7 Top Instagram Marketing Tips to Grow Your Business in 2021

7 Top Instagram Marketing Tips to Grow Your Business in 2021

Instagram has become one of the most popular social media platforms. With over a billion active users, Instagram enjoys the position of being in the top ten most used social media apps alongside Facebook, YouTube, WhatsApp etc. There are about 500 million active daily users on Instagram.

Instagram also hosts about 200 million business accounts, and it’s interesting to note here that 90% of Instagram users follow a brand on this social media. With this defind scope, we can see that there is a thriving market with an ever-eager audience ready to engage with the brands available on Instagram. Let us understand this a little further and channelize our marketing strategies to maximize our earning potentials.

What is Instagram Marketing?

Instagram marketing is a social media marketing strategy used to engage with the end-users on Instagram. It helps in creating brand awareness, brand engagement, and boosting sales. Instagram can help in both B2C sales as well as B2B sales, too. On average, a user spends about 53 minutes per day on Instagram, making it the second most visited social media site after Facebook. The scope to have a more interactive and feedback-driven customer engagement is undiscountable.

7 Instagram Marketing Tips to grow your business

Let us understand how we can make the best use of the Instagram platform for adding more value to our business with these enterprising Instagram marketing tips relevant to the current market scenarios.

1. Switch to the Business Account

Switching to the Business account on Instagram is very simple and can prove instrumental in driving more value-driven sales to your business. All you need to do is go to the settings on your profile and click on the “Switch to Business Profile” tab and Voila, there you go. You are subscribing to the benefits that come along the way as listed below:

switch to business profile
  • Access to Instagram Insights
  • Access to Instagram Ads
  • You can set up an Instagram Shop
  • Primary and Secondary messaging inboxes

 

2. Focus on Instagram Ads

Using the free marketing tools on Instagram, gauge your customers and refine your target audience. Instagram insights help in discovering how your posts and content is received by the audience. Instagram Ads can be targeted based on Demographics (Age, gender, language), location, interests (based on what people follow), consumer behaviour (based on Instagram activities, and generic consumer behaviour, too)

3. Rope in Influencers

This is a trend catching up quickly, especially on Instagram. More than celebrities, the micro-influencers (with followers ranging anywhere from thousands to 50k followers) are creating wonders in the realm of social media marketing. These influencers, with an established and loyal set of followers, are formidable and authentic brand ambassadors for any brand. They ensure a high engagement rate with the target audience.

4. User-submitted Photos for extensive engagement

User-submitted content can be linked to the brand pages with the appropriate hashtags and credits. This creates a win-win situation for both the consumer and the brand. The user feels more valued and connected to the brand. The brand creates trust in the audience for its product by giving realistic and authentic experiences.

5. Innovative and branded hashtags

Optimal usage of hashtags will be useful in keeping the audience talking about your brand. Hashtags ensure your brand is visible and discoverable to the users. Make sure the hashtags are relevant and niche to your brand or product. Hashtags help the users to go through the entire portfolio of your brand by just following that particular hashtag.

6. Time Your Posts

This is a very vital piece in your marketing strategy. Posting at the right time will ensure you are reaching the maximum outputs for your targeted posts. Ensure you post consistently, especially during the peak hours where maximum people are online. Research tells that Mondays and Thursdays are the best days to post on Instagram and the time targeted being 8-9 AM and 2 pm noon garnering substantial results for businesses.

7. Visually appealing content

Make the posts more appealing and attractive to the audience by using the features like filters, stickers, Insta stories and the right edits. Visuals create a lasting impression on the audience’s mind and make the users reshare your posts, indirectly contributing to increasing the span of your ads reach.

Conclusion

Instagram can boost business growth for small businesses and large enterprises alike. Focusing on quality rather than quantity will be a sensible approach to the marketing strategy. Ensure tracking the metrics to evaluate your posts’ reach and success. The world of possibilities is immense on Instagram; make sure you tap the right mix that suits your business.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

1. Marketing tools on Instagram, Search engine journal
2. Instagram marketing tips, Neilpatel
7 Tips to Choose the Best Domain Name for Your Business

7 Tips to Choose the Best Domain Name for Your Business

A domain name is a readable version of the website address. As Search Engine Optimization (SEO) becomes more and more significant in the current times, domain names also play a significant part in contributing to SEO.

