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7 Top Instagram Marketing Tips to Grow Your Business in 2021

by Anitha R | Aug 27, 2021 | SMM

Instagram has become one of the most popular social media platforms. With over a billion active users, Instagram enjoys the position of being in the top ten most used social media apps alongside Facebook, YouTube, WhatsApp etc. There are about 500 million active daily users on Instagram. Instagram also hosts about 200 million business accounts, and it’s interesting to note here that 90% of Instagram users follow a brand on this social media. With this defined scope, we can see that there is a thriving market with an ever-eager audience ready to engage with the brands available on Instagram. Let us understand this a little further and channelize our marketing strategies to maximize our earning potentials.

What is Instagram Marketing?

Instagram marketing is a social media marketing strategy used to engage with the end-users on Instagram. It helps in creating brand awareness, brand engagement, and boosting sales. Instagram can help in both B2C sales as well as B2B sales, too. On average, a user spends about 53 minutes per day on Instagram, making it the second most visited social media site after Facebook. The scope to have a more interactive and feedback-driven customer engagement is undiscountable.

7 Instagram Marketing Tips to grow your business

Let us understand how we can make the best use of the Instagram platform for adding more value to our business with these enterprising Instagram marketing tips relevant to the current market scenarios.

1. Switch to the Business Account

Switching to the Business account on Instagram is very simple and can prove instrumental in driving more value-driven sales to your business. All you need to do is go to the settings on your profile and click on the “Switch to Business Profile” tab and Voila, there you go. You are subscribing to the benefits that come along the way as listed below:

Access to Instagram Insights

Access to Instagram Ads

You can set up an Instagram Shop

Primary and Secondary messaging inboxes

2. Focus on Instagram Ads

Using the free marketing tools on Instagram, gauge your customers and refine your target audience. Instagram insights help in discovering how your posts and content is received by the audience. Instagram Ads can be targeted based on Demographics (Age, gender, language), location, interests (based on what people follow), consumer behaviour (based on Instagram activities, and generic consumer behaviour, too)

3. Rope in Influencers

This is a trend catching up quickly, especially on Instagram. More than celebrities, the micro-influencers (with followers ranging anywhere from thousands to 50k followers) are creating wonders in the realm of social media marketing. These influencers, with an established and loyal set of followers, are formidable and authentic brand ambassadors for any brand. They ensure a high engagement rate with the target audience.

4. User-submitted Photos for extensive engagement

User-submitted content can be linked to the brand pages with the appropriate hashtags and credits. This creates a win-win situation for both the consumer and the brand. The user feels more valued and connected to the brand. The brand creates trust in the audience for its product by giving realistic and authentic experiences.

5. Innovative and branded hashtags

Optimal usage of hashtags will be useful in keeping the audience talking about your brand. Hashtags ensure your brand is visible and discoverable to the users. Make sure the hashtags are relevant and niche to your brand or product. Hashtags help the users to go through the entire portfolio of your brand by just following that particular hashtag.

6. Time Your Posts

This is a very vital piece in your marketing strategy. Posting at the right time will ensure you are reaching the maximum outputs for your targeted posts. Ensure you post consistently, especially during the peak hours where maximum people are online. Research tells that Mondays and Thursdays are the best days to post on Instagram and the time targeted being 8-9 AM and 2 pm noon garnering substantial results for businesses.

7. Visually appealing content

Make the posts more appealing and attractive to the audience by using the features like filters, stickers, Insta stories and the right edits. Visuals create a lasting impression on the audience’s mind and make the users reshare your posts, indirectly contributing to increasing the span of your ads reach.

Conclusion

Instagram can boost business growth for small businesses and large enterprises alike. Focusing on quality rather than quantity will be a sensible approach to the marketing strategy. Ensure tracking the metrics to evaluate your posts’ reach and success. The world of possibilities is immense on Instagram; make sure you tap the right mix that suits your business. If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

7 Tips to Create an Effective LinkedIn Marketing Strategy

by Anitha R | Aug 6, 2021 | Editors Picks, SMM

LinkedIn hosts most of the decision-makers in its gamut and plays an indispensable role in making steadfast business relationships, thus contributing to building a sturdy sales funnel for businesses. It is considered a crucial Business-to-Business (B2B) lead-generation platform. As per the statistics, LinkedIn has helped in 45% conversion of B2B leads into a successful customer base for all the marketers. LinkedIn generates very targeted and niche segments of customers for businesses. A well- thought-out strategy can bring about tremendous results for growing organizations.

