Having too many internal links on a page is good or bad for SEO?

Having too many internal links on a page is good or bad for SEO?

Google uses web crawlers to find and index the important pages of a website. However, if you have lots of pages (or a limited crawl budget), Google might only crawl a certain percentage of the pages. That’s where internal links come into the picture. Internal linking is a part of an on-page SEO strategy that makes it easy for Google crawlers to discover important content on your site. Browse through the blog to learn in detail some insights about internal links.

Internal linking strategy is a powerful technique for content marketing because they help Google to better understand site structure and which pages on the website are most significant. Thus facilitating the flow of PageRank around your site.

Internal links and their purpose

internal links and their purpose

An internal link is a hyperlink that connects one page of a website to a different page on the same website. These are different from external links, which are links to the pages on other domains or websites. The purpose of Internal linking is to help Google find, index and understand all of the pages on your website. They help in

  1. Easy navigation around the web pages
  1. A better understanding of the hierarchy and architecture of the website.
  1. Spread page authority to relatively important pages of your site.

The basic theory is that internal links provide clear paths for crawlers and users, thereby strengthening the overall value of the website. They are very useful for establishing SEO-friendly site architecture and spreading link equity around the website.

Impact of too many internal links on SEO rankings

Generally, the more internal links a web page has, the higher the chance that users and Google crawlers will find it. However, this is the time to think smarter, because it is the quality of the links, not the quantity, that plays a vital role.

Too many internal links can negatively impact the rankings of the website. Google’s John Mueller also says that excessive use of internal links throughout the website is bad for SEO rankings.

Let’s say there are too many links that are linked across every single page on the website, then Google will not be able to comprehend the structure of the site and cannot figure out which page is the most essential one. Another problem is using excessive internal links will dilute their value and make your page look spammy. Don’t simply link for the sake of linking.

Therefore, too many internal links do more harm than good and reduce the opportunities to be present on the search engine results page, which directly impacts the site rankings.

Right number of internal links

As a general rule, it is good to add four internal links on a page of 1500 words. Famous SEO bloggers aim for 3-4 internal links in their blogs of 1,500 words or more. Adding 10-20 to a page for a 1,500-word-blog is also a good number. There is no limitation on the number of links on a page. As long as you’re citing links that are of value and relevant to the context, it isn’t bad for your site’s SEO rankings.

Strengthen the overall SEO of your site by distributing the internal links throughout the site, which improve dwell time rather than simply pointing more links at the homepage.
Audit existing internal links before adding more to your site. Putting main internal links high up on your page makes users click and spend more time on your site. This provides a good user experience by improving user engagement.

CONCLUSION

Internal linking is basic, yet crucial for any website to rank higher on Google SERPs because they help crawlers reach important pages of your website. At the same time, if there are too many internal links, Google might not understand which page is essential and will not be able to give the same priority.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Top 5 reasons for your SAAS website not ranking higher on Google

Top 5 reasons for your SAAS website not ranking higher on Google

SaaS companies thrive on digital marketing as a means for acquiring new customers. Their success relies on reaching potential customers and converting them into leads for their product sales. For organically reaching customers SEO tactics provide a path for SaaS companies to accelerate their growth rapidly with an unstoppable strategy. SEO provides a framework that helps craft a SaaS website that can effectively reach a significant group of a large user base.

SaaS companies utilize search engine optimization to improve lead generation and build credibility or brand recognition significantly. Google likes to recommend its users to websites that are secure and user-friendly. If crawlers detect issues like delayed page loading, rough scrolling, duplicate content or broken links, it will negatively affect your rankings.

SAAS website - important ranking factors

For SaaS sites reading a big chunk of plain text is probably not so interesting. Utilizing images and visual illustrations between the content holds users’ attention and makes the content more catchy. Therefore, your SaaS website needs to be optimized to provide an optimal user experience with high-quality content and rank higher in search engines.

The first step in promoting a business to customers is getting discovered through online searches. So, if your SaaS website is not ranking well on Google’s search engine results page, then probably these are the top five reasons:

#1. No Backlinks

The first reason why your SaaS site is not getting higher visibility is that it doesn’t have any internal links and backlinks or might have un-clickable links. Backlinks are the links to your web pages from external sites, and internal linking is crucial as they link to important sections of your SaaS site. If you have amazing content, then your site will naturally generate backlinks. A block designed with several links on the page will attract the user’s attention and make the Google bots crawl the important pages on your SaaS website. With this technique, all your pages will have better chances of getting organic traffic and rank higher.