Domain names highlight the business expertise and niche aspect of the business. It in turn contributes to the quality and the quantity of the organic traffic coming to a website. We can imagine the domain name to be like an address board directing the right traffic towards you. The best domain name is going to strategically place you in a distinguishable position among your competitors. Let’s break this down further for our better understanding.

How important is the Domain name for SEO?

Although the domain name may not be a direct factor that affects the SERP rankings, it may most remarkably add to the SEO advantage by having relevant keywords in it. The memorability, keywords, length of the domain name, brand strength adds more value to the SEO of the website.

The domain name should be arrived at keeping the interest of the users in mind. Such a strategy in choosing the right domain name for your business is definitely going to be a rewarding experience for you.

Domain names have impact on SEO

Tips to choose the best domain name for your company

We will now uncover how best to optimize the domain name to benefit our SEO strategy.

  • Make it Short and Memorable

Let us focus on keeping the domain name short and avoid longer names that will be difficult to recollect by the user or ones which might be susceptible to mistyping. Make the domain name innovative and appealing to the user, so it leaves a lasting impression on them.

  • Incorporate Keywords

The usage of tools to arrive at vital keywords that you may associate with your brand identity will be a good place to begin. The appropriate keywords in the right places are definitely taking your business high up on the SERP rankings.

  • Use the appropriate domain extensions

Domain name extensions are the parts of the domain found at the end of the website address like.com or, .in, etc. The most popular domain extension is the .com extension, which is the most sought after one. Target the .com extensions if possible and get the most appropriate one that suits your business.

Another perspective is to make it geography specific so that your domain name gains the trust and acceptance from the target audience from your geographical location. For example, a .in or .au domain extension will inform the audience that your business is based in India or Australia, respectively.

  • Avoid usage of hyphens and numbers

The usage of numerals or hyphens may be confusing for the end-users. These could be easily misunderstood and make the user confused, whether to spell out the number or place the number or even more misplace it while typing. To make it more user friendly, kindly refrain from using numbers and hyphens.

  • Protect your brand by investing in variants

Try to purchase the various domain extensions and the misspelt versions of the domain names that may be available. This will avoid the competitors from registering the various extensions that may pull away the audience from your website.

  • Research before zeroing in on your domain name

Make sure the domain is not copyrighted, trademarked and been used by any other business. Any lapse in this aspect may result in legal complications.

  • Proactive Domain registrations

Having the foresight to register any domain that may be a potential takeaway by a competitor, will be a prudent thing to do. You could also look into registering the .netinfo versions. It would help to keep your authority and brand identity secure.

Conclusion

Domain names can act as your USP tags to promote your business and take your brand image to a different level. A focussed approach to getting the right domain name will prove beneficial in the long run and contribute to your brand success.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

1. Domain name , Moz
2. SERP rankings, Backlinko
Top 5 Factors That Influence The Webpage Quality

Top 5 Factors That Influence The Webpage Quality

What we cover in this blog?

The Webpage works like a platform to dispense information with the end-users in the digital space. How well the information is perceived and accepted by the audience depends on the quality of the webpage. So it’s only becoming more relevant to focus more on the quality of the web page to garner the right amount of attention from the target audience.

What is Page Quality?

There are certain factors that go into determining the quality of a webpage. These search engine optimization (SEO) or the Google ranking factors are crucial to make your website achieve its success ratio. The Page Quality (PQ) rating is a value given to evaluate how effective the webpage is in achieving its purpose. In plain terms, the purpose of a webpage is nothing but the intent with which a website was created.

The purpose may be varied, like communicating or sharing information with the users, or generating monetary benefits, or it could be for harmful actions.
Some of the key points to note here are the focus on high levels of Expertise, Authoritativeness, and Trustworthiness (E-A-T), high quality main content etc.

Top five Factors that Affect the Page Quality

1. Purpose of the Webpage

As we learned before, the purpose of the webpage is the reason the page came into existence. The purpose of the webpage is evaluated in relation to the user’s search inputs. Google applies semantic search and breaks down the real intent of a search query. It then matches it with the purpose of a webpage. Hence the purpose of the webpage must be always aligned to the real intent of the end-users to score high on the PQ ratings.

