Top 5 reasons for your SAAS website not ranking higher on Google

Top 5 reasons for your SAAS website not ranking higher on Google

SaaS companies thrive on digital marketing as a means for acquiring new customers. Their success relies on reaching potential customers and converting them into leads for their product sales. For organically reaching customers SEO tactics provide a path for SaaS companies to accelerate their growth rapidly with an unstoppable strategy. SEO provides a framework that helps craft a SaaS website that can effectively reach a significant group of a large user base.

SaaS companies utilize search engine optimization to improve lead generation and build credibility or brand recognition significantly. Google likes to recommend its users to websites that are secure and user-friendly. If crawlers detect issues like delayed page loading, rough scrolling, duplicate content or broken links, it will negatively affect your rankings.

SAAS website - important ranking factors

For SaaS sites reading a big chunk of plain text is probably not so interesting. Utilizing images and visual illustrations between the content holds users’ attention and makes the content more catchy. Therefore, your SaaS website needs to be optimized to provide an optimal user experience with high-quality content and rank higher in search engines.

The first step in promoting a business to customers is getting discovered through online searches. So, if your SaaS website is not ranking well on Google’s search engine results page, then probably these are the top five reasons:

#1. No Backlinks

The first reason why your SaaS site is not getting higher visibility is that it doesn’t have any internal links and backlinks or might have un-clickable links. Backlinks are the links to your web pages from external sites, and internal linking is crucial as they link to important sections of your SaaS site. If you have amazing content, then your site will naturally generate backlinks. A block designed with several links on the page will attract the user’s attention and make the Google bots crawl the important pages on your SaaS website. With this technique, all your pages will have better chances of getting organic traffic and rank higher.

#2. Lack of Rich Snippets

The second reason for not ranking well is not leveraging rich snippets, also referred to as rich results. Content that fits the most in search intent is more likely to be featured in rich snippets. SaaS sites that target most schema types like review, video, product, events, how-to, and FAQ snippets can be shown as a rich snippet that gets more clicks and increases chances to rank high.

#3. Keyword Issues

The reason may be your SaaS website is not targeting potential keywords. Keywords are essential in identifying the typical search terms relatable to your site. So, focus on keyword research using any tool. However, make sure you don’t overload the pages with numerous keywords in an attempt to alter your website’s ranking.

#4. Incompetent Meta tags

Another reason may be you have not adequately optimized your meta tags such as meta description, title, heading h1, subheading tags like h2, h3 with target keywords. There is a strong relation between keywords in the meta tags and rankings of your site. Meta tags are helpful for search engines to understand the content of your page. When a user searches on google, the title tag you put on your SaaS site is the first clickable element shown in the page’s snippet on a SERP. It implies that you can significantly improve your Saas site ranking if you put the most important relevant keywords in meta tags.

#5. Not HTTPS enabled

Google favours secure websites with HTTPS, which has been a confirmed ranking factor and can no longer be ignored. It is pretty much a standard in recent times when it comes to SEO. So, switching to HTTPS can improve your SaaS site credibility and search engine rankings.

WRAPPING UP

The above techniques are the most associated ranking factors for SEO success. Implementing them will ensure your SaaS site rank well and, in turn, drive more traffic.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 steps to ensure your SAAS website ranks higher on Google

5 steps to ensure your SAAS website ranks higher on Google

Search engine optimization (SEO) is the key to improving a website’s visibility in SERPs and thus succeeding in digital marketing efforts. However, in recent digital times, another booming business model that started hovering is SaaS SEO. As the name suggests, SaaS companies use SEO to advance in the digital space. In this blog, we have gathered a few best practices for your SaaS company to grow through SEO. So, let’s get started!

SaaS SEO is a set of optimization features for increasing organic traffic for SaaS companies by ranking higher on the Google SERPs. The fundamental aspect of succeeding for these companies is acquiring customers, which depends on showcasing their products to as many people as possible. Thus, this is where SEO plays a key role in improving the brand’s awareness on SERPs and driving towards generating organic traffic to the company.

SAAS website ranking

Here are the five strategies for a Saas website to gain more traffic and brand awareness on Google.

Step 1# Execute a technical SEO audit

The first step is to focus on technical SEO issues and fix them. Running an SEO site audit will help you find out your SaaS site’s major issues like broken links, page speed, duplicate content, missing on-page factors like alt tags, etc. These issues can be found by using any tools like Google search console, SEMrush, or Deepcrawl. So, you keep monitoring your site’s technical structure to make sure the SEO issues are quickly fixed to improve your site’s organic traffic.