#2. Lack of Rich Snippets

The second reason for not ranking well is not leveraging rich snippets, also referred to as rich results. Content that fits the most in search intent is more likely to be featured in rich snippets. SaaS sites that target most schema types like review, video, product, events, how-to, and FAQ snippets can be shown as a rich snippet that gets more clicks and increases chances to rank high.

#3. Keyword Issues

The reason may be your SaaS website is not targeting potential keywords. Keywords are essential in identifying the typical search terms relatable to your site. So, focus on keyword research using any tool. However, make sure you don’t overload the pages with numerous keywords in an attempt to alter your website’s ranking.

#4. Incompetent Meta tags

Another reason may be you have not adequately optimized your meta tags such as meta description, title, heading h1, subheading tags like h2, h3 with target keywords. There is a strong relation between keywords in the meta tags and rankings of your site. Meta tags are helpful for search engines to understand the content of your page. When a user searches on google, the title tag you put on your SaaS site is the first clickable element shown in the page’s snippet on a SERP. It implies that you can significantly improve your Saas site ranking if you put the most important relevant keywords in meta tags.

#5. Not HTTPS enabled

Google favours secure websites with HTTPS, which has been a confirmed ranking factor and can no longer be ignored. It is pretty much a standard in recent times when it comes to SEO. So, switching to HTTPS can improve your SaaS site credibility and search engine rankings.

WRAPPING UP

The above techniques are the most associated ranking factors for SEO success. Implementing them will ensure your SaaS site rank well and, in turn, drive more traffic.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 steps to ensure your SAAS website ranks higher on Google

5 steps to ensure your SAAS website ranks higher on Google

Search engine optimization (SEO) is the key to improving a website’s visibility in SERPs and thus succeeding in digital marketing efforts. However, in recent digital times, another booming business model that started hovering is SaaS SEO. As the name suggests, SaaS companies use SEO to advance in the digital space. In this blog, we have gathered a few best practices for your SaaS company to grow through SEO. So, let’s get started!

SaaS SEO is a set of optimization features for increasing organic traffic for SaaS companies by ranking higher on the Google SERPs. The fundamental aspect of succeeding for these companies is acquiring customers, which depends on showcasing their products to as many people as possible. Thus, this is where SEO plays a key role in improving the brand’s awareness on SERPs and driving towards generating organic traffic to the company.

SAAS website ranking

Here are the five strategies for a Saas website to gain more traffic and brand awareness on Google.

Step 1# Execute a technical SEO audit

The first step is to focus on technical SEO issues and fix them. Running an SEO site audit will help you find out your SaaS site’s major issues like broken links, page speed, duplicate content, missing on-page factors like alt tags, etc. These issues can be found by using any tools like Google search console, SEMrush, or Deepcrawl. So, you keep monitoring your site’s technical structure to make sure the SEO issues are quickly fixed to improve your site’s organic traffic.

Step 2# Keyword research

Keyword research is the key to succeeding with SEO for SaaS sites. It is imperative to determine what keywords your target audience often searches within search engines to find your product. Long-tail keywords are keywords with phrases that rank higher as they are more specific. Use keyword planner and find trending keyword ideas around the web. Build a targeted keywords list that can serve as a solid foundation for your SEO strategy that gives you insight into matching the competition. As per a study, the conversion rate for traffic from long-tail keywords is much better than the general keywords.

Step 3#Creating quality and valuable content

Focus on the information you include while creating content as they affect the keywords the page will rank for. The content should be relevant to deliver the exact information for a specific search query a user is looking for and target the right search intent. Content that is engaged, relevant and comprehensive tends to have higher search engine rankings. A good content strategy also includes on-page SEO optimization of the content by adding at least 1-2 of your target keywords in places like title tag, headings, page content, meta description, intro and conclusion. In addition to hitting the right keywords in the right places, ensure that your content is of good quality.

Step 4# Building quality backlinks

Backlinks are the recommendations from other pages directed to your website to read the content. In Google’s algorithm, they are considered to be the main ranking factor. Building high-quality backlinks explode your SaaS site’s growth and add more value over time. You can use link building strategies like creating a free web app of your SaaS product, publishing in blogs, guest posting, broken link building and podcast interviews.

