5 hard to ignore reasons on how AMP impacts SEO

5 hard to ignore reasons on how AMP impacts SEO

What exactly is an AMP? An AMP means Accelerated Mobile Page. It is an open-source HTML page designed for fast loading. In recent years, mobile traffic is quickly gaining ground and is expected to be the number one source of website traffic. Therefore, AMP is particularly beneficial for web publishers to design mobile-friendly pages that load instantly on mobile devices. Let’s check out in detail to know a little bit more about it.

AMP is a stripped-down form of HTML framework formulated by Google in 2015 to help web pages load faster on mobile web browsers. The idea behind the whole platform is all about boosting the speed and readability of all formats of web content. Thus, making the user’s mobile web experience superior and faster. Google reports that AMP-enabled pages without pre-rendering typically load in less than one second and use ten times less data than the non-AMP pages in Google’s search result page. Whereas with pre-rendering, the AMP-enabled pages load approximately nine times faster than the non-AMP version.

It is a known fact that AMP is not a direct ranking factor itself, and having AMP pages on your website won’t necessarily increase its rankings immediately. Google’s John Mueller had also confirmed this in a tweet in 2017. So then, how would AMP impact SEO in website ranking? Let’s check out.

The Accelerated Mobile Page or AMP is a refined version of the HTML framework of the existing webpage content that offers faster load time than standard HTML documents. For a few years now, it has become an integral part of SEO. Here are the five ways it influences SEO:

AMP speeds

1. AMP is an indirect ranking factor of the Google search engine. The web pages making use of AMP appear within special places on top of the carousel of the Google mobile SERP (search engine result page).

2. Users are more likely to click on AMP-enabled pages first, leading to increased click-through rates and thus improves the website ranking.

3. AMP will impact SEO significantly when it comes to speed. A vast improvement in loading time, including images, videos, and all forms of web content, will load instantaneously. The key to AMP’s speedy delivery of content is the page’s streamlined version of CSS. Thus, it appears to be an area that ranks high with users and increases website traffic. For example, two websites might rank similarly, but the one with the most speed would get prioritized in ranking.

4. The next higher importance of AMP is mobile-friendliness. Although desktop is still the leading source, mobile usage is gaining importance in recent years. Google’s AMP is best in standardizing a mobile version of the website and optimizes the mobile browsing experience for all users.

5. One of the distinguished differences is that for AMP-enabled pages, everything is trimmed- down, and some functionality that you currently have on your website may not work. However, you are compromising design and functionality to make speed the top priority.

The AMP is not a piece of cake for all websites. Considering the fact that AMP is basic in terms of functionality and design, sites with a large percentage of website traffic from mobile users, particularly content sites, will benefit from implementing the AMP for the mobile version of the website.

FINAL THOUGHTS

Accelerated mobile pages or AMP is an indirect ranking factor. It serves users a trimmed version of a webpage by reducing the elements of a webpage. This is an excellent opportunity for publishers of content sites like news sites to get a mobile head start. When users search on Google mobile search engine, an AMP page is likely to rank much higher than a regular mobile page. AMP will impact SEO significantly when it comes to speed. However, Google has explicitly stated that moving to AMP will not alone help in boosting page rankings. But if a web page is already ranking higher and has an AMP version available, it will definitely impact.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

How does the length of a URL affect SEO ranking?

How does the length of a URL affect SEO ranking?

Understanding the structure of URLs is a fundamental element of SEO. The basic rule of URLs for SEO is to make it easy for the user and search engine crawlers to understand the web page content.

IMPORTANCE OF URLs FOR SEO

For SEO, URL is a basic but crucial element that should not be overlooked. URL includes the domain name and creates a complete address of the location of a specific resource or webpage on the internet. A website’s good URL structure provides an excellent navigational experience and will help improve the website rankings. The main advantage of URLs for SEO is that they improve the user experience. Search engines consider URLs as significant ranking factors in determining page ranking. At the same time, URLs with keywords give appreciable visibility to the website in search results. A well-written URL will also serve as an anchor text when used as a link in a blog, forum, or another website.