What is LinkedIn Marketing Strategy?

LinkedIn Marketing Strategy is a digital marketing plan to achieve the marketing goals of any organization. The presence of senior-level management, decision-makers and influencers on this social media platform makes it an important stage for B2B marketing activities. With the right strategies, you can tap the potential customers with great ease. Let’s understand a little more about this.

Tips to Create an Effective LinkedIn Marketing Strategy, 2021

Creating a plan for the marketing strategies on LinkedIn will be very helpful to implement and succeed in your business.

linkedin is a great platform to tap potential customers

1. Define Your Marketing Objectives

Defining the marketing goals will be helpful to tap the right channels and build the right framework to reap the maximum benefit from this strategy. The goals could be defined in varied ways, like building brand awareness, establishing a brand reputation, generation of leads, engaging with the target audience, selling products, and services, etc.

2. Create a Company Page

As simple as it may sound, having a company page on LinkedIn works wonders regarding establishing your brand credibility and authority. The Company page acts as a landing page for the customers to connect with your brand. The Company page acts as a brand ambassador for you, highlighting your ideas, brand values and is like the USP of your products and services. Relevant and engaging content on your company page is definitely going to pull the right audience towards you.

3. Focus more on Visual Content

Visual content sells more than anything. It’s engaging, creative, and appealing to the audience. The viewers have an immediate connection with visual representations of ideas. Posts with links to YouTube video content are a good option, however, the LinkedIn native video option is far more effective, as it auto-plays when your audience scrolls past their posts. Company presentations and relevant PDF’s can also be found in the video space.

4. Relevant and Up To Date Content

The content on the LinkedIn platform should be more focused on value creation, sharing relevant and informative materials with the target audience. Usage of hashtags will be more powerful and give a winsome solution to your marketing strategy. Usage of infographics, latest news updates of products and thought leadership is the most sought-after approach in churning the best content for the LinkedIn Company page.

5. More Employees Connected to the Company Page

Your Employees are your brand ambassadors, too. It’s a win-win solution to engage employees and the target audience at the same time. When more and more employees are following the Organization and sharing the Company content, the reach for the posts is diversified. The prospective customers find more credibility and value in employees resonating the brand values.

6. Making the Top Management Active on LinkedIn

A lot of attention is garnered when the top executives of an Organization reflect the company values and share their expertise on this platform through their posts. People take notice of such nuances where the top executives of the management are making efforts to connect with their customers.

7. Use LinkedIn Analytics

LinkedIn Analytics is invaluable to track the success of your posts, content and strategies. It highlights which content is bringing in maximum attention from the audience and the strategies can be aligned accordingly to the content, which captivates higher interest in the end-users.

Conclusion

LinkedIn marketing strategy, if designed and executed effectively, is sure to fetch you the desired results. You are fortifying your brand image and value by increasing your visibility on a platform where your prospective customers are evaluating you.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

5 Top Social Media Marketing Platforms in 2021

by Anitha R | Aug 3, 2021 | SMM

Social Media platforms have brought about a significant shift in communication around the world. The billions of users hooked on social media everyday is an easy and viable target for marketers. These users are playing a pivotal role in boosting the brand images of many organizations. The social media users are audience to multitudes of Ad campaigns and in turn, become valuable customers for these brands. The brands are looking to establish their credibility and authenticity by connecting with their end-users by being virtually present through these social media platforms.

It is becoming more and more relevant in the pandemic times that brands are re-strategizing their marketing plans and trying to increase their brand visibility on Social media platforms. The real sale is happening here. Your sales funnel is generated here. Your customer trust is won here. You are evaluated and established as a market leader on these Social Media Platforms.

Let us discover which of these social media platforms stole the limelight in 2021 so that you know where to find your loyal customers.

Top 5 Social Media Platforms based on the Active User Statistics

As per the statistics, Facebook takes the lead and captures the top slot with 2797 million users. It is closely followed by YouTube with 2291 million users. WhatsApp is right behind with 2000 million active users. Then we find Facebook Messenger with 1300 million active users and Instagram with 1287 million users at fourth and fifth place respectively. The numbers for LinkedIn are also promising as this platform boasts of having 294 million users and ranks at 15th place.

Let’s Explore More About These Platforms

Facebook

Facebook might seem the most obvious choice for any marketer when considering social media marketing. The reasons are varied; it has the largest number of active users, high levels of engagement and response from the users etc. Many brands take the limelight for successfully positioning their brand and strategizing their marketing ideas on Facebook. This one’s sure not to fail the Giant businesses or the small startups alike.