Step 5# Getting a responsive website

For any successful website user experience and usability is a key focal point. It is another of Google’s top-ranking factors when serving search results. When people visit your website, giving them an overall positive experience like easy navigation, fast loading pages and device compatibility will reward your site with higher search engine rankings, thus resulting in more sales. Include social buttons to allow for easy sharing. Creating eye-catching content with images will also hook the visitors to the website resulting in more organic traffic.

WINDING UP

A well-developed and optimized SaaS website with SEO will drive tons of traffic and rank on the SERPs. Thus, helping your product effectively reach potential customers at every stage.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Learn how a page experience update can impact rankings in 2021

Learn how a page experience update can impact rankings in 2021

Millions of searches go through the Google search engine every day. With all the information available on the web, finding what we need is possible with the Google search index. It uses a series of algorithms to organize billions of web pages and present you with the most relevant and valuable information in just fraction of seconds.

To ensure that it provides the users with the best resources, Google considers over 200 ranking factors such as backlinks, keywords, relevance to the search query, AMP, overall website appearance etc.

A new algorithm change to include a factor called page experience is all set to be launched by Google in 2021 to measure the usability of a website in terms of users’ perspectives. So, let us learn what is Google’s page experience update and how it can influence your page rankings?

Going forward the page experience metrics will be used as a significant ranking factor while ranking web pages. A page experience is defined as a set of signals that measures how users comprehend the experience of interacting with a web page. A page experience update is an algorithm update used to optimize the website’s page experience and make the site more delightful for users across all web browsers. So, is your website ready for this latest algorithm update? Check out how you can turn it to your advantage.

Page experience is measured using the Core web vitals. So, what are core web vitals, and how do they work? Core web vitals are a series of elements that measure and enhance user experience based on interactivity, loading performance, and visual stability of the page. While user experience has always been an important ranking factor, page experience all unto its own will become a new SEO ranking factor and a crucial component that determines a website’s value and worth. It includes existing search signals like safe-browsing, mobile-friendliness, HTTPS, and no intrusive interstitials. The new update also includes three additional criteria:

Page Experience a new seo ranking factor

Largest Contentful Paint (LCP): It measures loading speed and performance. The ideal page loading time for a good user experience is 2.5 seconds or less.

First Input Delay (FID): It measures the interactivity of a web page. A site with an FID of 100 milliseconds or less is considered ideal.

Cumulative Layout Shift (CLS): It measures a site’s visual stability. For a good user experience, a CLS score of less than 0.1 is optimal.

To quickly diagnose and optimize the users’ page experience with core web vitals, Google has different tools like Lighthouse, Chrome UX report that support measurement of core web vitals (CWV). An overall CWV score of above 90 means your website’s page experience quality is good. If your website’s CWV score ranges from 50-89, then you need to take a closer look at what needs to be improved. However, if the CWV score ranges from 0-49, then it is a red flag that the website will be affected negatively by the page experience update.

CONCLUSION

The recently announced page experience update with core web vitals contributes to quality signals essential to deliver a quality website with a great user experience. Fluctuations in these signals can directly impact your website’s SEO performance and traffic flow. So for a website to achieve high rankings, it’s vital to track algorithm updates and adapt appropriately. However, even if the page experience is good, it can’t outweigh relevant and quality page content.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Why and how the appearance of a site can impact its ranking?

Why and how the appearance of a site can impact its ranking?

Many websites look for ways to improve their SEO rankings, but they often overlook the website’s appearance. It is a fact that the website’s appearance may impact search visibility or boost traffic if they meet at least a few of the user’s expectations in terms of quality and presentation.

Google’s John Mueller has suggested the same in the Google SEO office-hours hangout recording from June 25, 2021. He states that the presentation of the website can impact its ranking in search results. He advises looking into different site elements that may affect the user’s insight. Suppose there is a gradual reduction in traffic that is not due to an algorithm update, then it may be the quality of the website that could be affecting the search visibility.

Website rankings in SEO refer to a site’s position on the search engine results page. Various ranking factors impact a website’s rankings to appear higher on the SERPs. You might be aware that Google uses over 200 ranking factors in their algorithm to rank the websites. Here are a few of the factors that are considered crucial:

  • Backlinks
  • Sitemap
  • Content length
  • Duplicate content
  • Rankbrain
  • Content updates
  • Canonical tags
  • Links
  • Domain authority
  • Load speed
  • URL structure
  • Relevant content
  • Site quality

Let us get deeper into how site quality and presentation play an important role in search results.