Step 2# Keyword research

Keyword research is the key to succeeding with SEO for SaaS sites. It is imperative to determine what keywords your target audience often searches within search engines to find your product. Long-tail keywords are keywords with phrases that rank higher as they are more specific. Use keyword planner and find trending keyword ideas around the web. Build a targeted keywords list that can serve as a solid foundation for your SEO strategy that gives you insight into matching the competition. As per a study, the conversion rate for traffic from long-tail keywords is much better than the general keywords.

Step 3#Creating quality and valuable content

Focus on the information you include while creating content as they affect the keywords the page will rank for. The content should be relevant to deliver the exact information for a specific search query a user is looking for and target the right search intent. Content that is engaged, relevant and comprehensive tends to have higher search engine rankings. A good content strategy also includes on-page SEO optimization of the content by adding at least 1-2 of your target keywords in places like title tag, headings, page content, meta description, intro and conclusion. In addition to hitting the right keywords in the right places, ensure that your content is of good quality.

Step 4# Building quality backlinks

Backlinks are the recommendations from other pages directed to your website to read the content. In Google’s algorithm, they are considered to be the main ranking factor. Building high-quality backlinks explode your SaaS site’s growth and add more value over time. You can use link building strategies like creating a free web app of your SaaS product, publishing in blogs, guest posting, broken link building and podcast interviews.

Step 5# Getting a responsive website

For any successful website user experience and usability is a key focal point. It is another of Google’s top-ranking factors when serving search results. When people visit your website, giving them an overall positive experience like easy navigation, fast loading pages and device compatibility will reward your site with higher search engine rankings, thus resulting in more sales. Include social buttons to allow for easy sharing. Creating eye-catching content with images will also hook the visitors to the website resulting in more organic traffic.

WINDING UP

A well-developed and optimized SaaS website with SEO will drive tons of traffic and rank on the SERPs. Thus, helping your product effectively reach potential customers at every stage.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Learn how a page experience update can impact rankings in 2021

Learn how a page experience update can impact rankings in 2021

Millions of searches go through the Google search engine every day. With all the information available on the web, finding what we need is possible with the Google search index. It uses a series of algorithms to organize billions of web pages and present you with the most relevant and valuable information in just fraction of seconds.

To ensure that it provides the users with the best resources, Google considers over 200 ranking factors such as backlinks, keywords, relevance to the search query, AMP, overall website appearance etc.

A new algorithm change to include a factor called page experience is all set to be launched by Google in 2021 to measure the usability of a website in terms of users’ perspectives. So, let us learn what is Google’s page experience update and how it can influence your page rankings?

Going forward the page experience metrics will be used as a significant ranking factor while ranking web pages. A page experience is defined as a set of signals that measures how users comprehend the experience of interacting with a web page. A page experience update is an algorithm update used to optimize the website’s page experience and make the site more delightful for users across all web browsers. So, is your website ready for this latest algorithm update? Check out how you can turn it to your advantage.

Page experience is measured using the Core web vitals. So, what are core web vitals, and how do they work? Core web vitals are a series of elements that measure and enhance user experience based on interactivity, loading performance, and visual stability of the page. While user experience has always been an important ranking factor, page experience all unto its own will become a new SEO ranking factor and a crucial component that determines a website’s value and worth. It includes existing search signals like safe-browsing, mobile-friendliness, HTTPS, and no intrusive interstitials. The new update also includes three additional criteria:

Page Experience a new seo ranking factor

Largest Contentful Paint (LCP): It measures loading speed and performance. The ideal page loading time for a good user experience is 2.5 seconds or less.

First Input Delay (FID): It measures the interactivity of a web page. A site with an FID of 100 milliseconds or less is considered ideal.

Cumulative Layout Shift (CLS): It measures a site’s visual stability. For a good user experience, a CLS score of less than 0.1 is optimal.

To quickly diagnose and optimize the users’ page experience with core web vitals, Google has different tools like Lighthouse, Chrome UX report that support measurement of core web vitals (CWV). An overall CWV score of above 90 means your website’s page experience quality is good. If your website’s CWV score ranges from 50-89, then you need to take a closer look at what needs to be improved. However, if the CWV score ranges from 0-49, then it is a red flag that the website will be affected negatively by the page experience update.

