Has your social media marketing strategy helped you achieve your goals?

Social media KPIs measure campaign performance reliably. They serve as predefined benchmarks for tracking performance. Tracking metrics such as engagement rate, follower count, and lead conversion rate will show evidence that your strategy bridges your target audience and establishes brand awareness.

In this blog post, we will learn about social media KPIs, how to set up social media KPIs, important social media KPIs, and important metrics for tracking social media KPIs.

What We Cover In This Blog?

• Exploring Social Media Marketing KPIs
• Why Use Social Media KPIs?
• Important Social Media KPIs
• Setting Up Social Media KPIs
• Important Social Media Metrics

Exploring Social Media Marketing KPIs

Key performance indicators (KPIs) are quantifiable performance measures over time for an object.

Companies use KPIs, including related metrics, to measure performance, check if the targets are being met, and change the strategies if required.

Social media KPIs determine the efficiency of a business’s social media marketing efforts and strategies. They track the company’s data on independent platforms such as Instagram, Facebook, Linkedin, etc. Social media KPIs include ‘Key metrics’ and ‘Key objectives.’ Key Objectives are the list of targets that need to be accomplished, and key metrics are the performance trackers.

Google Analytics can help businesses gain valuable insights into the impact of their social media efforts on website traffic and conversions by analyzing data alongside social media KPIs like engagement rates and click-through rates.

Why Use Social Media KPIs?

• Social media KPIs help pinpoint particular objectives and measure their improvements, giving a brief picture of what’s going right, where to concentrate efforts, and telling how well the strategy is designed to meet the goals.
• Social media KPIs brief about the change in desirable outcomes for the efforts made. For example, whether the new feature added to social media platforms leads to follower growth.
• Lastly, they help you analyze and execute weak areas that can lead to the overall growth of your business.

Important Social Media KPIs

Let us look at some important social media KPIs.

Reach KPIs

Reach is a quantity measurement, and ‘Reach KPIs’ measure the user count of your social media channels.

• Impressions- This number gives the visibility count of your post on the user’s feed or timeline.
• Follower count – Displays the no of followers.
• Audience growth rate – It demonstrates the follower count concerning time.
• Reach – It provides the post engagement rate and profile visits after posting.
• Potential reach – It provides the count rate of people viewing a particular post during a reported period.

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Website traffic

Website traffic, including visits to your landing page, is another valuable social media KPI for tracking. It provides the count of users visiting your website on social media platforms.

Conversion KPIs

Conversion metrics show how good your social media strategy is and how well it leads to actionable insights.

• Conversion rate – It gives the count of users who performed the tasks outlined by your social media CTA compared to the total clicks on that particular post.
• Cost per click (CPC) – The amount paid to the social media platform for an individual clicks on sponsored posts.
• Click-through rate (CTR) – It gives the percentage of users who viewed the post and clicked on CTA (call to action) included.
• Cost per thousand impressions (CPM) – You pay for every 1000 views for your sponsored social posts.
• Bounce rate – It gives the percentage of users who clicked the link provided by your post but left the page without taking action.
• Revenue – It shows sales revenue generated through the social media platform.

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Social media engagement KPIs

Social media engagement KPIs compute the quality of interactions with social media followers. It briefs about the audience’s connection with your video content, posts, and branding.

• Likes – It counts user engagement with social media posts by clicking the like button.
• Mentions – It indicates the brand mentions tagged on posts.
• Clicks – It gives the count of clicks on the link provided by your social media post.
• Applause rate – It tracks positive interactions such as retweets, reposts, likes, saves, etc.
• Comments – It gives the count of followers’ comments on a post.
• Shares – It gives the no of times your post has been shared from one platform to another.
• Amplification rate – It gives the rate of your followers sharing your content with their followers.
• Average engagement rate – This metric divides the engagement a post receives, including saves, favorites, likes, comments, etc., by the total count of your social channel.

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Community growth KPIs

These KPIs keep track of your community growth rate.

