Hard to ignore facts about Crawl Budget and its impact on SEO

Hard to ignore facts about Crawl Budget and its impact on SEO

Crawl budget is described as the maximum number of relevant pages that the Googlebot crawls on a particular website within a specific time frame. The crawl budget is different for every website and is one factor that will help you make sure your site gets crawled effectively. Before we go deeper into the concept, let us quickly look at how the crawling process works and its importance.

Google follows three basic steps to generate SERPs from websites: crawling, indexing, and ranking. The crawling process begins with crawlers or bots discovering publicly available web pages using links on the sites, analyzing the content of each page, indexing the stored information, and ranking the website. Therefore, when a user searches for a query, the most relevant results are displayed. Without an effective crawling process, the websites would not be visible in SERPs. Now, let us learn in-depth about the crawl budget and the best practices for crawl optimization.

Crawl budget sometimes referred to as crawl time, is assigned by search engines to each website to prioritize their crawling efforts across millions of websites. The two factors that affect a website’s crawl budget are crawl rate limit and crawl demand.

Crawl rate limit or host load is defined as maximum requests per second Googlebot makes when crawling your site. We essentially have two aspects regarding the crawl rate – crawl capacity: how much the Googlebot can crawl from a server. Crawl capacity is usually tied more to the technical aspects of the server, which includes how quickly a server responds to the requests or do we see a lot of errors. The other aspect is crawl demand: how much we want the bots to crawl from the server.

 

Factors Affecting Crawl Budget

The crawl budget is distinct for every website, and a site’s crawl budget is determined automatically by Google by weighing the crawl rate limit and crawl demand. The search engine uses various factors to allocate the crawl budget to a particular site. In general, the main factors that are considered are:

Size – Bigger websites with a large number of pages will require more crawl budget than smaller websites.

Links – how many internal links, external and broken links on the site.

Site speed – Well-optimized sites get a different budget than slower sites with server errors.

Freshness – Google will prioritize content based on how often the pages are updated.

Quality – Googlebot will automatically limit its budget if the content quality is poor.

How can crawl budget optimization impact your SEO? Optimization of crawl budget means getting search engines to spend more time on your website wisely. So, it is the process of helping search engines crawl and index more of the important content of your website. Here are some tips to optimize the crawl budget, like improving the popularity and refreshing the site’s stale content; Improving page load time and helping search engines find important content faster; Preventing bots from crawling non-canonical URLs; Updating the website’s crawl rate limit by logging in to Google Search Console because high crawl rate may also put too much stress on the server; Improve crawl capacity by making sure that the server is as fast as possible.

Thus, this shows that the crawl budget affects SEO in many regards, such as improving crawl can benefit the website traffic, ranking, and revenue. However, an increased crawl rate alone will not necessarily lead to better rankings in search results.

CONCLUSION

The crawl budget is the summation of crawl demand and crawl rate limit. Simply an increased crawl rate will not help you rank better if your content is not up to quality.

So, now that you have significant knowledge of concepts of the crawl budget make sure you fix any issues and optimize the crawl budget accordingly to help your website flourish.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Why are some pages crawled but not indexed by Google?

Why are some pages crawled but not indexed by Google?

What do crawling and indexing mean in the SEO world? A web page would undergo two processes to appear on a search engine results page; crawling and indexing. Search engines first recognize the website by sending a bot or other crawlers to discover what is on the page; This is called crawling.

After the site is crawled, if it deems worthy of being found in search results, it will be indexed, which means the crawlers store and categorize the content on the website and make it ready to be displayed in SERPs. Also, any backlinks on the indexed page are now scheduled for crawling by the Google bot. Keep scrolling down the article to learn more such insights.

The site must first be crawled and then indexed to be found in a query from any search engine; This does not mean that every site that gets crawled will be indexed, but every indexed site is crawled. There are also times when a website is crawled by Google bot or crawler but not indexed, thus not appearing in the SERPs. So, excluded in the Google search console, these web pages fall under the status type ‘Crawled-Currently Not Indexed’. Here are some reasons why these pages are not being indexed by Google and included in search results :

Google IndexingLack of value – Google’s algorithm decides not to index a specific page if it understands that a particular page or your website is not important to show in search results for users. Still, it might re-evaluate the page next time it crawls again.