CONCLUSION

The recently announced page experience update with core web vitals contributes to quality signals essential to deliver a quality website with a great user experience. Fluctuations in these signals can directly impact your website’s SEO performance and traffic flow. So for a website to achieve high rankings, it’s vital to track algorithm updates and adapt appropriately. However, even if the page experience is good, it can’t outweigh relevant and quality page content.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Why and how the appearance of a site can impact its ranking?

Why and how the appearance of a site can impact its ranking?

Many websites look for ways to improve their SEO rankings, but they often overlook the website’s appearance. It is a fact that the website’s appearance may impact search visibility or boost traffic if they meet at least a few of the user’s expectations in terms of quality and presentation.

Google’s John Mueller has suggested the same in the Google SEO office-hours hangout recording from June 25, 2021. He states that the presentation of the website can impact its ranking in search results. He advises looking into different site elements that may affect the user’s insight. Suppose there is a gradual reduction in traffic that is not due to an algorithm update, then it may be the quality of the website that could be affecting the search visibility.

Website rankings in SEO refer to a site’s position on the search engine results page. Various ranking factors impact a website’s rankings to appear higher on the SERPs. You might be aware that Google uses over 200 ranking factors in their algorithm to rank the websites. Here are a few of the factors that are considered crucial:

  • Backlinks
  • Sitemap
  • Content length
  • Duplicate content
  • Rankbrain
  • Content updates
  • Canonical tags
  • Links
  • Domain authority
  • Load speed
  • URL structure
  • Relevant content
  • Site quality

Let us get deeper into how site quality and presentation play an important role in search results.

A website with significant UI usability is an essential part of SEO to boost traffic, ranking, and a high click-through rate. How quickly and effectively can a user complete a task when they land on your website? is one of the important factors that contribute to good user usability and improve website traffic.

Quality and Presentation Improve SEO Ranking

Some good features of a website in terms of quality and presentation that increase the site’s usability and improve SEO ranking are :

  • A well-produced valuable, relevant content, free from spellings or stylistic concerns, is considered good.
  • Easy to read, comprehend and effortless navigation through a site makes a user spend more time reading your content. Thus, it improves the user’s engagement.
  • Rapid load time improves a user’s experience, which could affect your SEO ranking.
  • Considering that more users read content on mobile devices, mobile responsive design and content promote a better user experience for readers, leading to more time spent on the site and a higher search ranking.
  • Site with proper formatting and a user-friendly layout; free from broken links improves usability.
  • Introducing social sharing buttons on the website makes it easy for users to share the content, thereby improving user experience, which also helps the site rank higher in search results.

It’s also essential to understand that any changes made to improve the quality of a site would take time to reflect before they could get better rankings in the search engine result pages.

FINAL THOUGHT

Optimizing your website can draw more visitors and improve traffic and revenue. However, if the site is poorly designed and not helpful, the website becomes ineffective and will also lose users. Therefore, by improving the website’s usability and user experience, we can make users spend more time on the website and interact with the content, boosting the website’s ranking and traffic.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Hard to ignore facts about Crawl Budget and its impact on SEO

Hard to ignore facts about Crawl Budget and its impact on SEO

Crawl budget is described as the maximum number of relevant pages that the Googlebot crawls on a particular website within a specific time frame. The crawl budget is different for every website and is one factor that will help you make sure your site gets crawled effectively. Before we go deeper into the concept, let us quickly look at how the crawling process works and its importance.

Google follows three basic steps to generate SERPs from websites: crawling, indexing, and ranking. The crawling process begins with crawlers or bots discovering publicly available web pages using links on the sites, analyzing the content of each page, indexing the stored information, and ranking the website. Therefore, when a user searches for a query, the most relevant results are displayed. Without an effective crawling process, the websites would not be visible in SERPs. Now, let us learn in-depth about the crawl budget and the best practices for crawl optimization.

Crawl budget sometimes referred to as crawl time, is assigned by search engines to each website to prioritize their crawling efforts across millions of websites. The two factors that affect a website’s crawl budget are crawl rate limit and crawl demand.

Crawl rate limit or host load is defined as maximum requests per second Googlebot makes when crawling your site. We essentially have two aspects regarding the crawl rate – crawl capacity: how much the Googlebot can crawl from a server. Crawl capacity is usually tied more to the technical aspects of the server, which includes how quickly a server responds to the requests or do we see a lot of errors. The other aspect is crawl demand: how much we want the bots to crawl from the server.