2.Expertise, Authoritativeness, and Trustworthiness (E-A-T)

A webpage with high Expertise, Authoritativeness, and Trustworthiness ranks higher in the PQ ratings. So what’s this E-A-T all about?

  • Expertise

The credibility of the creator of the website content in the eyes of the audience is termed as expertise. For example, an article by James Lewis, a top-rated SEO expert in the US region, on SEO will rank higher than an article written by a novice writer.

  • Authoritativeness

Authoritativeness is defined by how powerful the website is, where the content is published. For example, a news article on world affairs published on the BBC website will be deemed more authoritative than the content in a local newspaper website.

  • Trustworthiness

Trustworthiness is defined by how trustworthy the website is that is hosting the information.

Factors influencing main content quality

For example, news information on COVID vaccines’ efficacy published on the WHO website will be more trustworthy than published by independent bloggers.
So the E-A-T factors put together affect the google ranking of a webpage.

3.Amount and Quality of the Main Content

The quality of the main content is another important factor that people need to focus on while doing the page SEO planning. From Google’s standpoint, the below factors contribute majorly to the main content quality and in turn towards the PQ ratings:

  • Grammatically correct and error-free content
  • Clear and well-defined content. The long-form content ranks higher as they gain more backlinks.
  • Factually correct content
  • Easily navigable sites

Functional videos With overall content meeting E-A-T requirements;4.Explicit Website Information The information on who is responsible for the website should be a part of the information packageon the website. Appropriate contact details, addresses, phone numbers add to the credibility of a website and make it more likeable from the end user’s perspective.

5.Website Reputation

The reputation of a website is assessed based on references made by other websites or experts about a particular website. This is analyzed by articles published in the media about a particular website. The awards and recognition harnessed by a website, user ratings, any mention of the website on Wikipedia, reputed forums or niche blogs, also drive the PQ ratings of a webpage.

Take Away

The webpage quality as a determining factor for the success of a webpage is a key workable item in SEO. Quality is a subjective view, but keeping the end-user in mind while creating content is sure to reap maximum benefits for any committed website.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

1. Page Quality (PQ), Search engine journal
2. High quality main content, Search engine journal
All you need to know about Hub and Spoke Content Marketing Strategy

All you need to know about Hub and Spoke Content Marketing Strategy

Content marketing is a powerful Search Engine Optimization (SEO) strategy that allows a website to rank higher on the Search Engine Results Page (SERP). Powerful and engaging content can captivate, engross and retain your target audience while building a powerful brand image and authority for the business. Quality content makes the customers more informed and helps them take learned decisions to choose a brand. Hence, targeting the specific audience with the right content should be the mantra for success for any business.

What is the Hub and Spoke content model?

Hub and Spoke is a content marketing model that is devised to create focussed content around a large topic, which in turn leads to an increase in organic traffic, keywords, rankings, etc, indirectly contributing to generating marketing leads and sales conversions. The model helps you build hub pages and spoke pages, which work in tandem with one another and make your website tick in Google’s algorithm, eventually increasing your SERP.

What is Hub and Spoke marketing and why is it important for SEO and content marketing?

This model is synonymously known as the topic clusters model. The hub pages focus more on a generic topic of higher relevance and builds content around it. The Spoke pages create content that would supplement and complement the hub pages. The Hub pages will target the short-tail and focal keywords, whereas the long-tail keywords are addressed in the spoke pages. The internal linking and URL structuring will further enhance the user experience by giving the visitors powerful and commanding content, exhibiting your authority around your area of expertise.

The benefits of implementing the Hub and Spoke Model will be:

 

 

hub and spoke model

 

 

  • Increasing organic traffic to your website
  • Fortifies your brand authority
  • The model organizes your entire site structure, helping in SEO and user experience alike
  • This model is going to be a crucial factor for lead generation and in keeping your sales pipeline healthy.

How to build a Hub and spoke model and how does it work?

Now that we have understood the model, you may be wondering how to get started? Let’s uncover now.

The first step would be to do Keywords research. After defining the target audience, deep dive into uncovering the most relevant and sought-after keywords by your end-users. You will arrive at the short-tail and long-tail keywords.

The next step will be to organize the keywords into hubs and spokes pages. Focus on what the users will type in google that will lead to you. Target the most crucial keywords and build compelling and focused content around that.

