketing campaigns. Following the above-mentioned tips may help you scale up your email marketing campaigns.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 important meta description trends that might influence SEO in 2021

5 important meta description trends that might influence SEO in 2021

SEO is key to outrank a competitor on search engines because it bumps up your website visibility and provides an opportunity to convert leads. Numerous ranking factors make a difference to your website’s ranking. Of these factors, meta description might have minimal weight in Google’s algorithm. However, it is an effective practice to look at every opportunity and utilize them accurately to reap the benefits.

In this blog, we will guide you through all about creating a click-worthy meta description, its ideal length, how it impacts SEO, and much more. So, let’s dive right into it!

What is meta-description?

The meta description is an HTML attribute used to provide a precise summary of your page. It appears in search results as a snippet under the title tag to provide users with an idea of what your page content is all about.

How is it important for SEO?

A meta description is undeniably essential for search engine optimization and if written improperly, might adversely affect site rankings. It is a part of on-page SEO and essential for optimization. However, this attribute is not a direct ranking factor, but a compelling meta description entices more visitors to click on your website in the SERPs.

Did you know that over half of Google searches end without a single click? The purpose of meta description is to serve as the snippet of text on the SERPs when searchers perform a search query of what your page ranks for. Meta descriptions can drive traffic, potential conversions, and click through to your site. Hence, providing a unique meta description extends the visibility of your website and should always be a part of your SEO marketing strategy!

Important rules to write a meta-description

What you compile will directly affect what visitors see. Here are five important rules to follow to create your meta descriptions effectively and easily.

tips to create an effective meta decsription

  • The meta description should complement the title tag

Write the description summarizing the content of your web page and never use the same meta description across your site.

  • Use keywords

Embrace primary and secondary keywords at the beginning of the sentence in a pure approach and without duplicating them frequently in your meta descriptions.

  • Maintain ideal length

Make sure your meta description isn’t too lengthy. The ideal length is approximately between 140 and 160 characters. The reason for length optimization is to avoid the truncation of the meta description in the SERPs and as a result, this prevents high bounce rates.

  • Employ active voice

Using active voice improves clarity in meta description because it encourages users to take action and also takes up fewer words than passive voice.

  • Be unique

Make meta descriptions unique and enticing, so that visitors would click through to your site. A good meta description would capture your content and a call to action.

TAKE AWAY

New SEO trends evolve every year to surprise us. Focus your efforts on establishing a credible online presence by adopting SEO techniques to stay relevant on search intent. Writing an effective meta description engages search visitors and indirectly impacts website rankings. So, it should be a priority when optimizing the SEO for your site.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

8 tips to optimize your Image SEO

8 tips to optimize your Image SEO

Do you agree that reading a descriptive article without images is not quite engaging? According to some statistics, people are more likely to read and learn from articles with images than plain text. Images are essential for a better user experience.

Images are little things that could strengthen your website’s SEO. In the current marketing trends, images have become popular that can boost your website’s SEO ranking. It will not only increase the chances of visibility of your site but also improves the user experience.

In this article, we will discuss how images are important elements of SEO and a few tips to optimize images on your website to improve traffic and speed.

IMAGE SEO AND ITS IMPORTANCE

Image SEO is about image optimization. It is the practice of improving the readability, quality and indexability of images used on a blog or website. They help to improve user experience and achieve better rankings in image search and the web. The importance of images on web pages are numerous:

  • Some reports suggest that a considerable amount of web searches happen on Google Images.
  • They help illustrate articles and break up heavy walls of text.
  • They enrich product pages, particularly eCommerce sites.
  • Google and other search engines track the needed information by a relevant image.

NEED FOR IMAGE OPTIMIZATION

  • Decompressed images add excess weight to your site, slow down the website load speed and make users download unnecessary data. So, optimizing your website’s images in the right format and dimension helps reduce the image file size by retaining the quality.
  • Using optimized images in content or on the website strengthens visibility on the Google image search and this increases your click-through rate(CTR).
  • Image optimization is one of the easiest ways to improve the speed of your web page and user experience.
  • Websites that use optimized images for SEO are likely to have more visitors and additional ranking opportunities.