URL STRUCTURE, THE IMPACT OF ITS LENGTH ON SEO AND RANKINGS

Short or Long, Which URL is good for SEO?

A URL consists of a domain name, path and protocol. They also contain specific folders or subfolders and other parameters like session ID. The best URL structure is the one that is simple, clear, and contains the primary keywords of the content without any irrelevant words and fewer folders.

A study on 1 million URLs by Backlinko showed that short URLs rank higher on Google than long URLs. So, it is clear that the length of the URL plays a key role and can impact SEO.

The ideal URL should be more human-readable, making them better for users. Aim for a length lower than 60 characters. Search engines can handle any URL size shorter than 2,083 characters, but shorter URLs are more likely to be remembered and more helpful for the users. They are also readable and easier to share, making them more click-worthy by the users.

Try to keep the structure relatively flat with fewer folders because content hidden too deep behind numerous folders can be a barrier to search engine crawlers and make it less visible. At the same time, making them so short that they no longer hold meaning, will not be beneficial for your rankings. Avoid capital letters, alphanumeric and special characters. Preferably use hyphens and underscores to separate words instead of space and avoid keyword stuffing. When possible, it is a good idea to match the page title with the URL.

In 2018, Google stated that page rankings don’t get affected by the number of folders added in URL, but the page depth does; that is how many clicks to get to a page from the home page. So, it’s all about making things easy for the user and SEO friendly.

CONCLUSION

Long URLs can have a negative impact on user experience and SEO. Consider the best practice tips discussed in the blog and put your best to make sure your URLs are as good and realistic as they can be. When things are accessible for the users, it can be highly beneficial for your website rankings.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Relevance or Speed, What prioritizes in Google Search Ranking?

Relevance or Speed, What prioritizes in Google Search Ranking?

Google ranking systems are designed to find the most relevant content that is close to search queries in a fraction of a second, sorting through hundreds of web pages and presenting them in a way that helps you find what you’re looking for.

Google uses a special trademarked series of algorithms called PageRank to generate its SERP results. In response to a query searched by the user, it displays the search results based on a large index of keywords. It also assigns each web page a relevancy score or rank to determine the order of these pages displayed on its search engine results page.

Depending on the nature of the query, these search algorithms look at many factors to fuel ranking and prioritize the search results. Some of the factors include fresh content, page relevance, backlinks, website speed, HTTPS, mobile-friendliness, domain age, authority, location, content length, the usability of pages, keywords volume, and social signals. For example, in queries about current news topics, the freshness of the content plays a more prominent role than other factors.

Google has almost 200 ranking factors, and every year they keep changing or adding more to the list. It is not possible to focus on every single Google ranking factor, but the fundamental factors always remain the same and cannot be ignored. If you want to rank higher, focus only on those factors that will make a significant difference to your website. As of 2019, backlinks with quality and relevant content remain among the most important Google ranking factors.

IMPORTANCE OF RELEVANCE IN SEARCH RESULTS RANKING

Ranking higher in Google search engine can make business. So how does it work? High ranking content refers to value-added content relevant to its respective subject that you are looking for. When a user searches for a query, Google scans its index and checks for the relevant content to instantly display the most updated and relevant web pages.

For example, when you search for “cakes”, algorithms assess if a page contains relevant content about the keyword “cakes”, like pictures, videos, or recipes. If those keywords appear on the page, the headings, or the text’s body, the information is more likely to be relevant.

So, Google gauges the quality and relevance of the content for displaying more relevant results for the search queries and distinguishes it from other search engines.

IMPORTANCE OF SPEED IN SEARCH RESULTS RANKING

Importance of speed in search results ranking

How can you expect a good user experience if your website loads slow? Studies show that delay in the average loading speed can impact the users and thus leaving the website after about three seconds. This provides a bad user experience, and Google doesn’t like ranking these websites. Since 2018, page speed is a direct ranking factor, especially on mobiles where visitors are more likely to bounce from a site that takes too long to load. Google also recommends using the newly updated PageSpeed report and other tools like LightHouse to measure the site speed and make necessary improvements for a better user experience. Therefore, page speed is considered one of the essential factors in Google’s ranking algorithm.