Relevance – Another common reason is if Google is unsure about the relevance of the content of your website while crawling, then the page may not get indexed.

Internal duplicate content – It is a risk to any SEO. If you have a particular page with a large ratio of exactly similar content with another page on your website, then this could also be one reason for your page not getting indexed.

Internal links – Google crawls the website to find links either on the site or to an external site. So, pages without internal links are termed as orphaned pages and could be a reason for not getting indexed.

Sitemap – It is the map of your website where all the links and titles of the website are recorded. Providing a sitemap is necessary as the crawlers use it to locate content and information on the site.

Other reasons include the privacy settings that could be on, the site is blocked using robots.txt, or they might be noindex meta tags.

Finally, the first step to fix the indexing issue is to diagnose and figure out the problem. The above-organized list will help you do that.

If the website is not optimized correctly, important pages may not be indexed. This will negatively impact the SEO rankings, leading to decreased rankings and visibility of the website in SERPs.

Therefore make sure that the next time Google crawls the page, you are providing fresh SEO-rich content with quality pages and internal links in order to get organic traffic and good SEO ranking in the search results.

TAKE AWAY

Indexation is the first step in SEO. Having your page crawled does not mean your page will be indexed, as indexing is done based on various factors that ultimately make up the entire business of SEO.

The ‘Crawled – Currently Not Indexed’ status does not require immediate action unless the site’s important web pages are found here. However, it helps identify which part of the website seems to be ignored by the search engine.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 hard to ignore reasons on how AMP impacts SEO

5 hard to ignore reasons on how AMP impacts SEO

What exactly is an AMP? An AMP means Accelerated Mobile Page. It is an open-source HTML page designed for fast loading. In recent years, mobile traffic is quickly gaining ground and is expected to be the number one source of website traffic. Therefore, AMP is particularly beneficial for web publishers to design mobile-friendly pages that load instantly on mobile devices. Let’s check out in detail to know a little bit more about it.

AMP is a stripped-down form of HTML framework formulated by Google in 2015 to help web pages load faster on mobile web browsers. The idea behind the whole platform is all about boosting the speed and readability of all formats of web content. Thus, making the user’s mobile web experience superior and faster. Google reports that AMP-enabled pages without pre-rendering typically load in less than one second and use ten times less data than the non-AMP pages in Google’s search result page. Whereas with pre-rendering, the AMP-enabled pages load approximately nine times faster than the non-AMP version.

It is a known fact that AMP is not a direct ranking factor itself, and having AMP pages on your website won’t necessarily increase its rankings immediately. Google’s John Mueller had also confirmed this in a tweet in 2017. So then, how would AMP impact SEO in website ranking? Let’s check out.

The Accelerated Mobile Page or AMP is a refined version of the HTML framework of the existing webpage content that offers faster load time than standard HTML documents. For a few years now, it has become an integral part of SEO. Here are the five ways it influences SEO:

AMP speeds1. AMP is an indirect ranking factor of the Google search engine. The web pages making use of AMP appear within special places on top of the carousel of the Google mobile SERP (search engine result page).

2. Users are more likely to click on AMP-enabled pages first, leading to increased click-through rates and thus improves the website ranking.

3. AMP will impact SEO significantly when it comes to speed. A vast improvement in loading time, including images, videos, and all forms of web content, will load instantaneously. The key to AMP’s speedy delivery of content is the page’s streamlined version of CSS. Thus, it appears to be an area that ranks high with users and increases website traffic. For example, two websites might rank similarly, but the one with the most speed would get prioritized in ranking.

4. The next higher importance of AMP is mobile-friendliness. Although desktop is still the leading source, mobile usage is gaining importance in recent years. Google’s AMP is best in standardizing a mobile version of the website and optimizes the mobile browsing experience for all users.

5. One of the distinguished differences is that for AMP-enabled pages, everything is trimmed- down, and some functionality that you currently have on your website may not work. However, you are compromising design and functionality to make speed the top priority.

The AMP is not a piece of cake for all websites. Considering the fact that AMP is basic in terms of functionality and design, sites with a large percentage of website traffic from mobile users, particularly content sites, will benefit from implementing the AMP for the mobile version of the website.

