What Does CRM Software Do For online Business | How to use CRM Software

by Prashanthi Kolluru | Aug 28, 2018

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How online business gained popularity.

The Internet revolution has changed the face of economy. With the advancement in technology business processes have become more effective and efficient. Through easy connectivity and accessibility of data, starting an online business has become an inexpensive task. Online businesses are springing up like mushrooms day by day.

Importance of Customer’s role in online business

A Customer can access any or all information about a product or a company through a click of a button. Exposure to the business has increased. Every customer is vital; there are several players in the market ready to capture their attention. With increase in communication, a customer brings in more prospective customers through a mouth of word. Hence not just obtaining a customer but to retain him/her is also important.

Gone are those days when the customer has to stand in a queue to buy a product. Today customer is the king, selection of items, payments, delivery everything can be done sitting at home.

With several players in the market, rigorous marketing strategies are a must to attract leads. The order the day is to convert those leads to customers. The challenge arises on how to track them, collate the data and reciprocate at the correct time. CRM software solves the problem for you.

CRM software for small business

Once there was a farmer who cultivated cotton. It took 6 months for the crop to be ready. During the first month, a person gave his contact information to the farmer and asked him to call once the crop is harvested. Similarly, he got requests for many more people. Six months are over and crop was ready, but the farmer has lost all his contacts and no one turned up to buy his cotton crop. He ended up in losses. This is simple example why CRM is useful. Customer relationship management helps in collating, storing, analyzing customer information and helps in bringing new customer, retaining the existing ones and winning back old customers.

Best CRM for startups

Startup, as we know, is a newly emerged business. Success of a startup needs:

Effective business model

A passionate leader, team work

Knowledge of market trends

Good timing

Well-organized plan and execution

Appropriate marketing strategy

Although there are thousands of businesses emerging every year, only few succeed in the market.

For a Startup to become an established firm, customer base has to be strong. Customer Relationship Management enables to manage different people within the organization. Not just brining in customers and analyzing the data, CRM helps in collaborative decision making between sales, marketing and management teams.

Startups don’t fail because they lack a product: they fail because they lack customers and a profitable business model. –Steve blank

For most of the startups cost is a major concern, any strategy followed should be within the financial budget of the company. Therefore CRM software has to meet not only the needs and but also the cost of the company.

OPAL CRM by KloudPortal

KloudPortal is a mobile app and SaaS product development company. We understand the needs of Online and startup businesses. Through our products we have been successfully serving global customers for the past three years.

OPAL CRM is a user friendly, customizable application that can be easily acquired by any online business. Main features of our app are:

It captures leads from various channels, both online/offline

Records all communication with the leads

Lead management

Lead quotation and invoice management

Easy integration

Two line of code integration for website, ecommerce.

Detailed reports on product interest view, Lead conversion reports and possible lead reports.

Pipeline management

Self-registration and self-explanatory

Multilanguage support

Convenient to use mobile app

We have different pricing plans to cater to the needs of different segments. You can choose the plan that best suits your business. Our support team always welcomes customization.

Technical Features of our application are:

Restful Endpoints for integrating to Android/iOS applications

SMTP options for monetizing your requirement

Update application name and Logo of your choice

Supports any host providers

Supports integration with Java , objective C, C#, Android, Swift, perl client integration code base

Try our OPAL CRM it’s best CRM software for small business. Find your business flourish through effective Customer relationship management.

For demo reach us: contactus@kloudportal.com

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