FINAL THOUGHTS

It is a fact that both relevance and speed make a priority, playing a significant role in increasing website ranking, which improves business and helps keep up with competitors. Also, paving the way for fast loading websites with quality content provides a better user experience.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Does disavowing links have an impact on website traffic or SEO rankings?

Does disavowing links have an impact on website traffic or SEO rankings?

Disavowing a backlink means simply discarding malicious links pointing to the website. It implies requesting search engines like Google to ignore that particular backlink while determining the website’s SERP rankings.

A backlink is an inbound link directing you to a different website, also considered as a significant ranking factor for websites by search engines like Google. Thus, good quality backlinks play a crucial role in increasing the website ranking position and assist the website to rank higher in SERPs. In contrast, bad backlinks are unnatural, spammy links that will direct to bad sites and ruin the website’s rankings.

It is a fact that the more backlinks on a page, the more traffic it gets. But, if these links are unnatural or toxic, they can do more harm than good as Google will consider your site as less trustworthy. If so, disavowing these links could help your site remove this distrust, and you could see improved rankings.

So, what kind of links should be disavowed? There are certain metrics to be taken into consideration before disavowing any backlinks.

What kind of links should be disavowed?

-Trace spammy, low-quality or inappropriate links pointing to your site that you didn’t want to associate with and remove the links without any hesitation.

– Links from disreputable sources that could harm the Domain Authority (DA) and Trust Flow (TF) of your website can be disavowed.

– Review if the links to your site would be of value, like would the website get a large enough audience. You can do so using tools like SEMrush, which shows the overall site’s health.

Google’s John Mueller asks to keep an eye on a few things while disavowing links. First, a link that looks bad may still help your site, and disavowing these links might impact the rankings. For example, obsolete links were once related to your site and now become outdated. But, the value of the links remains the same as they are from trusted sources even though linked to outdated content.

Another example is some links may not directly relate to the content on your site. This doesn’t mean it’s a bad link until you are confident that the links are causing issues for your site. It should not be disavowed if it’s from a trusted source, as they also impact the SEO rankings.

John Mueller also says that the disavow tools shouldn’t be used indiscriminately. Initially, before using the disavow tool, try removing backlinks manually by Google Webmaster tools. They provide a list of all the links pointing to the website. Analyze the links, including their URLs and the anchor text, prioritizing which links should be removed. Then send a request to the link owner to remove or disavow the link.

Another way is to assess your backlinks profile using Google Search Console and other tools such as Majestic, Moz, SEMrush and Ahrefs. Then, add the links into a plain text file and upload them to the disavow tool.

The disavowing process doesn’t happen immediately. The Google bots take almost 48 hours to notice that a new disavow file has been uploaded against that domain. Later, it takes weeks or even months to recrawl all the URLs and update them.

FINAL THOUGHTS

Disavowing links play a crucial role in impacting your website traffic and SEO ranking for better or worse. Hence, before disavowing links, it is essential to scrutinize each link to identify whether it’s bringing down or causing harm to your site rather than blindly removing the bad links.

To watch the latest Google SEO Office Hours, please check out the video below:

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

Spellings and grammar on your website have higher priority than broken HTML, Here is why?

Spellings and grammar on your website have higher priority than broken HTML, Here is why?

It is a known fact that Google uses a series of algorithms to determine the search engine rankings. It takes into consideration a lot of factors in its algorithms to determine the ranking system. Some of these factors include keyword volume, proper headings, content length, domain age, SEO-friendly content, plagiarism-free content, etc. Did you know that spellings and grammar or a broken HTML can also serve as a factor in determining the quality of the content as well as influencing its ranking in search engines?

IMPACT OF BROKEN HTML ON THE WEBSITE RANKINGS

As per Google’s John Mueller, a broken HTML will impact the ranking only if it is so broken that the google search engine is not able to recognize the website link. If Google can’t recognize the HTML as a title/heading or if these pages are broken in the browser too, it will impact the ranking. So, such pages may not load properly and may need to be fixed.