FINAL THOUGHTS

Accelerated mobile pages or AMP is an indirect ranking factor. It serves users a trimmed version of a webpage by reducing the elements of a webpage. This is an excellent opportunity for publishers of content sites like news sites to get a mobile head start.
When users search on Google mobile search engine, an AMP page is likely to rank much higher than a regular mobile page. AMP will impact SEO significantly when it comes to speed. However, Google has explicitly stated that moving to AMP will not alone help in boosting page rankings. But if a web page is already ranking higher and has an AMP version available, it will definitely impact.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

How does the length of a URL affect SEO ranking?

How does the length of a URL affect SEO ranking?

Understanding the structure of URLs is a fundamental element of SEO. The basic rule of URLs for SEO is to make it easy for the user and search engine crawlers to understand the web page content.

IMPORTANCE OF URLs FOR SEO

For SEO, URL is a basic but crucial element that should not be overlooked. URL includes the domain name and creates a complete address of the location of a specific resource or webpage on the internet. A website’s good URL structure provides an excellent navigational experience and will help improve the website rankings. The main advantage of URLs for SEO is that they improve the user experience. Search engines consider URLs as significant ranking factors in determining page ranking. At the same time, URLs with keywords give appreciable visibility to the website in search results. A well-written URL will also serve as an anchor text when used as a link in a blog, forum, or another website.

URL STRUCTURE, THE IMPACT OF ITS LENGTH ON SEO AND RANKINGS

Short or Long, Which URL is good for SEO?

A URL consists of a domain name, path and protocol. They also contain specific folders or subfolders and other parameters like session ID. The best URL structure is the one that is simple, clear, and contains the primary keywords of the content without any irrelevant words and fewer folders.

A study on 1 million URLs by Backlinko showed that short URLs rank higher on Google than long URLs. So, it is clear that the length of the URL plays a key role and can impact SEO.

The ideal URL should be more human-readable, making them better for users. Aim for a length lower than 60 characters. Search engines can handle any URL size shorter than 2,083 characters, but shorter URLs are more likely to be remembered and more helpful for the users. They are also readable and easier to share, making them more click-worthy by the users.

Try to keep the structure relatively flat with fewer folders because content hidden too deep behind numerous folders can be a barrier to search engine crawlers and make it less visible. At the same time, making them so short that they no longer hold meaning, will not be beneficial for your rankings. Avoid capital letters, alphanumeric and special characters. Preferably use hyphens and underscores to separate words instead of space and avoid keyword stuffing. When possible, it is a good idea to match the page title with the URL.

In 2018, Google stated that page rankings don’t get affected by the number of folders added in URL, but the page depth does; that is how many clicks to get to a page from the home page. So, it’s all about making things easy for the user and SEO friendly.

CONCLUSION

Long URLs can have a negative impact on user experience and SEO. Consider the best practice tips discussed in the blog and put your best to make sure your URLs are as good and realistic as they can be. When things are accessible for the users, it can be highly beneficial for your website rankings.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Relevance or Speed, What prioritizes in Google Search Ranking?

Relevance or Speed, What prioritizes in Google Search Ranking?

Google ranking systems are designed to find the most relevant content that is close to search queries in a fraction of a second, sorting through hundreds of web pages and presenting them in a way that helps you find what you’re looking for.

Google uses a special trademarked series of algorithms called PageRank to generate its SERP results. In response to a query searched by the user, it displays the search results based on a large index of keywords. It also assigns each web page a relevancy score or rank to determine the order of these pages displayed on its search engine results page.

Depending on the nature of the query, these search algorithms look at many factors to fuel ranking and prioritize the search results. Some of the factors include fresh content, page relevance, backlinks, website speed, HTTPS, mobile-friendliness, domain age, authority, location, content length, the usability of pages, keywords volume, and social signals. For example, in queries about current news topics, the freshness of the content plays a more prominent role than other factors.

Google has almost 200 ranking factors, and every year they keep changing or adding more to the list. It is not possible to focus on every single Google ranking factor, but the fundamental factors always remain the same and cannot be ignored. If you want to rank higher, focus only on those factors that will make a significant difference to your website. As of 2019, backlinks with quality and relevant content remain among the most important Google ranking factors.