8 TIPS TO OPTIMIZE YOUR IMAGE

Here are eight basic tips you need to consider to ensure your images are optimized properly.

8 tips to optimize your Image SEO

  1. The first step to optimize images for SEO is to reduce the image size and dimension before uploading them on your website. Compress them without sacrificing the quality. Check out the various tools available to make this process easy.
  1. Adopt the right format for the image. There are three main types of image files: JPEG, PNG, and WebP. The most suitable formats for images are JPEG and PNG. WebP, the only image format supported by Firefox and Chrome browsers.
  1. Choosing the right quality to size is very important. If you don’t compress the images right, they may be way too large or too small to add to the website. Test the images on your website for multiple devices and screen sizes to make sure they are optimized well, retain good quality and are also mobile-friendly.
  1. Use relevant and unique images on the website to make your page valuable for the users. Ensure you have not violated any copyright issues. Unique and visually pleasant images that complement well to your content will deliver a positive impact on your website’s rankings.
  1. Add appropriate alt-text, image titles associated with target keywords to the images to make Google crawlers comprehend the image better and index them.
  1. Create a separate image sitemap or add it to your sitemap. This will help Google to crawl better and increase your website’s overall findability.
  1. Adding structured data to your pages helps search engines display your images as rich snippets on SERPs.
  1. Customize your image file name and caption appropriately to make it SEO-friendly. The file names are better when they are brief, relevant, and unique.

CONCLUSION

Image optimization is the extra spark your website needs to outstand the competition.
Visual content helps users process information faster and memorize it more effectively. Therefore, images make your website content more powerful and engaging than text-based content. On the other hand, images may reduce the website load speed. So, to provide high-quality images, you need to optimize with the right dimensions and alt text.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

How changing a URL affects your website ranking?

How changing a URL affects your website ranking?

A URL is an address that redirects the users to a specific web page. It is a subordinate ranking factor, along with factors like title tag, backlinks, keywords, content, etc. URL helps search engine crawlers to comprehend the content of your web pages easily. In addition, using keywords in URLs provides greater visibility of your website on SERPs.

WHY DO YOU CHANGE URL?

There are a variety of reasons for changing the URLs. The most common ones include.

  • Based on the way people search, you are optimizing the page.
  • Structure changes during the rebranding
  • Building a new website
  • Change in the company name
  • Updating dead or bad links

In these cases, elements like domain names or platform changes will no longer allow you to maintain the same URLs.

WHEN SHOULD YOU CHANGE URL?

The honest answer to this question would be – avoid making changes to your URLs unless you have a good reason to do so. But if you have any of the above-mentioned reasons for changing URL or you’re certain that changing your URL structure is necessary for your website, then it would be wise to perform a full site audit so that any loss or drop in site rankings can be monitored further.

IMPACT OF URL CHANGE ON SEO RANKINGS

If you host a good website that ranks well on SERPs, changing the URL might negatively impact your website’s SEO rankings. Google’s John Mueller advises avoiding changing URLs unless it is necessary, because your website may lose current rankings when you redirect it.
He also suggests there is a lot more to be taken care of than just redirecting URLs like:

  • When URLs are changed, Google takes a lot of time to rediscover them. This results in a significant loss in rankings and traffic.
  • While moving to a new domain, you run the risk of duplicate content and messy redirects.
  • You might have built plenty of backlinks for your website, but that referring traffic would be missing.
  • Even if you publish the exact content from the old website, the link equity does not have much value in the new website.
  • Changing URLs may cause the referring links to lead to error pages. These broken links affect the site’s domain authority and traffic.

Well, if you change the URL directly, you will hurt your search rankings, then how to retain your link equity? Here are some SEO tips to follow when changing your URL to deliver a positive impact on your website’s SEO rankings. Let’s dive right into it.