You Tube

The ever-popular social media platform is a way for brands to virtually sell their ideas and values to the consumer. The possibility of giving product demos, tutorials about using products, highlighting company values etc., makes YouTube an instant choice for the Organizations.

WhatsApp

WhatsApp allows businesses to connect with customers on a one to one basis. Businesses can capture customer interest by sharing product information, receiving feedbacks and providing customer service directly to the customer. More and more organizations are shifting focus to having Business accounts that allow them to have certain automated features which provide an ongoing connection with the customer.

Facebook Messenger

You can focus on delivering the relevant brand-related content one to one to the customer. Potential leads can be tapped easily and engaged effectively on this platform.

Instagram

Instagram provides opportunities for companies to provide visual content to the audience. The hashtag trend strikes a strong affinity towards the young generation. Instagram pages can become a product portfolio and help in getting constant approval from the end-users.

Conclusion

Social media platforms are fast and easiest ways to penetrate the minds and hearts of the target audience. So if you want to stay ahead of the game, be there and engage with the real end- users. Add more value and essence to your brand.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

7 best social media marketing tips to boost your business in 2021

by Anitha R | Aug 2, 2021 | SMM

Social Media Marketing is a platform used by many organizations to promote their products or services. With more and more people having easy access to the internet and the average time spent by an individual on social media sites increasing day by day, it’s only becoming more sensible and relevant to be more visible on Social media to boost your brand visibility.

A word on social media spreads like wildfire these days and many businesses will testify that they have experienced positive impacts on their business by focusing more on Social Media marketing than Printed Ads. Let us understand the latest trends in Social Media marketing that will fetch your business the necessary boost.

Why has Social Media Marketing gained so much popularity?

Let’s go through some numbers to get to the root of why we need a social media marketing strategy to expand our business scope. As per the statistics, there are 3.78 billion social media users worldwide, constituting 48% of the total world population. The average time spent on social media platforms amounts to two hours and 25 minutes. That’s a lot of time, isn’t it? 73% of marketing leaders will vouch that they received positive results using social media marketing. These numbers are driving the organizations to focus more on the digital space to create brand awareness and establish customer trust.

7 best Social media marketing tips

Boost your business with these unique strategies

Integration of artificial intelligence (AI)

Artificial intelligence marketing leverages AI concepts to integrate machine learning with marketing goals. AI helps in collecting and analyzing data to achieve data-driven decisions. Natural Language Processing (NLP), content generation and real-time personalization are a few ways AI can be deployed in marketing strategies to increase your brand presence.

Video Marketing

Video marketing has become more relevant in times of pandemic, where most of the working professionals are stuck with Work-from-home and their working laptops. Video marketing creates a strong brand image and makes a lasting impression on the minds of the consumers. Unlike the myth that it’s a costly affair, all it takes to get a quality video is a Smartphone and editing software like Adobe Pro. So let’s get those videos rolling !!!

Influencer Marketing

Influencer marketing is indeed a big thing when it comes to associating a brand with a public personality. The paradigm shift to micro-influencers (social media promoters with thousands to tens of thousands of followers) who have very high levels of engagement with their followers is on the rise. The public relates and trusts these micro-influencers more due to their relatability to common people. It’s a cost-effective option to reach a wider audience.

Generate Leads On LinkedIn

LinkedIn is an often-overlooked option in a Lead generation. The Quality of leads that are generated cannot be underestimated as most of the decision-makers are present on LinkedIn. Do not miss out on the big opportunities LinkedIn has to offer.

Hyper localization

Localizing the marketing strategies based on geography and buyer behaviour is becoming more relevant and important in current times. Creating unique blog content by location, location-specific ads, personalized offers, etc glorifies the consumer position and enhances customer engagement at the base level, promising a lasting relationship with the customers.

Corporate Activism

The younger generation now is more interested to associate the brand values with the thoughts of Leaders from the Business. There is a pressing need for the Leadership to articulate their brand values in their posts and enhance their visibility.

Social Media as a Customer Service Platform

Social media offers better and faster communication channels for the customers to get their queries and requests addressed. It fortifies the brand image and value, creating prospective customers.

Conclusion

With the market space evolving and adapting to newer challenges, social media marketing is providing leverage to the Marketers with a space that imbibes a wider scope to connect with a larger targeted audience, converting sales prospects into valuable customers.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.