IMPORTANCE OF RELEVANCE IN SEARCH RESULTS RANKING

Ranking higher in Google search engine can make business. So how does it work? High ranking content refers to value-added content relevant to its respective subject that you are looking for. When a user searches for a query, Google scans its index and checks for the relevant content to instantly display the most updated and relevant web pages.

For example, when you search for “cakes”, algorithms assess if a page contains relevant content about the keyword “cakes”, like pictures, videos, or recipes. If those keywords appear on the page, the headings, or the text’s body, the information is more likely to be relevant.

So, Google gauges the quality and relevance of the content for displaying more relevant results for the search queries and distinguishes it from other search engines.

IMPORTANCE OF SPEED IN SEARCH RESULTS RANKING

Importance of speed in search results ranking

How can you expect a good user experience if your website loads slow? Studies show that delay in the average loading speed can impact the users and thus leaving the website after about three seconds. This provides a bad user experience, and Google doesn’t like ranking these websites. Since 2018, page speed is a direct ranking factor, especially on mobiles where visitors are more likely to bounce from a site that takes too long to load. Google also recommends using the newly updated PageSpeed report and other tools like LightHouse to measure the site speed and make necessary improvements for a better user experience. Therefore, page speed is considered one of the essential factors in Google’s ranking algorithm.

FINAL THOUGHTS

It is a fact that both relevance and speed make a priority, playing a significant role in increasing website ranking, which improves business and helps keep up with competitors. Also, paving the way for fast loading websites with quality content provides a better user experience.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Does disavowing links have an impact on website traffic or SEO rankings?

Does disavowing links have an impact on website traffic or SEO rankings?

Disavowing a backlink means simply discarding malicious links pointing to the website. It implies requesting search engines like Google to ignore that particular backlink while determining the website’s SERP rankings.

A backlink is an inbound link directing you to a different website, also considered as a significant ranking factor for websites by search engines like Google. Thus, good quality backlinks play a crucial role in increasing the website ranking position and assist the website to rank higher in SERPs. In contrast, bad backlinks are unnatural, spammy links that will direct to bad sites and ruin the website’s rankings.

It is a fact that the more backlinks on a page, the more traffic it gets. But, if these links are unnatural or toxic, they can do more harm than good as Google will consider your site as less trustworthy. If so, disavowing these links could help your site remove this distrust, and you could see improved rankings.

So, what kind of links should be disavowed? There are certain metrics to be taken into consideration before disavowing any backlinks.

What kind of links should be disavowed?

-Trace spammy, low-quality or inappropriate links pointing to your site that you didn’t want to associate with and remove the links without any hesitation.

– Links from disreputable sources that could harm the Domain Authority (DA) and Trust Flow (TF) of your website can be disavowed.

– Review if the links to your site would be of value, like would the website get a large enough audience. You can do so using tools like SEMrush, which shows the overall site’s health.

Google’s John Mueller asks to keep an eye on a few things while disavowing links. First, a link that looks bad may still help your site, and disavowing these links might impact the rankings. For example, obsolete links were once related to your site and now become outdated. But, the value of the links remains the same as they are from trusted sources even though linked to outdated content.

Another example is some links may not directly relate to the content on your site. This doesn’t mean it’s a bad link until you are confident that the links are causing issues for your site. It should not be disavowed if it’s from a trusted source, as they also impact the SEO rankings.

John Mueller also says that the disavow tools shouldn’t be used indiscriminately. Initially, before using the disavow tool, try removing backlinks manually by Google Webmaster tools. They provide a list of all the links pointing to the website. Analyze the links, including their URLs and the anchor text, prioritizing which links should be removed. Then send a request to the link owner to remove or disavow the link.

Another way is to assess your backlinks profile using Google Search Console and other tools such as Majestic, Moz, SEMrush and Ahrefs. Then, add the links into a plain text file and upload them to the disavow tool.

The disavowing process doesn’t happen immediately. The Google bots take almost 48 hours to notice that a new disavow file has been uploaded against that domain. Later, it takes weeks or even months to recrawl all the URLs and update them.

FINAL THOUGHTS

Disavowing links play a crucial role in impacting your website traffic and SEO ranking for better or worse. Hence, before disavowing links, it is essential to scrutinize each link to identify whether it’s bringing down or causing harm to your site rather than blindly removing the bad links.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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