• Total subscribers – It gives the total count of subscribers attracted over time.
• New subscribers – It gives the total count of users subscribed to your social media page over time.

Setting Up Social Media KPIs

Let us look at some ways to set up social media KPIs.

1. Stating the KPI’s objectiveThe KPIs objective indicates how tracking the KPI can help the company reach a particular business goal. It is beyond numbers and data.
2. Name the KPIDeciding on a metric will measure whether it is on a track. For instance, if your company focuses on growth and intends to increase brand awareness, you could make Facebook impressions as one of the KPIs. After setting a metric, adding value and timeline to the KPI is important.
3. Share your KPIsCommunicate your KPIs with your team, boss, and other stakeholders who stay current with your strategies. Sharing your KPIs would set the expectations right and align with your measurements.
4. Analyze performanceAnalyzing social media performance concerning time is an important step to follow.
5. Understanding industry benchmarksUnderstanding industry benchmarks is important for setting realistic business goals for your social media account.

Important Social Media Metrics

Let us discuss some important social media metrics that help to track social media marketing.

Impressions

It is a key metric that checks if the marketing efforts are being reached to the social media audience. More impressions indicate a high visibility rate.

New followers

New followers are the users who lately follow your social media channels and have access to your latest posts in their newsfeeds.

Share of voice

It is a social media metric that measures the market your brand owns or the intensity of your domination in the industry compared to your competitors.

Follower-drop-off rate

This metric gives the number of users who have unfollowed your social media page over a period.

Follower-growth rate

It is an essential metric that measures the total number of followers gained over a particular period.

Conclusion

Social media is a web of interactions that makes it unique and easy to interact but difficult to measure. As social media managers and marketers, it is important to watch the competition, quality content, and audience growth rate. These insights provide information on where to invest time, money, and resources for building relationships within the social network.

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A new player has arrived in a world where social media platforms are constantly battling for consumers’ attention. Meta CEO Mark Zuckerberg has just launched the earliest version of Threads, an app the Instagram team developed for text-based sharing. Whether you’re a creator or just a casual poster, Threads offers a new, distinct location for public conversations and real-time updates.

Following the launch, Meta CEO stated in a Threads post, “The vision for Threads is to create an option and friendly public space for conversation. We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

Threads’ mission is to take what Instagram does best and expand it to text, creating a joyful and creative platform for you to express yourself. With Threads, you can connect with friends and creators who share your interests, including those you follow on Instagram and elsewhere. This exceptional achievement can be ascribed to Meta using its existing Instagram user base, allowing seam less interaction between the two platforms.

Connect with the best digital marketing agency to promote your business through this trending app.

What We Cover In This Blog?

• What Is Meta Threads?
• Key Features
• Setting Up The Threads App
• How To Login Into Threads App?

What Is Meta Threads?

Threads is a ‘text-based conversation app,’ a place for ‘communities [to] come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Threads aim to translate what text does best on Instagram into a positive and imaginative platform for you to express yourself.

Users will be able to create Threads entries of up to 500 characters in length, and while the program is aimed toward text, users will also be able to share links, photographs, and videos of up to 5 minutes.

Simply put, Users can connect with the same Threads account they follow on Instagram and respond to other public postings as they do on Twitter.

Key Features:

Threads app includes various features that make staying in touch with your close pals a pleasurable experience.

• Easy to Join: Threads is simple to use. Log in using your Instagram account username, and verification will be carried across, but you will also be able to customize your profile for the Threads app. Threads support the same fundamental accessibility features that are accessible on Instagram today, such as screen reader support and AI-generated image descriptions.
• User Protection: Threads software includes a comprehensive set of safety and user settings, assuring a safe and engaging user experience. Users below 16 (or 18 in some countries) are provided a private profile when they join the Threads app.
• Compatibility with other networks: Threads aspires to be interoperable with ActivityPub, the World Wide Web Consortium’s (W3C) open social networking standard. This will allow Threads to communicate with other apps that use the ActivityPub protocol, such as Mastodon and WordPress, enabling new connections that are now unavailable on most social apps.
• Camera access: Capture images and videos within the app and share them with your closest friends in real time.
• Direct Messaging: Connect with your close friends via one-on-one or group communications. Threads provide a simple and user-friendly chat interface.
• Turn Out The Noise: You can control who comments or reacts to your Threads app postings. Furthermore, you can use filters to eliminate responses that contain specified words. Accounts that are blocked on Instagram are also blocked on Threads, delivering a consistent user experience across both platforms.