Once done, focus on URL structuring in such a way that internal linkings are judiciously utilized to give a clear picture to the visitor as to what you have to offer them. Next, you need to focus on creating fresh, attractive and informative content for your audience. The Quality of content pays off if proper time and resources are implemented in deriving at the same.

This model helps you evaluate the success of individual webpages that are driving more organic traffic to themselves. The constant evaluation will help you strategize better and build on a successful model by weeding out irrelevant content.

Conclusion

The Digital market space is driven by multifolds of content. A good Hub and Spoke content marketing strategy will steer you through the competitive web of challenges. You will establish yourself as a Unique, value-driven and customer-focused organization.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy Services and Content Writing Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services and Content Writing Services.

1. Keywords research, Moz
2. URL structuring, Hostgator
7 Tips to Create an Effective LinkedIn Marketing Strategy

7 Tips to Create an Effective LinkedIn Marketing Strategy

LinkedIn hosts most of the decision-makers in its gamut and plays an indispensable role in making steadfast business relationships, thus contributing to building a sturdy sales funnel for businesses. It is considered a crucial Business-to-Business (B2B) lead-generation platform. As per the statistics, LinkedIn has helped in 45% conversion of B2B leads into a successful customer base for all the marketers. LinkedIn generates very targeted and niche segments of customers for businesses. A well- thought-out strategy can bring about tremendous results for growing organizations.

What is LinkedIn marketing strategy?

LinkedIn Marketing Strategy is a digital marketing plan to achieve the marketing goals of any organization. The presence of senior-level management, decision-makers and influencers on this social media platform makes it an important stage for B2B marketing activities. With the right strategies, you can tap the potential customers with great ease. Let’s understand a little more about this.

Tips to create an effective LinkedIn marketing strategy, 2021

Creating a plan for the marketing strategies on LinkedIn will be very helpful to implement and succeed in your business.

linkedin is a great platform to tap potential customers

1. Define your marketing objectives

Defining the marketing goals will be helpful to tap the right channels and build the right framework to reap the maximum benefit from this strategy. The goals could be defined in varied ways, like building brand awareness, establishing a brand reputation, generation of leads, engaging with the target audience, selling products, and services, etc.

2. Create a company page

As simple as it may sound, having a company page on LinkedIn works wonders regarding establishing your brand credibility and authority. The Company page acts as a landing page for the customers to connect with your brand. The Company page acts as a brand ambassador for you, highlighting your ideas, brand values and is like the USP of your products and services. Relevant and engaging content on your company page is definitely going to pull the right audience towards you.

3. Focus more on visual content

Visual content sells more than anything. It’s engaging, creative, and appealing to the audience. The viewers have an immediate connection with visual representations of ideas. Posts with links to YouTube video content are a good option, however, the LinkedIn native video option is far more effective, as it auto-plays when your audience scrolls past their posts. Company presentations and relevant PDF’s can also be found in the video space.

4. Relevant and up to date content

The content on the LinkedIn platform should be more focused on value creation, sharing relevant and informative materials with the target audience. Usage of hashtags will be more powerful and give a winsome solution to your marketing strategy. Usage of infographics, latest news updates of products and thought leadership is the most sought-after approach in churning the best content for the LinkedIn Company page.

5. More employees connected to the company page

Your Employees are your brand ambassadors, too. It’s a win-win solution to engage employees and the target audience at the same time. When more and more employees are following the Organization and sharing the Company content, the reach for the posts is diversified. The prospective customers find more credibility and value in employees resonating the brand values.

6. Making the top management active on linkedIn

A lot of attention is garnered when the top executives of an Organization reflect the company values and share their expertise on this platform through their posts. People take notice of such nuances where the top executives of the management are making efforts to connect with their customers.

7. Use LinkedIn analytics

LinkedIn analytics is invaluable to track the success of your posts, content and strategies. It highlights which content is bringing in maximum attention from the audience and the strategies can be aligned accordingly to the content, which captivates higher interest in the end-users.

Conclusion

LinkedIn marketing strategy, if designed and executed effectively, is sure to fetch you the desired results. You are fortifying your brand image and value by increasing your visibility on a platform where your prospective customers are evaluating you.

1. LinkedIn Marketing Strategy, Boosted.lightricks
2. Business-to-Business (B2B), Neilpatel

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