 
Factors Affecting Crawl Budget
 

The crawl budget is distinct for every website, and a site’s crawl budget is determined automatically by Google by weighing the crawl rate limit and crawl demand. The search engine uses various factors to allocate the crawl budget to a particular site. In general, the main factors that are considered are:

Size – Bigger websites with a large number of pages will require more crawl budget than smaller websites.

Links – how many internal links, external and broken links on the site.

Site speed – Well-optimized sites get a different budget than slower sites with server errors.

Freshness – Google will prioritize content based on how often the pages are updated.

Quality – Googlebot will automatically limit its budget if the content quality is poor.

How can crawl budget optimization impact your SEO? Optimization of crawl budget means getting search engines to spend more time on your website wisely. So, it is the process of helping search engines crawl and index more of the important content of your website. Here are some tips to optimize the crawl budget, like improving the popularity and refreshing the site’s stale content; Improving page load time and helping search engines find important content faster; Preventing bots from crawling non-canonical URLs; Updating the website’s crawl rate limit by logging in to Google Search Console because high crawl rate may also put too much stress on the server; Improve crawl capacity by making sure that the server is as fast as possible.

Thus, this shows that the crawl budget affects SEO in many regards, such as improving crawl can benefit the website traffic, ranking, and revenue. However, an increased crawl rate alone will not necessarily lead to better rankings in search results.

CONCLUSION

The crawl budget is the summation of crawl demand and crawl rate limit. Simply an increased crawl rate will not help you rank better if your content is not up to quality.

So, now that you have significant knowledge of concepts of the crawl budget make sure you fix any issues and optimize the crawl budget accordingly to help your website flourish.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Why are some pages crawled but not indexed by Google?

Why are some pages crawled but not indexed by Google?

What do crawling and indexing mean in the SEO world? A web page would undergo two processes to appear on a search engine results page; crawling and indexing. Search engines first recognize the website by sending a bot or other crawlers to discover what is on the page; This is called crawling.

After the site is crawled, if it deems worthy of being found in search results, it will be indexed, which means the crawlers store and categorize the content on the website and make it ready to be displayed in SERPs. Also, any backlinks on the indexed page are now scheduled for crawling by the Google bot. Keep scrolling down the article to learn more such insights.

The site must first be crawled and then indexed to be found in a query from any search engine; This does not mean that every site that gets crawled will be indexed, but every indexed site is crawled. There are also times when a website is crawled by Google bot or crawler but not indexed, thus not appearing in the SERPs. So, excluded in the Google search console, these web pages fall under the status type ‘Crawled-Currently Not Indexed’. Here are some reasons why these pages are not being indexed by Google and included in search results :

Google Indexing

Lack of value – Google’s algorithm decides not to index a specific page if it understands that a particular page or your website is not important to show in search results for users. Still, it might re-evaluate the page next time it crawls again.

Relevance – Another common reason is if Google is unsure about the relevance of the content of your website while crawling, then the page may not get indexed.

Internal duplicate content – It is a risk to any SEO. If you have a particular page with a large ratio of exactly similar content with another page on your website, then this could also be one reason for your page not getting indexed.

Internal links – Google crawls the website to find links either on the site or to an external site. So, pages without internal links are termed as orphaned pages and could be a reason for not getting indexed.

Sitemap – It is the map of your website where all the links and titles of the website are recorded. Providing a sitemap is necessary as the crawlers use it to locate content and information on the site.

Other reasons include the privacy settings that could be on, the site is blocked using robots.txt, or they might be noindex meta tags.

Finally, the first step to fix the indexing issue is to diagnose and figure out the problem. The above-organized list will help you do that.

If the website is not optimized correctly, important pages may not be indexed. This will negatively impact the SEO rankings, leading to decreased rankings and visibility of the website in SERPs.

Therefore make sure that the next time Google crawls the page, you are providing fresh SEO-rich content with quality pages and internal links in order to get organic traffic and good SEO ranking in the search results.

TAKE AWAY

Indexation is the first step in SEO. Having your page crawled does not mean your page will be indexed, as indexing is done based on various factors that ultimately make up the entire business of SEO.

The ‘Crawled – Currently Not Indexed’ status does not require immediate action unless the site’s important web pages are found here. However, it helps identify which part of the website seems to be ignored by the search engine.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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