Setting Up The Threads App:

1. Install the Threads app from Google Play (Android) or the App Store (iOS).
2. Sign in with your Instagram account.
3. Allow the app the permissions it needs to perform properly.

Note: When looking for Threads to download, seek the Threads Instagram app, which Instagram develops.

How To Login Into Threads App?

Log in to Threads using your Instagram account. After logging in, you’ll get a feed like Twitter’s. On its home page, you can scroll through posts.

The best digital marketing agency guides you on how to use Threads App for your business.

Conclusion

Threads is currently available in over 100 countries for iOS and Android users. The Threads app is an excellent tool for connecting with close friends and sharing unique moments. It provides a unique and private communication experience with its intuitive UI, rich messaging tools, and seamless connection with Instagram. Download the Threads app today and connect more deeply with your closest friends! Let us make the best use of this latest app under the guidance of a top digital marketing agency.

As the app evolves, it hopes to become an integral part of the rapidly increasing ecosystem of interoperable services, assisting users in finding their community regardless of the app they use.

“Today, we’re seen as a social media company, but in our DNA we are a company that builds technology to connect people,” Zuckerberg said at the company’s Connect meeting on Thursday, where he unveiled a chain of new products and goals around the metaverse. “It is time for us to adopt a new company brand to incorporate everything that we do, to reflect who we are, and what we hope to build.” Then he announced a new name for the company: not Facebook, but Meta.

FB is one of the best iconic brands in the world, and that used to suit Zuckerberg just fine. In 2019, he slapped the FB name on his company’s other products—Instagram, WhatsApp, Messenger, and Oculus—to recap people that Facebook is not just Facebook, but “a family of apps.” But now, Mark Zuckerberg said on Thursday, “our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future.” The new name is intended to signal that future: one beyond social media, and beyond all the bad news.

Facebook’s rechristening as Meta has some elements of all three. The company wants to describe themself as a “metaverse” company, not just a creator of social media products. And Zuckerberg wants more of a hand in those new pursuits, rather than overseeing the Facebook app. The company also seeks a way out of the past few years of everyone dunking on Facebook, a name that’s become synonymous with mistrust and skepticism (not to mention conspiracy theories and genocide).

As per the Intermediary guidelines, social network companies are supposed to appoint compliance officers. These officers would be responsible for checking the reported posts and take necessary action.

It has come to be known that the social networking companies in India are still waiting for a nod from their US counterparts to take the necessary actions in India. They have hence requested a six months extension to comply with the intermediary guidelines.

What will happen if Facebook is Banned Tomorrow?

Don’t worry, your Facebook accounts will not be lost. The accounts will exist, but will not be accessible. Once the ban is lifted, you can access your Facebook accounts as usual.

What will be the financial impact on Facebook?

India is one of the largest consumer bases for Facebook. A ban on Facebook could lead to a huge financial impact on the company. Corporates, small and medium enterprises that depend on Facebook ads, solo entrepreneurs that depend on Facebook shops, might see a huge impact on their respective businesses as well.

What will be the impact on Twitter?

With billions of tweets coming from India, Twitter may go silent with lesser tweets and chirps from other parts of the World. Again, be rest assured, your Twitter accounts will be back with the same details, once Twitter is back.

A dependency on social media networks does show its impact when they are banned. With COVID around, social media and OTT channels have been a source of entertainment for many in India. Hope the companies will be able to abide by the guidelines and take it as a priority going forward.