SEO tips to follow when ypu change your URL

  • A 301 redirect is appropriate for the ideal transition of an old site to a new domain and will prevent links or indexing errors.
  • Map out all the redirects on a page by page basis.
  • Make Google aware of all the 301 redirects and submit a new XML sitemap in the Google search console.
  • Make sure you export the quality content of your website to the new one.
  • Leave the old sitemap temporarily.
  • Check if Google analytics is properly tracking your site on the new URL.

CONCLUSION

Although URL change is performed properly with correct measures and for the right reasons there will be some drop in rankings over a period of time because Google needs time to index the new changes. If URL change is performed with errors, then the loss will be significant and difficult to overcome. So, ensure you follow the best practices to make your Google rankings are maintained in a good position.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

What is Link exchange and how does it affect SEO?

What is Link exchange and how does it affect SEO?

Links are a basic and essential part of SEO. The early ranking algorithm of the Google search engine was based on the PageRank algorithm, which works by counting the number of quality links on a page to determine the importance of the website to rank it.

A link is a clickable object on a webpage that directs from one page to another. They may appear as text, buttons or images. Based on the destination of the link, they are classified as Internal, Outbound and Inbound links.

Internal links are links that navigate you to another page of your website. These links allow users to stay longer on your site. As a result, it increases dwell time and boosts ranking. Outbound links are links that navigate you to another website, whereas Inbound links are links from other websites to your website. Therefore, more links will increase your website’s credibility and improve rankings.

Now that we have understood the links and their importance, let us move on to link exchange and how it works in SEO?

LINK EXCHANGE – PROS AND CONS

Link exchange is defined as the practice between websites to exchange links with each other to increase visitors and page ranking. It is also referred to as Swapping backlinks, Reciprocal links, or Link partnering.

Link exchange is an ancient link-building strategy to achieve improved website ranking. As we know in digital marketing, link popularity plays an important role. Webmasters and many other website owners will use link exchange for link building, which helps in promoting their websites to the major search engines.

Link exchange is not effective in all cases. They have the disadvantage of distracting prospective customers to other websites before they thoroughly explore your website.

IMPACT ON SEO

The purpose of Link exchange techniques is to gain an advantage on rankings. Receiving a high-quality backlink will allow you to acquire a trust signal that will increase your website rankings and traffic to stand over the competition.

Link exchange generates many quality links pointing to your website, therefore, it increases your link popularity, which is one of the most important ranking factors in successful search engine marketing and SEO campaigns.

There are thousands of website owners looking out for exchanging links from other webmasters and bloggers to generate impressive results in their search rankings. Moreover, major companies and publications also practice link exchanges in a low-key way by link exchanging schemes. The link exchange services and directories have gradually developed and the era of automatic link generation has begun. Since then, Google has reconsidered its opinion regarding fake links and the use of such traffic.

Excessive link exchange can be bad for rankings

Things have changed and now link exchange can adversely affect your website rankings and reputation if used excessively. Google’s John Mueller mentions that it’s a terrible idea to engage in excessive link exchanges, automated programs for link building and paid linking activity. Google highly discourages website owners taking advantage of link exchange strategy excessively for search engine rankings without making any effort on their part. It also considers it as a violation of Google’s webmaster guidelines.

Here are the best ways to handle link exchange to deliver a positive impact on your website’s SEO rankings.

#1. Partner up with websites that are rich in traffic.

#2. Pick websites that have top-quality content related to your business that can be useful to your visitors and will make an amazing link exchanging partner.

#3. Choose websites that aren’t your closest competitors and maintain high-quality websites with good SEO scores.

#4. Connect with the websites that rank for similar keywords as you do.

CONCLUSION

Link exchange is like a double-edged sword, if practiced correctly, it can be a powerful tool to boost your SEO scores. It is an immense opportunity to quickly acquire new customers to your website, but with certain limitations. Legitimate link exchange is a long-term effort, gained naturally with the merit of your content.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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