Does website redesigning affect its traffic or rankings?

Does website redesigning affect its traffic or rankings?

A website provides a foundation for your digital presence and supports digital marketing. The website design not only refers to the appearance, layout or the way fonts, colours, and other elements are used on a page, but it also impacts the way visitors recognize your brand through your website.

Website design can have a significant influence on SEO rankings. When a user visits a website from SERPs and finds that the website is not appealing enough, they bounce away within a few seconds. In this case, the search engine assumes that the user’s query is not resolved by the visited page, and if this happens over a period of time for many users, the website’s ranking drastically drops as a result of poor user experience. However, this can be easily sorted out by redesigning your website.

A website redesign is a process of renovating your site, which includes refreshing layouts, enhancing site performance, and improving navigation for better conversions. There are various advantages and disadvantages when redesigning a website.

website redesigning

Below are some of them to be aware of before you start.

Advantages :

Easy navigation – Redesign if your existing website doesn’t include proper navigation. The ease of finding links will support the Google bots to easily crawl and index your pages.

Creative look – A fresh design using different fonts, colours, graphics, logo or image change makes your website eye-catching for users.

Compatibility – Equipping your website with the latest tools, browsers, and making it mobile-friendly will lead to the improvement of organic traffic.

Accessibility – Improved connectivity, upgraded server, faster uploading and browsing speed makes the site easily accessible.

Disadvantages:

When redesigning a website, the page URLs will often alter and you need to make search engines aware of this change.

It takes time for the frequent visitors to comprehend and discover using the new look.

Redesigning involves a significant change in elements like URLs, code, structure, and content of your current website.

A great website redesign will significantly improve your SEO rankings. However, if you already host a good website and your pages rank well for certain search keywords, redesigning might negatively impact your website’s SEO rankings if you don’t do it properly. Therefore, let’s check the various factors that may affect SEO and the proper way to redesign to preserve your SEO rankings.

#1. Meta tags and header tags are an important part of on-page SEO. While migrating the meta tags like title, meta description, page title, etc make sure they are the same as your old website.

#2. Set up 301 and 302 redirects. After the redesign process, the pages of your website will have different URLs. Hence, you must inform the search engines about URL changes. It is the preferred way of implementing redirects on your new site so that users enjoy a smooth experience.

#3. Whether you update to HTTPS or migrate to another CMS, review the elements like website’s backlinks, sitemap, internal linking, URL structure, etc. to see if they are technically aligned or not. Also, you can audit whether all the SEO factors are perfect or not in the new design before replacing the old design.

#4. It is always better to start redesigning on a temporary or subdomain than on the existing website.

#5. Minimize changes to high-quality ranking content while revamping your website. Make sure you export these crucial components to the new website.

Google’s John Mueller states that if these essential factors are unaligned and not redirected properly to the new website, then Google will start over-crawling and indexing it as a new website because it perceives it as a completely different website. Therefore, this will negatively impact your rankings.

CONCLUSION

A good website that is up to date with the latest services will draw in more customers and increased sales. Redesigning your website to be more user-friendly will improve your SEO rankings if properly done. Make sure you follow these best practices to maintain your SEO positions.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Having too many internal links on a page is good or bad for SEO?

Having too many internal links on a page is good or bad for SEO?

Google uses web crawlers to find and index the important pages of a website. However, if you have lots of pages (or a limited crawl budget), Google might only crawl a certain percentage of the pages. That’s where internal links come into the picture. Internal linking is a part of an on-page SEO strategy that makes it easy for Google crawlers to discover important content on your site. Browse through the blog to learn in detail some insights about internal links.

Internal linking strategy is a powerful technique for content marketing because they help Google to better understand site structure and which pages on the website are most significant. Thus facilitating the flow of PageRank around your site.

Internal links and their purpose

internal links and their purpose

An internal link is a hyperlink that connects one page of a website to a different page on the same website. These are different from external links, which are links to the pages on other domains or websites. The purpose of Internal linking is to help Google find, index and understand all of the pages on your website. They help in

  1. Easy navigation around the web pages
  1. A better understanding of the hierarchy and architecture of the website.
  1. Spread page authority to relatively important pages of your site.

The basic theory is that internal links provide clear paths for crawlers and users, thereby strengthening the overall value of the website. They are very useful for establishing SEO-friendly site architecture and spreading link equity around the website.

Impact of too many internal links on SEO rankings

Generally, the more internal links a web page has, the higher the chance that users and Google crawlers will find it. However, this is the time to think smarter, because it is the quality of the links, not the quantity, that plays a vital role.