A website with significant UI usability is an essential part of SEO to boost traffic, ranking, and a high click-through rate. How quickly and effectively can a user complete a task when they land on your website? is one of the important factors that contribute to good user usability and improve website traffic.

Quality and Presentation Improve SEO Ranking

Some good features of a website in terms of quality and presentation that increase the site’s usability and improve SEO ranking are :

  • A well-produced valuable, relevant content, free from spellings or stylistic concerns, is considered good.
  • Easy to read, comprehend and effortless navigation through a site makes a user spend more time reading your content. Thus, it improves the user’s engagement.
  • Rapid load time improves a user’s experience, which could affect your SEO ranking.
  • Considering that more users read content on mobile devices, mobile responsive design and content promote a better user experience for readers, leading to more time spent on the site and a higher search ranking.
  • Site with proper formatting and a user-friendly layout; free from broken links improves usability.
  • Introducing social sharing buttons on the website makes it easy for users to share the content, thereby improving user experience, which also helps the site rank higher in search results.

It’s also essential to understand that any changes made to improve the quality of a site would take time to reflect before they could get better rankings in the search engine result pages.

FINAL THOUGHT

Optimizing your website can draw more visitors and improve traffic and revenue. However, if the site is poorly designed and not helpful, the website becomes ineffective and will also lose users. Therefore, by improving the website’s usability and user experience, we can make users spend more time on the website and interact with the content, boosting the website’s ranking and traffic.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Hard to ignore facts about Crawl Budget and its impact on SEO

Hard to ignore facts about Crawl Budget and its impact on SEO

Crawl budget is described as the maximum number of relevant pages that the Googlebot crawls on a particular website within a specific time frame. The crawl budget is different for every website and is one factor that will help you make sure your site gets crawled effectively. Before we go deeper into the concept, let us quickly look at how the crawling process works and its importance.

Google follows three basic steps to generate SERPs from websites: crawling, indexing, and ranking. The crawling process begins with crawlers or bots discovering publicly available web pages using links on the sites, analyzing the content of each page, indexing the stored information, and ranking the website. Therefore, when a user searches for a query, the most relevant results are displayed. Without an effective crawling process, the websites would not be visible in SERPs. Now, let us learn in-depth about the crawl budget and the best practices for crawl optimization.

Crawl budget sometimes referred to as crawl time, is assigned by search engines to each website to prioritize their crawling efforts across millions of websites. The two factors that affect a website’s crawl budget are crawl rate limit and crawl demand.

Crawl rate limit or host load is defined as maximum requests per second Googlebot makes when crawling your site. We essentially have two aspects regarding the crawl rate – crawl capacity: how much the Googlebot can crawl from a server. Crawl capacity is usually tied more to the technical aspects of the server, which includes how quickly a server responds to the requests or do we see a lot of errors. The other aspect is crawl demand: how much we want the bots to crawl from the server.

 
Factors Affecting Crawl Budget
 

The crawl budget is distinct for every website, and a site’s crawl budget is determined automatically by Google by weighing the crawl rate limit and crawl demand. The search engine uses various factors to allocate the crawl budget to a particular site. In general, the main factors that are considered are:

Size – Bigger websites with a large number of pages will require more crawl budget than smaller websites.

Links – how many internal links, external and broken links on the site.

Site speed – Well-optimized sites get a different budget than slower sites with server errors.

Freshness – Google will prioritize content based on how often the pages are updated.

Quality – Googlebot will automatically limit its budget if the content quality is poor.

How can crawl budget optimization impact your SEO? Optimization of crawl budget means getting search engines to spend more time on your website wisely. So, it is the process of helping search engines crawl and index more of the important content of your website. Here are some tips to optimize the crawl budget, like improving the popularity and refreshing the site’s stale content; Improving page load time and helping search engines find important content faster; Preventing bots from crawling non-canonical URLs; Updating the website’s crawl rate limit by logging in to Google Search Console because high crawl rate may also put too much stress on the server; Improve crawl capacity by making sure that the server is as fast as possible.

Thus, this shows that the crawl budget affects SEO in many regards, such as improving crawl can benefit the website traffic, ranking, and revenue. However, an increased crawl rate alone will not necessarily lead to better rankings in search results.

CONCLUSION

The crawl budget is the summation of crawl demand and crawl rate limit. Simply an increased crawl rate will not help you rank better if your content is not up to quality.

So, now that you have significant knowledge of concepts of the crawl budget make sure you fix any issues and optimize the crawl budget accordingly to help your website flourish.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings