What we cover in this blog?

• Leverage content marketing and SEO
• Listen to your paying customers.
• Offer free trials
• Easy-to-scale pricing model
• Referral programs
• Focus on customer storytelling
• Sell the problem, not the product
• Conclusion

Growth in SaaS startups is a game of numbers, plain and simple.

If five customers bid farewell to your startup, but ten have been acquired for the day, you win. If it’s the opposite, competitors devouring you is a matter of time.

It might sound hard, but growth is the holy grail for a new venture.

Yet unfortunately, traditional marketing tactics simply won’t help sell your products anymore.

With that said, here are seven SaaS startup strategies that are industry relevant and proven to work, regardless of the current phase of your startup.

Let’s check them out one by one.

1. Leverage content marketing and SEO

Content marketing is the cornerstone of every SaaS startup’s marketing SEO strategy. One doesn’t work without the other. Both have to work unanimously well to rank higher in the SERPs.

In fact, the average SaaS business in the first 3 years spends 80% of its revenue on content marketing.

While SEO acts like a fuel that boosts your content all the way up to your target audience, the quality and relevance factors are what attracts and retain your customers.

Here are a few ways to implement SEO for Content Marketing –

On-page SEO

On-Page SEO refers to the practice of optimizing website content and webpages along with other aspects of your website that are under your control.

A few of the most popular On-Page SEO tactics include optimizing Title tags, Meta Description, and images along with structuring headings and subheadings and Keywords.

Off-page SEO

While on-page SEO focuses on optimizing the content for better visibility in Search Engines, off-page SEO commits its focus to increase the site’s authority and popularity.

Few of the most popular Off-Page SEO tactics include repurposing through Guest content, local listings or creating backlinks.

2. Listen to your paying customers.

Your paying customers are essentially the bread and butter of your business.

They’re shelling out their hard-earned money to use your product, meaning they have a pretty good idea about what works and doesn’t.

This is why it’s always a good idea to listen to your paying customers and take their feedback seriously. After all, they’re the ones who are using your product daily and know it inside out.

Leveraging this feedback to improve your product will make your customers happy, increase retention, and reduce churn rates.

3. Offer free trials

When it comes to SaaS businesses, people are always a little wary about trying out new products.

And why wouldn’t they be?

This is where free trials come into play.

Free trials are such an excellent way for your potential customers a taste of what your product offers without asking for any commitment from their end.

A study conducted in 2017 found that b2b businesses that offer free trials generate 66% more revenue than those that don’t.

Upon availing of a trial run for the product, customers can decide whether your product is worth their time and money. Moreover, free trials also help you weed out the tire-kickers from your customer base, which is always a good thing.

4. Easy-to-scale pricing model

With an increasing userbase, it’s evident that you’ll need to scale up your operations to accommodate the increasing demand for services.

Because no matter how great the idea, if it lacks a proper business model to bring in the bucks, the startup’s sustainability becomes questionable.

This is where a scalable pricing model comes into play.

The best part about a scalable pricing model is that it allows you to generate more revenue as your business grows without altering the existing pricing structure.

This helps you stay competitive and ensures that your customers get the best possible value for their money.

5. Referral programs

Referral programs are an excellent way to organically grow your customer base while increasing brand awareness and loyalty among your existing customers.

Take the case of Cloud-services giant Dropbox. Currently valued at over $12 Billion, Dropbox gained its initial traction through a stellar referral strategy by offering 500 MB Bonus space for each user that signed up with their referral link.

This tactic took their user base from 100,000 to 4 Million in a matter of 15 months.

Unbelievable, right?

Well, People love free stuff.
Referral programs are always a win-win situation for you and your customers.

Your customers enjoy rewards for referring your product to others, and you get more customers without spending extra money on marketing or advertising.

6. Focus on customer storytelling

What unites customers?

Fancy ads? Random features? Cool UI?

Stories.

Stories can evoke an emotional response in people, which is often more effective than a logical or rational one.

Customer storytelling can be leveraged in multiple ways to help you achieve your business goals.

For instance, a creative story-driven marketing campaign can be used to show how your product or service has helped customers achieve their desired results.

You could also feature customer feedback experiences and post them on your marketing channels.

This helps build trust and credibility but also serves as a great way to showcase the features and benefits of your product or service.

7. Sell the problem, not the product

This is a rather counter-intuitive approach, but it works like a charm.

Often, customers aren’t aware that they have a problem until they come across something that emphasizes the same.

This is, in fact, the essence of every successful marketing campaign ever.

Instead of selling the features and benefits of your product, focus on the problem your potential customers might be facing.

If you’re selling a calorie-tracking tool, don’t just talk about how your product can help people lose weight. Instead, please focus on the emotional and physical pain that people go through when they’re overweight.

This helps you connect with your customers deeper and makes them more likely to invest in your product or service.

Conclusion

There you go. Seven stellar strategies to uplift your SaaS startup from that nascent phase of uncertainty.

One crucial aspect to be remembered here is that even the slightest improvement in your growth can profoundly impact your startup.

The opposite makes sense with the churn rates too.

But do you really need to monitor the entirety of your marketing funnel?

Sounds more like a hassle, doesn’t it?