Too many internal links can negatively impact the rankings of the website. Google’s John Mueller also says that excessive use of internal links throughout the website is bad for SEO rankings.

Let’s say there are too many links that are linked across every single page on the website, then Google will not be able to comprehend the structure of the site and cannot figure out which page is the most essential one. Another problem is using excessive internal links will dilute their value and make your page look spammy. Don’t simply link for the sake of linking.

Therefore, too many internal links do more harm than good and reduce the opportunities to be present on the search engine results page, which directly impacts the site rankings.

Right number of internal links

As a general rule, it is good to add four internal links on a page of 1500 words. Famous SEO bloggers aim for 3-4 internal links in their blogs of 1,500 words or more. Adding 10-20 to a page for a 1,500-word-blog is also a good number. There is no limitation on the number of links on a page. As long as you’re citing links that are of value and relevant to the context, it isn’t bad for your site’s SEO rankings.

Strengthen the overall SEO of your site by distributing the internal links throughout the site, which improve dwell time rather than simply pointing more links at the homepage.
Audit existing internal links before adding more to your site. Putting main internal links high up on your page makes users click and spend more time on your site. This provides a good user experience by improving user engagement.

CONCLUSION

Internal linking is basic, yet crucial for any website to rank higher on Google SERPs because they help crawlers reach important pages of your website. At the same time, if there are too many internal links, Google might not understand which page is essential and will not be able to give the same priority.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Top 5 reasons for your SAAS website not ranking higher on Google

Top 5 reasons for your SAAS website not ranking higher on Google

SaaS companies thrive on digital marketing as a means for acquiring new customers. Their success relies on reaching potential customers and converting them into leads for their product sales. For organically reaching customers SEO tactics provide a path for SaaS companies to accelerate their growth rapidly with an unstoppable strategy. SEO provides a framework that helps craft a SaaS website that can effectively reach a significant group of a large user base.

SaaS companies utilize search engine optimization to improve lead generation and build credibility or brand recognition significantly. Google likes to recommend its users to websites that are secure and user-friendly. If crawlers detect issues like delayed page loading, rough scrolling, duplicate content or broken links, it will negatively affect your rankings.

 

 

SAAS website - important ranking factors

 

 

For SaaS sites reading a big chunk of plain text is probably not so interesting. Utilizing images and visual illustrations between the content holds users’ attention and makes the content more catchy. Therefore, your SaaS website needs to be optimized to provide an optimal user experience with high-quality content and rank higher in search engines.

The first step in promoting a business to customers is getting discovered through online searches. So, if your SaaS website is not ranking well on Google’s search engine results page, then probably these are the top five reasons:

#1. No Backlinks

The first reason why your SaaS site is not getting higher visibility is that it doesn’t have any internal links and backlinks or might have un-clickable links. Backlinks are the links to your web pages from external sites, and internal linking is crucial as they link to important sections of your SaaS site. If you have amazing content, then your site will naturally generate backlinks. A block designed with several links on the page will attract the user’s attention and make the Google bots crawl the important pages on your SaaS website. With this technique, all your pages will have better chances of getting organic traffic and rank higher.

#2. Lack of Rich Snippets

The second reason for not ranking well is not leveraging rich snippets, also referred to as rich results. Content that fits the most in search intent is more likely to be featured in rich snippets. SaaS sites that target most schema types like review, video, product, events, how-to, and FAQ snippets can be shown as a rich snippet that gets more clicks and increases chances to rank high.

#3. Keyword Issues

The reason may be your SaaS website is not targeting potential keywords. Keywords are essential in identifying the typical search terms relatable to your site. So, focus on keyword research using any tool. However, make sure you don’t overload the pages with numerous keywords in an attempt to alter your website’s ranking.

#4. Incompetent Meta tags

Another reason may be you have not adequately optimized your meta tags such as meta description, title, heading h1, subheading tags like h2, h3 with target keywords. There is a strong relation between keywords in the meta tags and rankings of your site. Meta tags are helpful for search engines to understand the content of your page. When a user searches on google, the title tag you put on your SaaS site is the first clickable element shown in the page’s snippet on a SERP. It implies that you can significantly improve your Saas site ranking if you put the most important relevant keywords in meta tags.

#5. Not HTTPS enabled

Google favours secure websites with HTTPS, which has been a confirmed ranking factor and can no longer be ignored. It is pretty much a standard in recent times when it comes to SEO. So, switching to HTTPS can improve your SaaS site credibility and search engine rankings.