On the other hand, it is also true that many web pages do not have valid HTML most of the time. So if the page looks normal and loads well in the browser, then a broken HTML should not be an issue. It may not impact rankings but may affect meta-tags, structured data, or link elements.

IMPACT OF GRAMMAR AND SPELLING ON WEBSITE RANKINGS

A grammatical or spelling error is a quality issue and directly impacts the readers. Readers are always on the lookout for high-quality content with utmost clarity. Low-quality content with errors may make the website lose its credibility with the readers, which will affect Google indexing and, ultimately, the website’s search engine rankings.

A content with errors may confuse the readers, or they may find it hard to understand. In both scenarios, they might go looking for different sites. Moreover, Google’s ranking algorithm values well-written SEO-friendly content, free of plagiarism and grammatical/ spelling errors. An error-ridden content will make Google rank your page lower in the search results, which will reduce your visibility and can prove to be disastrous for your company.

TAKE AWAY

The spelling and grammatical errors are very different from an error in HTML or the so-called broken HTML. The latter is more of a technical error, and the former is more of a quality issue. But both these errors impact search engine rankings, with the impact being more in the case of spellings and grammatical errors.

If you want to increase your website ranking, make sure your content is precise, clear, short, to the point, easy to read, free of grammatical/spelling errors, and properly organized.

To watch the latest Google SEO Office Hours, please check out the video below:

Sridevi Tolety

Sridevi Tolety

About The Author…

Sridevi developed a zeal for digital marketing space when she was introduced to this field as a Digital marketing strategist. She closely follows the emerging trends in the digital marketing arena and loves to write about them on various social media platforms. She strongly believes that the future is digital and marketing is no exception. Agility, alertness, adaptability and eagerness to learn new things are her driving forces.

Five things you should know when you want to buy backlinks

Five things you should know when you want to buy backlinks

For a long time, link generation has been a very important concept based on which Google search algorithms are built. It has become one of the important key factors in Google’s Search Engine Page Rankings. Link generation has a direct impact on domain authority, website traffic, and ultimately SERP results. Hence it is always one of the key areas of focus for an SEO expert.

The link-building activities involve building internal page links on a website and external page links. Internal links allow the website visitor to stay on the page for a long time consuming, value-added content on the website. External links drive visitors to the website from various channels.

Though interlinks can be generated and linked, generating external links is the key to driving more traffic. Driving traffic, keeping the visitors engaged are two significant factors that improve search rankings.

Here are the top five things you should know when you are considering buying backlinks. Beware! None of the people selling backlinks will tell you this.

  1. Buying backlinks is considered Illegal. John Mueller has clarified it time and again and reiterated the same in his recent Google SEO Office hours. Google keeps updating its algorithms to purge invalid links. Buying backlinks is one of the black hat SEO technique which is forbidden by Google. However, some people who try to find shortcuts do look for sellers who can assure backlinks. But practically, there is no shortcut to increasing backlinks, except for following White Hat SEO techniques.
  1. It is not a good practice to buy backlinks. Google’s algorithms are refined frequently to catch any unauthenticated activities in Google search rankings. These algorithms keep refining and are fine-tuned to flag any suspicious links.
  1. Google takes punitive action on the websites that have been flagged by Google. This may include removing all those suspicious backlinks or may sometimes lead to serious repercussions like pulling down the websites as a whole.
  1. Getting a website up online after it is pulled down takes a lot of time, and you may be asked to give several reasons. Hence be careful when you think of buying backlinks from sellers.
  1. Backlinks are the foundation of Google’s search algorithms. Google’s search, traffic, conversion tracking, discovery all are based on these backlinks and are as much relevant today as they were in 1997. Hence it is worth investing in building your website’s backlinks authentically.

Hence, buying backlinks could prove lethal to your business website. It is always recommended to build links by following White Hat SEO techniques. These techniques have proven to increase search rankings and boost a website’s traffic. Relying on the best practices to implement SEO techniques is always safe and worth investing in.To watch the latest Google SEO Office Hours, please check out the video below:

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