Why not let the experts take over the marketing aspect of your business while you could focus on the daily bustle with your SaaS startup?

From starting up your marketing foundation to scaling it to the top, we offer a variety of specialized SaaS growth marketing services for software companies that reap results faster and in good numbers.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [ SEO Is vital for Digital Marketing. Here are the Top 5 reasons] & [7 Tips to Choose the Best Domain Name for Your Business] as well. If you would like to work with us for your marketing needs, please reach us here.

1. 66% more revenue

What we cover in this blog?

• What is Content Amplification?
• Content syndication
• Guest posting
• Paid Ads
• Influencer Marketing
• Email Marketing
• Conclusion

What we cover in this blog?

• Analyze Your Target Audience
• User-Centric Branding
• Content Marketing
• AI and ML for Hyper-Personalized Marketing Campaigns
• Trials
• Improve customer experience
• Conclusion

With 4 Billion active internet users across the globe, the customer base of SaaS businesses has leapt to significant levels over the past few years.

With such a rising surge of potential customers, businesses surely need to up their product marketing tactics. After all, acquiring customers depends on how well the products are perceived by them.

So should you make a strategy for product marketing?

Creating a strategy that resonates with customers and drives desired outcomes can be challenging, but it’s definitely worth the effort.

In this blog post, we’ll take a look at the top six product marketing strategies that have yielded positive results for SaaS businesses in different verticals of services.

1. Analyze Your Target Audience

When starting a SaaS company, it’s of high priority that founders take ample time to drill down into their target audience.

“One-size-fits-all approach” trick from yesteryears that don’t work with modern customers, as they lack the pinpoint focus necessary to appeal to different buyers.

If conversions are the goal, then it is essential to identify the primary audience and understand what sources of friction they may have.

Here are a few such examples for potential assessment of your target customer –

• What are those likely topics they would talk about at work?
• What is their position in the company?
• What is their career status?
• What are the problems faced in completing their work?

Only by taking this granular approach will founders be able to maximize their chances of long-term success.

2. User-Centric Branding

What is user-centric branding?

Simply put, it emphasizes the importance of aligning your brand values around your target customers, their aspirations, behavior, and response.

Such a branding strategy would go on to influence the overall purpose of the company. Unlike conventional businesses that rely solely on one-time sales, user-centric branding ensures that your SaaS business evolves at a constant pace with the customers.

It’s also worth keeping in mind that user-centric branding goes beyond the product itself and includes the company’s values, mission, and culture.

When done right, this can be quite the means for a SaaS company to differentiate itself from competitors.

3. Content Marketing

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience that drives profitable customer action.

It is the end goal of content marketing.

Content marketing can be an incredibly effective way to connect with prospects and customers, build trust and credibility, generate leads, boost sales, and drive brand awareness.

Of course, like any other marketing tactic, content marketing requires careful planning and execution to succeed. A key factor that makes content marketing stand apart is its compounding power of return, whereby the value increases with time.

It’s like a smart investment; perfect it the first time and reap the benefits forever.

4. AI and ML for Hyper-Personalized Marketing Campaigns

With 80% of B2B marketers vouching for AIaaS (Artificial Intelligence as a Service) as the next big thing in Tech, the SaaS industry is witnessing a major paradigm shift from conventional TechTech to AI for enhancing customer experience.

Thanks to AIaaS, Hyper-personalized marketing campaigns are now within reach of every SaaS business out there.

These powerful tools can analyze customer data to identify patterns and preferences, allowing companies to tailor their marketing messages accordingly.

On top of that, AI and ML can automate many of the tasks involved in creating and managing marketing campaigns, freeing up businesses to focus on crucial aspects.

5. Trials

A trial is a great way to test new software before committing to a purchase. Trials allow customers to use it for a limited time, usually for free, to see if it meets their needs.

This can be an invaluable opportunity for businesses, as it allows them to collect feedback and gauge customer interest before investing in large-scale production.

For consumers, product trials offer a risk-free way to try out new products and ensure they get the best value for their money.

As you can see, offering a trial version for every single service a company offers acts as a Win-Win for both the customer and business.

Sounds like a good deal, doesn’t it?

6. Improve Customer Experience

Whether it be SMBs, SaaS, or MNCs, excellent customer service is the cornerstone of any successful business. It’s essential for building strong relationships and fostering loyalty with customers in the long term.

Here are a few things you could do to enhance the customer experience for your SaaS business –

• Focus on making the customer feel valued and appreciated. Greet them warmly, thank them for their business, and take the time to listen to their concerns.
• Work to resolve any problems quickly and efficiently. If a customer is unhappy with a purchase, adopt the necessary measures immediately.
• Finally, follow up after the complete transaction to ensure everything went smoothly.

By providing outstanding customer service at every stage of the process, you are nurturing repeat-value consumers that would consistently drive quality leads for your business.

Conclusion

While it’s not an exhaustive list, the strategies we’ve explained above should provide you with a detailed overview of developing a solid marketing plan for your SaaS business.

But Hey, If you still need help connecting the dots of Marketing to real-time tactics that bring in actionable results, We are here to help.

Our team at Kloudportal is dedicated to helping companies achieve their business goals through effective and data-driven marketing strategies.

Why wait?

Get in touch with us now.