WRAPPING UP

The above techniques are the most associated ranking factors for SEO success. Implementing them will ensure your SaaS site rank well and, in turn, drive more traffic.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 steps to ensure your SAAS website ranks higher on Google

5 steps to ensure your SAAS website ranks higher on Google

Search engine optimization (SEO) is the key to improving a website’s visibility in SERPs and thus succeeding in digital marketing efforts. However, in recent digital times, another booming business model that started hovering is SaaS SEO. As the name suggests, SaaS companies use SEO to advance in the digital space. In this blog, we have gathered a few best practices for your SaaS company to grow through SEO. So, let’s get started!

SaaS SEO is a set of optimization features for increasing organic traffic for SaaS companies by ranking higher on the Google SERPs. The fundamental aspect of succeeding for these companies is acquiring customers, which depends on showcasing their products to as many people as possible. Thus, this is where SEO plays a key role in improving the brand’s awareness on SERPs and driving towards generating organic traffic to the company.

SAAS website ranking

Here are the five strategies for a Saas website to gain more traffic and brand awareness on Google.

Step 1# Execute a technical SEO audit

The first step is to focus on technical SEO issues and fix them. Running an SEO site audit will help you find out your SaaS site’s major issues like broken links, page speed, duplicate content, missing on-page factors like alt tags, etc. These issues can be found by using any tools like Google search console, SEMrush, or Deepcrawl. So, you keep monitoring your site’s technical structure to make sure the SEO issues are quickly fixed to improve your site’s organic traffic.

Step 2# Keyword research

Keyword research is the key to succeeding with SEO for SaaS sites. It is imperative to determine what keywords your target audience often searches within search engines to find your product. Long-tail keywords are keywords with phrases that rank higher as they are more specific. Use keyword planner and find trending keyword ideas around the web. Build a targeted keywords list that can serve as a solid foundation for your SEO strategy that gives you insight into matching the competition. As per a study, the conversion rate for traffic from long-tail keywords is much better than the general keywords.

Step 3#Creating quality and valuable content

Focus on the information you include while creating content as they affect the keywords the page will rank for. The content should be relevant to deliver the exact information for a specific search query a user is looking for and target the right search intent. Content that is engaged, relevant and comprehensive tends to have higher search engine rankings. A good content strategy also includes on-page SEO optimization of the content by adding at least 1-2 of your target keywords in places like title tag, headings, page content, meta description, intro and conclusion. In addition to hitting the right keywords in the right places, ensure that your content is of good quality.

Step 4# Building quality backlinks

Backlinks are the recommendations from other pages directed to your website to read the content. In Google’s algorithm, they are considered to be the main ranking factor. Building high-quality backlinks explode your SaaS site’s growth and add more value over time. You can use link building strategies like creating a free web app of your SaaS product, publishing in blogs, guest posting, broken link building and podcast interviews.

Step 5# Getting a responsive website

For any successful website user experience and usability is a key focal point. It is another of Google’s top-ranking factors when serving search results. When people visit your website, giving them an overall positive experience like easy navigation, fast loading pages and device compatibility will reward your site with higher search engine rankings, thus resulting in more sales. Include social buttons to allow for easy sharing. Creating eye-catching content with images will also hook the visitors to the website resulting in more organic traffic.

WINDING UP

A well-developed and optimized SaaS website with SEO will drive tons of traffic and rank on the SERPs. Thus, helping your product effectively reach potential customers at every stage.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Learn how a page experience update can impact rankings in 2021

Learn how a page experience update can impact rankings in 2021

Millions of searches go through the Google search engine every day. With all the information available on the web, finding what we need is possible with the Google search index. It uses a series of algorithms to organize billions of web pages and present you with the most relevant and valuable information in just fraction of seconds.

To ensure that it provides the users with the best resources, Google considers over 200 ranking factors such as backlinks, keywords, relevance to the search query, AMP, overall website appearance etc.

A new algorithm change to include a factor called page experience is all set to be launched by Google in 2021 to measure the usability of a website in terms of users’ perspectives. So, let us learn what is Google’s page experience update and how it can influence your page rankings?

Going forward the page experience metrics will be used as a significant ranking factor while ranking web pages. A page experience is defined as a set of signals that measures how users comprehend the experience of interacting with a web page. A page experience update is an algorithm update used to optimize the website’s page experience and make the site more delightful for users across all web browsers. So, is your website ready for this latest algorithm update? Check out how you can turn it to your advantage.

