Top 5 winning digital marketing strategies for SAAS companies to grow rapidly in 2021

by Durga | Jul 14, 2021

Post Views: 125

In the current competitive market, trying to market SaaS products that don’t have a physical form on display is more challenging compared to marketing for traditional companies. That is where digital marketing strategies for SaaS companies come into the picture because it is a rapidly growing industry. In this guide, we will share with you the five effective SaaS growth strategies to target in 2021 that will get you started on the path to acquiring customers.

SaaS or Software as a service is a software distribution model wherein companies host applications for the customers to subscribe to their services. A few of the prominent SaaS companies include G Suite, Salesforce, HubSpot, Netflix, and Dropbox, etc. As a SaaS marketer, you have to follow a completely different model. You need to adapt to different digital marketing strategies for lead generation and convert the leads to potential customers.

Digital marketing refers to all forms of online marketing methods that take place across a variety of digital channels, such as SEO, content marketing, PPC, social media marketing, email marketing, and blogging. Etc. Below are the five top SaaS marketing trends to focus on.

#1. Leads generation with SEO

Search engine optimization is an effective process to optimize content and generate leads for your business. Digital presence serves as a prime factor in brand building and SEO helps in increasing your website’s rankings and visibility to get onto the top of Google search results. Optimize your website or blog with high-value keywords, quality content and implement effective factors like backlinks, external or internal links, rich user experience to improve your SEO rankings. This serves in bringing more visitors that means more qualified leads and conversion rate.

#2. Remarketing with social ads

In digital marketing, remarketing campaigns are an essential strategy for converting visitors on your website to customers. It is following people around the web by serving ads to the visitors on your website or blogs on the platforms they use most, like Facebook, Linkedin, Twitter, YouTube, Instagram, etc. Set up tagging on the audience across your site and start accumulating cookies – this will help you to show ads to those visitors.

#3. Attract customers with free trials

Everyone wants something free and SaaS companies are in a perfect position to offer free trials to customers, which can lead to an increase in new customers and recurring revenue. It also provides an opportunity to show off your customer service and support to targeted customers. Thus helping in getting more conversions with no additional effort. The end of the free trial period also offers you valuable feedback for your product.

#4. Advertising with PPC campaigns

PPC, also known as Pay-per-click or paid search, is an effective digital marketing tactic in terms of ROI (Return on investment). It is a paid form of digital advertising where you run advertisements and pay a fee for every user who clicks on your advertisement. The most common PPC platforms are Google Ads, Bing Ads, and Facebook Ads. The key to success with PPC is to know the search intent of your target buyers and drive enough clicks through to your website, landing page, or messenger box to turn users into customers.

#5. Referral marketing with rewards

Referral marketing is one of the effective SaaS marketing strategies for lead generation. When you tell customers how great your product is, they may not believe it, but when a friend or colleague speaks up about how great your product is, they trust what they hear. Making your happy customers recommend your product is all you need to do in referral marketing. To make referral programs come into action, you need to offer attractive rewards to customer referrals.

FINAL THOUGHT

In 2021, without a strong online presence, you are likely to lose tons of potential customers. To sustain your business from a competitive edge, you need holistic digital marketing to set up a secure business position in the marketplace. However, marketing trends keep changing from time to time. So come up with a mix of these above strategies and always prevail with the user’s preferences, as it can be a game-changer.

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.