Page experience is measured using the Core web vitals. So, what are core web vitals, and how do they work? Core web vitals are a series of elements that measure and enhance user experience based on interactivity, loading performance, and visual stability of the page. While user experience has always been an important ranking factor, page experience all unto its own will become a new SEO ranking factor and a crucial component that determines a website’s value and worth. It includes existing search signals like safe-browsing, mobile-friendliness, HTTPS, and no intrusive interstitials. The new update also includes three additional criteria:

Page Experience a new seo ranking factor

Largest Contentful Paint (LCP): It measures loading speed and performance. The ideal page loading time for a good user experience is 2.5 seconds or less.

First Input Delay (FID): It measures the interactivity of a web page. A site with an FID of 100 milliseconds or less is considered ideal.

Cumulative Layout Shift (CLS): It measures a site’s visual stability. For a good user experience, a CLS score of less than 0.1 is optimal.

To quickly diagnose and optimize the users’ page experience with core web vitals, Google has different tools like Lighthouse, Chrome UX report that support measurement of core web vitals (CWV). An overall CWV score of above 90 means your website’s page experience quality is good. If your website’s CWV score ranges from 50-89, then you need to take a closer look at what needs to be improved. However, if the CWV score ranges from 0-49, then it is a red flag that the website will be affected negatively by the page experience update.

CONCLUSION

The recently announced page experience update with core web vitals contributes to quality signals essential to deliver a quality website with a great user experience. Fluctuations in these signals can directly impact your website’s SEO performance and traffic flow. So for a website to achieve high rankings, it’s vital to track algorithm updates and adapt appropriately. However, even if the page experience is good, it can’t outweigh relevant and quality page content.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Why and how the appearance of a site can impact its ranking?

Why and how the appearance of a site can impact its ranking?

Many websites look for ways to improve their SEO rankings, but they often overlook the website’s appearance. It is a fact that the website’s appearance may impact search visibility or boost traffic if they meet at least a few of the user’s expectations in terms of quality and presentation.

Google’s John Mueller has suggested the same in the Google SEO office-hours hangout recording from June 25, 2021. He states that the presentation of the website can impact its ranking in search results. He advises looking into different site elements that may affect the user’s insight. Suppose there is a gradual reduction in traffic that is not due to an algorithm update, then it may be the quality of the website that could be affecting the search visibility.

Website rankings in SEO refer to a site’s position on the search engine results page. Various ranking factors impact a website’s rankings to appear higher on the SERPs. You might be aware that Google uses over 200 ranking factors in their algorithm to rank the websites. Here are a few of the factors that are considered crucial:

  • Backlinks
  • Sitemap
  • Content length
  • Duplicate content
  • Rankbrain
  • Content updates
  • Canonical tags
  • Links
  • Domain authority
  • Load speed
  • URL structure
  • Relevant content
  • Site quality

Let us get deeper into how site quality and presentation play an important role in search results.

A website with significant UI usability is an essential part of SEO to boost traffic, ranking, and a high click-through rate. How quickly and effectively can a user complete a task when they land on your website? is one of the important factors that contribute to good user usability and improve website traffic.

Quality and Presentation Improve SEO Ranking

Some good features of a website in terms of quality and presentation that increase the site’s usability and improve SEO ranking are :

  • A well-produced valuable, relevant content, free from spellings or stylistic concerns, is considered good.
  • Easy to read, comprehend and effortless navigation through a site makes a user spend more time reading your content. Thus, it improves the user’s engagement.
  • Rapid load time improves a user’s experience, which could affect your SEO ranking.
  • Considering that more users read content on mobile devices, mobile responsive design and content promote a better user experience for readers, leading to more time spent on the site and a higher search ranking.
  • Site with proper formatting and a user-friendly layout; free from broken links improves usability.
  • Introducing social sharing buttons on the website makes it easy for users to share the content, thereby improving user experience, which also helps the site rank higher in search results.

It’s also essential to understand that any changes made to improve the quality of a site would take time to reflect before they could get better rankings in the search engine result pages.

FINAL THOUGHT

Optimizing your website can draw more visitors and improve traffic and revenue. However, if the site is poorly designed and not helpful, the website becomes ineffective and will also lose users. Therefore, by improving the website’s usability and user experience, we can make users spend more time on the website and interact with the content, boosting the website’s ranking and traffic.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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